Category Archives: 10Fold Press Releases

Press Release: 10Fold Receives National Honor at the PRWeek Awards

10Fold’s work for its client Bitglass earned honorable mention in Technology Campaign of the Year category for 2016. The “Where’s Your Data?” campaign faced stiff competition from business-to-business and consumer campaigns from all over the country and after being named a finalist the team came home with some hardware (even if it wasn’t first, it’s still an incredible accomplishment).

To summarize the award-winning submission:
10Fold’s client, Bitglass wanted to leverage PR as a platform to rise above the noise of the most widely attended cybersecurity conference in the U.S. and drive traffic to their booth at the show as well as their website. The “Where’s Your Data?” campaign checked both of those boxes, and then some! The edgy campaign highlighted Bitglass’ data-tracking technology and revealed the speed in which stolen data spreads once cybercriminals breach organizations and post the information on the black market or Dark Web.

“The week of the launch tripled Bitglass’ normal website traffic, netting 700 leads, 15,000 visitors to www.bitglass.com”

Beyond proposing the creative outline for this experiment, 10Fold recommended disseminating the information in several formats. 10Fold suggested issuing a press release, creating a hybrid report/infographic and video to depict the velocity in which breached information travels after a hypothetical cyberattack.

The video was playing on repeat at the Bitglass booth during RSA 2015 and the infographic was made available to all foot traffic. All assets were posted online and on all social channels (YouTube, LinkedIn, Twitter). 10Fold was able to use the report and digital collateral to emphasize the liquid market for breached data – a particularly hot topic leading up to the show – while promoting Bitglass’ value-add for enterprises with the pain point and need for faster, more accurate breach detection technologies and services to stop the spread of sensitive customer information after a catastrophic breach.

The report not only appeared in a feature story in the Wall Street Journal, but it appeared in an additional online property of the Wall Street Journal, the CIO Journal Morning Download. In a matter of two weeks the report had been covered in more than 80 IT security, consumer and business publications. The week of the launch tripled Bitglass’ normal website traffic, netting 700 leads, 15,000 visitors to www.bitglass.com and the video received over 2,300 views, nearly five times more than anticipated.

LINK VIDEO: http://www.bitglass.com/company/wheres_your_data_experiment

There to accept the honor:

10Fold’s Account Manager, Travis Anderson was in attendance for the 17th-annual awards ceremony to accept the honor on behalf of the team. PR Week Awards are among the public-relations industry’s highest honors, and 10Fold is flattered to receive an honorable mention.

This is just one example of many fantastic campaigns executed by the 10Fold team. To get a taste of our secret sauce and better understand what makes the team great, read more about the 10Fold culture: https://10fold.com/10fold/culture/

Press Release: Trainer Communications Changes Name to 10Fold; Opens New Southern California Office

New Branding Reflects Agency’s Growth in and Commitment to B2B Technology Public Relations

SAN FRANCISCO, CA–(Marketwired – Jun 10, 2015) – Trainer Communications, a full-service B2B technology public relations agency, announced today that it is changing its name to 10Fold. The new brand reflects the agency’s accelerated growth and client success in the B2B technology public relations space. Also today, the award-winning agency announced its expansion into the burgeoning Southern California tech market, unveiling a new regional office in Capistrano Beach.

Serving Silicon Valley’s leading tech companies for more than 20 years, 10Fold (www.10Fold.com) features many competitive differentiators, including:

  • Metrics Matter™, a nationally-acclaimed quantitative and qualitative approach to metrics forecasting that ensures communications and marketing programs achieve their desired outcomes
  • SharkTank, an annual media event designed for high-tech startups to test their business pitch with renowned print, online and broadcast reporters
  • Security Never Sleeps, an annual media event and luncheon that takes place during the North American RSA tradeshow and features a live panel discussion and audience Q&A with a number of leading cybersecurity executives, media and analysts

Established in 1995, 10Fold has represented more than 350 B2B technology clients, launched more than 1,800 new companies and products, issued more than 6,000 press releases, and secured hundreds of thousands of articles for its clients in technology, vertical, business and broadcast outlets.

“After two decades in business and experiencing double-digit year-over-year growth for the past several years, 10Fold currently supports more than 40 clients, including global and public companies. Riding the wave of this record-setting momentum, now is the time to break out of the niche boutique agency mold and redefine ourselves as a national leader in B2B technology public relations,” said Susan Thomas, founder and CEO of 10Fold. “We selected the name 10Fold because we believe it represents the exponential growth of our technology clients, as well as the value we deliver tying their business objectives to measurable outcomes.”

For the past 20 years, 10Fold has provided award-winning service for B2B technology companies specializing in Big Data, consumer tech, enterprise software and AppDev solutions, mobile, telecom, networking, IT security, cloud and storage. 10Fold’s litany of accolades include the Hermes Creative Awards, Bulldog Media Relations Awards, Videographer Awards, PRSA Awards, and the MarCom Awards.

While the name change reflects an exciting new chapter for 10Fold, the one thing that has not and will not change is the experienced and talented staff. Unlike other general-purpose public relations agencies where employees are often tasked with client work that is outside of their scope of knowledge, 10Fold team members are specialists dedicated to a specific technology category.

“In the disruptive world of technology, it is critical to have a creative, fast-paced and experienced team to strategize, coordinate, drive and accelerate public relations efforts,” Thomas continued. “At 10Fold, our teams are built upon the core principles of teamwork, accountability, fun and integrity. All 10Fold team members epitomize those key values to deliver extraordinary results for our clients.”

About 10Fold
10Fold is a leading North American public relations firm with regional offices in San Francisco, Pleasanton and Capistrano Beach, California. As a privately owned company founded in 1995, 10Fold provides strategic communications and content expertise to B2B organizations that specialize in networking, IT security, cloud, storage, Big Data, enterprise software, AppDev solutions, wireless, and telecom. The award-winning, highly-specialized account teams consist of multi-year public relations veterans, broadcasters and former journalists. 10Fold is a full-service firm that is widely known for its media and analyst relations, original content development, corporate messaging, social media and video production capabilities (through its division ProMotion Studios). For more information, please visit www.10fold.com or follow us on Twitter (@10FoldComms) and Facebook (www.facebook.com/10FoldComms).

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