Category Archives: 10Fold News

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Security Never Sleeps 2017 – Annual Luncheon Event – Review

This year 10Fold hosted its seventh annual Security Never Sleeps event during the 2017 RSA Conference tradeshow. This year’s event, held at the Red Dog restaurant just a few steps from the Moscone convention center included more than 80 CISOs, security architects, venture capitalists and security vendors participating in spirited discussions about the latest trends shaping the network security landscape.

The luncheon event featured a panel of experts including Mike Kearn – Principal Security Architect & ISO – Consumer Banking Division of US Bank, Suzanne Hartin – Chief Risk Officer at Early Warning, Daniel Ennis – retired Director of the Threat Operations Center for the NSA and current CISSM Senior Fellow & Executive Director Cyber Initiative at University of Maryland. The panel was moderated by Joseph Blankenship – Senior Security Analyst at Forrester.

The diverse panel discussed a wide variety of topics, including the impact of IoT on security, governmental regulations, and the fact that the biggest reason for a breach is still what they fondly referred to as an “oops.”


 

Backgrounds on this year’s panelists:

US Bank – Mike Kearn – Principal Security Architect & ISO – Consumer Banking Division

Mike Kearn is a seasoned senior leader responsible for proactively managing risk as it pertains to reputation, regulatory, and overall operational risk. Areas of specific expertise are application security, access control architecture, security operations and business continuity planning. Certified Information Systems Security Professional (CISSP) and Information Assessment Methodology (IAM) as issued by the United States Department of Defense National Security Agency (NSA). U.S. Bank is the 5th largest commercial bank in the United States with $446 billion in assets and operates 3,106 banking offices in 25 states. Mike has been a featured panelist at events such as the CIO Finance Summit, CSO Magazine events, SC Magazine and the Minneapolis CISO Executive Summit.

Early Warning – Suzanne Hartin – Chief Risk Officer

As a senior executive at a top financial services firm, Ms. Hartin is known as an expert in Enterprise and Operational Risk. Major accomplishments include successfully leading resiliency activities during the events of 9/11, standing up programs to meet changing regulatory expectations, and supporting acquisitions with innovative solutions to minimize customer and employee impact. Under her leadership, each organization regularly received satisfactory regulatory ratings. Ms. Hartin currently serves as Chairman of the Board for a privately held corporation, Sytek Electric and serves as a Board member and Treasurer for a local non-profit, Renew Richmond. Previous positions include Chief Risk Officer for Capital One, American Express and Bank of America.

University of Maryland – Daniel Ennis – CISSM Senior Fellow & Executive Director Cyber Initiative

Ennis is a CISSM Senior Fellow and the Executive Director of the University of Maryland Cyber Initiative. He is also CEO of DRE Consulting. In these roles, he leverages over 36 years of U.S. Government service, principally with the National Security Agency/Central Security Service (NSA/CSS).  Prior to his retirement from NSA, Ennis was the director of the Threat Operations Center (NTOC). NTOC is responsible for conducting 24/7 cryptologic activities to discover, characterize, and proactively counter cyber threats to U.S. national security systems and other networks of interest, while protecting the legal rights of U.S. persons. Ennis’ distinguished career with the U.S. Government began in 1979 with the Drug Enforcement Administration (DEA). He joined NSA in 1982 and has held numerous senior-level positions, primarily within the Signals Intelligence Directorate. Prior to becoming the NTOC Director, Ennis served as the Assistant Deputy Director of Analysis and Production, providing overall management of the U.S.

VCs in Fintech Pivoting Toward Insurance & RegTech in 2017

(By Caitlin Haskins – Sr. Account Manager – 10Fold Enterprise Practice)

While the fintech venture market remained strong in 2016, Business Insider tracked a drop in the overall deal size that was characteristic of the wider tech investment market. At Empire Startups’ SF Fintech Meetup, partners at major fintech VC firms weighed in on what they expect from 2017. Panelists included:

NO FOLD ICON 15x15 Simon Yoo, founder and managing partner at Green Visor Capital

NO FOLD ICON 15x15 Shelly Kapoor Collins, partner at Propeller Venture Capital

NO FOLD ICON 15x15 Mike Sigal, fintech partner at 500 Startups

NO FOLD ICON 15x15 Alex Pack, head of capital, Deal Team at Angel List

Clear Winners in Payments and Lending
The panelists agreed that the fintech market is getting oversaturated and over-funded. This means that the pressure is on to seek original ideas that leapfrog entire processes in financial services as opposed to just digitizing existing services. They pointed to payments and lending as two areas where the market has defined clear winners, but as credit becomes more expensive, this could shake loose new opportunities for entrepreneurs.

Hot for 2017: Insurance & RegTech
With major political shifts in store for 2017, entrepreneurs and VCs alike are not sure what a new U.S. administration might mean for their businesses. But confidence in insurance and regulatory technology (RegTech) is high. Kapoor Collins encouraged entrepreneurs to think about regulations on two levels. At a basic level, founders should factor in regulatory policies and changes into their business plans. They should not expect to skate below the radar for long before the SEC catches up. On the other hand, there’s a real opportunity for business models around regulatory topics.

Sigal pointed out that while the financial services industry is vertically integrated today, the health insurance industry is not. Founders addressing the insurance market have an opportunity to connect dots and leapfrog legacy approaches to acquiring customers, delivering insurance and managing claims.

Revolution in Financial Services Automation
Yoo pointed out that while fintech has been around for about a decade, there is still not a lot of public scrutiny around the impact it will have on the financial services workforce. An Oxford University study estimates that 47 percent of U.S. jobs are at risk of being replaced by automation over the next two decades.  He referenced one example in Goldman Sachs, who has cut their staff of “market makers” from 600 to zero over a six-year span.

What About the Blockchain and Cryptocurrencies?
The fintech headlines that garner the most media attention are the least interesting to the VCs. Sigal called for an applied use of the blockchain beyond payments as an original angle to the ideas he’s been seeing in applications for the next 500 Startups cohort. Pack pointed out that platforms based on Ethereum must be open to flexibility as financial institutions and other prospects may shift requirements.

A Growing Global Market
As a final takeaway, the VCs are looking beyond the Silicon Valley’s bubble for unique ideas in the fintech market. Kapoor Collins, who focuses on companies founded by women, is working with several startups in Europe. Many unique payments and insurance startups referenced during the evening were based in Africa. Sigal thinks that the Silicon Valley is the best training ground for businesses that need to scale quickly, but that training can happen here before building out the business in another geo that’s less competitive for engineering and development talent.

The PR Takeaway
The venture capital community remains bullish on fintech, but the purse strings are getting tighter as new ideas are harder to come by. The media, however, are still on yesterday’s tech – the price of bitcoin and potential (though unrealized) for the blockchain’s universal ledger. PR pros and startups that are focusing on the emerging areas of fintech must educate and engage reporters to show them the impact these new areas will have on a financial services market worth trillions.

10Fold Reveals 10 Largest Data Breaches of 2016

Nearly Three Billion Personal Records Breached Around the World

SAN FRANCISCO, CA–(Marketwired – Jan 19, 2017) – 10Fold, a full-service B2B technology public relations agency with a specialization in cybersecurity, today announced that in 2016, more than 2.8 billion personal records were breached on social and file-sharing platforms, email providers and government databases around the world. In its second annual year-in-review, 10Fold analyzed the largest data breaches of 2016, then ranked the top 10 from greatest to least.

“If 2015 was the year of the healthcare data breach — breaches impacted nearly 40 million people — then 2016 was the year of the social media breach. Four of the top 10 breaches were social media related and impacted more than 640 million people,” said Angela Griffo, vice president of the cybersecurity practice at 10Fold. “But the biggest surprise of the year was Yahoo revealing that the information of more than 1.5 billion people had been stolen by attackers. Regardless of an attacker’s motive, any compromised information leaves users susceptible to identity theft and fraud.”

News reports about the 10 largest data breaches discovered in 2016, which are listed below, indicated that each attack affected 49 million users or more. 10Fold selected these data breaches based on independent research collected throughout 2016 and cross-referenced the information with third-party resources, including ID Theft Resource Center and Information is beautiful.

10 Largest Data Breaches of 2016:

1. Yahoo: 1.5 Billion Users — The Yahoo data breach is possibly the largest email provider data breach in history. When Yahoo first confirmed the breach in September 2016, the company revealed the breach impacted 500 million user accounts. The stolen account information included names, dates of birth, telephone numbers, passwords, and security questions and answers. In December, the company revealed an additional one billion users had been affected by the breach, bringing the grand total of affected users to 1.5 billion.

2. FriendFinder Network: 412 Million Users — In October, a number of sites in the FriendFinder Network were hacked, resulting in a data breach that affected 412 million users. According to LeakedSource, the sites affected included Adult Friend Finder, Cams and Penthouse. The breached data encompassed 20 years of user information and included user names, emails, passwords, joining dates and the date last visited. A significant amount of the user information released was the stored data of users who had previously attempted to delete their accounts. Of the total records breached and released, 15 million came from deleted accounts.

3. Myspace: 360 Million Users — In May, the prolific cyberhacker Peace sold the data of 360 million Myspace users. Released user information included names, passwords and secondary passwords. According to Time Inc., the information was from an older 2013 Myspace platform. Only those profiles that existed prior to the site’s relaunch were affected. The new site now includes stronger user account security.

4. LinkedIn: 117 Million Users — In May, it was announced that cyberhacker Peace had sold 117 million emails and encrypted passwords on the dark web for roughly $2,200.

5. VK Russia: More than 100 Million Users — In June 2016, it was reported that hacker Peace was selling the data of 100 million VK users for roughly $570. The information released contained usernames, emails, unencrypted passwords, locations and phone numbers. What’s more, the original hack occurred between 2011 to 2013.

6. Dailymotion: 87.6 Million Users — In October 2016, France-based video sharing site Dailymotion reports indicated that hackers released the usernames and emails of 87.6 million users. According to the Dailymotion blog post, the breach was due to an external security problem. While the company claimed the hack was limited — roughly 18.3 million user accounts were associated with encrypted passwords — all partners and users were still advised to reset their passwords for safekeeping. Dailymotion is the 113th most-visited website in the world.

7. Tumblr: 65 Million Users — In May, 65 million Tumblr accounts were found for sale on the dark web. A cyberhacker using the alias Peace sold the data for $150. According to security researcher Troy Hunt, the data contained email and password information.

8. DropBox: More than 60 Million Users — In August 2016, Dropbox announced that it had reset the passwords of more than 60 million users after the company discovered that an old set of Dropbox user credentials was taken. While the company suspects that the records were originally obtained in 2012, the breach was not discovered and users were not notified until 2016. The released information contained usernames and encrypted passwords. It has been reported that a senior Dropbox employee verified the released data is legitimate.

9. Philippines’ Commission on Elections: 55 Million Voters — On March 27, a hacker group posted the entire database of the Philippines’ Commission on Elections (COMELEC) online. The attackers also shared three links where the information of 55 million registered voters in the Philippines could be downloaded. The distributed data included email addresses, passport numbers and expiration dates, and fingerprint records — information that cannot be replaced or reset. Various reports suggest this breach is the biggest government-related data breach in history.

10. Turkish Citizenship Database: 49.6 Million Citizens — In April 2016, the entire Turkish citizenship database was hacked. Attackers released the personal information of 49.6 million citizens. The information released included details that are found on a standard Turkey identification card, including national identifier, name, parents’ names, gender, birthdate, city of birth and full address. According to reports, hackers validated the data by publishing details of Turkey’s president and former prime minister Recep Tayyip Erdogan. It’s suspected that the hack was politically motivated, based on the following statement found in the released database: “Who would have imagined that backwards ideologies, cronyism and rising religious extremism in Turkey would lead to a crumbling and vulnerable technical infrastructure?”

Visit 10Fold at Security Never Sleeps During RSA
This year 10Fold is hosting its seventh annual Security Never Sleeps luncheon at RSA, which features a moderated panel discussion and audience Q&A with the cybersecurity industry’s leading executives, media and analysts. The event takes place on Wednesday, February 15 from 11:30 a.m. to 1:30 p.m. PST. Interested in attending this – Invitation Only – event ? Please send an email to: events@10fold.com and we’ll contact you to discuss your potential participation.

About 10Fold
10Fold is a leading North American public relations firm with regional offices in San Francisco, Pleasanton and Capistrano Beach, California. As a privately owned company founded in 1995, 10Fold provides strategic communications and content expertise to B2B organizations that specialize in networking, IT security, cloud, storage, Big Data, enterprise software, AppDev solutions, wireless, and telecom. The award-winning, highly-specialized account teams consist of multi-year public relations veterans, broadcasters and former journalists. 10Fold is a full-service firm that is widely known for its media and analyst relations, original content development, corporate messaging, social media and video production capabilities (through its division ProMotion Studios). For more information, visit www.10fold.com or follow us on Twitter (@10FoldComms) and Facebook (www.facebook.com/10FoldComms).

Security Never Sleeps 2017 – Annual Luncheon Event

Event Information

We are hosting our seventh annual Security Never Sleeps event during the  2017 North American RSA trade show.  The event is conveniently located within walking distance of the Moscone Center. Building on the success of the previous years, we are expecting more than 75 attendees made of up CISOs, security architects, venture capitalists, and security vendors participating in the cybersecurity discussion. Participation at this highly anticipated event is strictly by invitation only.

The event will feature a panel of experts including: Mike Kearn – Principal Security Architect & ISO – Consumer Banking Division of US Bank, Suzanne Hartin – Chief Risk Officer at Early Warning, Daniel Ennis – CISSM Senior Fellow & Executive Director Cyber Initiative at University of Maryland. The panel will be led by moderator Joseph Blankenship – Senior Security Analyst at Forrester.  This year’s event promises great food, wine, and discussion around the top trends in security, marketing, news and how organizations become top influencers in the market.


Date, Time and Location

Date & Time:
Wednesday, February 15th, 2017
11:30 a.m. – 1.30 p.m. (PST)

Location:
Red Dog Restaurant
303 2nd Street, San Francisco, CA 94107
(New Location!)

Program:
11:30 a.m. – Noon:   Arrival Networking
Noon – 1:00 p.m.:     Lunch, Panel Discussion, Q&A


Registration

Register Now


Last Year’s Event Impression Video

 


This Year’s Panelists Include:

US Bank – Mike Kearn – Principal Security Architect & ISO – Consumer Banking Division
Mike Kearn - US Bank
Mike Kearn is a seasoned senior leader responsible for proactively managing risk as it pertains to reputation, regulatory, and overall operational risk. Areas of specific expertise are application security, access control architecture, security operations and business continuity planning. Certified Information Systems Security Professional (CISSP) and Information Assessment Methodology (IAM) as issued by the United States Department of Defense National Security Agency (NSA). U.S. Bank is the 5th largest commercial bank in the United States with $446 billion in assets and operates 3,106 banking offices in 25 states. Mike has been a featured panelist at events such as the CIO Finance Summit, CSO Magazine events, SC Magazine and the Minneapolis CISO Executive Summit.

Early Warning – Suzanne Hartin – Chief Risk Officer
Early Warning - Suzanne Hartin -PanelAs a senior executive at a top financial services firm, Ms. Hartin is known as an expert in Enterprise and Operational Risk. Major accomplishments include successfully leading resiliency activities during the events of 9/11, standing up programs to meet changing regulatory expectations, and supporting acquisitions with innovative solutions to minimize customer and employee impact. Under her leadership, each organization regularly received satisfactory regulatory ratings. Ms. Hartin currently serves as Chairman of the Board for a privately held corporation, Sytek Electric and serves as a Board member and Treasurer for a local non-profit, Renew Richmond. Previous positions include Chief Risk Officer for Capital One, American Express and Bank of America.

University of Maryland – Daniel Ennis – CISSM Senior Fellow & Executive Director Cyber Initiative
Unversity of Maryland - Daniel Ennis - PanelEnnis is a CISSM Senior Fellow and the Executive Director of the University of Maryland Cyber Initiative. He is also CEO of DRE Consulting. In these roles, he leverages over 36 years of U.S. Government service, principally with the National Security Agency/Central Security Service (NSA/CSS).  Prior to his retirement from NSA, Ennis was the director of the Threat Operations Center (NTOC). NTOC is responsible for conducting 24/7 cryptologic activities to discover, characterize, and proactively counter cyber threats to U.S. national security systems and other networks of interest, while protecting the legal rights of U.S. persons. Ennis’ distinguished career with the U.S. Government began in 1979 with the Drug Enforcement Administration (DEA). He joined NSA in 1982 and has held numerous senior-level positions, primarily within the Signals Intelligence Directorate. Prior to becoming the NTOC Director, Ennis served as the Assistant Deputy Director of Analysis and Production, providing overall management of the U.S. Signals Intelligence analysis and production mission. Other senior positions held included Chief, NSA Tailored Access Operations, Chief, Transnational Targets (counter terrorism, counter proliferation, counter intelligence, narcotics and serious crimes, and weapons and space) and Chief, Office of Russia.

This Year’s Moderator

Forrester – Joseph Blankenship – Senior Security Analyst
Forrester - Joseph-Blankenship - Moderator
Joseph supports Security & Risk Professionals, helping clients develop security strategies and make informed decisions to protect against risk. He covers security infrastructure and operations, including security information and event management (SIEM), security,  analytics, and network security. His research focuses on security monitoring, threat detection, operations, and management. Joseph has presented at industry events, been quoted in the media, and has written on a variety of security topics.

His over 10 years of security experience includes marketing leadership and product marketing roles at Solutionary (NTT), McAfee (Intel Security), Vigilar, and IBM (ISS), where he focused on managed security services, consulting services, email security, compliance and network security. As a marketing leader, Joseph helped to align client needs with marketing strategy, messaging, and go-to-market activities while educating users about security strategy. His background also includes extensive experience in the IT, telecommunications, and consulting industries with Nextel, IBM, Philips Electronics, and KPMG.


 

Media SharkTank 2016 – Top 3 Biggest Tips for Business Press Pitching

10Fold’s annual charitable event Media SharkTank garnered critical insights from top tier media and raised $15,000 in donations for the non-profit San Francisco Baykeeper

10Fold’s annual Media SharkTank event took place October 13, 2016 at Hotel Vitale in San Francisco. Now in its sixth year, Media SharkTank is an opportunity for high-tech companies to test their business pitch with high-profile print and online business journalists.

Critical insights were garnered from written feedback provided by two panels of six top-tier Bay Area reporters (12 total) serving as judges for the event. While feedback was tailored specifically to each participant, consistent themes emerged that could be universally applied to vendors seeking to hone their presentation skills and capture the attention of business media. These include:

Get to the Point: All too often, sources indulge in a slow lead-up to the crux of their story, likely believing that the build-up creates suspense and drama. But nobody likes guessing games — especially reporters with precious little time to spare. In actuality, reporters prefer to know what they are being offered up front — what the solution does and the problems it resolves — which helps with split second decisions in determining whether to write about a subject or not.

Make it Real, and Provide Examples: Including abstract concepts is fine — as long as they’re validated with actual examples that can be applied to people’s everyday lives. Pitching about technical subjects inevitably will require some kind of conceptualization, but at the end of the day, reporters want to know how the product, solution or problem applies to them — and their audiences. By the same token, steer clear of technical jargon. While these terms may be used liberally within an organization, it’s often like another language to your media audience, so best to eliminate. The presentations that began with real customer examples or stories of a use case were considered to be among the best.

Differentiate Yourself/ Establish Credibility: It’s no secret that reporters receive hundreds of pitches every day. Not surprisingly, only those that are the most outstanding will garner any media attention. So don’t be afraid to play up the drama and highlight the many ways in which your company stands out. What can you do that blows away the competition? That said, you’ll also need to be believable. Numerous organizations claim that they can successfully combat the latest cyber threats/resolve the greatest networking and enterprise challenges, but how do they execute on that claim? Leveraging some choice stats to back up your claims, showcasing high profile customers and illuminating successful outcomes go a long way in establishing the long-term credibility that you’ll need for continued media success.


Event Impression Video:
See the video for a quick impression and testimonials from last years participants…Here


The 2016 Judge Panelists:
See the confirmed panelist “Sharks” for Media SharkTank 2016…Here


About Media SharkTank:
CEOs or executive spokespersons will deliver a private, three-minute pitch to a panel of the nation’s sharpest broadcast and business press journalists, who will provide valuable, private, 1:1 feedback based on their honest and expert opinion. Get the inside scoop like never before and learn exactly what you need to do to make it in the headlines!

Participation allows company leaders to hone their elevator and business press pitches along with their presentation skills to be more successful in the future. Companies are not guaranteed media coverage as a result of participation, though if your pitch wows our panel of media Sharks you may catch a story as past participants have.

People’s Choice Award
At the end of the evening two pitch finalists, as determined by the media, will deliver their “1 minute elevator pitch” to the full reception audience. The audience will vote and determine which participant is going home with the MST2016 People’s Choice Award!

 

Building Influence on Twitter

Recently we posted a few tips that covered the basics of growing your Twitter presence. This blog offers a few more ideas that will boost growth and build your influence.

Use Nuvi, TrendKite, Zignal or Another Metric Tracking Application to Guide Your Strategy
Metric applications are a nuvi snapconvenient way to track how your audience is responding to your content, so that you can focus and prioritize your efforts. These tools most importantly allow you to analyze success or failures of your posts by measuring the impact your content had with your audience from an engagement (e.g. shares, likes, retweets) perspective. Most find that visuals, recognition of a person or a team, and the occasional personal picture or thought all enhance engagement.  But, every audience is different and the only way to find out what works for your “peeps” is to measure their responses.

Evaluate Your Follower Base
The point is that bigger isn’t always better.  It’s exciting to see growth in followers, but have you taken the time to see what type of people or companies are following you?  If you gather followers that look like bots or the followers link to inactive or spam accounts, remove them from your list. While reducing the number of followers you have may sound counter-intuitive, Twitter’s news feed algorithm explains that these non-user accounts can become a significant percentage of those that see your posts – meaning your posts were not seen by nearly as many people as you had planned. This is because Twitter allows only a select few of those who follow you to see your tweets without being directly on your page, and the greater amount of inactive followers you have the greater the chance that your tweets won’t reach the engaged portion of your follower base.

Keeping it Simple
unfollowLuckily, this can be remedied quite easily. Some applications such as ‘Unfollowers for Twitter’ have specific filters that allow you to find ‘Inactive Users’, which also typically capture the vast majority of fake or spam accounts. The filter allows for varying lengths of time to find and unfollow relevant followers. There is another way to remove these accounts as well. Simply find the follower you believe is inactive and click on the gear icon by the follow button and click the block button. This will remove the follower from your followers list, and can always be undone if you feel as though you have made a mistake.

Set Up an Auto-Messaging System
message snap Short messages to followers engage users personally in your content. This step is a basic, yet important step in making new followers feel welcomed. Constructing a personalized message sent when you receive a follower gives each new user a sense of your sincere gratitude and encourages them to return to your content because of a perceived personal connection to the content creator. There are many applications you can use with your Twitter account that will automatically send a message you draft yourself if you experience large quantities of new followers, but isolated drafts to individual followers of such messages work just as well!

There is no question that Twitter has become a very important publishing mechanism for many.  Everyone from Hollywood stars to corporate giants are using the social media platform to build influence and status.  There’s so much noise, it’s hard to know how to get ahead and build your own following.  Using these three simple tips:  measure, evaluate and respond – you too can become influential on Twitter.

Enjoy your read? Browse our other blogs as well!

 

Veriflow Secures Series A Funding

By the 10Fold Big Data team

Veriflow, a company that 10Fold recently launched out of stealth mode on April 5, 2016 with $2.9 million in initial investor funding from New Enterprise Associates (NEA), the National Science Foundation and the Department of Defense, recently announced their first round of funding.

Coverage Highlights:

Network World, Ben Kepes, Veriflow raises cash to develop network security toolkit

RedHerring, Cybersecurity Firm Darktrace Grabs $65M Investment Round

Wall Street Journal, Cat Zakrzekski, Networking Company Veriflow Swiftly Raises $8.2M Series A

CRN, Mark Haranas, The 10 Coolest Networking Startups of 2016 (so far)

 

On July 6, 2016 Veriflow announced they had raised $8.2 million in Series A funding, led by Menlo Ventures along with current investor New Enterprise Associates (NEA). The company will use the funding to build its sales force, hire new engineering talent and increase marketing efforts to further drive the company’s technological innovation and growth as well as industry awareness of mathematical network verification.

“The feedback from customers and analysts indicates the market is ready for a new approach to network breach and outage prevention. Our use of mathematical network verification, grounded in data plane information, gives customers a proactive approach to identifying vulnerabilities before they are exposed to catastrophic problems,” said James Brear, president and CEO of Veriflow.

Using formal verification techniques, which uses sophisticated algorithms to prove or disprove the correctness of a system with respect to certain functional specifications, Veriflow bulletproofs networks by predicting all possible network-wide data flow before it happens. It pinpoints vulnerabilities in the realization of network-wide security and resilience policies – such as network segmentation, service availability, and network compliance standards like PCI and HIPAA – to avoid change-induced incidents. Through comprehensive, always-on verification, Veriflow’s patented approach provides automated solutions across the multi-billion-dollar networking market to minimize the security vulnerabilities and costly disasters that can result from human factors during network changes.

“Until now, network operators have depended on several different tools to diagnose and mitigate problems occurring in their networks, which often lead to complications and oversights,” said Eric Hanselman, chief analyst at 451 Research. “Veriflow’s approach could provide not only a retrospective view but, more importantly, predictive capabilities for a clear and detailed understanding of complex networks. This platform has the potential to be a validating step in network automation, reducing risk in provisioning.”

Full Funding Coverage

Media SharkTank – 2016

Media SharkTank – Test Your Media Pitch In the Deep End

10Fold Media SharkTankPitch your story to the top broadcast and business press at the Annual Media SharkTank Charitable Event. SharkTank, now in its sixth year, allows Bay Area executives to “test” their business pitch with top members of the print, online and broadcast media. On Thursday evening October 13th, you can deliver that three-minute pitch to a panel of the nation’s sharpest broadcast and business press journalists, who will provide valuable, private, 1:1 feedback based on their expert opinion.


Event Date, Time and Location:

When:     October 13th, 2016
Time:      6:00 p.m. – 9:30 p.m.
Where:    Hotel Vitale, 8 Mission Street, San Francisco, CA 94105


Event Impression Video:
See the video for a quick impression and testimonials from last years participants…Here


The 2016 Judge Panelists:
See the confirmed panelist “Sharks” for Media SharkTank 2016…Here


There are two ways to participate in the 2016 event:

1. Pitch the Media SharkTank:

Participating companies are asked to donate only $1,800 for the opportunity to interact with the media, in this educational format by participating in the SharkTank media pitch. By making this donation, the executive spokesperson will present to four of our elite judges and may even have the opportunity to catch a story of their own. Proceeds from the SharkTank will be donated to the San Francisco BayKeeper charity.

2. Attend the Media SharkTank Reception:

You can also attend the networking reception with the elite broadcast and business press who panel the Media SharkTank. Network with the media panelists and B2B tech executives while enjoying a cocktail reception and hors d’ oeuvres by making a $500 donation to the San Francisco BayKeeper. Proceeds from the SharkTank will be donated to the San Francisco BayKeeper charity.


Event Registration Form:


About Media SharkTank:

When: Thursday, October 13, 2016
Time: 6:00 p.m. – 9:30 p.m.
Where: Hotel Vitale, 8 Mission Street, San Francisco, CA 94105 – Google Maps

CEOs or executive spokespersons will deliver a private, three-minute pitch to a panel of the nation’s sharpest broadcast and business press journalists, who will provide valuable, private, 1:1 feedback based on their honest and expert opinion. Get the inside scoop like never before and learn exactly what you need to do to make it in the headlines!

Participation allows company leaders to hone their elevator and business press pitches along with their presentation skills to be more successful in the future. Companies are not guaranteed media coverage as a result of participation, though if your pitch wows our panel of media Sharks you may catch a story as past participants have.

People’s Choice Award
At the end of the evening two pitch finalists, as determined by the media, will deliver their “1 minute elevator pitch” to the full reception audience. The audience will vote and determine which participant is going home with the MST2016 People’s Choice Award!

 

3 Key Differences for a New PR Intern – A 10Fold Staff Experience Journey

“3 Key Differences for a New PR Intern”

Growing up, I thought I knew what I wanted. I thought I wanted to be a front-of-the-line, hard news, breaking stories…journalist. Up until one year ago, I thought that I had everything figured out. After truly seeing a glimpse of the unglamorous and tiring world that is broadcast journalism, I realized that it was not what I wanted after all.

I have always loved writing and interviewing, so if not journalism, then what? My internship here at 10Fold has opened my eyes to a field that I was not familiar with prior, and I am so grateful that I gave PR a chance. I am enthralled.

I may not be reporting breaking news on your local television, but I have found a new passion within the world of public relations. I am still able to interview, write, read, and ask as many questions as I want — just through a different “lens.”

Allow me to properly introduce myself. My name is Stephanie Behring, and I’m a rising senior at the University of Alabama studying political science and communications. I came to 10Fold with a communications background (specifically writing, editing, and social media). My previous internship was at ABC 7 News in San Francisco; and though it was an eventful job, it was not where my heart lied in regards to a career path.

I’ve learned that there are many overlapping skills required in both PR and journalism, which has made this transition both smooth and alluring! For PR, it’s important to “think like a reporter,” and understand how the media works with pitches and stories. Advanced writing skills, strong interpersonal communication skills, and quick responses are strong points for us “ex-journos,” as we cross paths into the “other side.” Here are some significant differences I’ve noticed while working as a PR intern:

1. PR work is diverse. During my time as a broadcasting intern, I only had a few jobs that I was given, and they were limiting. Of course, the stories I would write and edit would be diverse, but my days just seemed so routine. In PR, each person plays an important role in the company, and each day new tasks arise. I’ve loved being asked to edit pitches and reports, to listen in to calls, to do briefing sheets, and to do research for another team member. Being an intern here at 10Fold truly makes me feel like I’m a “part of the team.”

2. The people skills are very different. In journalism, it felt like the interpersonal levels between a witness and the journalist were fleeting, and only needed for a short period of time to get the best story. In PR, the relationship extends far beyond that. It feels like each employee in PR forms a strong bond with a client — and that bond is built off of trust, open communication, and understanding.

3. There is always something new to learn. This is an embarrassing confession, but about a week into my internship here at 10Fold, I was asked to “hyperlink.” I didn’t know what hyperlinking even was! I asked someone and they taught me, and we had a good laugh about it afterwards! The moral of that confession is that there is always someone willing and able to help you grow and progress as a PR intern. The people I am surrounded with are so kind, outgoing, passionate, driven, and hardworking. In journalism, it felt like such a rush…I never felt that someone would sit down and help me understand a task. In PR, it is a different atmosphere and a different pace. Two things I love! It feels like I am welcomed, even mistakes are welcomed — because mistakes mean that we can grow and learn from them.

Lastly, there is an important piece of advice that I was told once that I would like to share: “Remember to always keep operating as a journalist.” Being in PR, it is so crucial to always remember how I got here, and the skills I learned to excel in this field. Though they may be two different fields, there are similarities that I will carry with me throughout all my future endeavors in public relations.

Thank you, 10Fold, for believing in an “ex-journo” and for giving me such a rewarding opportunity. I’ve learned so much about myself, about what I am capable of, and that just because one door closed — another door was bound to open. Thank you for showing me that that door was 10Fold.

Sincerely,

Stephanie Behring
Summer 2016 Intern