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Uber Is Having a Really, Really Bad Day

Uber is already struggling to maintain a positive consumer image after a series of PR disasters over the last year.

Wait, what happened?
Yesterday was a tough day for Uber. Everyone’s favorite ride-hailing service was outed for attempting to hide the details of a massive hacking incident that occurred in 2016. This left the personal data of drivers and users exposed, including the names and drivers license numbers of nearly 600,000 Uber drivers in the US, along with the sensitive information of over 57 million Uber users globally.

But wait, there’s more!
So the company had an inept security system, what’s the big deal? Surely we’ve seen this story play out before? Whereas usually, a company would have a few bad days and a PR nightmare before journalists and bloggers slowly move on to the next story, this one is going to sting for a bit. Along with the data breach, the firms CTO was also shown to have paid off the two hackers who had accessed the data to the tune of $100,000 in order to keep the situation quiet. Ouch. We hope Uber’s PR team is ready to deal with the media.

Dig Deeper: BadRabbit is Crippling Networks, 10Fold Clients Have Answers

The Experts Weigh In
In the midst of this catastrophe there are experts cutting through the noise, and giving organizations the information they need in order for their company to not be the next big security breach story. Several 10Fold clients talked to Fox News about the event and how security failures like these are affecting the tech industry and beyond, as well as how firms can avoid or protect themselves from attacks in the future.

Stephan Chenette, CEO of enterprise security firm AttackIQ, gave Fox News a statement alongside several other 10Fold clients, saying that; “What makes this breach particularly damning is the failure of Uber to ethically disclose the breach to its customers.”

Manoj Asnani, vice president of product and design at network security firm Balbix, told Fox News that password security is an ongoing challenge for businesses. “Stolen passwords are one of the most common ways adversaries propagate through the enterprise to steal critical data.”

Zohar Alon, co-founder and CEO of cloud security specialist Dome9, added his comments as well, claiming; “This is yet another case of user error trumping the best security measures readily available today. For an organization as large as Uber, this is inexplicable. This is something that Uber, and any organization that is developing code, can and should implement whenever a software engineer checks in code to GitHub,” he added. “Relying on a developer or administrator to follow best practices is foolhardy at scale and the errors seem to be more egregious each and every time a breach makes the headlines.”

Looking for more great insights? Check out some of our other content here.

In-House or Agency PR? Decisions, Decisions…

You just graduated college, PR degree in hand. Soon enough, student loans will tell you it’s time to choose:

Do you go in-house, or do you go agency? 

This is the most important decision you’ll ever make. Okay, maybe not the most important, but let’s make some sense of this age-old PR debate with three key factors to consider.

Cred-Check: I’m one of the odd few who started my PR career in-house and then transitioned to agency early enough to get the other half of the entry-level experience. All within the B2B/B2C technology realm.

Factor #1: Job DescriptionThe Needle vs. The Net
The biggest difference you’ll notice right off the bat between in-house and agency is your day-to-day roles and responsibilities.

Agency PR takes the needle-like approach. Everything you do is centered on driving media coverage, from media lists to awards and speaking submissions to social media. You are the nuts and bolts of your agency’s PR engine, keeping everything connected.

If agency PR is the needle, then in-house PR is the net. You wear a few additional hats in addition to media relations, ranging from internal communications to community relations. When it comes to the logistics behind all the PR programs, you are the backbone for your in-house team.

Factor #2: Knowledge is Power – Breadth vs. Depth
In-house quickly teaches you that your knowledge of your company, product and services needs to be 10 miles wide. Leave it to the department experts to have knowledge that runs 10 miles deep, and make friends with them. You are the jack-of-all trades, the Swiss Army Knife, the Google search. You might not have all the answers, but you’ll know who does and where to find them.

However, when it comes to everything PR, you ARE the 10-mile experts. On the agency side, your client relies on you to support – and sometimes lead – their PR efforts. This requires a deep, working knowledge of your client’s technology. A unique challenge stems from this, as your subject-matter experts don’t sit across the office from you as they do for your in-house counterparts. Therefore, you’ll find opportunities to do your own digging, using your resourcefulness to stay in the know.

Dig In: No News? No Problem! 3 Tips to Get News Coverage

Factor #3: Your Work Family –Mixing Bowl vs. “Cookie Cutter”
As part of an in-house PR team, you have your managers and VPs that will mentor you as you become a PR professional. However, as mentioned before, you interact with coworkers from different departments daily. These coworkers each bring different backgrounds, skillsets, perspectives and priorities to the table. You’ll quickly learn to talk their talk and walk their walk, while broadening their horizons as well with the value you bring as a PR practitioner.

At an agency, your day-to-day will be largely spent with your fellow PR folks. While this may seem like an echo chamber at first, no two teammates will have the same background nor the same skillset. An agency office often becomes a sounding board of PR minds bouncing ideas off each other. Your team will understand the value of your successes and the pain of your struggles, and they’ll walk with you in your growth as a PR professional.

So, What’s It Going to Be?
Honestly, there’s no right or wrong answer. “Boo! Cop out!” I know, right? It might typically be easier to start at an agency to learn foundation PR skills and then transition to in-house for experience working in a tech company. But the pace of the PR world is such that you can start with one without fear of missing out on the other. It’s more important to at least start somewhere. However, most importantly, be sure to experience both sides at some point in your career. At the end of the day, in-house and agency PR are two pieces of the same pie, so all the things that get you excited about PR can be found from either path.

Still undecided? Shameless plug – start at an agency, like 10Fold! Join us here. 🙂

By Webbo Chen

Gain some good insights from this piece? Check out some of our other content here.

No News? No Problem! 3 Tips to Get News Coverage

While funding announcements, new product launches, partnerships, and other significant news announcements seem to be jet fuel for a PR pro to get great media coverage, no news doesn’t mean an exposure drought. A common misconception within the PR industry is the easiest and most important placements stem from news; however, proactive outreach gives you the opportunity to paint your client as an industry thought leader, and allows you to control the messaging of articles through contributed placements. It all starts by creating an interesting pitch that stands out from the hundreds of other pitches reporters receive.

Let’s take a look at some tried and true ways to successfully pitch a reporter.

Scour the news
No news from your client doesn’t mean your pitch should lack timeliness. Is your client in network security? Scour the news to find recent examples of network breaches that saturated the media, and insert the specific catastrophe into your introduction. Remember Delta Airline’s computer outage earlier this year, resulting in a financial loss upward of $150 million? Leverage the scenario to add timeliness to your pitch, and offer your client’s expert advice on how the airline industry – or any industry for that matter – can avoid similar financial distress in the future.

Keep it short and simple
Imagine a reporter is reading a pitch on their phone, are you able to get your point across in a couple sentences? There is no need for an in-depth analysis of the network segmentation landscape, that is where your subject matter expert steps in for the interview or contributed article! Essentially, you want to leave room for the imagination. If you’re offering your client’s expert commentary on ‘Four tips for effective network segmentation’, provide a glimpse into two bullet points and leave it up to the reporter to connect with your client to learn the rest.

By offering a taste of the storyline, you wet their pallet and spike intrigue.

Dig In: Becoming an Industry Thought Leader

Understand your target
This sounds rudimentary, but is often the most important, and overlooked, step in pitching. The news space is quickly evolving as publications continue to consolidate their reporting team. It is critical you understand your target’s specialty. Do they accept contributed articles? Do they only take interviews with CEOs in Silicon Valley? Putting yourself in the reporter’s shoes will help you understand their target audience, and enable you to tweak your pitch accordingly. Reporters that churn out multiple pieces of content a day most likely don’t have the time for an interview, so offer a quick comment for insertion in a story. If they are a monthly contributor, they may want multiple interviews to fully flesh their piece out.  Be prepared with names, titles and company names and with the knowledge that any resources you offer can speak with the media. Your success lies in your understanding of your target audience.

The ingredients that make up good press coverage on an evergreen topic include incorporating a recent news hook so the topic is timely, your ability to get to the point quickly, and your research to finely tune the pitch to mirror each reporter’s specialty and style.

Successfully pitching sans news doesn’t have to be intimidating, it is an opportunity to tap into your creative power. Uncover what issues are being talked about in the industry, and take the time to sit back and ask yourself, ‘what hasn’t been said yet?’ These steps will assuredly open the door to a wide range of media opportunities for your client!

By Lauren Lloyd

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Running a Tweetchat: Best Practices for Success

Social media is an extremely powerful tool for any business to utilize. The use cases for it are increasing, and businesses are starting to find new and innovative ways to utilize the most popular platforms.

A Tweetchat is one of the trendiest social media campaigns one can run for their client. Short for Twitter chat, a Tweetchat is a public discussion that takes place on Twitter around a specific hashtag. These discussions are led by a moderator—an individual or company—who asks questions and facilitates the conversation.

Although a very rewarding project to run, these Tweetchats can also require a string of best practices to ensure a smooth and successful campaign.

Find Your Purpose
It is essential for you to identify the purpose of the Tweetchat before you begin. This could entail multiple planning meetings with your client beforehand to accurately identify the perfect goals. Due to the amount of planning this program can take, having a clear-purpose can make the campaign easier to organize and accomplish. Pinpointing your goals also allows you to clearly set up a sound foundation for you to build your Tweetchat atop. Set up your goals, a planned messaging approach, and more to ensure the program will run smoothly and create flexibility of your posts.

Research and Identify
Take your time to dig into research, and identify a topic or trend that is relevant to your client’s industry and audience. It’s best to try and understand what would be interesting or important from your audience’s perspective. Not only this, but it’s also important to research and identify potential attendees for your Tweetchat. Who are big influencers not only in your industry, but to your specific topic? Who do you believe would have the largest audience as well as the most social influence? Also, research the best time to hold the chat. Your chat should fall within the most active hours for your followers, which can be found by using tools like Followerwonk. Anchoring your Tweetchat around an event can easily increase engagement as well as the reach of your posts by attaching the specific hashtags.

Promote Your Tweetchat
To avoid a quiet Tweetchat, you should start promoting the chat at least two weeks ahead of the discussion. Promoting the Tweetchat across multiple social platforms helps reach a broader audience. Your client, their participating partners, the moderator and at least one person from the 10Fold team should be on the line until the Tweetchat ends. Encourage your Tweetchat’s moderator and your client’s partners to promote the Tweetchat. Providing them with content to share makes it easier for them to share details about the chat to their audiences. You can use a content planning spreadsheet to easily share your promotional content with others.


RELATED: A Few Best Practices for B2B Social Media

Host Your Tweetchat
When the big day comes around, it’s important to kick things off on the right foot. Make sure everyone is on the same page by dialing into a conference call line at least 15 minutes before the chat begins. The company’s representative, their participating partners, the moderator and yourself should be on the line until the Tweetchat ends. The moderator should welcome participants to the Tweetchat, and ask them to introduce themselves.

After introductions, it’s time for the questions and answers. Here are some best practices to follow:

  1. Questions and answers should use the Q1/A1 structure to make it easy for people to follow along (Note: we did not do this for the smart cities chat, and it made it slightly difficult for people to follow.
  2. Ask a question every five to 10 minutes
  3. Ask at least six questions, but no more than 12
  4. If needed, tailor the number nature and tone of your questions for your audience
  5. If more than one person is replying from your client’s account, use the respondent’s initials with their answer
  6. Retweet the best answers to keep the conversation going
  7. Allow time for participants to discuss their answers with each other

Deliver Results
Be sure to always capture your results. Within a day of the Tweetchat, use a tool like Storify to capture and organize the conversation from the Tweetchat. By archiving the chat with Storify, you can easily curate the chat and share it on other platforms to reach a broader audience. Also, don’t forget to report your results to your client within a week of the chat. These reports should highlight, key learnings, significant engagements, as well as statistics from Twitter Analytics and Tweet Reach.

Following these tips can set your Tweetchat up for success, not only making the process easier, but also improving your results!

By Nathan Zaragosa and Katrina Cameron

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Becoming an Industry Thought Leader

Who doesn’t want to be called a ‘thought leader’? Public relations, marketing, and business professionals hear the term on a consistent basis, albeit its exact definition is nuanced. Thought leaders offer one-of-a-kind insights regarding a topic, problem, or trend, with the goal of becoming the go-to-resource for that specific industry, vertical or market space. Their content is not about themselves, and they show – not tell. The thought leaders take an outside-in approach: they focus more on solving others’ problems than on themselves. Sound obvious? There are many wanna-be influencers talking about how great they are, and the goal is to help you avoid that – by advising how to become a true thought leader.


In October 2017, 10Fold and Dimensional Research published research findings providing insights on content types and efficacy. The goal of the survey was to capture hard data about the role of content as part of the marketing plan, and it investigated specifics around content creation such as budget, channels, resources, metrics, media types, key challenges. Key findings include:

 76% of companies will generate 3 or more times more content than last year

 32% of companies release content daily or hourly

 42% of companies will spend $250,000 or more on content in 2017

Looking ahead, as the importance and frequency of content continues to rise, it is crucial to ensure the quality stays on-par. This is easily achieved by identifying the thought leader within your organization.

Dig Deeper: Content Is Still the King!

Some might think C-level executives are the best fit, but there are likely others equally as valuable in your organization with ideas, passion, and experience that may be credible thought leaders. The overall goal is to bring a new perspective to the table, so it is important to not repeat what everyone else is saying. To achieve this and find the ideal candidate, look for the individual who has a perspective that dives deeper than the surface of a topic or trend.


Pick a topic – take note of interesting conversations, with colleagues, partners, customers and more. The most interesting ideas might follow a conversation you didn’t expect. Additionally, scan the industry, stay up to date of trending topics, and attend/speak at industry events for new insights from industries or technologies you normally don’t come across.

Establish credibility – to have people see you as their go-to person for relevant industry insights, you need to ensure you know what you’re talking about. A great way to achieve that is back-up from trustworthy, informed third-parties such as academics or industry analysts.

Target your content – create communication channels that connect you directly with your desired audience, customer, client and supporter segments.

Consistency is key – you don’t become a thought leader overnight. Stay consistent, post frequently, make predictions about the future, and explain to people where you think the industry is headed.

Pick your platform – the rise and evolution of social platforms provided us with a wide variety of options. In addition to blogs or vlogs, you can now also use: Twitter, LinkedIn, and Medium to name a few.

Want some more? Check out these example pieces by The Qt Company, Coresystems, and FogHorn Systems.

Navigating the nuances of the Internet of Medical Things


The new reality of connected field service


Taking Machine Learning to the Edge

By Kyra Tillmans

Gain some good insights from this piece? Check out some of our other content here.

Getting Wild with Volunteering: Denver Team Gives Back to the Greenwood Wildlife Rehabilitation Center

We’re excited to kick off this month with the spirit of November in mind –  giving thanks! As part of 10Fold’s month of charitable work, the Denver office traveled to Greenwood Wildlife Rehabilitation Center in Boulder.

Greenwood Wildlife Rehabilitation Center is a nonprofit organization devoted to the rehabilitation and release of orphaned, injured and sick wildlife. They are the largest wildlife rehabilitation center in Colorado, treating over 3,000 mammals, birds and waterfowl representing about 200 different wildlife species a year.

And guess what? They don’t go out and find any of the animals. Loyalty from the community is so great that individuals from all over Colorado hand-deliver injured animals that they find in their backyards, on the side of the road, and in other places. The Center provides much-needed care for critically injured animals of a variety of shapes and sizes – from medium-sized mammals like coyotes, down to tiny chipmunks, birds and waterfowl like swans and pigeons –  that would otherwise die if not nurtured back to health.

Since it’s nearing the end of the year, the Center has already released most of their rehabilitated animals back into the wild. Also, the influx of injured animals had slowed down, meaning we were tasked with organizing and cleaning the Center’s facilities for the upcoming rush of animals next spring.

SEE ALSO: A Few Best Practices for B2B Social Media

We put on our gloves and got to work! Half of our six-member group cleaned the raccoon quarantine room. The other half were tasked with cleaning the kitchen where all the food for animals is kept. Luckily, there were no racoons on the loose (just a few creepy-crawlies)!

In fact, the bugs are the Rehabilitation Center’s sustainable approach to food for their smaller animals, which was particularly interesting to learn! The Center is fully committed to “growing” maggots and other larvae and beetles to maintain a constant food source. Yum, right?

We were fortunate enough to meet some adorable animals such as: a northern flicker, a beautiful white swan and several squirrels. Out of all the squirrels, Louie and Gnocchi were our favorites!

It was an eventful day for the Denver team, and we encourage everyone to get involved.

To learn how to get involved with the Greenwood Wildlife Rehabilitation Center, visit their website:

How Do You Pick a Good Internship?

Now that we have established that an internship is definitely a good idea, let’s talk about how you know you are choosing the right one. Here at 10Fold, we know what it takes to make an internship an experience that ensures you grow as a professional and gives you a realistic expectation of what your future career will look like. Here are just a few of the perks that a 10Fold internship provides:

Dedicated One on One Meetings with a Mentor
Every junior member of the 10Fold team is assigned a mentor to show them the ropes when they first come aboard. Meetings between the two happen regularly and offer a helping hand as well as a resource for answering any questions or dealing with situations that are challenging for our staff. Each week, you have the opportunity to discuss what is challenging for you and ideate on potential solutions.  Additionally, you are getting feedback on how you are doing against your goals.

A Clear Advancement Structure
Interns are not expected to read minds, 10Fold lays out very specific goals to be  considered for advancement, and these are made clear to new interns on their first day. Most importantly, these criteria are centered around building your public relations, social media and writing skills. Interns also have the opportunity to work with important software tools such as Nuvi, Meltwater, Cision, FollowerWonk, and others.   Beyond learning skills and software, the internships at 10Fold are great because we actually work on client projects – what we do makes a difference in how the senior team delivers results.  What we do matters – and it prepares us for doing even more, faster.

Unique Company Culture Events
10Fold has awesome offsite events that foster a culture of inclusivity and fun for the entire team, including the interns. These team-building exercises are always fun, and are at the coolest venues! Our latest offsite was at the Tonga Room in San Francisco where we had a fun white elephant exchange, a live band played, there was great food and bottom-less drinks, and more!

10Fold also hosts great and unique events like the Media SharkTank where we meet top press members, VC’s, and innovative tech execs. These events give our team insight into our industry and put us a step ahead of our competitors. Oh, and did we forget to mention our notorious #Wine30 breaks on those stressful days?

Oh, and one more thing… the internship is paid!

Sound like our workplace is something you could thrive in? Check out some more information on each listing we have available.

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October Client Media Highlights!

AttackIQ Enhances Cybersecurity Attack Simulation Platform

AttackIQ has extended FireDrill, a platform through which organizations can simulate various types of malware attacks to include support for an ATT&CK Matrix model for tracking adversary behavior developed by MITRE Corp.

AttackIQ CEO Stephan Chenette says FireDrill provides a mechanism through which organizations can validate how good their security processes are today.

“Most organizations have no idea how effective the security products they’ve bought really are,” says Chenette.

Google, Barefoot Networks Add Legs to P4 with Runtime API

Google Cloud and Barefoot Networks have collaborated to create an open source runtime application programming interface (API) for the P4 network programming language.

Nick McKeown, Co-Founder and Chief Scientist of Barefoot commented: “Big picture networking was defined by hardware. Now we are lifting the features and protocol up out of hardware and putting them into software. As soon as you put it in software you hand it to an army of developers to create new features and capabilities.”

NEW: Becoming an Industry Thought Leader

Teaching the Machines

Michael Tso, CEO of Cloudian, talks about how AI and Machine Learning is paving the way for the future in this Forbes contribution:

“A large corporation looking at AI to help it streamline its business operations, discover new and untapped market opportunities, solve complex problems and advance its position in the marketplace. The historical data from the firm’s various departments — sales, marketing, engineering — provide the keys to training new AI tools to reveal new growth potentials.

Similarly, research facilities are using AI technology to unlock the secrets of the universe, from mapping genomes to finding cures for diseases to uncovering ways to better protect sensitive data from cyberthreats. Again, the underlying data is the key to training AI tools that can then find patterns too complex or anomalies too subtle for human eyes.”

The Funded: Oakland Real Estate Investment Marketplace Leads Mid-Week Rounds

Mountain View, $30 million. This Internet of Things and edge-computing startup raised $30 million in its Series B round led by Intel Capital and Saudi Aramco Energy Ventures. New investor Honeywell Ventures also joined, as did Series A investors March Capital Partners, GE Ventures, Dell Technologies Capital, Robert Bosch Venture Capital, Yokogawa Electric Corporation, Darling Ventures and seed investor The Hive. The latest round brings FogHorn’s total funding to $47.5 million.

Bonus: 10Fold!
Rocky Mountain fever: 5 tech companies that launched new markets in Colorado

We’ve recently launched an office in Denver — right on the heels of another office launch in Austin! Over the years, 10Fold has served nearly 400 B2B tech clients, including a number of leading Silicon Valley tech companies. Rather than seeking out the local tech talent, 10Fold is here to drive partnerships with the ever-growing number of local tech companies.

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Think an Internship Doesn’t Count for Much? Think Again…

Have your friends convinced you that an internship is a waste of time that only the losers even bother considering? Are you pretty sure you have the skills to skip the whole process and jump straight into a hired position? Think again, kiddo. There’s more to an internship than just a roadblock to the hiring process, and this is especially true when it comes to the value of experiencing your profession up close and personal.

But what is it exactly that is so valuable about internships that you should spend so much time and effort in trying to get one? We can’t speak for any other of the other PR guys, but you can check out what Account Associate Kyra Tillmans has to say about her experience with the 10Fold internship program:

RELATED: How do you pick a good internship?

10Fold was my first, real internship, so I wasn’t sure what to expect. Moreover, at that time I was an international student at a local college, and because I did not grow up in the United States I had no other experiences to compare it too. I also had no previous experience in PR.  When I first began my application process, I expected an internship to be a hands-on learning experience in your chosen field, where you help your teams with non-client facing research tasks. My 10Fold internship experience was that and much more!

What I liked best about the 10Fold internship experience, was that they really make you feel part of the team. You are respected and recognized for all your abilities and this shows – you are invited to all team brainstorm sessions and even get pulled aside for special projects depending on your expertise (video, social, visual etc.). 10Fold uses TAFI as a rule book, and the TAFI values are something each employee embodies.

T – Teamwork: Only a very small portion of your work is done individually. Many tasks focus on teamwork, and it is great practice for whatever is next in your career. You learn how to work with different people (and geo) on the team, and quickly learn that every individual can teach you something new.

A – Accountability: There is a great, friendly and energetic vibe, and there are no cliques. Everybody owns their workload and takes care of their part.

F – Fun: 10Fold has the perfect balance of getting stuff done while also having fun. The team parties are a great way for all offices to come together, and the company-wide off sites are day-long training and brainstorm sessions, unique to the company, that allows employees, managers, and leadership to come together and discuss what we’re doing right (and how we can improve).

I – Integrity: 10Fold treats everybody equally and with respect. The team helps each other out – no matter what level.”

RELATED: The Intern Experience at 10Fold

“My managers and teams (both direct and team-wide) gave great tips and advice during my 10Fold internship and truly set me up for success. They took a lot of time and effort getting me introduced to the world of B2B tech PR and guided me through difficult technical terms, industry acronyms, the media landscape with a great attitude and a willingness to help me and my peers grow.

The 10Fold internship is very hands-on. Even though you are not directly communicating with clients, you are involved every step along the way, and there is a great amount of visibility and transparency. You are not only researching (building media lists, coverage reports and more), but also drafting social content, writing, and even pitching. I feel like this is unique to the 10Fold experience, and is something you will not find at other PR internships.

I strongly believe my internship at 10Fold prepared me for my career, as I not only learned about all aspects of PR and the tech industry but also learned great organizational and time management skills. You are inspired to become a hard and effective worker, and it often leads to a successful bottom-up management style. This allows managers to focus on other aspects of the accounts, which is a big help to the VPs as well. You know that you are valued, and it is a very rewarding experience.”

Sound like our workplace is something you could thrive in? Check out some more information on each listing we have available.

Gain some good insights from this piece? Check out some of our other content here.

A Few Best Practices for B2B Social Media

Are you like so many others who have had trouble succeeding in the social media realm? We all know that social media marketing is a must-have component in any communications strategy, but without a game plan to drive growth and engagement you are unlikely to succeed. Social media strategy is incredibly important to keep your profile front and center in your prospects’ view and in reaffirming your expertise with current customers.

Facebook, Twitter and LinkedIn should be your primary platforms in distributing content, getting your message across, and building relationships with followers. These three have been found to be the most used social sites by B2B firms, and this is where you will need to be the most competitive and most active.

Frequency and Timing
You should aim to post at least once every week day, and don’t forget weekend’s if you see that’s when your followers (or would be followers) are most active. Posts for Facebook, Twitter and LinkedIn for any one day do not have to be different articles. It’s fine to use one article across all social platforms per day, but do take the time to customize your actual posts – each platform has a slightly different style and of course, length for content. This will allow you to maintain your clout in your follower’s feed when they tend to be most active.

FollowerWonk offers many services, including graphs of follower data.

So how do you find out when to post for the biggest impact on growing your social profile and influence? There are many third-party applications available that are both free and paid that allow for in-depth analysis of your follower activity across different social platforms. Buffer has put together a comprehensive list of many of these applications here.

RELATED: Content Is Still the King!

Social content should not just be all about you. Try to keep self-promotional content to about two days per week, or no more than around 25 per cent of your posts. This can be promoting your company’s product or services, or a particular section of your website. Posts about you at an industry event, depending how you craft them, can fit under industry news.

Thought leadership posts are another way to establish credibility and authority over the issues that your clients or prospects care about. While still self-promotional, showcasing your or your firms expertise in a niche industry or subject demonstrates proficiency in your services and give a sense of authenticity to your target audience.

Industry news articles, especially when you add commentary versus a simple retweet, share or like, should be the majority of the social content that you post. Try to keep up with trending topics and news coverage so your posts are “fresh” and relevant – basically no more than about one week old. This will allow you to stay on top of current events and move with the news cycle to maximize the attention your posts receive.

Stay tuned for more of these B2B think pieces, including information on video marketing, content curation, and much more!

Gain some good insights from this piece? Check out some of our other content here.

Contributions from Fran Lowe.