Category Archives: Trainer Services

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MEDIA RELATIONS

Your Avenue to Targeted Market Visibility
Technology innovators have perhaps never been more innovative and aggressive in developing market breakthroughs than they are today.  What’s more, technology innovators have never spawned and brought to market as many complex – and often very subtly different technologies – as they are today.  Yes, as technology becomes more powerful, does it simplify the lives of business users, or does it just present more, and more complex, alternatives?

Trainer Communications - Review ProgramsWhen – 10Fold believes that an agency cannot produce great media results unless agency practitioners “speak” technology the way they speak media relations. 10Fold account teams excel in developing technology story lines that adapt our clients’ new product technology and messaging to the varied needs of technology reporters and editors – from the veteran reporter/technologist to the novice who is charged with learning on the fly.

Trainer Communications - Thought Leadership ProgramWhy 10Fold –  In fact, “10Fold Techies” offer segment savviness that includes big data, virtualization, and cloud – technologies evolving at a dizzying pace – as well as well-rooted market segments such as enterprise networks and software, wireless, data security, data storage, and semiconductors.  With that depth and breadth of team knowledge, we apply our multi-award-winning skills in media relations with uncanny innovation, insight and speed to differentiate our clients from their often “look alike” competitors.

Clients appreciate our thorough pre-campaign analysis as much as our coverage results and our Metrics Matter scorecards that never leave question as to how we are doing or what’s next. Is media relations an art, or a science? The answer is yes. The PR pioneers wrote the book, but today the art and science are evolving like never before. At 10Fold we’re not just keeping the pace, but we’re setting the pace and rewriting the book.


Viptela
About Viptela
– Viptela is a Sequoia-funded startup founded in 2012, that is fundamentally transforming how Fortune 500 companies build and secure their end-to-end network infrastructure. Viptela was founded on a mission to simplify networking architectures, and eliminate needless inefficiencies faced by the enterprise. The team comprises of top-tier talent from Cisco, VMware, Alcatel-Lucent, and Juniper Networks, and has decades of experience delivering multi-billion dollar networking products to market, and, architecting many of the largest and most complex networks in the world. www.viptela.com

VIDEO

Led by Ross Perich, a former award-winning television anchor and producer for CBS, NBC, and Fox affiliates, 10Fold develops creative video and animation to tell your story. We’ve invested in the filming and production equipment to deliver turn-key video and animation that supports your business.

10Fold - Video ProductionPromotion Studios – We deliver award-winning productions that include customer testimonial videos, product launch demos, corporate overview and company culture videos, user conference keynote productions, man-on-the-street opinion videos, and entertaining animations to both educate and engage audiences.

Trainer Communications - Video Production Awards - Telly 2014Awards10Fold has won many national awards, including the 2014 PR Daily Video Awards, 2014 and 2012 VEMA Award, 2014 and 2012 Telly Award, 2013 Hermes Award, the 2013 AVA Award, 2012 Bulldog Award and 2012 Platinum Audio Visual Award. Check out some of the video production work we have completed for innovative technology companies that saw video as a way to solve a business challenge or communicate an effective story to their key audiences.


Customer References:

CallidusCloud – Corporate Video


10Fold has developed award-winning whiteboard-style animation videos for this leading provider of sales and marketing effectiveness software, as well as this keynote production at CallidusCloud’s 2014 worldwide user conference in Las Vegas.


[24]7 – Man on the street Video


10Fold
has produced several videos for this big data-powered customer experience platform company, including an employee welcome video, multiple product launch CEO videos, and man-on-the-street survey videos.


Qylur Security Systems – Product Introduction Video


To launch this Homeland Security technology company from stealth mode, 10Fold produced a corporate overview and vision video that played on the big screen at Lincoln Center in New York City. This production won numerous national awards and has also been featured on many media properties to drive web traffic, including The Huffington Post.


CA Technologies / Nimsoft – Animation


Besides producing several customer testimonial videos for this IT monitoring solutions leader, 10Fold was also the mastermind behind a nationally acclaimed thought leadership and animation video that accompanied a global launch of Nimsoft’s Modern IT campaign.


More Video References:

Customer Reference

10Fold Culture and Events

    More Videos

    ProMotion Studios Videos and Animations

    More Videos

    10Fold Recruitment

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    SOCIAL

    Whether you are trying to attract recruits, increase customer awareness, drive sales, improve customer loyalty, or just tame the social media beast, 10Fold Communications’ comprehensive social media strategies help you identify, listen, engage, and monitor progress with your most important audiences.

    Trainer Communications - Social Media - ListeningListen FirstCompanies who struggle finding success in social media often do so because they are not good at the fundamental skill of listening. They jump immediately into posting without listening first. Listening is the initial ingredient and the foundational element in becoming a socially intelligent organization. Social “media” is simply a digital extension of our social interactions and engagement in the physical world. It should come as no surprise that the same rules of etiquette and influence apply online as offline.

    Trainer Communications - Social Program - Facebook ChannelUsing the Right Tools and Techniques – It’s easy (and tempting) to start posting before listening – many publishing tools are free and posting content frequently may make your bosses (or your clients) feel like you’re making visible progress. However good listening tools are not free and it may take a little time to understand your audience (while the powers that be are wondering where all their “likes” are). But posting before listening is just like jumping into the cocktail conversation prematurely. The results are likely to be the same.

    Nuvi bubble-stream#SocialMetrics – If your social efforts are not yielding the results you had hoped for, ask yourself if you’re doing a good job at listening. If not, go back to the beginning and build this into your social program. 10Fold Communications can help you with a end-to-end Social Media program that incorporates best practices and generates informative reports using the latest social media monitoring tools.

    Modular Social Program – 10Fold Communications has developed a modular program that allows you to execute on a Social Program that fits your needs. The program is an integral part of our #MetricsMatter© tracking reports and provides a valuable addition to your full suite of public and analyst relationship outreach tools. The following modules are highlighted below. Contact us if you would like to expand your Social Media presence today.

    social-group-iconAudience Identification and Engagement Module – Talk the talk. We create communities of your most important social media contributors from customers to competitors to industry experts. We work with you to interact with these key contributors through blog responses, tweets and re-tweets, comments, LinkedIn posts and ongoing active dialogue.

    social-news-iconContent Development and Publishing Module – Keep them coming back. We monitor conversations to discover real-time, impactful topics that your audiences want to participate in. We’ll work with you to draft relevant content for your social media sites from a LinkedIn profile to Tweets to Facebook or your corporate Google+ environment posts.

    social-blog-iconSocial Media Monitoring Module – Don’t just count followers. Our social media tools count more than just followers. From social connectivity among customers to share of voice, we systematically measure your social media activity to identify strategic opportunities. We constantly evaluate and revise social media activities to ensure they are aligned with your strategic messaging and business goals.

    10Fold runs our global, social, media, analyst and content programs and we are very pleased with the results”
    Daniel Raskins – VP of Marketing – ForgeRock


    #MetricsMatter For Security – “ForgeRock hired 10Fold for cyber security domain expertise, strategy and responsiveness,” said Daniel Raskins, VP of Marketing, ForgeRock. “Our triple-digit revenue growth rate has kept our small marketing staff on the run, and Trainer is bringing the experience and muscle to help us get the industry recognition deserved from our recent market successes. 10Fold runs our global social, analyst and media programs, and we’re very excited with the early results.”


    ForgeRockAbout ForgeRock – ForgeRock was founded in 2010 on a mere $40,000 in seed capital and the vision of five friends. The frontman of the open identity stack, ForgeRock — backed by Accel Partners and Foundation Capital — powers the world’s largest companies and government organizations with the most disruptive identity solutions. Our goal is simple: to deliver the best open source identity stack for securing anything, anywhere, on any device.ForgeRock builds secure relationships across the modern Web including cloud, social, mobile, and enterprise environments. ForgeRock can extend identities to “anything” connected to the Internet. www.forgerock.com

    PR PROGRAMS

    Hit the Headlines Early and Often – It’s about storytelling. With former reporters on staff, we know how to tell our clients’ stories in ways that intrigue even the biggest media skeptics. Whether it’s a visibility opportunity with a tech trade, vertical or business publication, we have the skills and connections to get you in the headlines. The proof is in the pudding – 10Fold has secured more than 5,504,000 articles for our clients. Our relationships run so deep that Fortune, Forbes, Wall Street Journal, Business Week, CBS, NBC, Pando Daily and journalists have volunteered for the past four years to help our clients practice their pitch at our annual “Media SharkTank.”


    Trainer Communications - News Programs10Fold News Programs – It is important to keep a steady stream of news flowing – gaps in news signal gaps in company momentum and progress to external audiences. 10Fold takes a top-down, inside-out look at your company and its business objectives to optimize your news “assets.” We identify news announcements that highlight your company momentum, unique perspective, intellectual property, business model, differentiated solutions, partner ecosystem, customer successes and community programs. With a focus on attracting journalists, we craft attention-getting headlines, SEO-laced content, and embedded multimedia content to ensure all eyes are on you!


    Trainer Communications - Conference ProgramsConference Programs – Because of the travel and participation costs associated with industry conferences, 10Fold understands we must deliver multiple opportunities for ROI at the conference. Our ability to deliver value starts with the understanding that conferences have morphed over the years, and now include traditional events such as Mobile World Congress and CES, technology-specific shows such as Structure and Strata, shows sponsored by industry leaders such as Dreamforce Trainer Communications - Conference - logo - Dreamforce and Oracle Open World, and even smaller, industry vertical shows that cater to key industry segments. 10Fold knows how to navigate the best earned and owned speaking and marketing opportunities at these shows. Whether it is participating on a panel, snagging a keynote opportunity, or creating an engaging companion event (like a customer awards VIP dinner), 10Fold can help you match conferences to your business objectives for maximum impact.


    Trainer Communications - Awards and Review Programs and reviewsAwards and Reviews Programs – The time and expense associated with securing awards and product reviews and benchmarks is not trivial. With an increasing number of awards and review opportunities to navigate, companies are often perplexed with the range of choices and concerned that they will invest money in opportunities that are not credible with their prospects. Yet 10Fold knows the right industry awards and product reviews can deliver the unbiased third-party credibility Trainer Communications - Review Programsthat engenders trust with prospects and credibility with recruits, partners and financing sources. 10Fold can help you evaluate the options and submit and win the awards and reviews that are most highly regarded. From developing targeted webinar content to creating VIP events for prospects and customers, 10Fold creates a strategy and executes the details for customer, partner and prospect events that bolster credibility and visibility for your company and establish long-term brand value.


    Trainer Communications - Thought Leadership ProgramThought Leadership Programs – Developing a market leadership position is not an easy task. Not only must your company have a unique perspective, but you must understand how to deliver that perspective in engaging ways that will attract industry attention. 10Fold believes that thought leadership is a combination of killer content combined with a high-impact delivery platform. We use eBooks, infographics, surveys that deliver new statistics and metrics, video and animation, speeches, and marketing campaigns to generate high-impact thought leadership campaigns.


    Trainer Communications - Customer Reference Program - ConversionCustomer Reference Programs – Converting a prospect to a customer isn’t easy, but it almost seems more difficult to convert a customer to a marketing ally. There is a customer “fan club” at the heart of most successful marketing and public relations programs. They offer the most third-party credibility that will drive visibility, sales, and investments. Companies are frequently challenged with over-using one or two willing customers in all of their marketing programs.

    Trainer Communications - Customer Reference Program - ApprovalSometimes companies don’t have the resources or appropriate offers to ensure that even one customer is willing to go on the record on their behalf. Most companies struggle with using their sales force to convince customers to participate in marketing activities – taking the sales staff away from important revenue generation to support a program they are not as invested in. 10Fold understands that a program that consistently reaches out to customers will yield the best results over time.

    Trainer Communications - Customer Referal ProgramCollaboratively, we decide on the best targets and develop a process with a SaaS portal that keeps the sales team informed. 10Fold ushers your customers through the process of articulating their experience with your company and solution and helps them navigate through the murky process of gaining corporate approval. Once approved to participate, 10Fold creates a synopsis of the customer’s implementation, captures the activities the customer is approved to participate in, and records all the interactions in a shared portal designed to communicate with you and your sales team.

    “We understood quickly that 10Fold was creative, had domain expertise and connections coupled with the ability to execute.”
    Caroll Mueller – Marketing Director – Solutionary / NTT



    About Solutionary
    – Solutionary, an NTT Group Security Company is the Next Generation Managed Security Services Provider (MSSP). With a focus on managed security services (MSS) and global threat intelligence, Solutionary protects traditional and virtual IT infrastructures, cloud environments and mobile data. Clients are able to optimize security programs, make informed decisions, achieve compliance and reduce costs. Built on the patented, cloud-based ActiveGuard® service platform, global threat intelligence from the Security Engineering Research Team (SERT) and certified security experts, Solutionary services are delivered 24/7 through multiple state-of the art security operations centers (SOCs). www.solutionary.com

    MESSAGING

    Leaving a Lasting Impression
    Messaging may be the most important component of your outbound communications program – especially if you’re launching a product or a company. 10Fold believes the best messages help prospects easily identify with your solutions and differentiate from competitors. We take a 360-degree approach that includes audits with your executive team, prospects, customers and analysts. With this input, 10Fold creates a messaging blueprint that identifies your ideal customer, their pain points, how your competitors fall short, and the value you deliver to the market.

    Trainer Communication - Wrong MessagingWhen – Your company or organization may have the right product, technology, or business model, but you can’t be the market leader if you don’t have the right message. Companies often make huge investments in technology and product design only to find out that the market doesn’t connect with or understand their message or that their message sounds far too much like the competition.

    Trainer Communication - Validated MessagingWhy 10Fold – We know that effective messaging requires third-party validation and a close competitive comparison to ensure message differentiation. 10Fold created a simple message map that is designed with input from the executive team. This map identifies the vision and mission of the company, the personas of the buyers, their pain points, important product messages and the competitive differentiation.

    Once we create your future message map, we validate it by auditing customers, industry analysts, and surveying prospects and staff. This 360-degree perspective allows us to compare the strengths and gaps in our messaging and ensures we deliver messaging that will engage our audiences.

    10Fold helped us to rise above the noise of a very crowded space by helping us to deposition the competition.”
    Artie Chang – Managing Director – PanTerra Networks



    About PanTerra Networks
    – PanTerra Networks is the leading provider of cloud-based fully managed and self-managed unified IT service solutions for mid-market enterprises (MME). Our vision is to completely change how enterprises conduct business by delivering the most comprehensive suite of cloud-based fully managed IT services that increase productivity, enhance globalization efficiencies, create an elastic and flexible future proof IT infrastructure and reduce operating costs so that enterprises can focus on their core competencies and effectively compete today and in the future.” www.panterranetworks.com

    CONTENT SERVICES

    Your Content is King
    With industry noise elevated to an all-time high, 10Fold knows it’s about what you say and how you say it! It’s one part technology expertise and one part content skills and creativity. We deliver high-impact content to highlight your unique value proposition and leave a lasting impression.

    Trainer Communications - Creative Content CreationWhen – Developing content that can attract and engage prospects, prospective partners, investors and industry influencers can be an extremely frustrating process. Even though company staff have a command of their industries and products, sometimes they can’t separate themselves from the company “religion” to create content that is engaging to your desired audiences. The result: your content takes an unimaginative, insular approach and does not deliver for SEO, website conversion, or outbound programs.

    What – Although text-based content can provide valuable information, we know many audiences prefer visual content, including video, animations, and infographics. We’ve done research in 2017 with 172 U.S. marketing execs that are planning their budget and strategy. As a result of the research, we created some of our own content in the form of infographics to talk about the trends in content. Below you will see our essence of communicating the research in infographic format.

    10Fold-Graphics-2-110717-V7-Content Frequency

    More insights and examples of our infographics for the content survey are available here.

    Trainer Communications - Content Visualization and ProductionWhy 10Fold – We understand that engaging content is one part industry domain expertise and one part communications expertise. That’s why we hire technology journalists as well as self-proclaimed “geeks” to ensure our content accurately captures and communicates our clients’ differentiated technology or business model. 10Fold invests in education for its staff to ensure our team is capable of communicating in the latest, most high-impact mediums.

    It’s no wonder we were one of the first Bay Area PR firms to invest in an internal video studio, complete with cameras, lights, mics, green screen and production software and a former award-winning broadcast producer who runs the practice. We’ve also invested in providing top-quality animation services; in fact, our lead animation illustrator was formerly employed by the Late Show.

    “I rely on my creative 10Fold team for top-tier media exposure, creative events and content.”
    Michael Callas – Head of Incubation – Vodafone Xone


    client - logo - vodafone xoneAbout Vodafone xone – At Vodafone xone, we reward innovation and ignite creativity. Inspired start-ups get all the tools and support they need to succeed—and the opportunity to see brilliant ideas turn into groundbreaking reality. Vodafone xone provides comprehensive incubation and investment services that include: Testing in our state-of-the-art lab, On-site hands-on technical expertise support, Business and financial guidance, Financial contribution through R&D NRE (“Non-Recurring Engineering”) and/or strategic investment through Vodafone Ventures. www.vodafonexone.com


     

    ANALYST RELATIONS

    Your Competitive Advantage
    For B2B technology companies, it is all about creating competitive advantage. The industry’s most influential analysts play a strategic role in helping 10Fold clients differentiate their technology and business models. 10Fold knows analysts are distinctly different than the media, and require different information and a different program strategy. Clients appreciate our program results that include analyst reports, benchmark tests, and inclusion in speeches, blogs, and media quotes that help move even skeptical prospects to customers.

    Trainer Communications - Why CompetitiveWhen – Not working effectively with industry analysts may mean it will be much tougher to develop credibility with enterprise buyers and top media influencers (who occasionally use analyst reports to develop articles). If your company is missing from analyst reports or can’t seem to develop a strong position in important industry reports such as the Gartner Magic Quadrant or the Forrester Wave, your analyst program may be missing steps, your analyst relationships may be too generic, or your outreach may be too infrequent.

    Trainer Communications - When CompetitiveWhy 10Fold – We know that all analyst firms are not alike. Knowing how each firm conducts business, respecting their business model, and understanding the background and the unique expertise of each analyst is critical in creating an effective analyst program. Also, after two decades of focus on analyst relations, we know many of the strongest industry analysts, making introductions and presentations far less stressful and more successful.

    Our early-stage clients benefit from analyst accolades such as the Gartner Cool Vendor report, which credibly puts a young company on the map in weeks, rather than months or years. Our more established clients appreciate the credibility associated with moving into the Gartner Group Leaders Quadrant or being uniquely differentiated in a 451 Insights report.

    10Fold helped us reposition our message and reconnect with critical analysts and media. Within three years we had negotiated a $685 million acquisition from Western Digital. We were incredibly pleased with this outcome.”
    Kumar Ganapathy – Founder & CEO – Virident / HGST / Western Digital


    client - logo - viridentAbout Virident – Virident became a business unit of HGST in October 2013. For more information about HGST, visit www.hgst.com. Founded in 2006, Virident helps enterprises solve the challenge of poor application performance with flash storage solutions that speed application performance, ensure predictable performance under various workloads, and are compatible with all servers. The company was founded by a visionary management team from Google, Sun Microsystems, Cisco, SGI and Intel.

    Services

    Trainer Communications - Modular Services LaunchOur Services – 10Fold Communications creates custom programs that are the perfect fit to exceed your goals. Our targeted services will have you in the headlines in no time and help fill your sales pipeline. 10Fold takes a top-down, inside-out look at your company and its business objectives to optimize your communication assets. We offer specific modular programs for Company Launches, Analyst Relations, Content Production, Messaging, Public Relations, Social Media and Video Production.

    Trainer Communications - Services - CompetitiveAnalyst Relationships – For B2B technology companies, it is all about creating competitive advantage from the analyst community perspective. The industry’s most influential analysts play a strategic role in helping 10Fold clients differentiate their technology and business models. 10Fold knows analysts are distinctly different than the media, and require a different information and program strategy. <Read More >

    Trainer Communications - Content CreationContent Production – With industry noise elevated to an all-time high, 10Fold knows it’s about what you say and how you say it! It’s one part technology expertise and one part content creativity. 10Fold’s arsenal of content includes technical white papers, blogs, social media posts, case studies, contributed articles, animations and video. < Read More >

    Trainer Communications - Review ProgramsMedia Relations – 10Fold believes that an agency cannot produce great media results unless agency practitioners “speak” technology the way they speak media relations. Our account teams excel in developing technology storylines that adapt our clients’ new product technology and messaging to the varied needs of technology reporters and editors – from the veteran reporter/technologist to the novice who is charged with learning on the fly. < Read More >

    Trainer Communications - MessagingMessaging – 10Fold believes the best messages help prospects easily identify with your solutions and differentiate from competitors. We take a 360-degree approach that includes audits with your executive team, prospects, customers and analysts. With this input, 10Fold creates a messaging blueprint that identifies your ideal customer, their pain points, how your competitors fall short, < Read More >

    Trainer Communications - PR Programs - Landing PagePR Programs – Whether it’s a visibility opportunity with a tech trade, vertical or business publication, we have the skills and connections to get you in the headlines. 10Fold has secured more than 5,504,000 articles for our clients. Our relationships run so deep that Fortune, Forbes, Wall Street Journal, Business Week, CBS, NBC, Pando Daily and journalists have volunteered for the past four years to help our clients practice their pitch at our annual “Media SharkTank.” < Read More >

    Trainer Communication - Social Media Program - Landing PageSocial Media – Whether you are trying to attract recruits, increase customer awareness, drive sales, improve customer loyalty, or just tame the social media beast, 10Fold Communications’ comprehensive social media strategies help you identify, listen, engage, and monitor progress with your most important audiences. We create communities of your most important social media contributors from customers to competitors to industry experts. < Read More >

    PROMOTION_LOGO_ONWHITEVideo Production – Led by Ross Perich, a former award-winning television anchor and producer for CBS, NBC, and Fox affiliates, 10Fold develops creative video and animation to tell your story. We’ve invested in the filming and production equipment to deliver turn-key video and animation that supports your business. < Read More >

    Are you interested in providing these services? If you are interested in applying for our positions, click here.