Category Archives: Trainer Client Case Study

This category is for all pages linked to our Client Case Study Program

Launching an IIoT Disruptor – FogHorn Systems

The FogHorn Challenge and Opportunity
FogHorn Systems approached 10Fold with a bold vision to address a major challenge standing in the way of IoT proliferation: the lack of bandwidth. In industrial and commercial IoT environments with hundreds of thousands of sensors sending multiple terabytes of data to the cloud daily, monitoring and analyzing the data in real-time seemed impossible – time-intensive and cost-prohibitive.

10Fold’s Role
We knew we had to uncover industry and media preconceptions, and enlist industry analysts in validating FogHorn’s go-to-market strategy – including the problem its solution was addressing.
We began by identifying key differentiation for FogHorn’s solution and approach, which resulted in key messages that underscored FogHorn’s significance.

40+ stories – from stealth to first-to-market
22.7 M – monthly website page views from syndication of a single Tier 1 story
284.4K – social media reach (via Twitter) for FogHorn product launch
Within a year, FogHorn secured an impressive Series B round of $30M

NO FOLD ICON 15x15Wall Street Journal – FogHornTM Systems Raises $12M for Industrial Internet of Things

NO FOLD ICON 15x15Silicon Angle – Industrial group led by GE invests $12M in edge analytics startup FogHornTM

NO FOLD ICON 15x15IoT Evolution – FogHornTM Systems Secures $12 Million in Series A Funding IDG Connect – IIoT keeps pushing analytics closer to the edge

NO FOLD ICON 15x15InsideBIGDATA –  FogHornTM Announces Release of LightningTM Edge Intelligence Software for Industry IoT Solutions

NO FOLD ICON 15x15PacketPushers – FogHornTM: Real-Time Decision Making For IIoT

“I’ve partnered with 10Fold multiple times over the years because I trust their approach to delivering high-value PR strategies that support business growth. Since launching FogHorn’s Series A funding and product, Lightning ML, in 2016, they’ve helped us stand out from the IoT pack with recognition from The Wall Street Journal, Reuters, CIO and many others.”

                                  – David King, CEO FogHorn Systems

Find more insights on our work with FogHorn here.

Client Case Study – AppDynamics

Jyoti Bansal – The Founder and CEO of AppDynamics

“In 90 days, Trainer was able to position our CEO and Board members for prominent feature coverage in Forbes, The Wall Street Journal and on Bloomberg TV.”
Steven Wastie – CMO – AppDynamics

#MetricsMatter Objectives:
AppDynamics wanted to match their impressive revenue and business growth with an equally impressive industry image. “Prior to working with Trainer Communications, feature coverage of the company in technology and business publications was nearly non-existent, as we watched less-capable competitors take a larger share of voice,” said Steven Wastie, CMO, AppDynamics. “In 90 days, Trainer was able to help us develop recognition for our unique partner ecosystem and attractive channel program, develop strong traction with the technology press for our differentiated technology, and position our CEO and Board members for prominent feature coverage in Forbes, The Wall Street Journal and on Bloomberg TV.”

Goldman Sachs Names Jyoti Bansal, Founder & CEO of AppDynamics, as “One of the 100 Most Intriguing Entrepreneurs” at Third Annual Builders + Innovators Summit – Monday, September 29, 2014

#MetricsMatter Results:
We worked with AppDynamics on the strategy, timing, tactics and outreach for their large growth financing round. AppDynamics software monitors web and mobile applications to automatically find and fix problems. Check out the amazing coverage that resulted from Trainer’s media outreach:

@ Reuters – Sarah McBride:
“AppDynamics raises $120 mln, joining billion-dollar valuation club”

@ Wall Street Journal – Deborah Gage:
“AppDynamics Raises $120M, Valued at $1 Billion for Corporate Software”

@ VentureBeat – Jordan Novet:
“AppDynamics picks up $120M in the race to replace old-school monitoring tools”

@ Bloomberg News / Businessweek – Olga Kharif:
AppDynamics Nabs $120 Million to Join $1 Billion Club”

@ Red Herring – Peter Ward:
“AppDynamics raises $120m at $1bn valuation – Investment Round Up”

@ Law360 – Chelsea Naso:
“AppDynamics Becomes Latest Tech Startup Worth Over $1B”

@ GigaOm – Jonathan Vanian:
“As AppDynamics lands $120 million, its focus shifts to expansion and new products”

About AppDynamics
– Turn data into impact Digital businesses like yours need a way to turn data into actual results. At AppDynamics, we’re ushering in the next digital age—the age of the software-defined business. Our mission is to deliver true application intelligence that helps your software-defined business run faster, leaner, and more efficient. You get the visibility and control you need to identify problems, find the root cause, and instantly connect the dots to get applications—and user transactions—on track and running flawlessly. AppDynamics provides the certainty that your most complex, business-critical applications are performing at the highest level; and be certain that the data and information generated by these applications can be harnessed for ongoing business advantage and impact.