Category Archives: Trainer #MetricsMatter

This category is for all pages linked to our #MetricsMatter program

REFINEMENT

Refinement Loop – The best part of working with 10Fold is, you are not “locked in” to a program that is not working towards your business goals as anticipated. Because we establish your investment based on each program, we can swap out programs for different programs that have higher business value. This level of transparency gives 10Fold clients choice and flexibility to get what they need from their communications programs.

“I’ve worked with 10Fold Communications four times in the last decade and consider them a strategic component of my marketing mix.”
Tom Engdahl – CEO – Netpowerandlight


#MetricsMatter For Consumer – “I’ve worked with 10Fold Communications four times in the last decade and consider them a strategic component of my marketing mix,” said Tom Engdahl, CEO, Net Power and Light. “10Fold begins with a research-based approach to position for leadership in a market, and then follows with extremely creative and effective marketing campaigns and events.  The result is customer events that result in sales, media coverage in top-tier business and industry publications, and creative content and a website that supports sales growth.”


 Netpowerandlight
About Netpowerandlight
– Net Power & Light’s (NPL) mission is to usher in a new era of technology: one that puts people first by bringing them together, amplifying their experiences and senses, and transcending the boundaries of distance and devices.NPL is dedicated to delivering a new kind of powerful technology platform that gives users the freedom and the tools to connect, collaborate, and create more deeply. Founded in 2009, NPL has numerous patented innovations that change the way people experience media, entertainment, and communications. www.netpowerandlight.com

REPORTING

Reporting on Results – 10Fold Communications has created a transparent, straight-forward method for reporting your metrics. Our MetricsMatter scorecard includes a metrics snapshot which identifies your goals and our progress to date against each of your goals – precisely measured as a percentage against the agreed-upon plan. Each program identified with a metric is hyperlinked to a corresponding tab in the spreadsheet that maps to each of the results we claim. We eliminate the need for skepticism or independent research and make it easy for you to evaluate your results.

“Our mission is clear: take down the legacy storage vendors. 10Fold Communications joined our team and quickly began positioning us for critical coverage.”
Shridar Subnimarian – VP Marketing – Exablox


#MetricsMatter For Storage – “Our mission is clear:  take down the legacy storage vendors with a disruptive technology,” said Shridar Subnimarian, vice president of marketing, Exablox.  “10Fold Communications joined our team and quickly began positioning us for critical coverage such as for technology review opportunities and for business press coverage. The recent InfoWorld product review that was secured by 10Fold, has been an extremely useful sales engagement tool, and the recent Forbes article that compares Exablox to NetApp, builds significant credibility for us within the venture community.”


Exablox
About Exablox
– Exablox is the company re-imagining storage. Exablox solves businesses’ runaway storage costs and information management nightmares by providing a scale-out cloud-based management solution that is both affordable and easy to use. OneBlox is an inclusive storage offering that combines an elegant hardware architecture and integrated, enterprise-grade software, including continuous data protection, inline deduplication and disaster recovery. Founded in 2010, Exablox is headquartered in Sunnyvale, CA and backed by leading Silicon Valley venture firms. www.exablox.com

EXECUTION

Program Execution – So many marketing executives have been burned by agencies that artfully deliver a strategic plan, but fall short in its execution. The 10Fold scorecard, which includes your metrics, is the foundation for our weekly calls with you, and ensures that we meet (and often exceed!) your communications metrics by keeping a sharp focus on our activity and results. Programs don’t mysteriously disappear; and we invite conversations about our performance and results.   If this seems like a refreshing perspective, get in touch with the Trainer team!

10Fold delivered at our launch and set 20 meetings with top tier Analysts, Tech and Biz press including Re/code, Forbes, BusinessWeek, NetworkWorld and eWeek”
Amir Khan – Co-founder & CEO – Viptela



#MetricsMatter For Mobility & Telecom
– We took a very thorough approach to selecting a PR partner, doing extensive research on agencies that support emerging technology companies.  With a highly technical and disruptive product poised to challenge networking giants and a board of directors expecting major coverage of our launch, we knew we had to find a PR team like 10Fold that understood our industry, could translate very technical information for key analyst and media audiences, and that was responsive and aggressive,” said Amir Khan, Co-founder & CEO.  “Our launch did not disappoint. 10Fold secured 20 briefings with leading industry analysts and top-tier media including Re/code, Forbes, BusinessWeek, and key technology trades such as NetworkWorld, IT Business Edge, and eWeek.”


Viptela
About Viptela
– Viptela is a Sequoia-funded startup founded in 2012, that is fundamentally transforming how Fortune 500 companies build and secure their end-to-end network infrastructure. Viptela was founded on a mission to simplify networking architectures, and eliminate needless inefficiencies faced by the enterprise. The team comprises of top-tier talent from Cisco, VMware, Alcatel-Lucent, and Juniper Networks, and has decades of experience delivering multi-billion dollar networking products to market, and, architecting many of the largest and most complex networks in the world. www.viptela.com

KPI SCORECARD

Deliver On Metrics – The 10Fold Communications team takes pride in supporting our clients’ KPIs and delivering metrics that bring real business value. Yet, it’s important to remember that “all ink is not interesting to all clients.” Simply put, we ensure that your forecasts and coverage support your business goals and expectations. That’s why it’s critical to not only create a quantitative forecast, but also a qualitative forecast. To ensure your satisfaction, we ask you to review targeted and tiered lists and we confirm alignment. We then map our plan, campaigns, and results to your goals and ensure they match your preferences before we complete a program.

10Fold is bringing the experience and muscle to help us get the industry recognition deserved from our recent market successes”
Daniel Raskins – VP Marketing – ForgeRock


#MetricsMatter For Security – “ForgeRock hired 10Fold for cyber security domain expertise, strategy and responsiveness,” said Daniel Raskins, VP of marketing, ForgeRock. “Our triple-digit revenue growth rate has kept our small marketing staff on the run, and 10Fold is bringing the experience and muscle to help us get the industry recognition deserved from our recent market successes. Trainer runs our global social, analyst and media programs, and we’re very excited with the early results.”


ForgeRockAbout ForgeRock – ForgeRock was founded in 2010 on a mere $40,000 in seed capital and the vision of five friends. The frontman of the open identity stack, ForgeRock — backed by Accel Partners and Foundation Capital — powers the world’s largest companies and government organizations with the most disruptive identity solutions. Our goal is simple: to deliver the best open source identity stack for securing anything, anywhere, on any device.ForgeRock builds secure relationships across the modern Web including cloud, social, mobile, and enterprise environments. ForgeRock can extend identities to “anything” connected to the Internet. www.forgerock.com

RESEARCH

Market Research – Once we’ve collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold Communications starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. With this research, we can confidently create differentiated market positions, maximize potential outlets and create an achievable plan with solid metrics. 10Fold Communications has extensive and long term relationships with the most influential high-tech market research organizations including Gartner, Forrester, IDC and Gigaom.

“We have a complex technology in both Big Data and IT security. In our first four months with 10Fold, we’ve won awards, gained important credibility with key industry analysts, and secured impressive coverage.”
Patty Nghiem – VP of Marketing – Dataguise


#MetricsMatter For Security – “When I joined Dataguise six months ago, one of the first calls I made was to 10Fold Communications.  We have a complex technology story that positions us in two industries, Big Data and IT security, and we needed to devise the best way to tell that story,” said Patty Nghiem, Vice President of Marketing, Dataguise. “In our first four months with 10Fold, we’ve gained important credibility with key industry analysts, won awards, and secured impressive channel and technology coverage that provides important credibility with prospects for our company.”


client - logo - dataguiseAbout Dataguise – Dataguise is the leading provider of data-centric security solutions for Big Data protection. Organizations in financial services, healthcare, retail, government and other industries that value data privacy and are subject to regulatory compliance rely on Dataguise for data masking, redaction and encryption of sensitive data in Hadoop, RDBMSs and other Big Data environments. Dataguise is recognized as a visionary in the Gartner Magic Quadrant for Data Masking Technology. www.dataguise.com

DISCOVERY

Asset Discovery – To develop a custom scorecard with metrics that matter to you, 10Fold begins every client engagement with an in-depth planning process and “discovery” session. The goal is to collect all existing assets and determine if there is potential to develop new assets. We define an asset as a tangible or intangible concept, to which you can lay claim. The strength of your asset becomes the predominant factor in any successful promotion.   An asset can be defined as any of the following examples: a new product, a customer, a partnership, a new patent, a new facility, a new business model, a new position on an industry problem, a new executive, survey results, or even an event. The strength of your asset, along with third-party validation of your asset, will help to determine our forecast.

“In 90 days, 10Fold was able to position our CEO and Board members for prominent feature coverage in Forbes, The Wall Street Journal and on Bloomberg TV.”
Steven Wastie – CMO – AppDynamics


#MetricsMatter For Enterprise Apps – AppDynamics wanted to match their impressive revenue and business growth with an equally impressive industry image.  “Prior to working with 10Fold Communications, feature coverage of the company in technology and business publications was nearly non-existent, as we watched less-capable competitors take a larger share of voice,” said Steven Wastie, CMO, AppDynamics. “In 90 days, 10Fold was able to help us develop recognition for our unique partner ecosystem and attractive channel program, develop strong traction with the technology press for our differentiated technology, and position our CEO and Board members for prominent feature coverage in Forbes, The Wall Street Journal and on Bloomberg TV.”


AppDynamics
About AppDynamics
– Turn data into impact Digital businesses like yours need a way to turn data into actual results. At AppDynamics, we’re ushering in the next digital age—the age of the software-defined business. Our mission is to deliver true application intelligence that helps your software-defined business run faster, leaner, and more efficient. You get the visibility and control you need to identify problems, find the root cause, and instantly connect the dots to get applications—and user transactions—on track and running flawlessly. AppDynamics provides the certainty that your most complex, business-critical applications are performing at the highest level; and be certain that the data and information generated by these applications can be harnessed for ongoing business advantage and impact. www.appdynamics.com

#MetricsMatter

#metricsmatter-logoWhy Metrics Matter – We offer specific forecasts in the form of quantitative and qualitative metrics. This separates 10Fold Communications from other tech PR agencies. 10Fold’s MetricsMatter™ forecasting system is the foundation of each client agreement. Forecasts are based on a thorough analysis of our client’s business objectives and communications assets. Our model builds customer confidence and enables our clients to track and apply coverage results against our agreement.

#metricsmatter - discoveryDiscovery – To develop a custom scorecard with metrics that matter to you, 10Fold begins every client engagement with an in-depth planning process and “discovery” session. The goal is to collect all existing assets and determine if there is potential to develop new assets. We define an asset as a tangible or intangible concept, to which you can lay claim. The strength of your asset becomes <Read More>

#metricsmatter-researchResearch – Once your 10Fold Communications account team has  collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. <Read More>

#metricsmatter-kpi-scorecardsKPI Scorecards – Once your 10Fold Communications account team has collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. <Read More>

Trainer Communications - Execution of PlanExecution – So many marketing executives have been burned by agencies that artfully deliver a strategic plan, but fall short in its execution. The 10Fold scorecard, which includes your metrics, is the foundation for our weekly calls with you, and ensures that we meet (and often exceed!) your communications metrics by keeping a sharp focus on our activity and results. Programs don’t mysteriously disappear <Read More>

#metricsmatter - reportingReporting – 10Fold Communications has created a transparent, straight-forward method for reporting your metrics. Our MetricsMatter scorecard includes a metrics snapshot which identifies your goals and our progress to date against each of your goals – precisely measured as a percentage against the agreed-upon plan. Each program identified with a metric is hyper-linked to a corresponding tab in the spreadsheet <Read More>

#metricsmatter - refinementRefinement – The best part is, you are not “locked in” to a program that is not working towards your business goals as anticipated. Because we establish your investment based on each program, we can swap out programs for different programs that have higher business value. This level of transparency gives 10Fold clients choice and flexibility to get what they need from their communications programs. <Read More>