Client Case Study – AppDynamics

Jyoti Bansal – The Founder and CEO of AppDynamics

“In 90 days, Trainer was able to position our CEO and Board members for prominent feature coverage in Forbes, The Wall Street Journal and on Bloomberg TV.”
Steven Wastie – CMO – AppDynamics

#MetricsMatter Objectives:
AppDynamics wanted to match their impressive revenue and business growth with an equally impressive industry image. “Prior to working with Trainer Communications, feature coverage of the company in technology and business publications was nearly non-existent, as we watched less-capable competitors take a larger share of voice,” said Steven Wastie, CMO, AppDynamics. “In 90 days, Trainer was able to help us develop recognition for our unique partner ecosystem and attractive channel program, develop strong traction with the technology press for our differentiated technology, and position our CEO and Board members for prominent feature coverage in Forbes, The Wall Street Journal and on Bloomberg TV.”

Goldman Sachs Names Jyoti Bansal, Founder & CEO of AppDynamics, as “One of the 100 Most Intriguing Entrepreneurs” at Third Annual Builders + Innovators Summit – Monday, September 29, 2014

#MetricsMatter Results:
We worked with AppDynamics on the strategy, timing, tactics and outreach for their large growth financing round. AppDynamics software monitors web and mobile applications to automatically find and fix problems. Check out the amazing coverage that resulted from Trainer’s media outreach:

@ Reuters – Sarah McBride:
“AppDynamics raises $120 mln, joining billion-dollar valuation club”

@ Wall Street Journal – Deborah Gage:
“AppDynamics Raises $120M, Valued at $1 Billion for Corporate Software”

@ VentureBeat – Jordan Novet:
“AppDynamics picks up $120M in the race to replace old-school monitoring tools”

@ Bloomberg News / Businessweek – Olga Kharif:
AppDynamics Nabs $120 Million to Join $1 Billion Club”

@ Red Herring – Peter Ward:
“AppDynamics raises $120m at $1bn valuation – Investment Round Up”

@ Law360 – Chelsea Naso:
“AppDynamics Becomes Latest Tech Startup Worth Over $1B”

@ GigaOm – Jonathan Vanian:
“As AppDynamics lands $120 million, its focus shifts to expansion and new products”

About AppDynamics
– Turn data into impact Digital businesses like yours need a way to turn data into actual results. At AppDynamics, we’re ushering in the next digital age—the age of the software-defined business. Our mission is to deliver true application intelligence that helps your software-defined business run faster, leaner, and more efficient. You get the visibility and control you need to identify problems, find the root cause, and instantly connect the dots to get applications—and user transactions—on track and running flawlessly. AppDynamics provides the certainty that your most complex, business-critical applications are performing at the highest level; and be certain that the data and information generated by these applications can be harnessed for ongoing business advantage and impact.