Data Privacy Day (DPD), held every January 28 and coordinated by the National Cyber Security Alliance (NCSA), is an international effort highlighting “Respecting Privacy, Safeguarding Data and Enabling Trust.” DPD provides an opportunity for you to re-enforce these themes within your organization to improve privacy awareness. With the upcoming DPD in mind, here’s a quick look at the latest developments for marketers in context to data privacy.
Did you know that Jan. 28 is Data Privacy Day? – Stay Safe Online (Video)
To being with, this informational video on Data Privacy Day shares quick tips on how to make sure personal data is kept secure and safe from exploitation. It offers best practices on how to share on social media and to what extent.
Data Security and Privacy: Marketing’s Top Condundrum In 2016 – Marketing Land
Digital marketers in the US have tended to put data privacy in the back seat, unlike in Europe, where users’ right to anonymity enables them to explicitly opt out of leaving information identifying them on website visits. But that’s changing, and US marketers know this. In the final months of 2016, the stakes for US marketers doing cross-border business grew astronomically. With stronger regulations looming, US marketers need to put data privacy front and center. Josh Manion, CEO of tag management company Ensighten, explains how enterprise tag management can help you manage customer data.
To learn more about tag management, follow Josh Manion on Twitter: @joshmanion.
This infographic shares insights for businesses on how to create a culture of respecting privacy, safeguarding data and enabling trust – all without compromising on customer value. The article recommends marketers to be open and honest about how they collect data, use and share personal information.
Brendan Eich, co-founder of Mozilla, is introducing a new browser to block ads…kind of. Dubbed Brave, the browser works by blocking ads by default and replacing those blocked ads with its own anonymous ads.
In a post on the Brave site, Eich says he wants to “fix the web”:
At Brave, we’re building a solution designed to avert war and give users the fair deal they deserve for coming to the Web to browse and contribute. We are building a new browser and a connected private cloud service with anonymous ads… We keep user data out of our cloud Brave Vault by default. It’s better for you and us that we don’t store any of your data without your permission.
Most display ads (and those from programmatic platforms/exchanges) will be blocked, though users can override the default settings. Search ads won’t be blocked because they’re “intent-based” and don’t rely on the same kinds of targeting that display ads do.
The Pew Research Center has released the latest in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. According to the survey, only a third of respondents found the tradeoff acceptable, while fifty-one percent said it was not. Consumers reported more benefit and mostly approved scenarios involving surveillance at a workplace to stop thefts, agreeing to digitized health records for a doctor’s office or getting loyalty card discounts from a grocery store that tracks your spending habits. Those surveyed also showed particularly negative reactions to providing location data if it resulted in a deluge of ads on their smart phones.
The study goes on to suggest that policy-makers reject the “tradeoff argument” as a “false justification” for allowing wholesale harvesting of personal data.
In 2016, advertisers and marketers alike will find it harder to balance key objectives with new legal guidelines. False advertising lawsuits show no signs of abating. And as regulation of digital, social and mobile advertising becomes increasingly restrictive, marketers are going to find it harder to balance their marketing objectives with new regulations.