The FogHorn Challenge and Opportunity
FogHorn Systems approached 10Fold with a bold vision to address a major challenge standing in the way of IoT proliferation: the lack of bandwidth. In industrial and commercial IoT environments with hundreds of thousands of sensors sending multiple terabytes of data to the cloud daily, monitoring and analyzing the data in real-time seemed impossible – time-intensive and cost-prohibitive.
We knew we had to uncover industry and media preconceptions, and enlist industry analysts in validating FogHorn’s go-to-market strategy – including the problem its solution was addressing.
We began by identifying key differentiation for FogHorn’s solution and approach, which resulted in key messages that underscored FogHorn’s significance.
40+ stories – from stealth to first-to-market
22.7 M – monthly website page views from syndication of a single Tier 1 story
284.4K – social media reach (via Twitter) for FogHorn product launch
Within a year, FogHorn secured an impressive Series B round of $30M
“I’ve partnered with 10Fold multiple times over the years because I trust their approach to delivering high-value PR strategies that support business growth. Since launching FogHorn’s Series A funding and product, Lightning ML, in 2016, they’ve helped us stand out from the IoT pack with recognition from The Wall Street Journal, Reuters, CIO and many others.”
– David King, CEO FogHorn Systems
Find more insights on our work with FogHorn here.