Market Research – Once we’ve collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold Communications starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. With this research, we can confidently create differentiated market positions, maximize potential outlets and create an achievable plan with solid metrics. 10Fold Communications has extensive and long term relationships with the most influential high-tech market research organizations including Gartner, Forrester, IDC and Gigaom.
“We have a complex technology in both Big Data and IT security. In our first four months with 10Fold, we’ve won awards, gained important credibility with key industry analysts, and secured impressive coverage.”
Patty Nghiem – VP of Marketing – Dataguise
#MetricsMatter For Security – “When I joined Dataguise six months ago, one of the first calls I made was to 10Fold Communications. We have a complex technology story that positions us in two industries, Big Data and IT security, and we needed to devise the best way to tell that story,” said Patty Nghiem, Vice President of Marketing, Dataguise. “In our first four months with 10Fold, we’ve gained important credibility with key industry analysts, won awards, and secured impressive channel and technology coverage that provides important credibility with prospects for our company.”
About Dataguise – Dataguise is the leading provider of data-centric security solutions for Big Data protection. Organizations in financial services, healthcare, retail, government and other industries that value data privacy and are subject to regulatory compliance rely on Dataguise for data masking, redaction and encryption of sensitive data in Hadoop, RDBMSs and other Big Data environments. Dataguise is recognized as a visionary in the Gartner Magic Quadrant for Data Masking Technology. www.dataguise.com