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April 20, 2018

4 Things You Can Do to Engage Influencers Online Right Now

Influencer marketing should be a part of every marketer’s strategy in boosting their brands credibility and reaching new audiences. If you’ve kept up with our blog to this point, you know we’ve talked about this before (and if you haven’t, subscribe below so you stop missing out!). While locking down an influencer may take some […]

 

Posted by: Tyler Trainer

 
April 18, 2018

Security Never Sleeps 2018 – Buyers and Sellers Face to Face

10Fold hosted our eighth annual Security Never Sleeps event during the 2018 North American RSA trade show yesterday. The event is conveniently located within walking distance of the Moscone Center at the Red Dog Café in San Francisco. Building on the success of the events previous years, the luncheon had more than 90 attendees made of up CISOs, […]

 

Posted by: Tyler Trainer

 
April 11, 2018

Building a Social Media Plan – Content is King

How often should I Tweet? Is there a best practices strategy for sponsoring posts for maximum effect? Which products and services are best to monitor growth? These are some of the most common questions I hear from those looking to put together growth-based social media plans. While it is important to consider how to track […]

 

Posted by: Tyler Trainer

 
April 6, 2018

Thinking (and Writing) Like a Thought Leader

This blog post marks the start of a 4-part series that will cover multiple steps on the path to becoming a thought leader. Let’s be honest: we (marketers, communicators, PR practitioners) are all contributors to the next chapter of our industry’s evolving story. We’ve got a constantly shifting media landscape as the backdrop, and amidst […]

 

Posted by: Tyler Trainer

 
April 3, 2018

Three Ways to Get a Promotion: Elbow Grease with a Dash of Strategy & Creativity

There are few things more rewarding than getting a promotion. It’s an accomplishment that validates the hard work you’ve put in at your job, underscores your value to your organization and colleagues, and – as importantly – presents an opportunity for your friends, family and coworkers to heap some well-deserved praise on you. And no […]

 

Posted by: Tyler Trainer

 
March 26, 2018

Three Things You Need to Know Before Accepting Your Next Agency Job

Irrespective of where you are in your career, it’s tricky to find a new job.  Of course, we all worry about knowing the right things to say that will impress the hiring manager, but maybe you should worry as much about what they are promising you.  Just like job applicants, employers can all start to […]

 

Posted by: Tyler Trainer

 
March 23, 2018

The Top Big Data Awards You Don’t Have to Pay For

Competing for industry awards brings a multitude of benefits. Not only does it allow industry experts to provide useful feedback about your company and its technology, winning or even participating in certain awards can result in different pieces of collateral like press releases, blogs, or social media promotions. This, in return, can become a great […]

 

Posted by: Tyler Trainer

 
March 22, 2018

Video Marketing and Its Effect on Marketing Today

This blog first appeared on our video divisions website, ProMotion Studios. There is no denying video marketing has become a staple of modern online marketing. Brands have flocked to the web to exploit video’s explosive effectiveness, reflected in the projected growth rate of video to 80% of all internet traffic by 2019 as estimated by […]

 

Posted by: Tyler Trainer

 
March 19, 2018

When Everything at RSA is Over the Top, How Can I Stand Out?

If you’ve ever been to RSA, you know it can be a mind-numbing experience. So many booths with so much noise and activity while everyone clamors for attention. As seasoned veterans of this show, security clients often ask us: “When everything at that show is so over the top, how can we stand out?” After […]

 

Posted by: Tyler Trainer

 
March 16, 2018

How Do I Build an Influencer List?

How many times have you been mindlessly digging through social media purgatory with no direction looking for someone who might, maybe, possibly, kinda sorta be called an influencer? Us, too – until we found some amazing platforms that did a lot of that work for us! Followerwonk One of our favorite tactics is targeting influencers […]

 

Posted by: Tyler Trainer