October 18, 2018

Blockchain in the Business Press?

While Blockchain was originally devised for digital currency such as bitcoin, it has transformed, quickly, playing a part in almost every industry. What started out as a technology has quickly become an industry all its own. In fact, Gartner claims that the business value-add of blockchain will grow to slightly more than $176 billion by […]


Posted by: Tyler Trainer

October 16, 2018

The Top Ten Reasons Media SharkTank™ Is a Must See!

I’ve always been a late-night TV talk show fan, and one of my favorite (and arguably the most funny) elements of these shows is the Top Ten Lists the show hosts depend on for laughs. Below are real reasons, delivered with some levity, to consider our eighth annual Media SharkTank. Side note:  If you don’t […]


Posted by: Tyler Trainer

October 12, 2018

San Francisco Baykeeper: Keeping San Francisco Bay Safe from Harm

One early morning in 2016, San Francisco Baykeeper’s pollution hotline began ringing frantically. Concerned swimmers and beachgoers reported trash littering the shoreline and wanted to know what could be done. Our field investigator monitored the area during one of our regular boat patrols, and our staff scientist quickly realized the fireworks extravaganza during the Super […]


Posted by: Tyler Trainer

October 11, 2018

How to Be a Good Tech Influencer Fan – Jumpstart Your Rise to Social Stardom

Can anyone really begrudge the tech influencer groupie? It’s a small subset of the population that lives, breathes and adamantly follows the inside baseball goings-on in the world of IoT, IIoT, AI, ML, BI, OPM, APM and a host of other technological acronyms… While the numbers are few, make no mistake, the role is important. […]


Posted by: Tyler Trainer

October 5, 2018

PR Hot Take – The Age of IoT in Media

The Internet of Things (IoT) is a technology phenomenon that is changing the market landscape and growing at an exponential rate. Trillions of dollars are already funnelled into IoT development each year, and that amount is forecasted to increase each quarter. IoT brings with it a wealth of market opportunities for everyone, almost no industry […]


Posted by: Tyler Trainer

October 2, 2018

Why Every Media Interview Should be Treated Like You’re on TV!

As we continue the countdown to our 8th Annual Media SharkTank event – where leading tech-company C-level execs will have the chance to pitch a blockbuster lineup of business and broadcast press from the likes of the New York Times, Barron’s, Associated Press, FOX and NBC to name a handful – we would like to […]


Posted by: Tyler Trainer

October 1, 2018

Is My PR Program on Track? 7 Key Tells

As Yogi Berra famously said: “You’ve got to be very careful if you don’t know where you are going because you might not get there.”  Clearly, it’s critical that both you and your agency know what you’re aiming for. What does your C-suite or Board and investors expect? Have you agreed KPIs with your key […]


Posted by: Tyler Trainer

September 27, 2018

Where is our Business Press Coverage?

Building a strong brand is an essential element in the formula for achieving business success.  Having “an industry footprint” is important, irrespective of your industry, company size or location. While there are many approaches to building a brand, one of the fastest, and most effective is generating coverage in top-tier business media.  But that’s not […]


Posted by: Tyler Trainer

September 25, 2018

Finding a Great Fit with a Tech PR Agency

It’s fall, and it’s the time of year when many companies are building new budgets and considering hiring, or making changes, with their marketing and PR agencies in preparation for the new year. Not unlike updating a wardrobe, it’s important to find the right fit at the right price. Maybe you’ve outgrown your existing partner, […]


Posted by: Tyler Trainer

September 20, 2018

SnapChat for B2B Tech – Say What?

Since its release in 2011, SnapChat has been known as a fun way for young people to goof around and send non-committal messages to their friends. The platform is based on the idea of a 24-hour cycle – no image lasts longer than a day. Nothing you post will last forever, a conundrum that has […]


Posted by: Tyler Trainer