February 23, 2018

Reciprocal Realtionships: The Key to Influencer Partnerships that Work

“Influencers are an important factor in spreading brand awareness and increasing content visibility” What is an influencer? Influencers are industry experts that maintain engaged followings in their niche. These individuals are highly sought after, for both their insight and the promotional ability for brands and ideas. A savvy marketer can utilize an influencer’s large reach […]


Posted by: Tyler Trainer

February 16, 2018

Five Top Ways Contributed Articles Can Drive Thought Leadership – Part II

Part I of this piece can be found here  English novelist and playwright Edward Bulwer-Lytton coined the phrase “the pen is mightier than the sword” – an adage still relevant today. Contributed articles can go a long way to increase your visibility and expand your share of voice that can give you edge over your […]


Posted by: Tyler Trainer

February 14, 2018

Five Ways Your Contributed Article Can Drive Thought Leadership- Part I

Contributed articles are a mainstay of any successful PR program. They increase visibility. They drive credibility in your industry. They enable you to articulate your message precisely the way you want. And above all else – they allow you to boost thought leadership. From the moment you sign with a PR agency – like 10Fold […]


Posted by: Tyler Trainer

February 9, 2018

How to Play Your Cards in Getting that Promotion

One of the biggest considerations most people have in their careers is when to expect, or ask for, their next promotion. Let’s face it: a promotion sounds like it solves a lot of problems. It demonstrates that your efforts have actually meant something meaningful, and it validates your successes to those that care about you, […]


Posted by: Tyler Trainer

January 30, 2018

Reaching the High Bar: What Business Press Want From Their Sources

Placement in business press is the gold standard by which your PR efforts are measured. Publications like Forbes, Fortune, Wall Street Journal and others represent a high bar because of their prestige, influence and broad reach. When our clients get a feature in Bloomberg or New York times, it’s usually framed and hung in the […]


Posted by: Tyler Trainer

January 25, 2018

Top Five Elements of a Good Contributed Article

Contributed articles are a by far one the handiest tools in the client’s arsenal. Among other things, they’re a way for clients to position themselves as industry experts and thought leaders, achieve credibility among peers, reach desired audiences and truly get their message across exactly the way they want. These days, it’s becoming increasingly easier […]


Posted by: Tyler Trainer

January 22, 2018

The First Rule of Gartner’s Cool Vendor is Not to Talk About Cool Vendor

It’s hip to be Cool. If there’s one thing all technology startups would love to get their mits on shortly after publicly launching their company, it’s a Gartner Cool Vendors recognition. Cool Vendors research examines disruptive vendors that help companies solve long-established problems and stay ahead of the competition in a rapidly changing world. Last […]


Posted by: Tyler Trainer

January 18, 2018

The Intern’s Guide to the Galaxy – Three Paths to a Successful Internship at 10Fold

Have you ever wished for an Intern’s Guide to the Galaxy? Well, you’ve come to the right place. You will learn how to navigate your internship at a PR agency like 10Fold through the lens of the one and only Eric Bolin. Actually, there are a lot of Eric Bolins, but this dude works for […]


Posted by: Tyler Trainer

December 14, 2017

Most Americans (Not Just Millennials) Get News From Social Media

Where do you find your news? From newspapers and radio, to smartphones and smart home devices – there are seemingly endless ways to stay in the know these days. As the news landscape continues to change, the primary way readers consume the news has evolved, too. A recent study by the Pew Research Center found […]


Posted by: Tyler Trainer

December 1, 2017

Who’s Afraid of the Dark (Social)?

“Dark social” – sounds dangerous, right? Although it may sound like a new hacking technique, it’s actually a recently developed term that refers to social media links that are shared outside of the social platform, which prevents tracking.  Meaning – you are getting shares that lead to website clicks – but you are in the […]


Posted by: Tyler Trainer