Tag Archives: 10Fold

Entrepreneurial DNA Wins Award for 10Fold CEO

10Fold’s CEO, Susan Thomas, attended the SVSU (Silicon Valley United States) Awards Ceremony on July 30, where she received the Silver Award for Woman World Awards Entrepreneur of the Year. This year’s ceremony brought over 200 women and men from all over the world – including Pakistan, Australia, Europe, and throughout the United States – to the gala event held at the Mark Hopkins Hotel in San Francisco, California.

Companies of all sizes, representing many industries received awards.  The tech crowd was well-represented with industry leaders such as Cisco, IBM, and Deutsche Telekom. The winners received awards for their work that promoted growth, excellence in job performance, and executing outstanding leadership programs.

Under Susan’s Leadership, 10Fold has grown tremendously. The agency has opened four new offices in two years across California, Texas, and Colorado, donated more than $15,000 in charitable giving in 2017 alone to organizations such as Baykeeper, and spearheaded employee growth programs.

Dig In: 10Fold CEO Wins Entrepreneur of the Year in 2018 Women World Awards

Susan was the first to receive the Silver award for the company size 11-99, offering her remarks about the honor of the award and attributing the success to the whole of 10Fold’s staff. “This award is about recognizing 10Fold for our growth and development program. We value our success in this area greatly as it’s the most important thing you can do when you work in services. I truly have the entirety of the 10Fold team to thank for this award.”

The Women World Awards, part of the SVSU awards are an annual industry and peer’s recognition program honoring women in business. The Women World Awards are part of the larger SVUS Awards, which sponsors many annual industry and peer recognition programs honoring Best Companies of all types and sizes globally in Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns since 2003.

Susan’s comments were captured at the event live, which you can watch here:

Looking for strategies for promoting yourself or your corporate brand on social media, or in the business press? Check in with us here again soon, and find great content more great content from our award winning team here! If your business looking for a great B2B PR and media relations team, 10Fold can help!

By Tyler Trainer 

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How Live-Tweeting from Events and Tradeshows Can Boost Exposure

The efficacy of social media is generally underrated by the B2B marketing community. Too often the common consensus when it comes to building a social media presence, regardless of the goal, is to post relevant industry trends, relay company news, and perhaps distribute a few original blog posts every now and again.

10Fold has addressed best practices in ’Building a Social Media Plan – Content is King’ and ‘How Do I Prioritize Social Media Metrics?’ and now we’re focusing on  the power of live-tweeting from industry events. Tradeshows and other industry events are some of the most powerful opportunities to borrow credibility and exposure from an event and showcase your brands thought leadership. However, every time events like IoT World, VMworld, and Brainstorm Tech come around, to name just a few, Twitter is full of tweets that clearly don’t fully leverage the reach of the event. Find 10Fold’s best practices for live-tweet events below.

Before
Before heading to the event there are some obvious but often overlooked steps to take. For a start, make sure your brand’s followers and your colleagues know you will be attending or presenting to maximize engagement and reach! For starters, this means promoting your company’s presence at the conference or tradeshow across all social channels at least two weeks before the event. Be sure to share key details such as your booth number, speaking sessions or panels and the times and dates of any activities you are involved in. And don’t forget to share the event hashtag in all posts, and handle in some posts, to ensure that attendees following the conversation are in the know.

If someone from your company is speaking during the event, use their presentation deck or talking points to pre-draft content so you don’t have to worry about typing as quickly as the presenter can speak (your thumbs can only move so fast!). Make sure you have the speakers’ Twitter handles readily available so you can tag them in posts during the show.

We also recommend drawing up some notes on major topics and stats to reference so you’re armed with plenty of knowledge on the topics that will be covered before you start live-tweeting. You can save your pre-drafted tweets in your preferred notes app, like Evernote or Google Docs, so all you have to do is copy, paste, and attach a photo before sending out the tweet. Trust us, your followers and anyone seeing your tweets for the first time, based on use of the event hashtag, will be impressed by how many well-written and thoughtful tweets you were able to post. This will help you avoid random posts like the following:

Last but not least, make sure to charge your phone and pack a portable charger! Tweeting all day will suck up your battery, and you don’t want to miss anything important while you’re charging your phone in the corner!

During
Be prepared for and be on the look-out for fast-emerging opportunities such as a spontaneous Facebook Live interview or entertaining activity at the booth that you should promote (see Itron at IoTWorld below).

In addition to using the event hashtag in every post so that attendees following the hashtag will see your posts, also use other relevant hashtags to broaden your audience and attract engagement from Twitter users who are in your same industry but aren’t attending the event. For example, during IoT World the following hashtags would be most appropriate: #IoTWorld, #IoT, #IIoT, #SmartCities and #SmartGrid.

It’s easy to get distracted by all the sights and sounds of a tradeshow event, but don’t forget to capture all the excitement for your tweets! Take several photos and videos of speaking sessions, panels, the tradeshow floor and of course your booth and signage showing attendees, media, partners, customers engaging with your brand. Remember, either clear your beloved cat photos or store your event images on the cloud or a laptop when your phone starts running out of space while you’re at the show!

Although your pre-drafted tweets will be really helpful, don’t forget to draft occasional live posts the relate to the event at large and not just your company. These posts can catch humorous, on-the-spot insights and quality quotes from speakers and panelists. Listen for great one-liners or comments that nicely sum up an issue or industry and be sure to include comments from notable thought leaders. Tweet these nuggets and tag the speaker. This can boost your engagement and increase your chances of gaining followers during the event.

Typos and mistakes can happen when you’re tweeting up a storm. Have a colleague proofread your posts before you hit send. If you’re solo at the show, text the content to your colleague or a trusted copy editor. Unfortunately, Twitter doesn’t allow users to edit posts and you don’t want to delete content after it has already received engagement.

After
The fun doesn’t stop when the event ends! Remember to tag and mention the event panelists in posts recapping their ideas and attendance, as well as any reporters and analysts that may have stopped by your booth. This may seem like a small gesture towards these individuals, but it helps to maintain your brand in the minds of these influencers, and firmly establishes that you will engage with them and their content in future interactions you have. Taking every step possible to maintain influencer relationships can lead to great results. Find more information on that in Reciprocal Relationships: The Key to Influencer Partnerships that Work.

This will give you a great starting point for your live tweets, but there’s so much more for us to cover! Come back to the blog soon or subscribe to our blogs newsletter below for more content on ghost live-tweeting, measuring your social media programs success, and many more B2B PR and marketing insights!

By Katrina Cameron  and Tyler Trainer

10Fold Video Division, ProMotion Studios, Honored with Award of Distinction from Videographer Awards

ProMotion Studios Celebrates its Fifth Award This Year  

San Francisco, CA July 17, 2018 – 10Fold’s video division, ProMotion Studios, has secured the Award of Distinction from the Videographer Awards in the Corporate Image category. The success of the winning submission, ‘OVH – U.S. Launch and Company Vision,’ marks the third commendation for this particular video since its release, previously receiving wins from both the Telly Video Awards and the Hermes Creative Awards corporate video categories earlier this year. The win also marks the fifth award for ProMotion Studios for video productions in 2018.

Judging for The Videographer Awards was conducted by the Association of Marketing and Communication Professionals (AMCP). AMCP is a third-party evaluator of creative work by marketing and communication professionals and has been judging competitions for two decades. AMCP judges are chosen based on their extensive experience and proven creativity in the video field. The Award of Distinction presented this year is reserved for projects that exceed industry standards.

“10Fold and ProMotion Studios are honored to be recognized with the Award of Distinction from the Videographer Awards,” said Ross Perich, Vice President at 10Fold and GM and Creative Director of ProMotion Studios. “We partnered with OVH U.S. to showcase its brilliant vision and produced this award-winning video as part of its U.S. launch. OVH U.S. exemplifies the type of fantastic teams we are privileged to work with on a daily basis, and such awards would not be possible without close collaboration with our incredible clients.”

About the Videographer Awards      
The Videographer Awards is one of the oldest and most respected awards programs in the industry. Winners are listed on the Videographer website and in next year’s Call for Entries, a brochure that is seen by tens of thousands of communication professionals. Winning an award from the noted third-party evaluator of creative work has been an important marketing point that many firms have used for news releases, resumes and marketing materials.

About 10Fold Communications
10Fold is a leading North American integrated communications agency designed to create thought leadership and build brand value. Among the top 10 percent of all public relations agencies, 10Fold headquarters are in San Francisco, with regional offices in Pleasanton, San Diego and Capistrano Beach, California; Austin, Texas; and Denver, Colorado. 10Fold offers award-winning, highly specialized teams comprised of marketing, video, and PR industry veterans who have been recognized nationally for media and analyst relations, written and video content, messaging, social media and paid digital services.

About ProMotion Studios
ProMotion Studios blends decades of television news and PR experience to uniquely tell your story in simple language and succinct sound bites – with very little involvement from you (really, just ask our customers). Headquartered in the San Francisco Bay Area and with staff experience from CBS, FOX and NBC, ProMotion Studios is widely acclaimed for its video work having won several national awards, including the Marcom Awards, AVA Awards, Telly Awards, and the Hermes Creative Award in 2018 alone.

For more information, please visit our website or follow us on Twitter, Facebook, or LinkedIn.

Contact:
Tyler Trainer
10Fold Communications
ttrainer@10fold.com
(925) 389-1601

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Crash the Keynote!

And other advice on how to maximize thought leadership when it comes to speaking opportunities.

This blog post is the second installment in a 4-part series that will cover multiple steps on the path to becoming a thought leader. Read our first piece, which focused on writing for thought leadership, here.

Hit me with your best shot.
I mean it! Go ahead, name your dream speaking slot for 2019. Ready, set (here are my favorite responses to…) GO:

Client: The CEO is dying to snag the keynote at MWC Barcelona.
Me: We can do it!  Let’s check out how your latest case studies align with this year’s tracks.
Client: We need to get started on the HIMSS 2019 call for proposals (aka call for dissertations).
Me: Awesome, good thing you’ve already got some killer  white papers/case studies to pull from.
Client (my personal favorite): The team seems all about the three letters C-E-S, yet we’re an entirely B2B business, help!
Me: It’s not (always) out of the question. Let’s find an approach that still adds value.

Landing thought leadership-enabling speaking opportunities might be one of the most challenging  aspects of my job, but somehow it’s also one of my favorite parts. In all fairness, this may be partially because I have a competitive – and still very journalistic – spirit. The concept of good content winning is not only “alive” when it comes to thought leadership – it’s critical.  I love that!

But, I think the part that I really love is that the challenge is one that makes us all better marketers and PR practitioners. In an industry that’s often criticized for jargon and “marketing speak,” the boilerplate approach will never win. It’s refreshing, right?

Plus, let’s be real: When David – the truly groundbreaking innovator – takes on the “Goliath” of the industry and has an opportunity to disseminate that knowledge to the masses, not only do we all win; we all want front row seats. In the agency world, securing that speaking slot is considered a good day!

(Quick plug: if you’re looking to learn more about how to actually land a thought leadership speaking opportunity – vs. how to gain thought leadership via speaking opportunities – check out my colleague,  Kathleen See’s blog post that features five things you should know about securing a speaking opportunity).

The fact of the matter is, challenges exist. It doesn’t matter what industry your brand is in, how big/small the company is; whether the company is an early stage startup, or a heritage brand in the space, the reality is that brand recognition doesn’t buy thought leadership, the speaker earns it.

You can slice and dice this a million ways, but here are four factors I see as fundamental, if you’re trying to achieve thought leadership through speaking opportunities:

Crash the Keynote
If you have any interest in speaking at next year’s event, you better not miss this year’s keynote. Don’t just take note of his/her on-stage presence, note the content; what got them up there? Was it unique research that they published with an analyst partner? Did they let the spokesperson from a partner company take most of the airtime? Whatever it is, identify the structure and their storyline and remember it, as it will help to remember what success looks like.

Pick the Right Pursuits
Yes, you’re busy. I’m busy. We’re all busy. The idea of wasting time writing an abstract for an event you don’t want to attend is painful; the idea of you speaking at an event you don’t see value in is excruciating. So, let’s pick the right pursuits.

Does this mean that you should only take gigs at the biggest and most expensive events? No way. Does it mean you need a Rolodex of sales leads after every speaking engagement? Sounds great but good luck! That can’t be the expectation when you’re pursuing thought leadership.

In fact, you’d be lucky if you accomplished one of those goals – for every event – within the same year, and doing so without paying a hefty price tag to be a part of them is next to impossible, but if you find a way to nail it all, please do let us know. However, in the meantime, you can identify what events will add value – not just to your company and salesforce, but to you as a thought leader.

This is as simple as looking at your job description.

Are you the CMO of a company that uses analytics software to help retail companies with franchise networks better understand and improve the online reputation of their business by improving customer service? NRF is a great long term goal (and a good one!), but in the meantime, get your feet wet at all of the marketing events you can find.

What about the CIO? Does your company help improve some aspect of corporate infrastructure and therefore target IT professionals? Engaging with the IT audience in some capacity – even if you simply host a meetup – should definitely be on your to-do list long before you even dream about taking on a proposal to secure the keynote slot at Interop, Spiceworld or RSA.

Practice not only makes perfect, it makes perfect sense. However, practicing to an empty room, or a room of professionals that don’t help you grow, doesn’t make sense. So, when attempting to pick the right pursuits, evaluate the opportunity based on this simple rubric which requires you to check all of the boxes that align with accurate statements about the event you’re considering:
NO FOLD ICON 15x15 More than 45 percent of the event attendees will gain value from what I plan to discuss
NO FOLD ICON 15x15 
There’s a 65 percent chance that I will meet at least two people who I have networks I could benefit from, if I pursue and secure this opportunity
NO FOLD ICON 15x15 
At least 10 percent of the audience could be characterized as early adopters of my target customer segments, or channel partners who influence the early adopters of that audience

If you can check at least two of the above “boxes,” pursue it. If you don’t, take a pass.

Know when you’re the right fit for the opportunity (and know how to fit into the opportunity when you know the right fit)
If you’re looking to be perceived as a thought leader, you know that there are some stories that are best told by your customer or partner. In those situations, let them lead the charge. And if you want some tips on how to get their buy-in, check out this blog for tips on how to make that happen.

Another consideration: an organization that issues a “call for papers/proposals” often allows for some creativity as it relates to “format of proposed presentation.” Don’t gloss over this question, seriously.

Here are two examples of how you might leverage that opportunity to build your thought leadership even when you know you aren’t the right fit, but you know someone who is:
NO FOLD ICON 15x15 If you’ve been effective in building strong analyst relationships in your industry, consider having him/her moderate a panel of 2-3 customers + you (or a member of your exec team); while s/he interviews the group, your customers can speak to how they’ve leveraged a specific technology to improve their business/services/bottom line, etc., while you weigh-in on the information they brought to the table that enabled the success. It’s a win/win.
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If your company leverages a partner network – whether it’s a group of technology partners, channel partners, or otherwise – submit on behalf of their appropriate spokesperson, while also helping to shape their content. For example, you might introduce them, and note that they’ve provided excellent customer service to your audience, by leveraging key educational and case study materials before they get up and speak about how your technology is enabling business opportunities for your (shared) customers

Start Pumping Up Your Profile, Yesterday.
There are a handful of associations tied to the best, brightest and biggest events in the business and technology space(s) that recently did something smart, but not necessarily groundbreaking (sorry, CEA), but somehow it still surprised applicants: they started requiring that speakers – who are interested in speaking at their top-notch and highly respected event – provide more than just a speaker history/bio (gasp!).

They’ve also asked for personal Twitter handles, LinkedIn profiles and more. They’ve even asked for submitters to confirm post frequency, and to share links to the speaker’s blog and/or links to the last few articles s/he has written for mainstream media publications. We’ve also seen an increasing number of requests for video clips from past speaking engagements that we’ve recommended our clients create a speaking “reel” for, or at least keep a living list of links that they can pull up and copy over as needed. Again, smart (and completely warranted), but not groundbreaking.

This is exciting and scary all at the same time because suddenly, thought leadership comes down to the “leader” not just the company’s leadership, and it’s no coincidence that in the weeks leading up to these deadlines we see a sudden influx in inbound client prospects who are hoping we can help them establish the “leader” part. While this is absolutely something we can do, it takes at least a little bit of time to do it effectively.
NO FOLD ICON 15x15 T
he exciting part: it no longer takes the MWC/HIMSS/CES gig to gain thought leadership status in today’s world, the thought leader controls his/her own destiny. In fact, David can win that keynote spot, despite competing with Goliath.
NO FOLD ICON 15x15 
The scary part: if you’re staring at the submission form and thinking “I don’t even know if this executive has a Twitter account,” it’s too late (for that specific event, that is).

The good news is that all thought leader prospects face an even playing field, and with the right content strategy, it’s absolutely possible, and if you take a pragmatic approach to thought leadership brand building, it’s even predictable.

Stay tuned for our next installment, and in the meantime, make sure to subscribe and check out our other blogs!

By Meghan Brown  

 

10Fold CEO Wins Entrepreneur of the Year in 2018 Women World Awards

Leadership, team development, and community building comprise winning principles

So, you might think that 10Fold winning the Stevie Award for Agency of the Year is pretty cool, right? What about adding that 10Fold also won Most Honored Agency of the Year from the same awards organization on top of that? Wait, did I mention that 10Fold has won the Best Places to Work Award from the Business Intelligence Group too? Now, I know what you’re thinking: “That’s a lot of winning, surely there cannot be more?”, but you would be so very wrong, because our CEO Susan Thomas has just won Entrepreneur of the Year from the Women World Awards!

The Women World Awards are an annual industry and peers recognition program honoring women in business and the professions and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual Women World Awards is part of the SVUS Awards® recognition program, which sponsors many other awards.

Susan Thomas founded 10Fold in 1995, and the agency has grown consistently since. Beginning in the San Francisco Bay Area, 10Fold has now grown to six offices, and is considered to be among the top 10 percent of all public relations agencies in the US. Susan is best known for her drive, which is explains how she finished a master’s degree by the age of 21 and started the agency in her late 20’s. Susan continues to be a very active contributor for the agency – she is best known for building a large network of prospects, clients, and technology executives that have created opportunities for 10Fold and its clients. And, Susan still loves all things communications: her out-of-the-box thinking has helped her to create unique campaigns that have increased brand value for 10Fold clients. Susan’s passion for leadership helped her create a unique culture that is focused on team and individual growth and development.

In the press release, Susan thanked her staff and management team and recognized their contributions as vital in the success 10Fold has achieved: “This award would not be possible without the dedication from our entire team, and I am very proud to share this honor fully with them.”

Looking for more B2B marketing content? Check in with us here again soon. If you are looking for more great content from our team, make sure to peruse our other blogs here and sign up to our newsletter to get content straight to your email as soon as it’s posted!

By Tyler Trainer 

The Value of Video in Your Blog

Blogging is a convenient and simple way to utilize the internet to expand and showcase your brand to potential customers. How many times, however, have you wandered across a blog that had little to hold your attention? Most of us bloggers are guilty of this. Perhaps we throw in a picture or infographic on occasion, but the visuals we generally provide to our readers are lackluster in comparison to the potential of video.

Deliver a Clear Message
Using video increases the accessibility of your product. Video creates a pleasant shift from the monotony of text and allows the reader to become visually immersed in your brand. For example, take iQor’s CPX360 Survey campaign video;

Sell More and Boost Engagement
The Online Publishers Association recently reported that after viewing a video 22% of the audience visited the website publishing the video and 26% looked for more information relating to the video content. Generating interest in your product is the key to increasing brand recognition and loyalty, and it works the same way with your blog and content. A LOT of Marketing Execs feel the same way about the value of video, and it’s easy to see why. Taking a look at 10Fold’s own Content Survey, you can see that nearly 40% of content decision makers said that video marketing was a top priority in 2017. If current trends continue, even if you only implement smaller income streams like affiliate marketing or web-advertising, your partners will want to see video.

Optimize SEO
Having trouble with your blogs search engine ranking? Considering that webpages with video content are fifty-five times more likely to end up on the first page of Google than traditional text sites should be an added incentive to invest in it! Nate Elliot from Forrester comments that video is the easiest way to achieve first-page search engine ranking on Google, while giving your content a far greater chance to be seen.

Unlocking the true potential of your blog through video can help create an increasingly expanding influence of your content and brand to vastly more people than regular content.

Looking for video content as well as an extra boost to your B2B Marketing? 10Fold has many specific packages that are crafted to fit your specific needs. Find more information about those here.

This blog first appeared on our video divisions website, ProMotion Studios.

By Tyler Trainer 

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How to Tap into the Media Love-Affair with Data

We currently live in a digital world and almost everything can, and is, described with numbers. Data gives reporters the unique ability to tell a compelling story with the sheer scale and range of digital information available today and using data to drive stories has become a widely-adopted best practice among media professionals of all types.

Long story short: reporters love data and you should too.

Data plays a key role in any successful media strategy and can help organizations secure media coverage, develop thought leadership platforms and achieve overarching business objectives. Click To Tweet

Data plays a key role in any successful media strategy and can help organizations secure media coverage, develop thought leadership platforms and achieve overarching business objectives. In today’s global economy, there are invisible connections between products, consumers, organizations and larger industry trends. Data helps provide a credible and timely way to link these and participate at the forefront of these conversations in the media. From a PR perspective, a data-driven media relations campaign hinges closely on the theme of providing value to reporters and can be a useful tactic to develop mutually beneficial relationships. By arming reporters with proprietary data or leveraging existing data to introduce a new perspective on a larger industry trend, you’re participating in a value-based interaction vs. something that is overtly promotional.

So, how can an organization utilize data, proprietary or existing, to secure media coverage that advances its overarching business objectives? Ultimately, you want to use data as a springboard or jumping-off point to start a conversation which legitimizes a problem or industry-wide POV, and then propose a way in which your organization can provide value to the conversation.

For example, CompTIA, the Computing Technology Industry Association, recently released a study on GDPR which states that 52 percent of U.S. companies surveyed are either still exploring the applicability of GDPR to their business; have determined that GDPR is not a requirement for their business; or are unsure. Pitching reporters this data, in conjunction with an expert from your organization who can speak to the steps companies can take to figure out if GDPR applies to their business, provides reporters with a timely media angle and an expert on the topic. The desired result? A win-win situation for all parties: an educational piece for the reporters’ audience, coverage and brand awareness for your organization and a thought leadership platform for your subject matter expert.

Successful data-driven media programs involve strategy, foundational work and ongoing maintenance. There are both reactive and proactive approaches to building a comprehensive data-driven media program. The first step in implementing a data-driven media program, whether proactive or reactive, is to determine a list of topics and keywords that you will use to monitor for data. Next, use these identified topics and keywords to conduct an audit to see what studies already exist. Ask these questions:

  1. Is this study annual? If so, what is the publish date?
  2. Who conducted the study?
    NO FOLD ICON 15x15 Is this study commissioned by a third-party association or analyst firm?
    NO FOLD ICON 15x15 Was this study commissioned by a competitor or different company? Note: If it was commissioned by a competitor, avoid referencing it. If it was conducted by a different company, thoroughly vet the company to make sure there are no competing interests.
  3. Was the study conducted by credible means?
  4. Was this study covered and well-received in the media?

If your organization has the bandwidth and budget to commission proprietary data, this audit will be a useful tool to determine how your company can provide value in the current data landscape. Identify gaps and areas of opportunity to contribute new data to the conversation. Insights garnered from the audit will drive survey development. Next, determine budget and audience. Is your audience B2C or B2B? Do you have budget to engage a third-party vendor? If you do not have budget to hire a third-party research firm, you can explore cheaper options, like SurveyMonkey, to pursue. Be cognizant of the “magic number” of survey respondents or sample size that is required for a study to be considered credible by the media; these figures vary when targeting B2C and B2B survey audiences. Once you have fielded your data, create a comprehensive media strategy that takes into consideration timing, media targets, messaging, distribution and how you’ll cross promote the findings on different social and corporate media channels.

A reactive data-driven media program can help your organization capitalize on a third-party’s investment in data. Use the topics and keywords previously identified to set up “Google Alerts” and “Talkwalker Alerts” to be notified in real-time if relevant data is released and be prepared to “trend-jack”; on an ongoing basis, this is crucial to running a successful and timely reactive data-driven media strategy because it will allow you to react in real-time. The audit on the current data landscape as it relates to your organization will play a key role in the reactive data-driven media campaign.  Start by adding any reoccurring reports or surveys which are not issued by a competitor into your media content calendar. This way, you can anticipate when they will be published and incorporate the data into a larger media strategy. Identity your spokesperson in advance and storylines that directly connect to your company’s value proposition. When the data is published, you’ll be ready to execute a comprehensive and timely trend-jack campaign.

To successfully run a data-driven media program, you must first have a solid understanding of the current data landscape, how you want to participate and the new value you’ll add to the conversation. A wide range of data currently exists, so be sure to capitalize on it to maximize media coverage, advance business goals and develop thought leadership platforms.

By Jacquelyn Daane 

10FOLD WINS THE BUSINESS INTELLIGENCE GROUP’S 2018 BEST PLACES TO WORK AWARD – PRESS RELEASE

Company’s Focus on Culture, Training, and Service Excellence Fuels Multiple National Award Wins in 2018

SAN FRANCISCO – May 29, 2018 – 10Fold, a leading B2B tech communications and content agency, today announced that it has won the 2018 Best Places to Work award from The Business Intelligence Group. 10Fold received the award based on workplace excellence, innovation, programs that support staff development, and its emphasis on community support – encouraging staff to participate in charitable ventures and community service. This award is announced just a week after 10Fold was honored with the Grand Stevie award for Most Honored PR Agency of the Year.

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

“It is a particular honor to be awarded as a Best Place to Work because of the input our staff had in us winning the award,” said Susan Thomas, CEO of 10Fold. “Each year we dedicate significant time and resources to enhance our work environment and the experience our staff has at 10Fold – a program we call Crazy Good Employee Satisfaction. It’s very gratifying, and a credit to the strength of our people, to be recognized for this effort.”

“This year’s program identified an outstanding group of companies that make employee performance and engagement a central mission of their organization,” said Maria Jimenez, Chief Nominations Officer of Business Intelligence Group. “Unlike our other business awards that are judged by volunteer industry experts and business leaders, the Best Places to Work awards program puts the power of determining winners into the hands of the employees themselves. We were amazed at the sheer percentage of employees who participated in making their respective companies win. That alone should serve as testament to the success of each organization.”

“As a 25-year technology industry veteran, I especially appreciate the opportunity at 10Fold.  The company allows me to use the best of my skills and experience – in combination with my interests and passions – to support corporate growth. With that opportunity, I’ve automated the corporate systems, which resulted in a national award and a savings of hundreds of thousands of dollars in operating expense, which has been used to fuel our double-digit year-over-year growth,” said Bart Tillmans, CIO / CTO, 10Fold.

10Fold specializes in providing award-winning services – including media, analyst and influencer relations, messaging, social media and content programs – for B2B technology companies. The agency has supported more than 400 complex technology companies in the application development, DevOps, big data, artificial intelligence, machine learning, cyber security, enterprise software, mobile, semiconductor, cloud and storage industries. 10Fold is honored to have won nearly 40 national awards such as the PRSA Anvil Awards, Hermes Creative Platinum Award, The Stevie Agency of the Year Award, PR News Agency Elite Award, and Bulldog Media Relations awards.

10Fold thinks differently and strategically to support clients – which includes hosting events to connect clients to their buyers and key audiences. 10Fold’s next event, Media SharkTank, is an annual event taking place in October, which provides a unique opportunity for company executives to test their business pitch in collaboration with national business print, online and broadcast reporters.

About 10Fold Communications
10Fold is a leading North American integrated communications agency designed to create thought leadership and build brand value. Our agency is headquartered in San Francisco, with regional offices in Pleasanton, San Diego and Capistrano Beach, California; Austin, Texas; and Denver, Colorado. Our award-winning, highly specialized account teams consist of multi-year public relations veterans, broadcasters and former journalists who have been recognized nationally for media and analyst relations, written and video content, messaging, social media and paid digital services.

For more information, please follow us on Twitter, Facebook, or LinkedIn.

Read the full press release here.

Contact:
Gary Good
10Fold Communications
gary@10fold.com
(707) 837-1718

 

10FOLD HONORED WITH STEVIE® AWARD FOR PR AGENCY OF THE YEAR (PRESS RELEASE)

Also Garners Grand Stevie Award as Most Honored PR Agency of the Year.  Awards Recognize Agency for B2B Communications and Video Excellence

SAN FRANCISCO – May 16, 2018 – 10Fold, a leading B2B tech communications and content agency, today announced that it has won the 2018 Grand Stevie Award as Most Honored PR Agency of the Year and the Bronze Stevie Award for PR Agency of the Year. 10Fold received the awards for overall excellence, innovation, execution and results in campaigns; a corporate culture that promotes staff growth and development; and charitable and community service. These awards come on the heels of the Hermes Creative Award and the PR Daily Best B2B Campaign Award that 10Fold has won in 2018.

The Stevies (American Business Awards) is the U.S.A.’s premier business awards program.  More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 200 professionals worldwide participated in the judging process.  Stevie Award winners will be honored on June 11 at the Marriott Marquis Hotel in New York City.

“It’s a true honor to be named a winner of two Stevie awards,” said Susan Thomas, CEO of 10Fold.  “Now in our 24th year, we have held true to our drive to deliver what we call Crazy Good Client Satisfaction.  But the Stevies place a premium on excellence in every aspect of an agency’s operations, and I’m honored to be acknowledged as meeting those high standards.”

“The nominations submitted for the 2018 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards.  “The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment.”

10Fold specializes in providing award-winning services – including media, analyst and influencer relations, messaging, social media and content programs for B2B technology companies.  The agency has supported more than 400 complex technology companies in the application development, DevOps, big data, artificial intelligence, machine learning, cyber security, enterprise software, mobile, semiconductor, cloud and storage industries. 10Fold is honored to have won nearly 40 national awards such as the PRSA Anvil Awards, Hermes Creative Platinum Award, PR News Agency Elite Award, and Bulldog Media Relations awards.

10Fold thinks differently and strategically to support clients – which includes hosting events to connect clients to their buyers and key audiences. 10Fold’s next event, Media Shark Tank, is planned for October and is an annual event for company executives to test their business pitch in collaboration with national business print, online and broadcast reporters.

About 10Fold Communications
10Fold is a leading North American integrated communications agency designed to create thought leadership and build brand value. Our agency is headquartered in San Francisco, with regional offices in Pleasanton, San Diego and Capistrano Beach, California; Austin, Texas; and Denver, Colorado. Our award-winning, highly specialized account teams consist of multi-year public relations veterans, broadcasters and former journalists who have been recognized nationally for media and analyst relations, written and video content, messaging, social media and paid digital services.

For more information, please visit our website or follow us on Twitter, Facebook, or LinkedIn.

Read more here.

Contact: Gary Good