Tag Archives: 10Fold

The Intern’s Guide to the Galaxy – Three Paths to a Successful Internship at 10Fold

Have you ever wished for an Intern’s Guide to the Galaxy? Well, you’ve come to the right place. You will learn how to navigate your internship at a PR agency like 10Fold through the lens of the one and only Eric Bolin. Actually, there are a lot of Eric Bolins, but this dude works for 10Fold, so you’re stuck with this awesome guy.

Let Groot Grow
Anytime I step into an internship, my end goal is to learn. Instead of just bringing your bag of laptops, shrink rays, gravity guns, and highlighters, always prepare to soak in as much information as possible. Even with a little bit of an engineering background, I needed to learn acronyms and tech terminology that I had not encountered. Take the time to research your clients and their applications to the tech industry. Then, take a look at the 10Fold ship and observe the many tools available. Like any true venture through the galaxy, you will want to prepare to take on all the asteroids thrown at you with pre-“Cision” in a “TechCrunch” before you “Meltwater”. Ok, enough PR puns.

42 is Not the Answer to the Universe
Did you really think this was the Hitchhiker’s Guide to the Galaxy? 42 is not the answer to anything. Yet, managing the 42 things you have to do for clients is the answer to one of agency life’s biggest challenges. When you master your time, then you will be able to rule the galaxy*. Before you start mulling over how you will rule your subjects… I mean manage your time, please note that there are many options for managing those 42 media lists and briefing sheets. You can use a planner, excel sheet, electronic calendar, or any other organization tool under the sun. Just make sure you organize everything and be prepared for the jump to light-speed. In an exhilaratingly fast environment, you will need to be flexible within your schedule. Most importantly, you should prioritize your deadlines and action list through daily updates and consultation with your manager.

Life, the Universe, and People
At the end of the day, remember to have fun and treat everyone with integrity. I have been impressed by the people that work here at 10Fold. My coworkers are part of the reason I come to the office every day. Supported by a great team of people, I always know they have my back. If you truly want to get the most out of your experience, then you should connect with the people around you. There is only so much time we have, so constantly worrying about the next client meeting or ten briefing docs you have to do will not help. Stay in the moment. Enjoy your coworkers and the environment you have at 10Fold because not many places and jobs will be like this.

There are many opportunities in the galaxy, but this experience will make you stronger by ten-fold. If you can strap yourself into hyper drive and enjoy the process of creating content, media lists, and briefing docs, then you will not only be a huge asset to the team, but your future will shine brightly.

*No refunds are given to galaxy travelers who follow this rule and fail to become said ruler of said galaxy.

By Eric Bolin

Who’s Afraid of the Dark (Social)?

“Dark social” – sounds dangerous, right? Although it may sound like a new hacking technique, it’s actually a recently developed term that refers to social media links that are shared outside of the social platform, which prevents tracking.  Meaning – you are getting shares that lead to website clicks – but you are in the dark as to where the traffic has come from.  For an official definition, Techopedia suggests:

“Dark social […] refers to the social sharing of content that occurs outside of what can be measured by Web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be measured.”


Let’s Break This Down a Bit

So, essentially dark social refers to sharing social links that marketing analytics miss when people share content through private channels such as instant messaging programs (Skype, Join.me), messaging apps (Facebook Messenger, WhatsApp, Slack), and email (Gmail, Outlook, Yahoo etc.). The ‘dark’ traffic originates from someone sharing a URL but is essentially “miss-marked” as direct traffic by marketing platforms and tools. Why does it matter? Direct traffic arrives at a site without a referrer and, of course doesn’t contain referrer data. This means that instead of going through a URL, the user directly types (or copies) the URL address into the search bar. As noted by Simply Measured:

“In the early days of the web, everything was link-based, so we either discovered something via search, via link, or we went to the site directly by typing it into the browser or via bookmark. […] if a site visitor arrived at the site without a referrer s/he had to be a direct visitor. But this is […] before the rise of mobile.”

Dig In: 3 Best Practices for B2B Social Media

Now with the help of private, mostly mobile, channels there are many new ways a visitor can arrive at a site without going to the site directly (for example, a colleague Slack messaging a recent industry announcement). “These methods don’t automatically attach any tracking tags unless the shared link was copied with the tag included (if you were to copy the URL of an article that I originally found on Twitter, including the UTM parameters attached to it)”, says Hootsuite. According to RadiumOne, dark social shares as a percent of on-site shares jumped from 69 to 84 percent globally over the last couple years. If you notice a large amount of traffic labeled ‘direct’ in Google Analytics, dark social may be the reason.  The problem is, of course, it’s hard (meaning:  nearly impossible) to replicate the techniques you used to get the “direct” traffic — so if 20 percent of your sales are coming from ‘direct’ there’s very little you can do to repeat that performance.

Now that we know what Dark Social is…how can you shine the light on the data?
If your day-to-day job includes publishing content online (marketer, social media manager, entrepreneur, content specialist or something similar), you want to know where your traffic is coming from. Encouraging social sharing is the primary goal of your efforts, and tracking how people (ideally prospects) are finding you matters more than ever.  Furthermore, understanding your audience and their sharing habits will significantly improve how you reach them in the future.

Dig In: Becoming an Industry Thought Leader

The good news? There are strategies that will help you qualify where website visitors came from.  Here are just a few ideas:

  1. Shortened URLs – use Bitly (also included in Hootsuite) which creates a unique link – averaging between 15-20 characters – with tracking capabilities
  2. Social share buttons
  3. Specific analytics tools (for example Simply Measured, Buffer, or Oktopost)
  4. Also, SearchEngineLand offers a straight forward formula for you to identify your estimated dark social traffic:

When properly mined, dark social data can provide the same interesting insights about your prospects that our clearly marked referring traffic provides.  It may take a bit of work, but it is definitely valuable to identify these visitors, and how you can use this information to further improve your social reach and create better connections with your audiences.

For more information about dark social and the latest and greatest in social media, watch this:

By Kyra Tillmans

Looking for more great insights? Check out some of our other content here.

Launching an IIoT Disruptor – FogHorn Systems

The FogHorn Challenge and Opportunity
FogHorn Systems approached 10Fold with a bold vision to address a major challenge standing in the way of IoT proliferation: the lack of bandwidth. In industrial and commercial IoT environments with hundreds of thousands of sensors sending multiple terabytes of data to the cloud daily, monitoring and analyzing the data in real-time seemed impossible – time-intensive and cost-prohibitive.

10Fold’s Role
We knew we had to uncover industry and media preconceptions, and enlist industry analysts in validating FogHorn’s go-to-market strategy – including the problem its solution was addressing.
We began by identifying key differentiation for FogHorn’s solution and approach, which resulted in key messages that underscored FogHorn’s significance.

Success
40+ stories – from stealth to first-to-market
22.7 M – monthly website page views from syndication of a single Tier 1 story
284.4K – social media reach (via Twitter) for FogHorn product launch
Within a year, FogHorn secured an impressive Series B round of $30M

NO FOLD ICON 15x15Wall Street Journal – FogHornTM Systems Raises $12M for Industrial Internet of Things

NO FOLD ICON 15x15Silicon Angle – Industrial group led by GE invests $12M in edge analytics startup FogHornTM

NO FOLD ICON 15x15IoT Evolution – FogHornTM Systems Secures $12 Million in Series A Funding IDG Connect – IIoT keeps pushing analytics closer to the edge

NO FOLD ICON 15x15InsideBIGDATA –  FogHornTM Announces Release of LightningTM Edge Intelligence Software for Industry IoT Solutions

NO FOLD ICON 15x15PacketPushers – FogHornTM: Real-Time Decision Making For IIoT

“I’ve partnered with 10Fold multiple times over the years because I trust their approach to delivering high-value PR strategies that support business growth. Since launching FogHorn’s Series A funding and product, Lightning ML, in 2016, they’ve helped us stand out from the IoT pack with recognition from The Wall Street Journal, Reuters, CIO and many others.”

                                  – David King, CEO FogHorn Systems

Find more insights on our work with FogHorn here.

If You Are a B2B Tech Marketing Exec, Get Ready to Increase Content Production by 300%

Most Prospects Purchasing B2B Tech Do Their Research BEFORE They Talk to Any Vendors – Content is the Lynch Pin to Ignite Sales

10Fold recently commissioned a survey with Dimensional Research to better understand U.S. tech marketing executives’ plans for content as part of their marketing initiatives for the coming year. We uncovered five interesting trends – all that surprised us, and will definitely surprise you too!  In this first blog, we’ll be discussing the amount of content marketing execs have planned for the next 12 months.

First, a bit about our research.
Survey respondents included 172 U.S. technology marketing executives that had both budget and approval authority over content development. Vice Presidents of Marketing, CMOs, and CEOs all qualified as participants. Responses were evaluated as a whole and based on company revenues, vertical market focus, and headquarters location.

But, here’s the punch line.
Seventy-six percent of tech marketing executives expect to TRIPLE content production in the next 12 months. Let that sink in for a moment.

10Fold had a hunch that demand for content was increasing, but even we were surprised that these tech marketers were planning an increase of 300 percent. We think that it’s largely based on the pivotal role content is having in the B2B sales process.  A new report from Forrester suggests that prospects have completed more than 50 percent of their buying process BEFORE they ever speak with the vendors they are considering.

Dig In: Content is Still the King!

The line of site is pretty clear:  Companies need to produce more videos, blogs, and articles detailing customer successes, technology differentiation, and vendor stability so that when the research is complete their name ends up on the short list for that RFP.

But how are they going to produce all that content? Over 40 percent of our respondents claimed they plan to have at least a $250,000 budget dedicated to content next year and 90 percent suggest that will be an increase in budget.

 

One more thing: It’s not just the big companies that plan to spend on content – small companies also have aggressive plans to produce content.

For additional information about content quantities and budgeting, including budgets for small companies, check out our full report here. As we approach 2018 and begin to finalize marketing plan and budgets, consider taking your content marketing to the next level.

This blog is the first in the series, Content is Still King.

By Sarah Thorson

Need more valuable insights from pieces like this? Check out some of our other content here.

Uber Is Having a Really, Really Bad Day

Uber is already struggling to maintain a positive consumer image after a series of PR disasters over the last year.

Wait, what happened?
Yesterday was a tough day for Uber. Everyone’s favorite ride-hailing service was outed for attempting to hide the details of a massive hacking incident that occurred in 2016. This left the personal data of drivers and users exposed, including the names and drivers license numbers of nearly 600,000 Uber drivers in the US, along with the sensitive information of over 57 million Uber users globally.

But wait, there’s more!
So the company had an inept security system, what’s the big deal? Surely we’ve seen this story play out before? Whereas usually, a company would have a few bad days and a PR nightmare before journalists and bloggers slowly move on to the next story, this one is going to sting for a bit. Along with the data breach, the firms CTO was also shown to have paid off the two hackers who had accessed the data to the tune of $100,000 in order to keep the situation quiet. Ouch. We hope Uber’s PR team is ready to deal with the media.

Dig Deeper: BadRabbit is Crippling Networks, 10Fold Clients Have Answers

The Experts Weigh In
In the midst of this catastrophe there are experts cutting through the noise, and giving organizations the information they need in order for their company to not be the next big security breach story. Several 10Fold clients talked to Fox News about the event and how security failures like these are affecting the tech industry and beyond, as well as how firms can avoid or protect themselves from attacks in the future.

Stephan Chenette, CEO of enterprise security firm AttackIQ, gave Fox News a statement alongside several other 10Fold clients, saying that; “What makes this breach particularly damning is the failure of Uber to ethically disclose the breach to its customers.”

Manoj Asnani, vice president of product and design at network security firm Balbix, told Fox News that password security is an ongoing challenge for businesses. “Stolen passwords are one of the most common ways adversaries propagate through the enterprise to steal critical data.”

Zohar Alon, co-founder and CEO of cloud security specialist Dome9, added his comments as well, claiming; “This is yet another case of user error trumping the best security measures readily available today. For an organization as large as Uber, this is inexplicable. This is something that Uber, and any organization that is developing code, can and should implement whenever a software engineer checks in code to GitHub,” he added. “Relying on a developer or administrator to follow best practices is foolhardy at scale and the errors seem to be more egregious each and every time a breach makes the headlines.”

Looking for more great insights? Check out some of our other content here.

In-House or Agency PR? Decisions, Decisions…

You just graduated college, PR degree in hand. Soon enough, student loans will tell you it’s time to choose:

Do you go in-house, or do you go agency? 

This is the most important decision you’ll ever make. Okay, maybe not the most important, but let’s make some sense of this age-old PR debate with three key factors to consider.

Cred-Check: I’m one of the odd few who started my PR career in-house and then transitioned to agency early enough to get the other half of the entry-level experience. All within the B2B/B2C technology realm.

Factor #1: Job DescriptionThe Needle vs. The Net
The biggest difference you’ll notice right off the bat between in-house and agency is your day-to-day roles and responsibilities.

Agency PR takes the needle-like approach. Everything you do is centered on driving media coverage, from media lists to awards and speaking submissions to social media. You are the nuts and bolts of your agency’s PR engine, keeping everything connected.

If agency PR is the needle, then in-house PR is the net. You wear a few additional hats in addition to media relations, ranging from internal communications to community relations. When it comes to the logistics behind all the PR programs, you are the backbone for your in-house team.

Factor #2: Knowledge is Power – Breadth vs. Depth
In-house quickly teaches you that your knowledge of your company, product and services needs to be 10 miles wide. Leave it to the department experts to have knowledge that runs 10 miles deep, and make friends with them. You are the jack-of-all trades, the Swiss Army Knife, the Google search. You might not have all the answers, but you’ll know who does and where to find them.

However, when it comes to everything PR, you ARE the 10-mile experts. On the agency side, your client relies on you to support – and sometimes lead – their PR efforts. This requires a deep, working knowledge of your client’s technology. A unique challenge stems from this, as your subject-matter experts don’t sit across the office from you as they do for your in-house counterparts. Therefore, you’ll find opportunities to do your own digging, using your resourcefulness to stay in the know.

Dig In: No News? No Problem! 3 Tips to Get News Coverage

Factor #3: Your Work Family –Mixing Bowl vs. “Cookie Cutter”
As part of an in-house PR team, you have your managers and VPs that will mentor you as you become a PR professional. However, as mentioned before, you interact with coworkers from different departments daily. These coworkers each bring different backgrounds, skillsets, perspectives and priorities to the table. You’ll quickly learn to talk their talk and walk their walk, while broadening their horizons as well with the value you bring as a PR practitioner.

At an agency, your day-to-day will be largely spent with your fellow PR folks. While this may seem like an echo chamber at first, no two teammates will have the same background nor the same skillset. An agency office often becomes a sounding board of PR minds bouncing ideas off each other. Your team will understand the value of your successes and the pain of your struggles, and they’ll walk with you in your growth as a PR professional.

So, What’s It Going to Be?
Honestly, there’s no right or wrong answer. “Boo! Cop out!” I know, right? It might typically be easier to start at an agency to learn foundation PR skills and then transition to in-house for experience working in a tech company. But the pace of the PR world is such that you can start with one without fear of missing out on the other. It’s more important to at least start somewhere. However, most importantly, be sure to experience both sides at some point in your career. At the end of the day, in-house and agency PR are two pieces of the same pie, so all the things that get you excited about PR can be found from either path.

Still undecided? Shameless plug – start at an agency, like 10Fold! Join us here. 🙂

By Webbo Chen

Gain some good insights from this piece? Check out some of our other content here.

No News? No Problem! 3 Tips to Get News Coverage

While funding announcements, new product launches, partnerships, and other significant news announcements seem to be jet fuel for a PR pro to get great media coverage, no news doesn’t mean an exposure drought. A common misconception within the PR industry is the easiest and most important placements stem from news; however, proactive outreach gives you the opportunity to paint your client as an industry thought leader, and allows you to control the messaging of articles through contributed placements. It all starts by creating an interesting pitch that stands out from the hundreds of other pitches reporters receive.

Let’s take a look at some tried and true ways to successfully pitch a reporter.

Scour the news
No news from your client doesn’t mean your pitch should lack timeliness. Is your client in network security? Scour the news to find recent examples of network breaches that saturated the media, and insert the specific catastrophe into your introduction. Remember Delta Airline’s computer outage earlier this year, resulting in a financial loss upward of $150 million? Leverage the scenario to add timeliness to your pitch, and offer your client’s expert advice on how the airline industry – or any industry for that matter – can avoid similar financial distress in the future.

Keep it short and simple
Imagine a reporter is reading a pitch on their phone, are you able to get your point across in a couple sentences? There is no need for an in-depth analysis of the network segmentation landscape, that is where your subject matter expert steps in for the interview or contributed article! Essentially, you want to leave room for the imagination. If you’re offering your client’s expert commentary on ‘Four tips for effective network segmentation’, provide a glimpse into two bullet points and leave it up to the reporter to connect with your client to learn the rest.

By offering a taste of the storyline, you wet their pallet and spike intrigue.

Dig In: Becoming an Industry Thought Leader

Understand your target
This sounds rudimentary, but is often the most important, and overlooked, step in pitching. The news space is quickly evolving as publications continue to consolidate their reporting team. It is critical you understand your target’s specialty. Do they accept contributed articles? Do they only take interviews with CEOs in Silicon Valley? Putting yourself in the reporter’s shoes will help you understand their target audience, and enable you to tweak your pitch accordingly. Reporters that churn out multiple pieces of content a day most likely don’t have the time for an interview, so offer a quick comment for insertion in a story. If they are a monthly contributor, they may want multiple interviews to fully flesh their piece out.  Be prepared with names, titles and company names and with the knowledge that any resources you offer can speak with the media. Your success lies in your understanding of your target audience.

The ingredients that make up good press coverage on an evergreen topic include incorporating a recent news hook so the topic is timely, your ability to get to the point quickly, and your research to finely tune the pitch to mirror each reporter’s specialty and style.

Successfully pitching sans news doesn’t have to be intimidating, it is an opportunity to tap into your creative power. Uncover what issues are being talked about in the industry, and take the time to sit back and ask yourself, ‘what hasn’t been said yet?’ These steps will assuredly open the door to a wide range of media opportunities for your client!

By Lauren Lloyd

Gain some good insights from this piece? Check out some of our other content here.

Running a Tweetchat: Best Practices for Success

Social media is an extremely powerful tool for any business to utilize. The use cases for it are increasing, and businesses are starting to find new and innovative ways to utilize the most popular platforms.

A Tweetchat is one of the trendiest social media campaigns one can run for their client. Short for Twitter chat, a Tweetchat is a public discussion that takes place on Twitter around a specific hashtag. These discussions are led by a moderator—an individual or company—who asks questions and facilitates the conversation.

Although a very rewarding project to run, these Tweetchats can also require a string of best practices to ensure a smooth and successful campaign.

Find Your Purpose
It is essential for you to identify the purpose of the Tweetchat before you begin. This could entail multiple planning meetings with your client beforehand to accurately identify the perfect goals. Due to the amount of planning this program can take, having a clear-purpose can make the campaign easier to organize and accomplish. Pinpointing your goals also allows you to clearly set up a sound foundation for you to build your Tweetchat atop. Set up your goals, a planned messaging approach, and more to ensure the program will run smoothly and create flexibility of your posts.

Research and Identify
Take your time to dig into research, and identify a topic or trend that is relevant to your client’s industry and audience. It’s best to try and understand what would be interesting or important from your audience’s perspective. Not only this, but it’s also important to research and identify potential attendees for your Tweetchat. Who are big influencers not only in your industry, but to your specific topic? Who do you believe would have the largest audience as well as the most social influence? Also, research the best time to hold the chat. Your chat should fall within the most active hours for your followers, which can be found by using tools like Followerwonk. Anchoring your Tweetchat around an event can easily increase engagement as well as the reach of your posts by attaching the specific hashtags.

Promote Your Tweetchat
To avoid a quiet Tweetchat, you should start promoting the chat at least two weeks ahead of the discussion. Promoting the Tweetchat across multiple social platforms helps reach a broader audience. Your client, their participating partners, the moderator and at least one person from the 10Fold team should be on the line until the Tweetchat ends. Encourage your Tweetchat’s moderator and your client’s partners to promote the Tweetchat. Providing them with content to share makes it easier for them to share details about the chat to their audiences. You can use a content planning spreadsheet to easily share your promotional content with others.

 

RELATED: 3 Best Practices for B2B Social Media

Host Your Tweetchat
When the big day comes around, it’s important to kick things off on the right foot. Make sure everyone is on the same page by dialing into a conference call line at least 15 minutes before the chat begins. The company’s representative, their participating partners, the moderator and yourself should be on the line until the Tweetchat ends. The moderator should welcome participants to the Tweetchat, and ask them to introduce themselves.

After introductions, it’s time for the questions and answers. Here are some best practices to follow:

  1. Questions and answers should use the Q1/A1 structure to make it easy for people to follow along (Note: we did not do this for the smart cities chat, and it made it slightly difficult for people to follow.
  2. Ask a question every five to 10 minutes
  3. Ask at least six questions, but no more than 12
  4. If needed, tailor the number nature and tone of your questions for your audience
  5. If more than one person is replying from your client’s account, use the respondent’s initials with their answer
  6. Retweet the best answers to keep the conversation going
  7. Allow time for participants to discuss their answers with each other

Deliver Results
Be sure to always capture your results. Within a day of the Tweetchat, use a tool like Storify to capture and organize the conversation from the Tweetchat. By archiving the chat with Storify, you can easily curate the chat and share it on other platforms to reach a broader audience. Also, don’t forget to report your results to your client within a week of the chat. These reports should highlight, key learnings, significant engagements, as well as statistics from Twitter Analytics and Tweet Reach.

Following these tips can set your Tweetchat up for success, not only making the process easier, but also improving your results!

By Nathan Zaragosa and Katrina Cameron

Gain some good insights from this piece? Check out some of our other content here

Becoming an Industry Thought Leader

Who doesn’t want to be called a ‘thought leader’? Public relations, marketing, and business professionals hear the term on a consistent basis, albeit its exact definition is nuanced. Thought leaders offer one-of-a-kind insights regarding a topic, problem, or trend, with the goal of becoming the go-to-resource for that specific industry, vertical or market space. Their content is not about themselves, and they show – not tell. The thought leaders take an outside-in approach: they focus more on solving others’ problems than on themselves. Sound obvious? There are many wanna-be influencers talking about how great they are, and the goal is to help you avoid that – by advising how to become a true thought leader.

WHY IS IT IMPORTANT?

In October 2017, 10Fold and Dimensional Research published research findings providing insights on content types and efficacy. The goal of the survey was to capture hard data about the role of content as part of the marketing plan, and it investigated specifics around content creation such as budget, channels, resources, metrics, media types, key challenges. Key findings include:

 76% of companies will generate 3 or more times more content than last year

 32% of companies release content daily or hourly

 42% of companies will spend $250,000 or more on content in 2017

Looking ahead, as the importance and frequency of content continues to rise, it is crucial to ensure the quality stays on-par. This is easily achieved by identifying the thought leader within your organization.

Dig Deeper: Content Is Still the King!

Some might think C-level executives are the best fit, but there are likely others equally as valuable in your organization with ideas, passion, and experience that may be credible thought leaders. The overall goal is to bring a new perspective to the table, so it is important to not repeat what everyone else is saying. To achieve this and find the ideal candidate, look for the individual who has a perspective that dives deeper than the surface of a topic or trend.

WHAT’S NEXT?

Pick a topic – take note of interesting conversations, with colleagues, partners, customers and more. The most interesting ideas might follow a conversation you didn’t expect. Additionally, scan the industry, stay up to date of trending topics, and attend/speak at industry events for new insights from industries or technologies you normally don’t come across.

Establish credibility – to have people see you as their go-to person for relevant industry insights, you need to ensure you know what you’re talking about. A great way to achieve that is back-up from trustworthy, informed third-parties such as academics or industry analysts.

Target your content – create communication channels that connect you directly with your desired audience, customer, client and supporter segments.

Consistency is key – you don’t become a thought leader overnight. Stay consistent, post frequently, make predictions about the future, and explain to people where you think the industry is headed.

Pick your platform – the rise and evolution of social platforms provided us with a wide variety of options. In addition to blogs or vlogs, you can now also use: Twitter, LinkedIn, and Medium to name a few.

Want some more? Check out these example pieces by The Qt Company, Coresystems, and FogHorn Systems.

Navigating the nuances of the Internet of Medical Things

 

The new reality of connected field service

 

Taking Machine Learning to the Edge

By Kyra Tillmans

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Getting Wild with Volunteering: Denver Team Gives Back to the Greenwood Wildlife Rehabilitation Center

We’re excited to kick off this month with the spirit of November in mind –  giving thanks! As part of 10Fold’s month of charitable work, the Denver office traveled to Greenwood Wildlife Rehabilitation Center in Boulder.

Greenwood Wildlife Rehabilitation Center is a nonprofit organization devoted to the rehabilitation and release of orphaned, injured and sick wildlife. They are the largest wildlife rehabilitation center in Colorado, treating over 3,000 mammals, birds and waterfowl representing about 200 different wildlife species a year.

And guess what? They don’t go out and find any of the animals. Loyalty from the community is so great that individuals from all over Colorado hand-deliver injured animals that they find in their backyards, on the side of the road, and in other places. The Center provides much-needed care for critically injured animals of a variety of shapes and sizes – from medium-sized mammals like coyotes, down to tiny chipmunks, birds and waterfowl like swans and pigeons –  that would otherwise die if not nurtured back to health.

Since it’s nearing the end of the year, the Center has already released most of their rehabilitated animals back into the wild. Also, the influx of injured animals had slowed down, meaning we were tasked with organizing and cleaning the Center’s facilities for the upcoming rush of animals next spring.

SEE ALSO: 3 Best Practices for B2B Social Media

We put on our gloves and got to work! Half of our six-member group cleaned the raccoon quarantine room. The other half were tasked with cleaning the kitchen where all the food for animals is kept. Luckily, there were no racoons on the loose (just a few creepy-crawlies)!

In fact, the bugs are the Rehabilitation Center’s sustainable approach to food for their smaller animals, which was particularly interesting to learn! The Center is fully committed to “growing” maggots and other larvae and beetles to maintain a constant food source. Yum, right?

We were fortunate enough to meet some adorable animals such as: a northern flicker, a beautiful white swan and several squirrels. Out of all the squirrels, Louie and Gnocchi were our favorites!

It was an eventful day for the Denver team, and we encourage everyone to get involved.

To learn how to get involved with the Greenwood Wildlife Rehabilitation Center, visit their website: http://www.greenwoodwildlife.org/get-involved/