Tag Archives: coverage

October Client Media Highlights!

AttackIQ Enhances Cybersecurity Attack Simulation Platform

AttackIQ has extended FireDrill, a platform through which organizations can simulate various types of malware attacks to include support for an ATT&CK Matrix model for tracking adversary behavior developed by MITRE Corp.

AttackIQ CEO Stephan Chenette says FireDrill provides a mechanism through which organizations can validate how good their security processes are today.

“Most organizations have no idea how effective the security products they’ve bought really are,” says Chenette.

Google, Barefoot Networks Add Legs to P4 with Runtime API

Google Cloud and Barefoot Networks have collaborated to create an open source runtime application programming interface (API) for the P4 network programming language.

Nick McKeown, Co-Founder and Chief Scientist of Barefoot commented: “Big picture networking was defined by hardware. Now we are lifting the features and protocol up out of hardware and putting them into software. As soon as you put it in software you hand it to an army of developers to create new features and capabilities.”

NEW: Becoming an Industry Thought Leader

Teaching the Machines

Michael Tso, CEO of Cloudian, talks about how AI and Machine Learning is paving the way for the future in this Forbes contribution:

“A large corporation looking at AI to help it streamline its business operations, discover new and untapped market opportunities, solve complex problems and advance its position in the marketplace. The historical data from the firm’s various departments — sales, marketing, engineering — provide the keys to training new AI tools to reveal new growth potentials.

Similarly, research facilities are using AI technology to unlock the secrets of the universe, from mapping genomes to finding cures for diseases to uncovering ways to better protect sensitive data from cyberthreats. Again, the underlying data is the key to training AI tools that can then find patterns too complex or anomalies too subtle for human eyes.”

The Funded: Oakland Real Estate Investment Marketplace Leads Mid-Week Rounds

Mountain View, $30 million. This Internet of Things and edge-computing startup raised $30 million in its Series B round led by Intel Capital and Saudi Aramco Energy Ventures. New investor Honeywell Ventures also joined, as did Series A investors March Capital Partners, GE Ventures, Dell Technologies Capital, Robert Bosch Venture Capital, Yokogawa Electric Corporation, Darling Ventures and seed investor The Hive. The latest round brings FogHorn’s total funding to $47.5 million.

Bonus: 10Fold!
Rocky Mountain fever: 5 tech companies that launched new markets in Colorado

We’ve recently launched an office in Denver — right on the heels of another office launch in Austin! Over the years, 10Fold has served nearly 400 B2B tech clients, including a number of leading Silicon Valley tech companies. Rather than seeking out the local tech talent, 10Fold is here to drive partnerships with the ever-growing number of local tech companies.

Enjoy your read? Check out some of our other content here.

A Traveler’s Tale: Writing and Storytelling in Morocco

Last October I stepped out of my frenetic, overcommitted “real life” to embark on a 10-day writing and storytelling trek in Morocco. Our group convened in Marrakech and then traveled to the village of Moulay Idriss, at the foothills of the Atlas Mountains, to learn the art of storytelling at the feet of Haj, one of the few remaining traditional Moroccan storytellers in the country, and his small band of student apprentices.photo 2 Over Moroccan mint tea and spicy chicken tagine, our group spent countless hours workshopping on rooftop garden terraces, breathing sandalwood incense and listening to the donkeys bray as we constructed narratives that we were learning to take from the page to the stage. After an erratic rehearsal on a five hour train ride, our adventure culminated where it began — in Marrakech — where we performed our masterpieces in front of an international audience at renowned Café Clock in the heart of Marrakech’s main square. The experience was nothing short of magical and I returned to 10Fold and my home of San Francisco refreshed, enlightened and invigorated, prepared to look at my clients’ needs in a new light.

“Over Moroccan mint tea and spicy chicken tagine, our group spent countless hours workshopping on rooftop garden terraces, breathing sandalwood incense and listening to the donkeys bray.”

So what do the needs of our B2B storage, Big Data, enterprise and security clients have to do with traditional Moroccan storytellers – who, I might add, can only be understood in French and Arabic?

It turns out, a lot.

Perhaps one of the most significant lessons I garnered from the trip was how to deliver a truly meaningful, memorable and impactful presentation to an audience – a lesson that translates across all cultures and experiences, whether you’re telling traditional Moroccan fables in the village square, speaking to the media on a technology trends or imparting your company’s value to VCs.

Regardless of the side of the world on which you might reside, here some of the most salient takeaways when presenting to an audience:

“Beat Out” Your Presentation:
A traveller tale: Marocco
That’s right, create beats. This has to do with the way people hear things. In fact, most people hear things very differently from the way they read or see them. While we can follow relatively complex storylines in books and articles, we remember surprisingly few details when listening to an oral presentations.

So to make your presentation more memorable, create three main points – and stick to those throughout. These points will enable your audience to remember the most important messages you want conveyed, and allow them to easily follow your progression. They also serve as figurative “pillars” when you’re transitioning, in case you get lost.

Slow It Down
They say speak as if your audience is slightly hard of hearing. While this may be an exaggeration, it’s not much of one. Most people tend to speak faster when they get nervous – and in front of an audience, you’re guaranteed to feel at least a few butterflies. Take a deep breath, and then consciously annunciate each word at a reduced speed. What may sound exaggeratedly slow to you will likely be clear and conversational to your audience. And by breathing through your presentation, you’ll probably be able to calm your nerves a bit as well.

Reiterate Your Messages:
Whether you’re storytelling or presenting to the board, you want to ensure that your audience truly understands the points you’re trying to get across. After you take your audience on your narrative journey through all three of your “beats,” find a creative way to summarize your points again in the conclusion. This will effectively hammer those messages home and provide a sense of closure for the audience.

If Nothing Else, Be Sure to Have a Strong Beginning and Ending
A traveller tale: Marocco
Of course you want your audience to remember all of your presentation. Realistically, though, the details and plot points in the middle will tend to blend, but people will almost always remember the way you enter and how you exit your presentation. The beginning is your opportunity to get – and with luck, keep — their attention. And even if you lose it along the way, the ending is likely what they’ll remember long after they’ve moved on with the rest of their day. This is your opportunity to keep them wanting more, so hit ‘em hard.

Stefanie Hoffman
Senior Media Strategist & Lead Writer
10Fold Communications

Client Coverage – Xangati CIO – Leadership and Sports

A Sport Few Americans Know Anything About Can Teach Plenty About Leadership
Entrepreneur – By Jagan Jagannathan – Co-founder and CTO at Xangati
CIO - Xangati - Jagan-JagannathanCricket, a very American sport? It certainly was up until the start of the 20th century. George Washington played it with his troops in 1777. At the founding of the nation, John Adams famously said that if leaders of cricket clubs could be called “presidents,” the leader of the new nation surely could be called the same. The first-ever international cricket match was played between the USA and Canada in 1844 in New York. It was watched by 10,000 spectators and is the world’s oldest international sporting event. Abraham Lincoln watched a cricket match between Chicago and Milwaukee in 1849.

There is much one can learn from cricket leadership and bring it to bear in the world of entrepreneurship. Read the whole article here


Client Coverage – TechCrunch – AppDynamics

AppDynamics Extends APM Coverage To Native Mobile Apps

TechCrunch – By Ron Miller (@ron_miller)

AppDynamics, the company that helps monitor application performance issues typically on the server side, announced an upgrade today that adds performance monitoring to native mobile apps. The new functionality came out of Beta this morning.

As CEO Jyoti Bansal explained, they have been monitoring the server side of app interactions for some time. Any mobile app can invoke thousands of server calls. Up until now, AppDynamics software has kept an eye on the server and when there was a server side problem they flagged it and signaled the DevOps teams that there was an issue that required their attention.

But problems can happen anywhere on the path from the app to the phone to the network to the server and DevOps should have visibility into what’s happening at the app level on the phone. Research has shown that users have very little patience for slow apps and tend to leave bad reviews or abandon the app altogether if it’s too pokey–and they don’t really care about the reason.

Read the whole article here

Client Coverage – Barron’s – Kenandy

Tech Pioneer Kurtzig Revisits the Enterprise with Kenandy
Barron’s – TechTrader Daily – By Tiernan Ray, Columnist

A pioneer in enterprise technology, Sandra Kurtzig, was in town this week and was kind enough to swing by Barron‘s offices for a chat about her new venture, startup Kenandy, and in the process reflect on three decades in the computer industry.

Kurtzig bowed out of the computer world for many years, enjoying life in Hawaii, where she still spends a lot of time. (Her State-side office is in Redwood City). But she was lured back into the game about three years ago by Mark Benioff, CEO of Salesforce.com (CRM), a good friend of hers.

The startup has received just shy of $46 million in venture capital money in two rounds, and Kurtzig is assisted in strategizing by Ray Lane, partner emeritus of Kleiner Perkins, formerly COO at Oracle (ORCL) and chairman at HP.

Read the whole article here