Tag Archives: enterprise

The Intern Experience at 10Fold

Far from just a lame B – Lister movie trying to prove that Vince Vaughn and Owen Wilson are still relevant and it’s these crazy millennials that are the ones out of touch with reality, internships are actually a critical step to success in the PR.

Unfortunately, internships have kind of a bad rap. Think cliché intern and what comes to mind? Coffee? Menial grunt work? Free labor? All too often that’s exactly the case.

But not all internships are created equal. At 10Fold, we pride ourselves on our internships and really believe our program to be a cut above the rest.

So what exactly sets an internship at 10Fold apart?

It’s paid. Always.

No not in experience, or possible college credit, but in cold hard bimonthly direct deposits. Because 10Fold understands you can’t pay your landlord with a glowing letter of recommendation.

You get real world experience.

We don’t bring in interns to be coffee fetchers or kitchen cleaners; if that’s all we thought you could do we wouldn’t want to hire you in the first place. Our interns are paired directly with a senior staff member on day one and immediately get started on real work. Bad news for aspiring pencil pushers, but great news for those driven to succeed.

You’re part of the team.

Interns aren’t some expendable resource that we renew every couple of months. At 10Fold we really believe that everyone we hire is becoming part of our team and we treat them accordingly; no intern coordinator that buffers the interns from the rest of the company, no exclusive training sessions for full time hires only, no battle royal where we pit all the interns against each other in gladiatorial combat to see who among them will earn the full time position (although we can all agree that would be the best way by far).

We care about our employees, and we celebrate when our interns are successful. Literally. Every Friday, in a meeting with everyone in the company from the CEO down, we make sure to let everyone know exactly how well our interns are doing. Sometimes we even do a little cheer.

Maybe that’s why we end up hiring 70% of the interns we employ.

But hey this could all just be some corporate sales pitch right? Well listen to what intern Nathan Zaragosa has to say about his time at 10Fold:

“I personally wanted to really grow from my internship, and gain skills I didn’t have before. From the moment I came into 10Fold, I’ve been assigned real projects that make impacts such as client social media content creation, event and award searches and outreach, and most recently pitching reporters. 10Fold went as far to ask the intern team to come up with ideas to improve training in the intern program! These projects not only help you grow your skillset, but make you feel like you’re making a difference in the company.”

Enjoy your read? Check out our other content here.

This Week in MarTech: Mobile Technologies and Contextual Marketing To Drive the Next Marketing Technology Wave

We’re observing some trends within the digital marketing industry that are already having an impact on budgets and resources – and will continue to in the future. Mobile technologies, contextual marketing and automation tools are altering the MarTech landscape sooner than we expected. Read on to keep yourself abreast of the latest insights from the digital marketing industry.

Here’s how marketers are using different mobile technologies to reach consumers – Business Insider

According to the article, mobile marketing has gained momentum recently. Per IAB, revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, and it’s on track to account for more than one-third in the second half of the year. In a new report from BI Intelligence, the article takes a close look at the different mobile marketing tactics being used today, spanning legacy mobile technologies like SMS to emerging capabilities like beacon-aided location-based marketing. It also identifies some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies.

Let’s Put Enterprise Marketing Technology Into Context – Forrester

In this post, analyst Rusty Warner takes a deep dive into why it’s critical for marketers to embrace customer context. According to Rusty, winning in the age of the customer depends on the interactions that people have with brands, and compelling customer experiences materialize only when a firm understands its customers and anticipates their needs.  The context of all those interactions determines whether customers will engage and, more importantly, transact with your brand again. Marketing’s job is to harness the power of customer context to create a repeatable cycle of interactions, drive deeper engagement, and learn more about the customer in the process.

Facebook opens Messenger to publishers – Business Insider

At Facebook’s annual F8 conference, CEO Mark Zuckerberg introduced new tools that developers can use to harness the power of Messenger, positioning the messaging platform as a way for businesses and publishers to connect with consumers they wouldn’t otherwise reach.

Today the messaging apps have evolved beyond simple tools for communicating with family and friends. They are full ecosystems that include communication, commerce, and more.

Everything the tech world says about marketing is wrong – Tech Crunch

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.

5 Essential Facts for Marketing to Millennials – Huffington Post

Advertising has evolved at lightning speed over the past decade, with millennials – now totaling 77 million (or about one-fourth of the US population) – leading the charge against old ad platforms.

Millennials view traditional forms of advertising as dishonest. When they make purchasing decisions, they rely on the opinions of their friends and family, their own research, customer reviews, and use every tool at their disposal before making a buying decision.

Airports around the world to embrace mobile apps 2018 – Business Insider

According to Skift, an industry intelligence platform provider, by 2018 it is expected that 91% of global airports will have navigation tools within their mobile apps and 83% of the airports will offer mobile notifications about the airport’s status. Another report by Business Insider suggests that mobile will make up over half of all digital bookings (including lodging and airfare) by the end of this year. And this share is forecast to jump to almost 70% by 2019.

It has become more important than ever for travel companies to expand their mobile capabilities in order to better reach their customers.

Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving” – Marketing Land

In a recently released Forrester Research study commissioned by a data management provider (DMP), titled “Put Data Management at The Core of 1:1 Marketing,” 74 percent of all surveyed marketers are employing a “best-of-breed” approach as they mix and match their choice of tools. Only 23 percent are choosing a “full-stack” provider that offers a marketing cloud or suite.

The report points out that high-maturity teams usually have more leeway to experiment, so they could consider different mixes of tools and approaches. In other words, they have the resources and authority to mix and match their marketing stack, which could offer both bigger integration headaches and a more “flexible customization.”

This Week in MarTech: Tech Giants Continue Acquisition Spree

According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing. Consequently, last week saw a spate of deals in the digital space, including IBM acquiring Bluewolf Group, one of the biggest independent services firms specializing in Salesforce’s cloud services. Read on to know the latest in the MarTech Space.

Why IBM Is Buying One of Salesforce’s Biggest Consulting Partners – Fortune

IBM’s services division disclosed its intention this week to snap up Bluewolf Group, one of the biggest independent services firms specializing in Salesforce’s cloud services with more than 9,500 projects under its belt over the past 15 years. Bluewolf’s 500-strong team will add predictive analytics capabilities to IBM’s Interactive Experience (iX) division. This is the fourth acquisition this year for IBM iX, already one of the world’s largest digital agencies with over 10,000 people providing marketing, creative, analytics, applications, and UX design services.

Rocket Fuel and Eyeota partner on data – Mobile Marketing Magazine

Ad tech players, Rocket Fuel and Eyeota, have inked a new global partnership that sees Eyeota’s local audience data segments available in Rocket Fuel’s programmatic marketing platform. The new capabilities will allow advertisers to target specific audiences for online advertising through Rocket Fuel’s SaaS-based data management platform (DMP) and demand-side platform (DSP). The vendor’s platform uses artificial intelligence to undertake real-time calculations of each ad opportunity based on goals established by the marketer around consumer engagement. Eyeota claims to have 1.8 billion unique profiles globally.

Facebook is reportedly bringing video ads to Instant Articles – Business Insider

Facebook Instant Articles has been a hit with publishers, and the social media giant is making another adjustment to the service. According to Wall Street Journal reports, Facebook will soon let publishers insert video ads (both autoplay and click-to-play) to Instant Articles. The platform would also support pre-roll ads that typically play before video content. Furthermore, Facebook will let publishers sell more ad units at the bottom of Instant Articles. This advertising expansion should increase monetization potential for both Facebook and the publishers, and should also secure Facebook’s role in video going forward.

Starbucks plans to spend even more to improve its mobile app – Business Insider

Starbucks has put significant effort into its mobile app, and that strategy has paid off in spades. The company plans to increase spending on mobile in 2016 after great success with its app in 2015, according to Bloomberg. By the end of last year, 21% of all transactions at Starbucks in the U.S. occurred through the mobile app. This has positioned the app as one of Starbucks’ core business strategies, according to chief digital officer Adam Brotman.

10 myths marketing technology vendors want you to believe – CIO

Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.

MarTech Landscape: What is a demand-side platform (DSP)? – Marketing Land

Demand-Side Platforms (DSPs) are used by digital advertising buyers — advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them.

Mission Statement for MarTech: If You Don’t Have One You’re Screwed – MarTech Advisor

Madeline Rich, global client ambassador at Lotame, discusses the benefits of using a mission statement for organizations implementing MarTech. According to Madeline with a clear mission statement, it becomes a lot easier for companies to filter out irrelevant pitches and only spend time vetting the technology vendors they need.

This Week in MarTech: The Inevitable Move Towards Mobile Marketing

With more than seven billion mobile devices worldwide and 1.8 billion smartphones in use (a 25% increase in the past year alone), we can’t over-emphasize the fact that the adoption of mobile devices is still accelerating. We are witnessing a clear shift towards a mobile-first world; this change creates both opportunities and new challenges for brands that are constantly coveting the most effective marketing strategies.  Organizations are tasked with finding the right moment to attract, convert, and retain the right customers in a crowded and evolving mobile-first ecosystem. No wonder Google is changing its search algorithms to encourage mobile adoption for marketing purposes. Below is a recap of the latest news and insights from the marketing technology industry.

Mobile marketers are embracing emojis to reach consumers – Business Insider

A new report by Appboy, a marketing automation company, reveals that mobile marketers are using more emojis in their email and push campaigns. Appboy analyzed almost 9,400 marketing campaigns across iOS and Android platforms and discovered that emoji usage within those messages had soared 775% year-over-year in the period ending March 2016. The analysis also revealed that annual emoji usage growth was greater on Android (1,070%) than on iOS (662%).

Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important – TechCrunch

To give publishers even more of an incentive to offer mobile-friendly pages, Google announced recently that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before. The search giant wants to focus on mobile friendly real time search results and it has also introduced a mobile friendly Inbox.

Don’t believe (all) the martech hype – CIO

In this article, Sharon Goldman, reporter at CIO, explains that while advances in marketing technology can help companies discover, track and engage with customers in new ways, one should not be fooled into thinking that martech is the silver bullet for all marketing needs. Sharon explains that instead of relying heavily on Martech solutions to drive ROI, companies first need to determine specific end goals, then use marketing technologies to help them reach those said goals.

The Hottest Trend in Marketing – Huffington Post

In this contributed article, Joanne Tombrakos, Marketing and Sales Consultant and an adjunct Professor at NYU recaps a presentation by Scott Galloway, founder and chairman of L2 Inc. at the Digital Bok World conference. Scott explains that many companies end up losing their customers because they never listen to what their customers are saying or how they are reacting in real time. Per Joanne, today customer service is a differentiating factor and it’s easier to keep a customer than get a new one.

5 marketing trends surfacing at SXSW 2016 – VentureBeat

SXSW Interactive 2016 wrapped up last week with thousands of marketers descending upon Austin, Texas for food, fun, and a glimpse at new and emerging technologies that will impact how brands connect with consumers. Even in its 23rd year, SXSW Interactive’s influence and role in innovation is not waning. Several trends surfacing this year will greatly impact how brands and consumers interact, including – virtual reality is here to stay, social media is evolving into social messaging, and an era of connected everything is upon us.


Salesforce Launches Field Service Lightning and Salesforce IQ Inbox to Transform Field Service – MarTech Advisor

Salesforce has taken note of the growing demand for tools that connect the on-field workforce with the announcement of Field Service Lightning – a product that promises to connect field service agents with customer data on a single platform. The competition for the field service software market with new entrants such as ServiceMax, as well as rivals Microsoft and Oracle, all competing to build a field service platform.


HP Software Simplifies Digital Experience Management for Marketers – MarTech Advisor

This week, HP Software announced the launch of HP TeamSite 8.1 which aims to help marketers move easily from design to templates, adds push notifications for mobile apps, and delivers integrated analytic insights. According to HP software, the upgrade adds a new way to enhance mobile experiences with push notifications, making it faster and easier to send reminders or announcements to app users, and includes geo-fencing to specific locations or regions.

10Fold – Big Data Business Insights – 43

Big Data

10 FOLD ICON 15x15 For big data technologies like Hadoop and Spark, complexity remains a major barrier for their adoption. BlueData’s software makes it easier to deploy big data infrastructure and applications. Today, BlueData is launching the latest release of its EPIC software platform, which introduces several security and other upgrades to provide a smoother Big-Data-as-a-Service experience. The latest release incorporates many features and functionality enhancements requested by BlueData’s customers across multiple industries including financial services, pharmaceuticals, healthcare, technology, telecommunications, energy, government, and education. Additional new features include more granular resource management controls, QoS-based allocation, performance optimizations, and quota enforcement for multi-tenant big data deployments. The enterprise version of BlueData’s platform now provides additional security and governance capabilities to meet enterprise-class auditing and regulatory compliance requirements.

10 FOLD ICON 15x15  In order to take full advantage of big data platforms, such as Hadoop and Spark, IT and analytics teams often require a new education for configuring systems and partition data to maximize processing speeds. TechTarget examines the challenges some businesses have encountered when deploying Hadoop, including Valence Health, Progressive Insurance, and Sellpoints Inc. All organizations encountered issues with understanding Hadoop’s underlying structure and how to leverage the technology efficiently and quickly enough to receive a productive return-on-investment.

New platform aims to break down barriers to big data adoption – BetaNews

Big data platforms pose structural issues for new users – Tech Target

Self Service / Enterprise

10 FOLD ICON 15x15 Alteryx has deepened its relationship with Microsoft in an announcement that sees Alteryx Designer available from a virtual machine on the Azure marketplace. This extends the relationship announced in October 2015 which saw Alteryx integrate with Microsoft Power BI. Alteryx Designer users are able to create a pre-configured virtual machine to rapidly speed up their time scales for realizing the benefits of analytics of their data. Using the Alteryx Designer workflows, analysts can reduce their time to insight in what Alteryx believes is hours rather than weeks. For those companies already invested in Alteryx it also seems like it is possible to migrate licenses from existing solutions onto the Azure platform, although Alteryx need to be contacted to process this. The Alteryx designer platform on Azure will not only be pre-configured to integrate with Power-BI but will also come with other new features. Among those are pre-defined examples of workflows that allow data analysts, new to the solution, to be able to rapidly deploy insights using their own data using the examples as a template for their own solutions. Alteryx Designer also delivers an intuitive user interface for self service analytics with workflows that combine data preparation, data blending, and analytics (predictive, statistical and spatial)

How close can Alteryx and Microsoft get?–Enterprise Times


10 FOLD ICON 15x15 Marketing today walks a thin line between creepiness and helpfulness. B2C offers eight suggestions for marketers to follow to avoid being viewed as a “peeping tom.” The article suggests marketers refrain from making language and targeted advertising too personal before a customer relationship has been established. Additionally, marketers should practice patience with new customers and avoid bombarding them with emails simply because they purchased one item from a website. Another tip recommends avoiding personalizing a shopper’s experienced based upon minimal searches — e-marketers should segment their viewers and customers to target them in the correct ways.

Run, Buyer, Run! When Personalization Borders on Harassment/Creepiness – B2C

Software Defined Networking

10 FOLD ICON 15x15 In a new white paper from Cloud Security Alliance, there is some important information about security challenges and the increased risks of implementing virtual networks. The first risk of SDN is how SDN needs to be centralized around an overall controller that keeps track of the virtual network deployments and operations. This goes against the nature of cloud computing environments. Second, NFV infrastructure may not be compatible with existing virtual machine hypervisors and cloud servers. Third, the typical SDN deployment has its own hardware and management systems that may be unfamiliar to network administrators who are steeped in running traditional networks. The added complexity of NFV can hide potentially dire consequences including successful intruders that may manipulate the network routes. There are some benefits that can improve enterprise security with properly planned NFV, companies can build in security functions as part of their network fabric, such as intrusion prevention devices, virtual load balancers and firewalls.

Security Challenges with the Virtual Network: Part II – Security Intelligence – Security Intelligence (IBM Blog)

What’s New in App Development #1

Your regular digest of “What’s New in App Development” gathered and collected by the 10Fold Enterprise, Mobility & Telecom Practice Team.

Big items to consider: WhatsApp, a popular messaging app, recently announced app updates and mobile platform changes as it celebrates its 7th anniversary. Apple may also be getting us closer to making the term, ‘Anybody can code,’ a reality, with its Apple Swift programming language. Finally, a recent survey by InMobi focuses on the mobile app ecosystem to examine the most popular apps – and where the app money truly lies.

WhatsApp to only support phones with the latest mobile platforms by 2017; Bad news for Blackberry, Nokia? – Lawyer Herald

Big changes are coming to WhatsApp, the popular messaging app. WhatsApp Inc. recently announced that in order to improve its mobile messaging app’s speed, reliability, and security, it will only support phones with the latest mobile platforms. This move might affect users of Blackberry and Nokia devices, which do not run iOS or Android platforms. WhatsApp has also finally decided to get rid of its $1 annual subscription fee to attract more users.  The company continues to grow as it celebrates its 7th founding anniversary (WhatsApp was introduced in 2009). Today, WhatsApp has an estimated one billion monthly active users worldwide.

Apple Swift language gains traction among mobile app developersTech Target

Apple’s latest programming language, Swift, is becoming more popular among developers — largely due to its ease of use.  It has ability to analyzes the code and detect any mistakes, and “ready to use” SDK frameworks.

Swift’s biggest benefit is that it makes it simpler to write apps. It requires less text to code a given command. Plus, using the Swift Playgrounds feature in XCode, Apple’s suite for building apps, developers can get a real-time preview of the app. To help avoid common coding errors, Swift programmers can enter an evaluation command that analyzes the code and detects any mistakes — a feature Objective-C lacks. These new developments will definitely help app developers save precious time, though it does leave us with one important question: what will happen to custom app developers? Only time will tell.

It’s the end of “euphoric times” for custom app developers – Tech Crunch

For the first time in about eight years, we saw a decline in the small business customer base of app developers (in terms of revenue and per-project value). The primary reason cited is the rise of white labels and SDKs. “Uber for X” toolkits have indeed become a force to reckon with. Small businesses increasingly rely on “ready to use” frameworks rather than opting for custom development.

Research: Insights on the State of App Developers 2016 – Developer Tech

The mobile revolution and the surge in smartphone usage is driving the market for mobile applications while mobile app development is a prospering industry which continues to expand. The growth in consumer demand for mobile apps and the increase in time spent on the apps is encouraging for both aspiring and seasoned developers to innovate across mobile devices.

InMobi surveyed mobile developers across the world to better understand the ever-growing ecosystem. These insights were drawn from over 1,000+ respondents across 155 countries on the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice, revenue models, challenges and motivations, and mobile ad network preferences. The survey found that Android is by far the most popular platform among developers (86%), followed by Apple iOS (57%). However, when it comes to making money, Windows Phone apps developers seem to earn the highest per month, per app, when compared to iOS and Android developers.

This Week in MarTech: Future of MarTech, Mobile Marketing, and Omnichannel

As venture capitalists continue to invest heavily in MarTech, we see their viewpoints on this space in three different write-ups last week. Foundation Capital’s Ashu Garg recently released a whitepaper predicting the coming decade to be the Decade of the CMO with marketing technology spend increasing 10x to make MarTech a $120 billion industry in the next ten years. Ajay Agarwal of Bain Capital opines that while MarTech has yet to produce a $50 billion unicorn like Salesforce did for sales automation, he feels that the company that can create value by bringing together customer data, predictive learning, and mass personalization for B2C marketers will emerge as the MarTech winner. Infer CEO Vik Singh states that marketing automation giant Marketo is poised to dominate the martech space, and with its undervalued stock price, the company is a perfect acquisition target for Salesforce or a competitor. Here’s more on the latest marketing and ad technology stories of the week.

A Guide to Mobile Digital Marketing – Forbes

In this article, Forbes reporter Mike Templeman explains that in spite of increasing usage of smartphones and tablets, users still do not enjoy the same kind of user experience as they do while browsing on a computer. To help the companies address this pain point, Mike listed three important steps – a mobile friendly website, and scannable and concise content, that’ll help companies make their campaigns mobile friendly.

7 Digital-Marketing Predictions You Need to Keep Your Eye On – Entrepreneur

In this article, Entrepreneur reporter Samuel Edwards explains how digital marketing strategies are changing on a weekly basis and, in order to gain an advantage over competition, companies need to always be on the cutting edge. To maximize marketing efforts, he offers seven important digital-marketing predictions for 2016. Of the predictions mentioned, Edwards notes marketing automation and location-based marketing will grow in importance for marketers.

Want to compete with Salesforce? Buy Marketo – TechCrunch

According to the article, there are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. The majority of Marketo’s 4,000 customers also use Salesforce, but the marketing automation system has access to more data about the funnel than its CRM counterpart. Marketo can sync bi-directionally with Salesforce, capturing all the data stored there, while also holding top-of-the-funnel lead behavior data that doesn’t get stored in CRM. Hence, it has access to an invaluable superset of data about a company’s potential and existing customers.

Branding and Performance Intersect For Lexus – AdExchanger

In this article, AdExchanger reporter Kelly Liyakasa reports that in order to reach more mediums to improve marketing strategy, luxury automaker Lexus has invested in a data strategy with Oracle Marketing Cloud. Lexus is working with Oracle Marketing Cloud’s data management platform to optimize its performance based on where the customer is in the Lexus life cycle.

Building Blocks: Roland Smart, VP of Social & Community Marketing at Oracle Talks Marketing Tech – MarTech Advisor

In this article, MarTech Advisor’s Editor in Chief Ankush Gupta sits down with Roland Smart, VP of social and community marketing at Oracle, to discuss the company’s MarTech strategies. Smart explains that the company is utilizing marketing technologies to improve customer experience and to implement marketing practices that scale to a company of Oracle’s size.

Marketing Tech’s Bumpy Road: Consolidation, Growth and a New Frontier – TechCrunch

According to the article, marketing technology has become big business over the last five years, securing $134 billion in venture funding and spawning more than 2,000 new companies. And CMOs are buying — roughly $23 billion in 2015, according to IDC, and likely growing to $32.4 billion in 2018. Moving forward, it’s important to remember that martech is not monolithic. Ajay Agarwal, partner at Bain Cap Ventures sees a very different prospects and paths ahead for the three macro categories in martech: B2B marketing, B2C marketing and advertising technology. Each has a set of characteristics and verticals and needs that are distinct from each other — and while there may be some overlap, each will require a different “stack” of software.

3 Predictions on How Omnichannel Will Be Omnipotent in 2016 – Multichannel Merchant

In this article, Multichannel Merchant reporter Rob Gonzalez explains the importance of omnichannel and how it is allowing consumers to shop from any location or device, making the shopping experience more on-demand than ever before. To provide readers with further context, Gonzalez listed three predictions about what omnichannel will look like in 2016. Of the predictions listed, Gonzalez notes that although many brick-and-mortar businesses are turning online, many online-based marketplaces may be transitioning to opening brick-and-mortar establishments.


10Fold – Big Data Business Insights – 26

Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team.

Big Data

10 FOLD ICON 15x15 The Computer Technology Industry Association (CompTIA)’s recent survey, Big Data Insights, is examined by CIO Magazine. Of the 402 respondents, 51 percent reported having a big data project in place today, yet another 36 percent reported they were still in the project-planning stage. While many U.S.-based companies now have some form of big data initiative in place (31 percent surveyed said they were exactly where they wanted to be in managing and using data), yet few have managed to reach their data-related goals (only six percent felt their organization was where it needed to be in regard to data usage). Currently, some individual pieces of holistic data solutions are improving, but they are not yet integrated in a way that drives ideal results. While some businesses may have made progress in select areas of data management, many have not fully connected the dots between developing and implementing a data strategy in order to have a positive effect on other business objectives, such as improving staff productivity or developing more effective ways to engage with customers. CompTIA encourages companies to improve their data management by taking the measured steps of the three stages of data usage: collection and storage, processing and organization analysis and visualization.

10 FOLD ICON 15x15 When it comes to capturing data for cloud-based analytics, “big” does not even come close to being an adequate characterization. Big data keeps getting bigger, yet the percentage of data accessed by cloud-based analytics remains very low.IDC predicts the amount of data created annually is expected to grow from 4.4 zettabytes (2013) to 44 zettabytes in 2018 worldwide. It would seem logical that in the world of cloud-based analytics more data is better, but that is not always the case. IBM’s vice president of business analytics, Mike O’Rourke, said some kinds of data get more valuable over time, especially in specific industries such as wine vineyards or retail. While cloud data-storage providers work to expand storage capabilities, the problem is the small percentage of collected data that is used for analytics purposes.

Big Data Projects on the rise (but data use could be better) – CIO

Is Big Data too big for cloud-based analytics? – Tech Target


10 FOLD ICON 15x15 Cisco Systems Inc. acquired Jasper Technologies Inc. for $1.4 billion, strengthening its offerings in the growing market for technology that lets people manage technologies like jet engines and vending machines over the Internet.. This ambitious partnership will likely put Cisco in competition with Ericsson’s Device Connection Platform, a product that does many of the same things as Jasper’s platform.

Cisco-Jasper deal should make enterprise IoT safer – Computer World

Cisco to Buy Jasper for $1.4 Billion, Adding IoT Management – Bloomberg

Self-Service and Enterprise

10 FOLD ICON 15x15 IBM launched a suite of new tools designed to help companies make the most of the data they have. They’ve introduced four new tools.

  • IBM Graph – a fully managed database service built on the open-source Apache TinkerPop graph-computing framework. Graph can help make real-time recommendations, including fraud detection.
  • IBM Compose Enterprise – a platform designed to speed the development of Web-scale apps by enabling teams to deploy open-source databases on their own dedicated cloud servers.
  • IBM Predictive Analytics – a new service that allows developers to make machine-learning models for built-in predictive capabilities.
  • IBM Analytics Exchange – a self-service marketplace that includes more than 150 publicly available data sets that can be used for analysis or be integrated into applications.

IBM doubles down on data with four new cloud tools – CIO


10 FOLD ICON 15x15 Software-defined networking and other network virtualization technologies have driven conversation for years, yet the tech world is still in the early stages of SDN and NFV. Analysts and Markets expect the market to quickly grow to an estimated $11.5 billion between now and 2020. Quinstreet, the publisher of eWEEK, found that the market is moving beyond the hype with real and expected deployments growing vendor options. The publication presented a slideshow with examples of growth.

SDN is no longer just about the Hype, Quinstreet Survey Finds – eWeek

10Fold – Big Data Business Insights – 19

Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team.

Big Data

10 FOLD ICON 15x15  Every industry has been affected by big data in one way, or another. The hotel and hospitality sector caters to millions of travellers daily which has sparked their operators to turn to advanced analytics solutions for guidance about how to keep their customers happy. Many customers are seeking different experiences with different spending habits, and big data analytics has helped operators quickly make this distinction. Analytics has also helped hotels with yield management, or the process of ensuring each room attracts the optimal price, as well as improving overall customer satisfaction.

10 FOLD ICON 15x15  Last week at the World Economic Forum in Switzerland, Vice President Joe Biden moderated a panel of scientists from around the world regarding cures for cancer. During the panel, they discovered to find a cure, they need better ways to collect, harness and analyze Big Data. Biden said, “Tapping this treasure trove of information is vital to speeding the pace of progress towards cancer cures.” One of the panelists, David Agus provided an example for which Big Data can be vital: the ongoing effort to understand a gene P53, which promotes cancer resistance. However, some of the major issues oncology researchers face in using Big Data are that medical data is not standardized platforms and patients are concerned with privacy and security issues surrounding their personal data. Biden acknowledged that solving the Big Data challenge may require cooperation between professionals across many disciplines, but he is hopeful that this will help find the cure.


How Big Data And Analytics Are Changing Hotels And The Hospitality Industry – Forbes

Here Are The Sticking Points For Biden, Big Data And Cancer Moonshots – Forbes


10 FOLD ICON 15x15  Seebo, an Israeli startup that offers an IoT end-to-end platform to help companies launch smart products faster, has closed $8.5 million in Series A funding. Seebo’s platform is aimed at helping smaller companies  build and support connected products. Seebo’s clientele industries include toys, children’s products, health, wellness, sports equipment, furniture, electronics, travel equipment, baby products and fashion.

10 FOLD ICON 15x15  Another Israel-based company, Altair Semiconductors, has been acquired by Sony for $212 million. Altair owns modem chip technology and related software for LTE mobile devices. Sony hopes this move will strengthen its presence in the IoT market, as more devices and appliances are coming equipped with chipsets and connection to the web. The chipset incorporates elements such as an on-chip power management unit, integrated DDR memory, and a low-power MCU subsystem with security framework for customer-developed applications. With this acquisition, Sony is hoping to make component devices that have sensing and communication capabilities, as well as LTE solutions.

Seebo Raises $8.5M To Help Bring Your IoT Product To Life – TechCrunch

Sony Acquires IoT Chipmaker Altair For $212M – InformationWeek

Self Service and Enterprise

10 FOLD ICON 15x15 UK based communications company, BT Group is pitching a new SDN-based service to business customers, which serves as a stepping stone in the transition to full SDN and NFV capabilities. The operator claims the SDN-based service will allow customers to benefit from better network performance, and give them insight into the performance of their applications, without having to spend more on bandwidth. BT is also working on developing a self-service capability that will allow customers to control their SD-WAN through BT’s portal.

BT Enters SD-WAN Fray With Cisco – Light Reading


10 FOLD ICON 15x15  A major exploit was found in the Open Source eCommerce platform, Magento, that allows hackers to take control of both the admin and the server. It is unknown if this exploit was used prior to the disclosure, but now that it is published,  users are encouraged to update their platform immediately.

Major Vulnerability in Magento eCommerce, Update Immediately – The Sem Post


10 FOLD ICON 15x15 Big Switch Networks is seeking to build success by making its products free. The SDN company is rolling out a free edition of its Big Monitoring and Big Cloud fabric software to encourage upgrades to their “beefier” and commercial versions. The company has also revealed new releases of paid versions of its products. These updates come on the heels of the company’s $48.5 million in Series C funding. Big Switch also announced two additions to its board and claims it is growing 300% annually, closing multiple deals in excess of $1 million. The company hopes to keep that momentum up by offering a free version of $25,000 worth of its software.

Big Switch frees up its SDN – Network World

Client Coverage – Xangati CIO – Leadership and Sports

A Sport Few Americans Know Anything About Can Teach Plenty About Leadership
Entrepreneur – By Jagan Jagannathan – Co-founder and CTO at Xangati
CIO - Xangati - Jagan-JagannathanCricket, a very American sport? It certainly was up until the start of the 20th century. George Washington played it with his troops in 1777. At the founding of the nation, John Adams famously said that if leaders of cricket clubs could be called “presidents,” the leader of the new nation surely could be called the same. The first-ever international cricket match was played between the USA and Canada in 1844 in New York. It was watched by 10,000 spectators and is the world’s oldest international sporting event. Abraham Lincoln watched a cricket match between Chicago and Milwaukee in 1849.

There is much one can learn from cricket leadership and bring it to bear in the world of entrepreneurship. Read the whole article here