Tag Archives: kathleen see

Edge Computing is Set to Transform the Speed of Business – Here’s Why

Edge computing, also known as fog computing, is experiencing rapid adoption – this technology’s small footprint, real-time speed, security offerings and reasonable cost are setting it up to change the way businesses operate. Our clients are onto this exciting new technology, which has the potential to impact countless markets and applications.

Edge computing is catching on and is becoming more appealing to businesses. Findings from recent report issued by Business Insider showed that 40% of companies that provide IoT solutions reported that edge computing came up more in discussion with customers in 2017 than the year before.

The popularity of edge computing is partially a result of the exponential increase in IoT devices – personal, commercial and industrial. PWC estimates that $6T will be spent on IoT solutions between 2015 and 2020, and IDC estimates there will be 80B connected devices by 2025, generating 180 trillion GB of data. All of these devices increase the amount of data in the world and taking advantage of that data is where edge computing can provide some serious benefit to commercial and industrial users. The scope of this is massive – McKinsey Global Institute estimates IoT could have an annual economic impact of $3.9T to $11.1T by 2025.

So what is edge computing?
Edge computing takes place near the data source right on the edge of the cloud, hence the term “edge,” and includes data processing and clean up, analytics and machine learning. Some edge providers don’t check all of these boxes and use the cloud for those missing pieces, but the actual appeal of edge computing is that all of these capabilities take place as close to the data source as possible, not in the cloud. This isn’t to say that cloud computing has no place. After the initial round of edge computing has taken place on-site, the clean, relevant data can be sent to the cloud for further analysis and processing or to be stored. With that said, more companies are looking to tap into the power at the edge. In four years, 75% of enterprise generated data will be processed at the edge (versus the cloud), up from less than 10% today according to Gartner.

So how does it work?
There are a few key pieces of technology needed to make edge computing truly intelligent and valuable for those deploying an IoT strategy. According to a recent report from ABI Research, “an intelligent edge provides Complex Event Processing (CEP), ML capabilities and high performance stream processing with actionable analytics to any range of computing devices.” Considering IHS Markit forecasts installed IoT devices to increase to 31 billion in 2018, and with about half of those in industrial and commercial sectors, the ability to collect, process and analyze data from a multitude of sources through a CEP to find actionable insights is crucial.

Additionally, the ABI report states that edge computing should take advantage of existing resources, including deployed sensors, networks and storage, to minimize additional investments and add value within a matter of months. What’s more, the edge computer needs to exist within a small footprint of the devices, sensors and machines found in industrial and commercial settings – this often means within the size of a Raspberry Pi.

So what’s the big deal?
Edge computing can provide some serious benefits to businesses that produce a lot of data, those in remote locations and those that need immediate insights. Those that produce copious amounts of data can save on costs to transmit data to the cloud for processing. Think about it this way: if a company with 150,000 machines each of which is sending 1GB of data to the cloud every day at $.023/GB per month, that would wind up costing them over $103M a month. That is a huge investment on their part.

What about companies in remote locations? Edge computing enables them to make their data useful to them without constant connectivity to the cloud or data center. All of the benefits of edge computing can take place during network downtime and can be sent to the cloud or data center when the connection is live. Think about how useful this is for offshore oil rigs or isolated mining operations. These industrial players can still take advantage of data processing and the insights gleaned from machine learning at the edge in these remote locations meaning their businesses can still run as smoothly as if they were right next to a major city.

Speaking of insights, businesses that need immediate feedback to keep their operations running seamlessly and safely don’t have time to wait for the data to be sent to the cloud or data center for processing and then back to the machine to be applied. The difference of milliseconds can be the difference between a power plant catching a fault and halting operations or failing and impacting millions of lives.

Beyond the immediate insight and cost-saving benefits, edge computing offers an additional layer of security on top of organizations’ existing firewall and encryption systems. Many industrial and commercial companies are processing very sensitive, proprietary data that directly impact their operations and profits. By processing this data at the edge, on-premise, they’re reducing the risk of potential hacks and theft of sensitive data either in transmission to the data center or cloud or through weak access points in the cloud or data center. In the days of ransomware and malware like WannaCry or NotPetya, this added security benefit allows industrial organizations to rest assured their data, and profits, are safe.

So who’s doing it right?
10Fold is pleased to represent a few companies in edge computing that are working with some major names across the industry, including FogHorn Systems and FreeWave Technology. There are a number of organizations and consortia focused on enabling and improving edge and fog computing. Check out a few of them to learn more about edge computing and the impact it’s having on industrial and commercial applications:

NO FOLD ICON 15x15 Open Fog Consortium

NO FOLD ICON 15x15  EdgeX Foundry

NO FOLD ICON 15x15  Industrial Internet Consortium

By Kathleen See

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Securing a Speaking Slot: Five Things You Should Know

All clients want their 15 minutes in the spotlight. Often it comes in the form of an article or a press interview, but it can also come in the form of speaking engagements. However, it’s is often up to us PR practitioners to make that on-stage opportunity happen. While it’s not always easy, it is possible to see regular success in a speaking program. Here are five points to keep top of mind for your event speaking strategy.

Know the audience
There are countless events, covering even more topics. Meaning there is a lot of noise in the events market. As you’re digging into specific events, do your due diligence in understanding who the event targets. One of the worst things you can do for a client is put a CEO on stage at an event where the audience is nowhere near their core customer base. You then have a client that invested a lot of time, and often money, into a presentation that has no benefit for their business.

Understanding how your client best shares their story is key to knowing how to position them in the nomination process. Click To Tweet

Ask yourself these questions when deciding on which conferences to present at:
NO FOLD ICON 15x15 Are potential customers attending?
NO FOLD ICON 15x15 Does the audience include appropriate decision makers?
NO FOLD ICON 15x15 Is there an opportunity to meet with relevant media and analysts at the show?

Also, make sure the topic you’re nominating will resonate with the event audience. Clients can even use their customers as a focus group for this, by asking what pain points they’d like to see covered for specific topics.

Know your presenter’s strengths
Understanding how your client best shares their story is key to knowing how to position them in the nomination process. This will help you to categorize their presentation appropriately. If the presenter does not easily speak to a large room, a round table or breakout session would be a better option for them. Keeping personality traits in mind will make sure your presenter is comfortable in the environment they’re presenting in.

And, although it should go without saying (but we’ll say it anyway), make sure the presenter’s title and the opportunity and topic are appropriately aligned. For instance, you wouldn’t want to put a CMO on a panel discussing engineering best practices, nor would you want to put an engineer in a keynote session discussing business impact, or in general pitch a CEO on a round-table with a number of mid-level executives.

Know what topics the event is looking to include
As you’re in the planning stages of the nomination, try calling the organizers to get a copy of the preliminary agenda. Additionally, while you’re on the phone with them, find out what topics and industry trends the event is focusing on and if nothing seems like a perfect fit, test to see how open they are to additional ideas. This will help you craft a targeted nomination, as well as potentially gain your client access to an event they really hope to address. You might even pique their interest during the call and secure a speaking slot right then and there. (Trust me. It’s possible.)

Also, use this opportunity to learn their recommendations to make your nomination stand out. They might suggest including a video of a previous presentation or a ranking of the proposed speaker’s social and industry influence. In recent years, we’ve seen videos become a bigger part of speaking submissions and have assisted a number of clients with developing videos and producing submissions through our award-winning Pro-Motion Studios.

As well, keep in mind that event organizers are looking for impactful, educational content. So, leave the sales pitch at home, and speak to industry-wide topics that are vendor neutral.

Know the deadlines
It seems pretty obvious, but deadlines are the one thing that determines whether or not your nomination will even be considered. Conferences have extremely long lead times on speaker nominations, and the larger the event, the longer the lead time. Just as an example, SXSW in Austin, TX, closes nomination in July for the Interactive conference that takes place the following March. That’s a full nine months in advance. Strata New York closes their call for speakers six months in advance, as does RSA.

However, if your nomination does not get chosen, stay in touch with the event content organizers. A speaker might drop out at the last minute, leaving a hole in the agenda that will need to be filled quickly, and they’ll look to speakers and nominators that have been engaged with them throughout the nomination process.

Additionally, keep your client’s internal calendar in mind and work with them to prioritize nomination deadlines with their own user and customer conferences and internal board meetings.

Know that sponsorship is still an option
While we’d all like to position our clients for free, that’s not the only way for clients to get their message out. Sponsored panels and sessions at key events are still an excellent way to position clients and enable them to communicate directly with their target audience as well as network with fellow peers and presenters.

For a sponsored presentation, make sure to take full advantage of the included benefits. Some of these benefits could include:
NO FOLD ICON 15x15 A featured blog post on the event site
NO FOLD ICON 15x15 Synopsis inclusion in the conference newsletter
NO FOLD ICON 15x15 Executive feature at the event.

With the right person presenting on the topic that resonates with the event audience, 15-minutes in the spotlight can turn into countless sales leads and industry influence. We’ve used these five points to secure presentations for our clients time and time again and now you can, too.

By Kathleen See