Tag Archives: Media

Five Ways Your Contributed Article Can Drive Thought Leadership- Part I

Contributed articles are a mainstay of any successful PR program. They increase visibility. They drive credibility in your industry. They enable you to articulate your message precisely the way you want.

And above all else – they allow you to boost thought leadership. From the moment you sign with a PR agency – like 10Fold – you hear how a consistent and robust contributed article program will position you as a thought leader in your market.

Now the definition of a thought leader varies, depending on who you talk to. Though relatively subjective, Wikipedia defines thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”

For our clients, that means that the companies that they are building and the cutting edge technology that they are offering today will be used as a platform for leading, growing and articulating the trajectory of an entire industry tomorrow.

So how can you leverage contributed content to expand your share of voice and emerge ahead of the pack as an industry thought leader? While there is neither a simple formula nor straight trajectory that leads directly to thought leadership, here are a few ways your contributed articles can be used to help put you on that path.

Stake a Claim Without Apology
One major hallmark of a leader – or thought leader – is that they drive forward with confidence. The same standards apply to your contributed article.

By definition, industry leaders charter their own path, invoke new ways of thinking and inspire new ideas – even if those ideas aren’t ready to be fully accepted in the marketplace. The contributed article is your mouthpiece for driving home revolutionary new ideas that hold the potential to spark an industry paradigm shift.

What does that look like? For example, the security industry might never defeat ransomware. Next-generation anything might already be obsolete. Certain enterprise platforms might be going the way of the dodo. It’s likely your assertions might make some uncomfortable – and that’s okay.

So — as long as you can factually support your claims — don’t be afraid to put a stake in the ground and take a few risks.

Bolster Credibility (With Strong Research)
Anyone can make a claim – that’s the easy part. But what will ultimately drive credibility and boost your esteem in the industry are claims that hold up to a lot of outside criticism – a LOT.

As your visibility and thought leadership expands, it’s likely you will find yourself under increased scrutiny by competitors and others intent on removing you from your leadership pedestal. And you need to be prepared. Making claims that are factually incorrect or arguments that are full of holes will swiftly and surely diminish your credibility and make it that much more difficult for the industry to realize your vision.

Contributed articles enable you to bolster market standing – while also extinguishing outside criticism — by giving you a palette to present rational, factually sound arguments supporting your claims. At the very least, you’ll have the ability to leverage statistics, research and forecasts from credible sources to shake off the naysayers. If you’re citing your own original research, you can rely on industry analysts and researchers that will underscore why it was important.

In any case, you can expect that your message will increasingly be placed under the microscope– especially as your share of voice increases. The real thought leaders will be able to weather the storm of scrutiny that will only intensify as they gain an edge over your competition.

Identify Trends First
If you’re discussing a trend mid-cycle, it’s likely that the most critical wave has already passed or is about to. Among other things, leaders are visionaries – and that means they’re looking two, five or ten steps ahead.

Customers and readers alike want to know where to go next, whether it’s the next technology investment, enterprise infrastructure implementation or cool new gadget. They want to know where to invest their money and resources. And they want to be the first

Contributed articles give you a way to thoroughly articulate what the industry can expect from the VC community or whether their startup should invest in cryptocurrency – not just now, but five years from now. Essentially, your article is your vehicle for mapping new directions for the industry, and then driving them there.

Find part II of this piece here.

By Stefanie Hoffman 

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Looking for Innovative Story Content? Why 10Fold’s Media SharkTank Helps the Media!

Many of our reporter friends talk about the time and effort involved in combing through the seemingly endless number of pitches they receive daily. Their email inboxes are chock-full of requests for them to speak with companies on topics ranging from the very relevant and intriguing to the ho hum 7.2 product release that no one has ever bought. Whether you write for The Financial Times and cover broad and relevant trends, or you are the host of a broadcast show making technology understandable for business audiences, finding the right expert source can make or break a story. And let’s face it, you don’t have time to review every email or return every phone call to gather the nitty gritty details that create an off-the-charts story. You likely have a list of go-to sources – and they eventually become stale. 10Fold’s Media SharkTank offers a room full of innovators and entrepreneurs: experts in their fields who are happy to talk about their stories, expertise and opinions. And the best part is that the vast majority of these entrepreneurs (and their ideas) have already been vetted by top-tier venture capitalists and strategic companies. Now you have a set of fresh new faces that can provide opinions – sometimes contrarian – for a really balanced story.

Creating great stories is a balance of smart journalism that is fair and balanced and finding great stories from enterprising companies and entrepreneurs. Every year, 10Fold brings journalists together with new innovations at SharkTank, creating the perfect environment to nurture existing relationships and help build new connections. The 7th Annual Media SharkTank and Charitable Event will take place on Thursday, October 12, 2017, where reporters and analysts have the opportunity to connect in a private environment with today’s most innovative deep tech companies.

RELATED: What Happens When You Get Advice From the Business Press?

Are you looking for a new perspective on artificial intelligence and machine learning, or advancements in cyber security? A group of companies representing these trends as well as other industries will be perfecting their 3-minute business pitch to a panel of media “sharks” – eagerly awaiting tips and constructive feedback on ways they can ensure their pitch doesn’t end up in the trashcan. Reporters provide their opinions on the content of the pitch as well as the presentation style of the executive, all delivered in a way that will help the entrepreneur improve.

So, if you’re looking for ways to unearth the next big headline, 10Fold’s Media SharkTank may be the place for you – feeding your need for novel ideas, invention and big-splash stories. Sign up to become a media shark for 2018 and feel free to join us this year as our guests! The registration form is here.

By Lauren Lloyd

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