Tag Archives: mobile

The Intern Experience at 10Fold

Far from just a lame B – Lister movie trying to prove that Vince Vaughn and Owen Wilson are still relevant and it’s these crazy millennials that are the ones out of touch with reality, internships are actually a critical step to success in the PR.

Unfortunately, internships have kind of a bad rap. Think cliché intern and what comes to mind? Coffee? Menial grunt work? Free labor? All too often that’s exactly the case.

But not all internships are created equal. At 10Fold, we pride ourselves on our internships and really believe our program to be a cut above the rest.

So what exactly sets an internship at 10Fold apart?

It’s paid. Always.

No not in experience, or possible college credit, but in cold hard bimonthly direct deposits. Because 10Fold understands you can’t pay your landlord with a glowing letter of recommendation.

You get real world experience.

We don’t bring in interns to be coffee fetchers or kitchen cleaners; if that’s all we thought you could do we wouldn’t want to hire you in the first place. Our interns are paired directly with a senior staff member on day one and immediately get started on real work. Bad news for aspiring pencil pushers, but great news for those driven to succeed.

You’re part of the team.

Interns aren’t some expendable resource that we renew every couple of months. At 10Fold we really believe that everyone we hire is becoming part of our team and we treat them accordingly; no intern coordinator that buffers the interns from the rest of the company, no exclusive training sessions for full time hires only, no battle royal where we pit all the interns against each other in gladiatorial combat to see who among them will earn the full time position (although we can all agree that would be the best way by far).

We care about our employees, and we celebrate when our interns are successful. Literally. Every Friday, in a meeting with everyone in the company from the CEO down, we make sure to let everyone know exactly how well our interns are doing. Sometimes we even do a little cheer.

Maybe that’s why we end up hiring 70% of the interns we employ.

But hey this could all just be some corporate sales pitch right? Well listen to what intern Nathan Zaragosa has to say about his time at 10Fold:

“I personally wanted to really grow from my internship, and gain skills I didn’t have before. From the moment I came into 10Fold, I’ve been assigned real projects that make impacts such as client social media content creation, event and award searches and outreach, and most recently pitching reporters. 10Fold went as far to ask the intern team to come up with ideas to improve training in the intern program! These projects not only help you grow your skillset, but make you feel like you’re making a difference in the company.”

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Stay ahead of the B2B mobile marketing curve; B2B mobile marketing trends

In the B2B world, marketing is more influential than it’s ever been, as it’s increasingly playing an integral role in organizations’ business strategies and technology purchasing decisions. All you need to do to understand marketing’s prominence in the B2B arena is glance at this infographic detailing the marketing technology landscape in 2017.

And as with most technology-dependent sectors, B2B marketers are realizing that in order to reach their audiences at the right place and right time, they need to have a mobile marketing strategy. Not surprisingly, it’s a trend that Google has jumped on: per Robert Allen of Smart Insights, “More than half of Google’s ad revenue is coming from mobile ads last year … it’s clear that the smartphone has become a gateway to the majority of customer attention.”

It makes sense that mobile has become one of, if not the most important platforms to connect with customers and reach an audience, but marketing for B2B presents a unique set of challenges and requirements for organizations to overcome in order to effectively reach their audiences.

Mobile has connected people not only to each other, but now to content, and this has created a new subset of marketing: content marketing. This is necessary now that over 84 percent of millennials believe their cell phone is imperative for business and not following far behind that the Gen X and baby boomer generations.

With this statement, you could only imagine how important it is for PR and marketing professionals to understand this mobile tool and tap into the creativity of using cell phones for the beneficial platform of the company.

There is new importance in the market and it is content marketing through mobile devices. This is the time to ramp your marketing budget up and apply it to the mobile sphere for your company.

Global marketing is taking new stride in importance. We can see this with the rising popularity in mobile content marketing, overall in the graph above.

With the shift from desktop to mobile visibility, marketers are recognizing that mobile is now more than half of the web traffic they are receiving on their sites. This is shocking to many as we typically think it is desktop, but putting it into perspective how often are you on your mobile device verses your desktop?

Even the giant Google is launching new mobile-first index. Although there is no set date for this, Google does plan to make the switch for their platform this year. This is mainly because they are able to identify as a company that their consumers are mostly transitioning into mobile now.

Google released three pieces of advice to follow in order to prepare your website for the mobile-first index. With more structure to come in the upcoming months.

  1. Make sure your mobile site has the content you want to rank for.
  2. Make sure structured data are on your mobile site.
  3. Make sure rel-annotations are on your mobile site.

This is imperative for marketers and PR professionals alike to understand where the readers are progressing to. It is mobile, and that is where the creativity, time, and budget should be shifting towards.

The next step to take is to update your companies mobile site. This is become more important than the desk top version. If you are not already doing this, it is essential to make this a top priority. Missing out on the curve of the mobile marketing trends will be a lost opportunity.

Today, more than half of B2B companies have mobile sites and apps. Although, the viewership is mainly on the sites verses the apps.

The benefits of going mobile is now being seen by marketers. The top metrics are being aligned with top goals and there is a 75 percent increased in audience engagement and the number of leads increasing by 72 percent additionally, a 57 percent increase in help with company sales.

To create a successful mobile platform, make sure content is relevant and creative. Additionally, emphasize that it is necessary to have content that your audience will value in the little bit of time they have when shifting through their mobile devices.

Mobile, mobile, mobile.

By Gabby Garcy

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Sources:

http://www.smartinsights.com/b2b-digital-marketing/key-b2b-marketing-trends-2016/

http://ww.iamwire.com/2017/06/top-marketing-trends-2017/152475

https://dzone.com/articles/6-mobile-commerce-trends-in-2017-infographic

http://digitalmarketingphilippines.com/the-hottest-b2b-content-marketing-trends-in-2017-infographic/

http://diginomica.com/2017/07/18/b2b-content-strategy-a-quick-twenty-point-gut-check/

http://searchengineland.com/googles-mobile-first-index-still-months-away-271851

 

 

 

 

Attention Skeptics: Why B2B Marketers Should Worship the World of Mobile Marketing

By Sophorn Chhay

In the infinitely interesting words of industry experts, mobile marketing movement is inevitable, so says industry experts. We’re all moving onward together towards digital excellence, but as the march continues, there are those who are sprinting forward and others who are falling behind. Why? It all comes down to confidence in and understanding of the world of mobile marketing. Are you on board? Here’s why you should be:

Customers Demand It

The old adage “the customer is always right” is just about annoying as it is, well, correct, but it’s not so much about cowering at the feet of demanding clients as it is simply giving the people what they want. And what do the people want? In short, they want convenience. They want access to products and services that solve their problems, they want that access to be easy and intuitive, and they don’t want to have to break their stride – or their budgets – in order to get it. Check this out:

10 FOLD ICON 15x15 An impressive 90 percent of mobile users enrolled in SMS rewards programs said their participation was beneficial.

10 FOLD ICON 15x15 SMS coupons are redeemed 10 times more often than print coupons – probably because no one can remember where they put that little slip of paper they cut out from the Sunday inserts and almost everyone can remember exactly where they put their phone. Well, eventually, anyways.

10 FOLD ICON 15x15 Of all the text messages people receive, only 10 percent are considered (by the consumers themselves) to be spam.

Numbers don’t lie. There is real value in mobile marketing, and you don’t want to be the only company still protesting that you can’t see it.

SMS is Everything, More or Less

 

First, text revolutionized how we talk to our friends and loved ones. Now, it’s doing the same thing for how we communicate with businesses, both from a B2C and B2B point of view. Who wants to sit on hold for an hour just to get the answer to a simple question like “When is my order going to be delivered?” or “Are we still on for that meeting on Friday? And where is it again?” SMS is simple, efficient, immediate, and it doesn’t even have to be completely text based anymore. You can send coupons via text, links to your weekly blogs, automated information regarding scheduling updates or order confirmations – the possibilities are practically (if not literally) endless.

In fact, a text sent right after a phone conversation increases your chance for a conversion by 40%.

Text is revolutionizing customer service, too. Did you know that 52 percent of those surveyed preferred communicating with customer support via text than by email or phone? If that isn’t enough, consider that it’s a heck of a lot cheaper to set up a mobile marketing automation system than it is to staff an office full of customer service agents.

It’s the Very Best Way to Connect

Everywhere you go, there’s your cell phone. A (not-so) shocking 75 percent of people confess to bringing their phone in the bathroom with them – what other advertising method gets you so up close and personal with current and prospective customers alike? Don’t waste a golden opportunity; approach consumers from a variety of channels, be active on social media, develop killer content, and constantly encourage client feedback. It’s the only way, and it truly works.

We believe that you have something totally worthwhile to sell, and if you could sit down and have a face-to-face with every potential customer in the world, you’d probably have a decent conversion rate, but that’s simply not possible.

Don’t waste a golden opportunity; approach consumers from a variety of channels, be active on social media, develop killer content, and constantly encourage client feedback.

What you can do is reach an incredibly diverse and far-flung array of consumers wherever they happen to be, and the only way you can do that is by figuring out your winning mobile marketing strategy and joining the march forward.

What’s Next?

How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.

Author Biography

Sophorn Chhay

Sophorn is the marketing guy at  Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.

10 FOLD ICON 15x15 Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and Google+

10 FOLD ICON 15x15 Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit.

10 FOLD ICON 15x15 Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

What’s New in App Development #1

Your regular digest of “What’s New in App Development” gathered and collected by the 10Fold Enterprise, Mobility & Telecom Practice Team.

Big items to consider: WhatsApp, a popular messaging app, recently announced app updates and mobile platform changes as it celebrates its 7th anniversary. Apple may also be getting us closer to making the term, ‘Anybody can code,’ a reality, with its Apple Swift programming language. Finally, a recent survey by InMobi focuses on the mobile app ecosystem to examine the most popular apps – and where the app money truly lies.

WhatsApp to only support phones with the latest mobile platforms by 2017; Bad news for Blackberry, Nokia? – Lawyer Herald

Big changes are coming to WhatsApp, the popular messaging app. WhatsApp Inc. recently announced that in order to improve its mobile messaging app’s speed, reliability, and security, it will only support phones with the latest mobile platforms. This move might affect users of Blackberry and Nokia devices, which do not run iOS or Android platforms. WhatsApp has also finally decided to get rid of its $1 annual subscription fee to attract more users.  The company continues to grow as it celebrates its 7th founding anniversary (WhatsApp was introduced in 2009). Today, WhatsApp has an estimated one billion monthly active users worldwide.

Apple Swift language gains traction among mobile app developersTech Target

Apple’s latest programming language, Swift, is becoming more popular among developers — largely due to its ease of use.  It has ability to analyzes the code and detect any mistakes, and “ready to use” SDK frameworks.

Swift’s biggest benefit is that it makes it simpler to write apps. It requires less text to code a given command. Plus, using the Swift Playgrounds feature in XCode, Apple’s suite for building apps, developers can get a real-time preview of the app. To help avoid common coding errors, Swift programmers can enter an evaluation command that analyzes the code and detects any mistakes — a feature Objective-C lacks. These new developments will definitely help app developers save precious time, though it does leave us with one important question: what will happen to custom app developers? Only time will tell.

It’s the end of “euphoric times” for custom app developers – Tech Crunch

For the first time in about eight years, we saw a decline in the small business customer base of app developers (in terms of revenue and per-project value). The primary reason cited is the rise of white labels and SDKs. “Uber for X” toolkits have indeed become a force to reckon with. Small businesses increasingly rely on “ready to use” frameworks rather than opting for custom development.

Research: Insights on the State of App Developers 2016 – Developer Tech

The mobile revolution and the surge in smartphone usage is driving the market for mobile applications while mobile app development is a prospering industry which continues to expand. The growth in consumer demand for mobile apps and the increase in time spent on the apps is encouraging for both aspiring and seasoned developers to innovate across mobile devices.

InMobi surveyed mobile developers across the world to better understand the ever-growing ecosystem. These insights were drawn from over 1,000+ respondents across 155 countries on the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice, revenue models, challenges and motivations, and mobile ad network preferences. The survey found that Android is by far the most popular platform among developers (86%), followed by Apple iOS (57%). However, when it comes to making money, Windows Phone apps developers seem to earn the highest per month, per app, when compared to iOS and Android developers.

10Fold – Security Never Sleeps – 18

Your daily digest of “All Things Security” gathered, collected and researched by your very own 10Fold Security Practice team.

Big items to consider:  Not too much on the news front today, but a great article about the challenges of IoT in The Wall Street Journal. Malvertising is now effecting popular news sites. Companies are beginning to scramble to include more secure encryption on mobile apps. Lastly, an recap on the biggest hacks of 2015.

Wireless War Erupts Over ‘Internet of Things’ – Publication: Wall Street Journal – Reporter name: Don Clark

Cellular and Wi-Fi networks are good for connecting smartphones, tablets and laptops. But different technology may be needed when things such as parking meters and vending machines need to communicate. These efforts share some common assumptions. One is that short-range wireless standards such as Wi-Fi and Bluetooth won’t work for many IoT applications, such as connecting tractors to sensors used by farmers or industrial equipment arrayed across broad geographic areas.


Hacker Lexicon: Malvertising, the Hack That Infects Computers Without a Click – Publication: Wired – Reporter name: Joseph Cox

The news page looked perfectly innocent. Apart from the reams of celebrity gossip stories and throw-away magazine layout, nothing about the website for UK news site The Daily Mail seemed particularly malicious. But, if you visited the site in October, you might have fallen victim to a sophisticated hacking campaign without even realizing it.


Companies Scramble To Fix Lack Of Encryption On Mobile Apps – Publication: CIO – Reporter name: Jeremy Kirk

Several companies have moved quickly to add encryption to their mobile apps after it was discovered they failed to encrypt payment card information in transit, putting users at risk. The apps were not using SSL/TLS (Secure Sockets Layer/Transport Layer Security), an encryption protocol that scrambles data as it’s sent across the Internet, according to Wandera, a cloud and mobile security vendor.


Here Are The Top Hack Attacks of 2015 – Publication: Tech Worm – Reporter name: Kavita Iyer

While we are nearing the end of year 2015, this year saw several high profile hacks and cyber-attacks that struck on telecommunication companies to governments to consumer products. Let’s have a look at the five worst cyber-attacks of 2015.