Tag Archives: personalization

10Fold – Big Data Business Insights – 44

Big Data

10 FOLD ICON 15x15 According to Forbes, data has a lot of enemies – and the largest group of opponents might just be those of who have simply been forced fed too much media spin on the subject in the first place. The term Big Data has arisen to be defined as an amount of data that will not practically fit into a standard (relational) database for analysis and processing caused by the huge volumes of data created by IoT as well as machine-generated and transactional processes. Some of the enemies of Big Data include – IT architecture, amateur data science, resources (resources that are able to analyze data, draw conclusions and help organizations make better business decisions based on the data), and culture – which are the ways an organization makes  decisions based on what has previously been done successfully, or unsuccessfully.

10 FOLD ICON 15x15  What is Big Data? Like most in tech, it depends on your perspective. Big data is data that’s too big for traditional data management to handle. ZDnet describes Big Data in three V’s: volume, velocity, and variety: these three vectors describe how Big Data is so very different from old school data management. Volume is the V most associated with Big Data because, well, volume can be big. Velocity is the measure of how fast the data is coming in.  For example, Facebook has to handle a tsunami of photographs every day. It has to ingest it all, process it, file it, and somehow, later, be able to retrieve it. The variety depends on the type of data coming in. For example, email messages. A legal discovery process might require sifting through thousands to millions of email messages in a collection. Not one of those messages is going to be exactly like another. Each one will consist of a sender’s email address, a destination, plus a time. The three V’s describe the data to be analyzed. Analytics is the process of deriving value from that data.

The Seven Enemies of Big Data – Forbes

Volume, velocity, and variety: Understanding the three V’s of Big Data  – ZDNet

Hadoop

10 FOLD ICON 15x15 With Pivotal Software Inc.’s announcement that it is formally abandoning Hadoop development in favor of standardizing on Hortonworks Inc.’s platform, the field of active competitors in the Hadoop market has been culled to just a handful. With that as a backdrop, SiliconANGLE checked in with Mike Olson, who co-founded Cloudera, the first commercial Hadoop company, in 2008. Cloudera is considered the market leader in Hadoop-related platforms. With massive funding from Intel Capital and others, it’s well-positioned to see the market through to maturity.

Cloudera’s Olson sees innovation flourishing amid consolidation – siliconANGLE

IoT

10 FOLD ICON 15x15 Twin sisters and social entrepreneurs America and Penelope Lopez, are taking up the fight against one of the most revolting crimes on the planet—human trafficking with their Beacon of Hope IoT app. It is the latest in the string of hackathon successes that includes an anti-bullying app and a police body cam with facial recognition. In volume, the cost to set it up would be negligible, and data from Google and Palantir could be used for targeted placement along human trafficking trade routes. Central to the design is a single fact revealed from former victims: the only time victims are away from their captors and alone is when they enter a public bathroom. After a victim acquired a tracker, they would squeeze it to turn it on, broadcasting its unique identifier, which volunteers’ smartphones would pick up and relay to law enforcement and victim assistance non-governmental organizations (NGOs). A rapid response might free the victim.The Lopez sisters will also use the Amazon Dash button as a Button of Hope. Originally designed for reordering products, it has a microcontroller and a Wi-Fi and Bluetooth radio with an AAA battery that is programmed to do just one thing: send a unique identifier over the network to Amazon to order staples such as laundry detergent. Installed in a public restroom, the button would be repurposed to send a signal over the local Wi-Fi network to law enforcement that a victim has temporary sanctuary at a known location.

Using the IoT for good: Beacon of Hope project to help fight human trafficking – Network World

Personalization

10 FOLD ICON 15x15 MediaPost offers a great example of how the concept of personalized marketing has changed over time. 30 years back, a personalized shopping experience would be a family going to a meat market and the butcher knowing the family by face and asking how they are and giving them deals and that in turn makes the family a life time and loyal customer. Today,  marketers are harnessing data because they’re trying to create relationships that are as effective as a local family’s butcher. Targeting and personalization are crucial reasons why more dollars are being spent online than anywhere else, that being said, marketers are in need to find more strategic ways to reach and maintain their loyal customers.

Personalization vs. Personal relationships – MediaPost

OpenStack

10 FOLD ICON 15x15 Red Hat made it clear a few years ago that it couldn’t rely on its Red Hat Enterprise Linux (RHEL) glory forever. It needed a path to transformation and it saw a way with OpenStack and the hybrid cloud. Today it continued its steady march toward fulfilling that cloudy vision with the release of OpenStack Platform 8 and the Red Hat Cloud Suite. The cloud suite offers an integrated package with cloud, DevOps and container tools in a single solution with the kind of management layer you would expect in such a suite. It combines Red Hat OpenStack with Red Hat OpenShift, its container environment and CloudForms for overall management and the ability to add self-service in a private cloud setting. The idea is to provide an integrated package, but recognizing not everyone will want to get the entire solution from one company, it will also offer the pieces individually and work with other offerings.

Red hat continues cloud transformation with new OpenStack and Cloud Platform Suite products – TechCrunch

10Fold – Big Data Business Insights – 43

Big Data

10 FOLD ICON 15x15 For big data technologies like Hadoop and Spark, complexity remains a major barrier for their adoption. BlueData’s software makes it easier to deploy big data infrastructure and applications. Today, BlueData is launching the latest release of its EPIC software platform, which introduces several security and other upgrades to provide a smoother Big-Data-as-a-Service experience. The latest release incorporates many features and functionality enhancements requested by BlueData’s customers across multiple industries including financial services, pharmaceuticals, healthcare, technology, telecommunications, energy, government, and education. Additional new features include more granular resource management controls, QoS-based allocation, performance optimizations, and quota enforcement for multi-tenant big data deployments. The enterprise version of BlueData’s platform now provides additional security and governance capabilities to meet enterprise-class auditing and regulatory compliance requirements.

10 FOLD ICON 15x15  In order to take full advantage of big data platforms, such as Hadoop and Spark, IT and analytics teams often require a new education for configuring systems and partition data to maximize processing speeds. TechTarget examines the challenges some businesses have encountered when deploying Hadoop, including Valence Health, Progressive Insurance, and Sellpoints Inc. All organizations encountered issues with understanding Hadoop’s underlying structure and how to leverage the technology efficiently and quickly enough to receive a productive return-on-investment.

New platform aims to break down barriers to big data adoption – BetaNews

Big data platforms pose structural issues for new users – Tech Target

Self Service / Enterprise

10 FOLD ICON 15x15 Alteryx has deepened its relationship with Microsoft in an announcement that sees Alteryx Designer available from a virtual machine on the Azure marketplace. This extends the relationship announced in October 2015 which saw Alteryx integrate with Microsoft Power BI. Alteryx Designer users are able to create a pre-configured virtual machine to rapidly speed up their time scales for realizing the benefits of analytics of their data. Using the Alteryx Designer workflows, analysts can reduce their time to insight in what Alteryx believes is hours rather than weeks. For those companies already invested in Alteryx it also seems like it is possible to migrate licenses from existing solutions onto the Azure platform, although Alteryx need to be contacted to process this. The Alteryx designer platform on Azure will not only be pre-configured to integrate with Power-BI but will also come with other new features. Among those are pre-defined examples of workflows that allow data analysts, new to the solution, to be able to rapidly deploy insights using their own data using the examples as a template for their own solutions. Alteryx Designer also delivers an intuitive user interface for self service analytics with workflows that combine data preparation, data blending, and analytics (predictive, statistical and spatial)

How close can Alteryx and Microsoft get?–Enterprise Times

Personalization

10 FOLD ICON 15x15 Marketing today walks a thin line between creepiness and helpfulness. B2C offers eight suggestions for marketers to follow to avoid being viewed as a “peeping tom.” The article suggests marketers refrain from making language and targeted advertising too personal before a customer relationship has been established. Additionally, marketers should practice patience with new customers and avoid bombarding them with emails simply because they purchased one item from a website. Another tip recommends avoiding personalizing a shopper’s experienced based upon minimal searches — e-marketers should segment their viewers and customers to target them in the correct ways.

Run, Buyer, Run! When Personalization Borders on Harassment/Creepiness – B2C

Software Defined Networking

10 FOLD ICON 15x15 In a new white paper from Cloud Security Alliance, there is some important information about security challenges and the increased risks of implementing virtual networks. The first risk of SDN is how SDN needs to be centralized around an overall controller that keeps track of the virtual network deployments and operations. This goes against the nature of cloud computing environments. Second, NFV infrastructure may not be compatible with existing virtual machine hypervisors and cloud servers. Third, the typical SDN deployment has its own hardware and management systems that may be unfamiliar to network administrators who are steeped in running traditional networks. The added complexity of NFV can hide potentially dire consequences including successful intruders that may manipulate the network routes. There are some benefits that can improve enterprise security with properly planned NFV, companies can build in security functions as part of their network fabric, such as intrusion prevention devices, virtual load balancers and firewalls.

Security Challenges with the Virtual Network: Part II – Security Intelligence – Security Intelligence (IBM Blog)

10Fold – Big Data Business Insights – 30

Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team.

Big Data

10 FOLD ICON 15x15 The Zika virus is forecasted to effect four million people in the next year as it spreads across America. Big Data and analytics might be the saving grace to the outbreak as they have played a major role in containing previous viral outbreaks. To tackle the Zika virus, scientist are going to need to look into a variety of sources of data from clinical trials, surveillance activities and provider networks. Although the public health surveillance system is already facing problems, it is hard for vaccine developers to access the data from different sources to accelerate their drugs development process. Jamie Powers, a consultant from the healthcare industry with SAS suggests a new platform that allows users to analyze “multiple different data sources, along all of the stakeholders” and he suggest this can be done through crowd sourcing. This will help vaccine developers identify the correct data then design and implement solutions faster.

10 FOLD ICON 15x15  Smart cities are becoming more of a reality. Smart cities are using information and communication technology (ICT) to improve the efficiency of urban services, reduce cost and resources consumption, improve transportation and traffic, healthcare, energy and waste management. AT&T is seen as a large investor in smart cities technology. Their general manager of AT&T Smart Cities Organization explains that AT&T has already had a lot of success with IoT business and the next natural step is to work on developing smart city technologies. He hopes that AT&T can “drive smart city applications that can solve problems for the cities and the citizens.” Currently, smart cities allow big data to help citizens with the persistent issue of finding parking in large urban areas, as well as assisting cities to reduce pollution through the deployments of street sensors.

Can Big Data help fight the Zika Virus? – Forbes

In Depth: Big Data, smart cities – RCR Wireless New

IoT

10 FOLD ICON 15x15 There was wide coverage today surrounding a report titled “Worldwide Threat Assessment of the U.S Intelligence Community” that announced IoT as a major, global threat. James Clapper, U.S Director of National Intelligences, claims that IoT devices provide hackers with more opportunities to extract sensitive information from users. China, Russia, Iran and North Korea are countries that are not experiencing any restriction to their cyber operations, and Russia and China are seen as having the most sophisticated cyber programs around.

10 FOLD ICON 15x15 IoT needs standardization to continue to grow properly and satisfy the consumer’s needs. InformationWeek profiles IoT home security system, Scout Alarm, as an example of some of the pitfalls and benefits IoT devices are facing. Scout Alarm is an easy to install system with a well-designed app, but the hardware isn’t very flexible, making integrating new features difficult. For example, adding in a different alarm siren is far more difficult than it should be – in order to create a different alarm siren, you have to buy a third-party product. If IoT brands wish to continue and not lose customers, standardization needs to occur so different devices can seamlessly work together with ease.

US Intelligence Chief Lists Main Global Threats Warns of IoT as Tools for Spying on You – Tech Times

IoT Reality: Smart homes not smart enough yet – Information Week

eCommerce

10 FOLD ICON 15x15 With Amazon and Ebay dominating the online retail sector for consumers, smaller businesses are getting left out of the game. Many have started to sell directly on Amazon, while others are lobbying the government for changes. Unfortunately, the future seems bleak for smaller eCommerce stores. Businesses can no longer rely on a passing trade; they will need to figure out how to transform into a destination shop in order to survive.

What is the future for small ecommerce retailers? – Practical Ecommerce

Personalization

10 FOLD ICON 15x15 The concept of personalization is like walking on a tight rope. While personalization is no longer just a demand, but an assumed feature of online shopping, concerns still arise around the “creepy” factor – or rather, engaging consumers too far. B2C examines how to find the perfect middle ground by keeping personalized marketing in context, focus on transparency and building customer trust, observe customer response to personalized marketing and adjust accordingly, and give customers the keys to their customization through personalized defaults or through loyalty accounts.

How to walk the personalization strategy tightrope- B2C

10Fold – Big Data Business Insights – 28

Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team.

Big Data

10 FOLD ICON 15x15 In InformationWeek’s weekly Big Data roundup,  articles surrounding how sensors, tablet devices, and other technologies are helping sports teams uncover insights that can improve their performance on the field. Also included was Tableau’s big scare from its 50% drop in stock on Friday, as well as big drops of other digital companies, including Salesforce, Workday and LinkedIn.The Wall Street Journal called the market’s reaction to Tableau and LinkedIn’s earnings as a “bloodbath,” quoting one analyst as saying that Tableau’s results and guidance delivered a “major gut punch” to investors.

10 FOLD ICON 15x15 The BBC examines how big data is being used to save lives, noting that  experts estimate ninety percent of the data in the world has been created in the past two years alone,   thanks to technological innovation. As technology has advanced, so too have the opportunities for scientists. The more genomes are analysed, the greater the hope of new and more effective treatments for rare diseases. In the US, President Obama recently launched a Precision Medicine Initiative which plans to gather big data to develop more individualized care. In China, a study of 500,000 people is doing something similar which will make it possible to compare and contrast the health of entire populations in the not too distant future.

Super Bowl 50 Gets Analyzed, Tableau Spooks Investors: Big Data Roundup – InformationWeek

The challenge of saving lives with ‘big data’ – BBC

Hadoop

10 FOLD ICON 15x15  Since many companies are discovering that getting Hadoop’s cluster to run optimally is a daunting task, they are also taking initiative to ensure that their clusters are running smoothly and efficiently. Dataconomy highlights three warning signs to note to ensure clusters are operating at the highest capacity. First, if there isn’t enough capacity, trace your issues back to the YARN architecture. Second, if your high-priority jobs aren’t finishing on time, check your parameters or configuration settings… Lastly, if a cluster grinds to halt periodically,  it could be a big concern. Isolate the cause of the problem using traditional node-monitoring tools.

Smoke Signals Coming from your Hadoop Cluster – Dataconomy

IoT

10 FOLD ICON 15x15 Many large technology firms such as Intel, IBM, Microsoft, Google, and Cisco have all been vying for top positions when it comes to IoT thought leadership. Mike Krell of Moor Insights and Strategy claims Cisco Systems is currently leading the pack. Cisco had a robust 2015, initiating or completing 11 acquisitions. Granted not all of these were “IoT centric”, but many of them began to fill holes in Cisco Systems’ IoT strategy. Cisco began 2016 with two new deals with SK Telecom and Jasper Technologies. The SK Telecom deal extends Cisco Systems’ IoT reach in yet another region, as well as working with a solution that has been demonstrated to be compatible with both oneM2M and Open Internet Consortium. Jasper Technologies has the ability to provide a significant IoT software platform that complements Cisco’s infrastructure hardware strengths.

10 FOLD ICON 15x15 CIO writes that although IoT is continuing to grow at a rapid pace, TEksystems Research reports some businesses lack confidence in its technology. Though a lot of businesses have invested in IoT,  very few have seen IoT impact the organization in a meaningful or measurable way. Businesses overall lack confidence in their ability to adapt quickly to new technology as well as demonstrate the benefits to executives. There is no denying the potential of IoT, yet many businesses have not figured out how to achieve success with this potential quite yet.

10 FOLD ICON 15x15 CRN published its 10 IoT predictions for 2016. Some predictions include an increase in connected devices. According to Gartner, there will be 6.4 billion connected “things” in use in 2016. Another prediction alluded that Intel will remain at the IoT Forefront. During CES, Intel showed off its smart helmet and smart dress that contained its IoT-focused Curie modules. But they recently revealed that they have even more products up their sleeve for 2016 as they are announced partnerships with SATO, and RetailNext to form a Retail Sensor Platform which will bring IoT into the retail vertical. Other predictions highlight increased consolidation of IoT companies, security breaches on the IoT front will increase caution for IoT game players, and a new WiFi standard will emerge specifically for IoT devices.

10 FOLD ICON 15x15 India based global services company HCL Technologies has launched an Internet of Things incubation center in Redmond, WA, the home of Microsoft. Both vendors will use Microsoft Azure IoT Suite to create apps for industry and manufacturing and the Life Sciences and Healthcare sector. The incubation center will aim to combine HCL’s skills in engineering and product lifecycle management, systems integration and infrastructure services with Microsoft’s leadership in IoT.

Is Cisco Systems The One To Beat In Industrial IoT? – Forbes

Business leaders lack confidence in IoT technology – CIO

10 IoT Predictions for 2016 – CRN

HCL and Microsoft launch IoT incubation centre – BCN

Cognitive Computing

10 FOLD ICON 15x15 In the UK, a four-year project leveraging big data analytics technologies is bringing together leading British Universities, government agencies, and big pharma companies (Pfizer, GlaxoSmithKline, etc.) to develop a digital design technique to streamline development and manufacturing of meds, enhance predictive processes and give patients faster access to the drugs they need.

UK Using Cognitive Computing in Personalized Medicine Push – Enterprise Tech

eCommerce

10 FOLD ICON 15x15 India’s largest restaurant search and food delivery startup, Zomato, announced early this week that it has broken even in several big markets – including India – and will hit profitability by mid-2016. When it does so, Zomato will be the first Indian e-commerce unicorn to become profitable, a significant milestone in a market where Indian startups are finding it quite challenging to lure investors for subsequent rounds because none of them are close to profitability. Zomato’s financial announcement is significant as global investors have poured billions of dollars in venture capital into Indian startups in the last couple of years. Zomato’s healthy financials can mostly be attributed to the fact that the startup does not spend on either marketing or customer acquisitions, unlike other Indian unicorns Flipkart, Snapdeal and Paytm.

10 FOLD ICON 15x15 CIO commented on eCommerce predictions they believe will take place during 2016. Some examples include: an increase in demand for in-house teams to drive optimization strategies and digital marketing experiences; content and commerce will continue to blend through branded content and informative guides;and customer experience will reign as retailers continue to personalize and tailor their products to their users through search technologies and behavior studies.

Food Startup Zomato Is India’s First Ecommerce Unicorn To Break Even, Headed for Profitability – Forbes

More eCommerce predictions for 2016 – CIO

Personalization 

10 FOLD ICON 15x15 Marketers believe 2016 is the year for personalization. According to VentureBeat’s Insight report, 257 of the email marketers surveyed showed increased open rates and click-through rates by employing some form of personalization.

Email personalization: Increase open rates by 500% (webinar) – VentureBeat

Software Defined Networks

10 FOLD ICON 15x15 Hybrid cloud and DevOps software-defined networking are considered the best supporting approaches to making cloud services succeed. A recent survey by F5 Networks explored the connection between cloud implementations and DevOps, and found that survey respondents seem to associate DevOps more with private cloud. The survey also found that both SDN and DevOps are key to IT’s ability to improve operational efficiency.

Enterprise cloud performs best with DevOps, software-defined networks – ZD Net

10Fold – Big Data Business Insights – 23

Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team.

Big Data

10 FOLD ICON 15x15 Businesses that use software to collect data are vulnerable to cyber risks. According to a new report by the European Network and Information Security Agency (ENISA), companies are urged to follow the ‘security-by-default principle.’ ENISA warned that the potential for data to be breached, leaked, or degraded is a result of the replication of big data storage, and frequency of outsourcing big data. Companies can avoid these by implementing big data tools, such as the use of cryptography, access controls, or pseudonymisation techniques.

EU Agency warns of cyber risk from using big data tools – The Register

IoT

10 FOLD ICON 15x15 The U.S. Insurance Industry is currently the largest insurance market, employing 2.5 million people. The industry is expected to experience rapid change with the addition of the Internet of Things. In an interview from Forbes contributor Robert Reiss with Vik Renjen of SVP Sutherland Global Services,   Renjen says he sees the industry transforming in a couple ways – with geospacial applications, environmental sensors, connected biometrics, diagnostics, and lastly, with carrier process transformation. These new opportunities for finer product segmentation will help improve loss control and accelerate premium growth.

5 Ways IoT will Transform the Insurance Industry – Forbes

Hadoop

10 FOLD ICON 15x15 MapR is expanding its free training on Hadoop and Spark since the advanced analytics market is growing very quickly. MapR is considered one of the three biggest Apache Hadoop distribution companies. Many developers, administrators, and data analysts will benefit from the skills offered by MapR’s free on-demand Hadoop training, including hands-on labs, exercises and quizzes. Additionally, students can complete certification exams that lead to Hadoop and HBase professional designations.

Free Hadoop, Spark Training; Advanced Analytics Market Grows: Big Data Roundup – Informationweek

Personalization

10 FOLD ICON 15x15 We’re used to hearing about the IoT… but have you heard of the Internet of Emotions? Companies largely rely on personalization methods, including pop-up ads, to provide value for customers. But in the near future, with devices equipped with facial, vocal, and biometric sensors that will be able to analyze and influence our feelings, personalization will be influenced by this “Internet of Emotions, With the combination of the IoT and “IoE”, humans could be forced to become more emotionally aware, as machines are already doing the same.

The Internet of Emotions: Putting the person back into personalization – Mashable

10Fold – Big Data Business Insights – 17

Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team.

Big Data

10 FOLD ICON 15x15 The Huffington Post compared the massive onslaught of data coming from digital sources to the Gold Rush, noting that as a result of this ever-expanding abundance of data, big data is increasingly the focus at most companies. International Data Corporation estimates that spending on big data technology and services will hit $125 billion in 2015, and is likely to experience double-digit growth for several years to come. Currently, firms are overwhelmed by the “big” in big data, and searching for ways to focus on “smart” data with tangible results.

10 FOLD ICON 15x15 China’s Alibaba Group Holding Limited is stepping up its efforts to take on Amazon Web Services and Microsoft Azure in the cloud with new multi-billion dollar partnership with Nvidia Corp. that will see  Alibaba’s AliCloud adopt Nvidia’s chips to run the new services. While AWS and Microsoft are unlikely to be concerned yet, they will surely start keeping tabs on AliCloud.

10 FOLD ICON 15x15 Syncsort, 250 prominent respondents including data architects, IT managers, developers, business intelligence and data analysts were surveyed by big data services provider, Syncsort, on big data trends to watch in 2016. The three biggest trends are: Apache Spark production deployments, Conversion from other platforms to Hadoop, and Leveraging Hadoop for advanced use cases.

 

The Big Data Gold Rush: Will Wall Street Be Left Behind? – Huffington Post

Nvidia to power AliCloud’s new Deep Learning and Big Data services – SiliconANGLE

New Hadoop survey makes big data predictions for 2016 – ZD Net

Hadoop

10 FOLD ICON 15x15 A new report by Forrester Research’s big data analysts say that adopting Hadoop is mandatory for any organization that wishes to do advanced analytics and get actionable insights on their data. With an estimated 60 % to 73% of enterprises’ data going unused for business intelligence and analytics, Forrester predicts that as many application developers and delivery professionals are already adopting Hadoop “en masse,” Hadoop adoption by large enterprises will eventually reach 100%. The research and analyst firm included Cloudera, Hortonworks, and MapR among the top tier vendors of Hadoop software, with IBM and Pivotal rounding out Forrester’s top five picks.

The top 5 Hadoop distributions, according to Forrester – Network World

IoT

10 FOLD ICON 15x15 RCR Wireless News examines the relationship between LTE and the Internet of Things, noting that IoT is not really one-size fits all. Because of this, LTE categorizes data rate transmissions by uplink and downlink speed (Category 0 caps both uplink and downlink at 1 megabit per second; Category 1 caps uplink speeds at 5.2 Mbps and downlink speeds at 10.3 Mbps). The article goes on to report that 3GPP is working on standards for three new cellular IoT technologies, and Nokia, Ericsson and Intel are working together to develop and bring to market the products needed for the commercialization of NB-IoT.

LTE and IoT – RCR Wireless

Advanced Analytics 

10 FOLD ICON 15x15 With assistance from Accenture, the U.S. Food and Nutrition Services has turned to advanced analytics software from SAS to spot possible fraud, such as trafficking Electronic Benefit cards and skimming cash, which typically occurs at smaller urban and rural stores. The agency’s Supplemental Nutrition Assistance (SNAP) has stepped up efforts to root out abusers by focusing on stores and individuals engaged in such fraudulent activity by sifting through tens of thousands of transactions per month and data mining them for patterns. Once abusers are caught, the FNS dispenses penalties ranging from a 12-month disqualification to permanent exclusion from the program, depending on the severity of the violation. Individuals can also receive penalties, including a loss of benefits.

USDA Uses Advanced Analytics to Fight Fraud – Baseline

Personalization

10 FOLD ICON 15x15  Growth marketing and user engagement platform, Iterable announced it has closed a $9.2 million Series A round of funding to help close the personalization gap between what consumers want and what marketers can deliver.  Research shows that personalization has a high return on investment, which brings a big opportunity to vendors to reach consumers, however 80% of consumer-facing companies don’t understand their customers beyond basic demographics and purchase history. With its new funding, Iterable also plans to accelerate growth, extend the functionality of its platform, and grow its team.

Iterable raises $8M to help marketers bridge the personalization gap – Venture Beat

OpenStack

10 FOLD ICON 15x15  A report issued by the OpenStack Foundation, “Accelerating NFV Delivery with OpenStack,” makes a case for using OpenStack to replace the costly, proprietary hardware often employed with NFV, both inside and outside of telecoms. The paper also shows how many telecom-specific NFV features — such as support for multiple IPv6 prefixes — are being requested or submitted by telecoms that are OpenStack users. The survey also lists network function virtualization as the second-largest OpenStack technology. To that end, even if OpenStack is a major force in NFV, the question is whether enterprises interested in NFV/SDN will adopt OpenStack as their solution.

OpenStack digs for deeper value in telecoms, network virtualization – Info World