Tag Archives: pr blog

Press Release: 10Fold Receives National Honor at the PRWeek Awards

10Fold’s work for its client Bitglass earned honorable mention in Technology Campaign of the Year category for 2016. The “Where’s Your Data?” campaign faced stiff competition from business-to-business and consumer campaigns from all over the country and after being named a finalist the team came home with some hardware (even if it wasn’t first, it’s still an incredible accomplishment).

To summarize the award-winning submission:
10Fold’s client, Bitglass wanted to leverage PR as a platform to rise above the noise of the most widely attended cybersecurity conference in the U.S. and drive traffic to their booth at the show as well as their website. The “Where’s Your Data?” campaign checked both of those boxes, and then some! The edgy campaign highlighted Bitglass’ data-tracking technology and revealed the speed in which stolen data spreads once cybercriminals breach organizations and post the information on the black market or Dark Web.

“The week of the launch tripled Bitglass’ normal website traffic, netting 700 leads, 15,000 visitors to www.bitglass.com”

Beyond proposing the creative outline for this experiment, 10Fold recommended disseminating the information in several formats. 10Fold suggested issuing a press release, creating a hybrid report/infographic and video to depict the velocity in which breached information travels after a hypothetical cyberattack.

The video was playing on repeat at the Bitglass booth during RSA 2015 and the infographic was made available to all foot traffic. All assets were posted online and on all social channels (YouTube, LinkedIn, Twitter). 10Fold was able to use the report and digital collateral to emphasize the liquid market for breached data – a particularly hot topic leading up to the show – while promoting Bitglass’ value-add for enterprises with the pain point and need for faster, more accurate breach detection technologies and services to stop the spread of sensitive customer information after a catastrophic breach.

The report not only appeared in a feature story in the Wall Street Journal, but it appeared in an additional online property of the Wall Street Journal, the CIO Journal Morning Download. In a matter of two weeks the report had been covered in more than 80 IT security, consumer and business publications. The week of the launch tripled Bitglass’ normal website traffic, netting 700 leads, 15,000 visitors to www.bitglass.com and the video received over 2,300 views, nearly five times more than anticipated.

LINK VIDEO: http://www.bitglass.com/company/wheres_your_data_experiment

There to accept the honor:

10Fold’s Account Manager, Travis Anderson was in attendance for the 17th-annual awards ceremony to accept the honor on behalf of the team. PR Week Awards are among the public-relations industry’s highest honors, and 10Fold is flattered to receive an honorable mention.

This is just one example of many fantastic campaigns executed by the 10Fold team. To get a taste of our secret sauce and better understand what makes the team great, read more about the 10Fold culture: https://10fold.com/10fold/culture/

Five Best Practices for Building Customer Champions

Here at 10Fold we understand the importance of building customer champions to support our client’s marketing and PR programs. Working with customers to support PR efforts can be tricky, so our VP, Fran Lowe, shares her best practices for turning customers into champions for the Company.

  1. Let the customer know PR opportunities often have mutual benefit. Bes sure to emphasize your customer’s successes and their overall value. This assures the customer that this isn’t a favor for you, but increases brand awareness and value for their business as well.
  2. Agree upon (upfront) the number of instances, and the types of opportunities that your customer will be used as a reference. Some customers prefer to reserve references until they have fully implemented your solution.
  3. Draft a quote that your target can both edit and review within the context of the release that will be published. Understandably, many people may not feel comfortable with making general statements that are easily manipulated in scenarios where they feel it may not apply to your performance. In order to avoid confusion and maintain trust between you and your customer, establish authenticity by giving full context in which their testimonial will be used.
  4. Assure your customer that you will protect them in the process. For example, they should not be used as a reference unless they have the authority to do so. In the event that your contact is not authorized to offer a reference, ask who may be authorized to be a reference and ask for an introduction
  5. If no one is willing or able to speak on the record about your company, determine if they would be open to speaking to media or an analyst while staying anonymous. Some reporters will use anonymous quotes and take customer details anonymously on background to strengthen a story.

PR that features customers will often generate increased business for your company as well as your customer’s company.  Using Fran’s simple guidelines, you will be well on your way to building customer champions!

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