Tag Archives: results

Client Coverage – Xangati CIO – Leadership and Sports

A Sport Few Americans Know Anything About Can Teach Plenty About Leadership
Entrepreneur – By Jagan Jagannathan – Co-founder and CTO at Xangati
CIO - Xangati - Jagan-JagannathanCricket, a very American sport? It certainly was up until the start of the 20th century. George Washington played it with his troops in 1777. At the founding of the nation, John Adams famously said that if leaders of cricket clubs could be called “presidents,” the leader of the new nation surely could be called the same. The first-ever international cricket match was played between the USA and Canada in 1844 in New York. It was watched by 10,000 spectators and is the world’s oldest international sporting event. Abraham Lincoln watched a cricket match between Chicago and Milwaukee in 1849.

There is much one can learn from cricket leadership and bring it to bear in the world of entrepreneurship. Read the whole article here

 

NEWS

Client Coverage – TechCrunch – AppDynamics

AppDynamics Extends APM Coverage To Native Mobile Apps

TechCrunch – By Ron Miller (@ron_miller)

AppDynamics, the company that helps monitor application performance issues typically on the server side, announced an upgrade today that adds performance monitoring to native mobile apps. The new functionality came out of Beta this morning.

As CEO Jyoti Bansal explained, they have been monitoring the server side of app interactions for some time. Any mobile app can invoke thousands of server calls. Up until now, AppDynamics software has kept an eye on the server and when there was a server side problem they flagged it and signaled the DevOps teams that there was an issue that required their attention.

But problems can happen anywhere on the path from the app to the phone to the network to the server and DevOps should have visibility into what’s happening at the app level on the phone. Research has shown that users have very little patience for slow apps and tend to leave bad reviews or abandon the app altogether if it’s too pokey–and they don’t really care about the reason.

Read the whole article here

EXECUTION

Program Execution – So many marketing executives have been burned by agencies that artfully deliver a strategic plan, but fall short in its execution. The 10Fold scorecard, which includes your metrics, is the foundation for our weekly calls with you, and ensures that we meet (and often exceed!) your communications metrics by keeping a sharp focus on our activity and results. Programs don’t mysteriously disappear; and we invite conversations about our performance and results.   If this seems like a refreshing perspective, get in touch with the Trainer team!

10Fold delivered at our launch and set 20 meetings with top tier Analysts, Tech and Biz press including Re/code, Forbes, BusinessWeek, NetworkWorld and eWeek”
Amir Khan – Co-founder & CEO – Viptela



#MetricsMatter For Mobility & Telecom
– We took a very thorough approach to selecting a PR partner, doing extensive research on agencies that support emerging technology companies.  With a highly technical and disruptive product poised to challenge networking giants and a board of directors expecting major coverage of our launch, we knew we had to find a PR team like 10Fold that understood our industry, could translate very technical information for key analyst and media audiences, and that was responsive and aggressive,” said Amir Khan, Co-founder & CEO.  “Our launch did not disappoint. 10Fold secured 20 briefings with leading industry analysts and top-tier media including Re/code, Forbes, BusinessWeek, and key technology trades such as NetworkWorld, IT Business Edge, and eWeek.”


Viptela
About Viptela
– Viptela is a Sequoia-funded startup founded in 2012, that is fundamentally transforming how Fortune 500 companies build and secure their end-to-end network infrastructure. Viptela was founded on a mission to simplify networking architectures, and eliminate needless inefficiencies faced by the enterprise. The team comprises of top-tier talent from Cisco, VMware, Alcatel-Lucent, and Juniper Networks, and has decades of experience delivering multi-billion dollar networking products to market, and, architecting many of the largest and most complex networks in the world. www.viptela.com

#MetricsMatter

#metricsmatter-logoWhy Metrics Matter – We offer specific forecasts in the form of quantitative and qualitative metrics. This separates 10Fold Communications from other tech PR agencies. 10Fold’s MetricsMatter™ forecasting system is the foundation of each client agreement. Forecasts are based on a thorough analysis of our client’s business objectives and communications assets. Our model builds customer confidence and enables our clients to track and apply coverage results against our agreement.

#metricsmatter - discoveryDiscovery – To develop a custom scorecard with metrics that matter to you, 10Fold begins every client engagement with an in-depth planning process and “discovery” session. The goal is to collect all existing assets and determine if there is potential to develop new assets. We define an asset as a tangible or intangible concept, to which you can lay claim. The strength of your asset becomes <Read More>

#metricsmatter-researchResearch – Once your 10Fold Communications account team has  collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. <Read More>

#metricsmatter-kpi-scorecardsKPI Scorecards – Once your 10Fold Communications account team has collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. <Read More>

Trainer Communications - Execution of PlanExecution – So many marketing executives have been burned by agencies that artfully deliver a strategic plan, but fall short in its execution. The 10Fold scorecard, which includes your metrics, is the foundation for our weekly calls with you, and ensures that we meet (and often exceed!) your communications metrics by keeping a sharp focus on our activity and results. Programs don’t mysteriously disappear <Read More>

#metricsmatter - reportingReporting – 10Fold Communications has created a transparent, straight-forward method for reporting your metrics. Our MetricsMatter scorecard includes a metrics snapshot which identifies your goals and our progress to date against each of your goals – precisely measured as a percentage against the agreed-upon plan. Each program identified with a metric is hyper-linked to a corresponding tab in the spreadsheet <Read More>

#metricsmatter - refinementRefinement – The best part is, you are not “locked in” to a program that is not working towards your business goals as anticipated. Because we establish your investment based on each program, we can swap out programs for different programs that have higher business value. This level of transparency gives 10Fold clients choice and flexibility to get what they need from their communications programs. <Read More>