Tag Archives: sales

Video Marketing and Its Effect on Marketing Today

This blog first appeared on our video divisions website, ProMotion Studios.

There is no denying video marketing has become a staple of modern online marketing. Brands have flocked to the web to exploit video’s explosive effectiveness, reflected in the projected growth rate of video to 80% of all internet traffic by 2019 as estimated by Cisco.

One in four of us will lose interest entirely if we are not able to watch a video Click To Tweet

Not only is this marketing tactic increasing in popularity, one could argue it’s becoming the de facto standard for top marketers. A recent Animoto Survey confirms that four times as many consumers would prefer to watch a video about a product rather than read about it, and what’s more — one in four of us will lose interest entirely if we are not able to watch a video!

Video has also exhibited a capability to drive higher sales as well.
Forbes has reported that 65% of executives who watch video continue their buyer’s journey to the vendor’s website.

So what does this mean for marketers? Video marketing success has reached over 82% in the B2B field and continues to grow. Ben Kopetti, Director of Video Commerce Strategy at Liveclicker, has said “It’s no longer a ‘nice to have’—it should be a key instrument in every brand marketer’s orchestra.” The demand from consumers is readily apparent, with greater than three quarters expressing their belief in the importance of a service providing a video to demonstrate what that service really provides and how it will benefit them. A LOT of Marketing Execs feel the same way about the value of video, and it’s easy to see why. Taking a look at 10Fold’s own Content Survey, you can see that nearly 40% of content decision makers said that video marketing was a top priority in 2017. If current trends continue, even if you only implement smaller income streams like affiliate marketing or web-advertising your partners will want to see video.

In short, if you have yet to add video to your content marketing “bag of tricks,” you’re missing a huge market opportunity as millions of customers will never even give you the time of day – no matter how great your product is – if they can’t see your story through video.

Looking for video content as well as an extra boost to your B2B Marketing? 10Fold has many packages that are crafted to fit your specific needs. Find more information about those here.

By Tyler Trainer

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Five Best Practices for Building Customer Champions

Here at 10Fold we understand the importance of building customer champions to support our client’s marketing and PR programs. Working with customers to support PR efforts can be tricky, so our VP, Fran Lowe, shares her best practices for turning customers into champions for the Company.

  1. Let the customer know PR opportunities often have mutual benefit. Bes sure to emphasize your customer’s successes and their overall value. This assures the customer that this isn’t a favor for you, but increases brand awareness and value for their business as well.
  2. Agree upon (upfront) the number of instances, and the types of opportunities that your customer will be used as a reference. Some customers prefer to reserve references until they have fully implemented your solution.
  3. Draft a quote that your target can both edit and review within the context of the release that will be published. Understandably, many people may not feel comfortable with making general statements that are easily manipulated in scenarios where they feel it may not apply to your performance. In order to avoid confusion and maintain trust between you and your customer, establish authenticity by giving full context in which their testimonial will be used.
  4. Assure your customer that you will protect them in the process. For example, they should not be used as a reference unless they have the authority to do so. In the event that your contact is not authorized to offer a reference, ask who may be authorized to be a reference and ask for an introduction
  5. If no one is willing or able to speak on the record about your company, determine if they would be open to speaking to media or an analyst while staying anonymous. Some reporters will use anonymous quotes and take customer details anonymously on background to strengthen a story.

PR that features customers will often generate increased business for your company as well as your customer’s company.  Using Fran’s simple guidelines, you will be well on your way to building customer champions!

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