Tag Archives: sharktank

What Happens When You Get Advice from Business Press? Check out Media SharkTank 2017 Results!

The Annual Media SharkTank Charitable Event, now having run for its seventh year, allows tech marketing executives to test their business pitch with a group of well-respected business and broadcast media. The purpose of the event is to allow them to test their pitch in a safe and controlled environment, so when they do get a real chance to pitch a story, they are confident they can be successful. This year we held the event on October 12 at San Francisco’s Hotel Vitale, and 12 executives delivered their three-minute pitches in private rooms. The ‘sharks’ provided valuable 1:1 feedback that the executives were then able to use in their next pitch (as they actually pitched two rooms of journalists at the event).

The returning sharks (yes, many of these journalists volunteer every year for this event) said that the quality of pitches was at an all-time high – and that they really enjoyed the opportunity to work with these executives. The primary piece of feedback the sharks gave to the executives was to provide some tangible examples of how their technology helped solve a real-world challenge, or helped make their customers’ lives easier. Nothing is more valuable to the business press than being able to draw a clear line of sight between a problem facing the general public and a company providing a practical solution.

RELATED: Hey VC’s! Meet some Awesome Startups at Media SharkTank 2017

When executives were not pitching to the business press, they socialized and enjoyed fun activities presented by TapSnap, a green screen photo booth service, Jon Casey’s Caricatures, and even a magician.

At the end of the pitching process, the judges tallied the scores based on the pitches they heard as the crowd awaited the results. The top three companies to make the final round were Agiloft, Coresystems, and Reputation.com, which entitled them to deliver their pitches to the entire crowd. At that point, we “crowd sourced” the voting for the top pitch by registering the volume of cheers (via software) from the crowd for each participant.  In the end, Coresystems, pictured below, took home the top honors.

In order to participate in the event, each firm agreed to donate to the San Francisco Baykeeper organization. Baykeeper has worked to stop pollution in the San Francisco Bay for more than 25 years. They have been a staple in keeping the San Francisco water clean, the ecosystem healthy, recreation safe, and have maintained conditions where the wildlife can thrive. SharkTank was able to raise $15,000 for the organization this year, marking the seventh year of 10Fold’s support for them!

All in all, the Media SharkTank was a blast for 10Fold and all of our guests. We would like to extend a special thanks to all of our participants and the media sharks who made this event happen!

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Looking for Innovative Story Content? Why 10Fold’s Media SharkTank Helps the Media!

Many of our reporter friends talk about the time and effort involved in combing through the seemingly endless number of pitches they receive daily. Their email inboxes are chock-full of requests for them to speak with companies on topics ranging from the very relevant and intriguing to the ho hum 7.2 product release that no one has ever bought. Whether you write for The Financial Times and cover broad and relevant trends, or you are the host of a broadcast show making technology understandable for business audiences, finding the right expert source can make or break a story. And let’s face it, you don’t have time to review every email or return every phone call to gather the nitty gritty details that create an off-the-charts story. You likely have a list of go-to sources – and they eventually become stale. 10Fold’s Media SharkTank offers a room full of innovators and entrepreneurs: experts in their fields who are happy to talk about their stories, expertise and opinions. And the best part is that the vast majority of these entrepreneurs (and their ideas) have already been vetted by top-tier venture capitalists and strategic companies. Now you have a set of fresh new faces that can provide opinions – sometimes contrarian – for a really balanced story.

Creating great stories is a balance of smart journalism that is fair and balanced and finding great stories from enterprising companies and entrepreneurs. Every year, 10Fold brings journalists together with new innovations at SharkTank, creating the perfect environment to nurture existing relationships and help build new connections. The 7th Annual Media SharkTank and Charitable Event will take place on Thursday, October 12, 2017, where reporters and analysts have the opportunity to connect in a private environment with today’s most innovative deep tech companies.

RELATED: What Happens When You Get Advice From the Business Press?

Are you looking for a new perspective on artificial intelligence and machine learning, or advancements in cyber security? A group of companies representing these trends as well as other industries will be perfecting their 3-minute business pitch to a panel of media “sharks” – eagerly awaiting tips and constructive feedback on ways they can ensure their pitch doesn’t end up in the trashcan. Reporters provide their opinions on the content of the pitch as well as the presentation style of the executive, all delivered in a way that will help the entrepreneur improve.

So, if you’re looking for ways to unearth the next big headline, 10Fold’s Media SharkTank may be the place for you – feeding your need for novel ideas, invention and big-splash stories. Sign up to become a media shark for 2018 and feel free to join us this year as our guests! The registration form is here.

By Lauren Lloyd

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Are You Ready to Swim With the Media Sharks?

Colin Powell once said, “There are no secrets to success.  It is the result of preparation, hard work, and learning from failure.”  This is not only true about business, but also about life.  At Trainer Communications, we understand and live by this advice.  In fact, it is from this concept that our incredibly successful charity and media event SharkTank was developed.

This year marks Trainer’s fourth annual SharkTank event, which will take place October 22nd at the beautiful Hotel Vitale in San Francisco.  The Media SharkTank event gives Silicon Valley technology company executives the opportunity to test their best pitch before an elite panel of media “sharks,” including television anchors/reporters and top-tier business press.  Media pitches are presented to a panel of four prestigious judges from a variety of outlets such as NBC-TV and Bloomberg Businessweek, and each spokesperson receives invaluable feedback to hone their respective media pitch for the future.

media sharktank icon 2014

Although these are “shark-infested waters,” it’s actually as safe as it gets.  SharkTank provides the perfect opportunity to test your pitching skills in the confines of a private hotel suite with immediate expert advice that is specific to you and your company.  Participants receive nonpareil exposure and are able to build relationships with elite reporters as executives learn how to ensure that their pitches end up on top.  Make no mistake, if your company “hooks” the judges, they will likely reach out to you again to pursue a future story!

This unparalleled event has sold out every year, and continues to receive rave reviews from all who attend.  In fact, Trainer’s SharkTank event was named a finalist in the PR News’ PR 2013 Agency Elite awards “Promotion of a Firm” category.

Last, but not least, what’s a shark themed event without a little charity (or in this case a lot of charity).  For the fourth year in a row, all proceeds of this amazing event go to the San Francisco Baykeeper.  So far, Media SharkTank has raised over $32,500 for this incredible charity!  This non-profit organization has advocated for the health and sustainability of San Francisco Bay since 1989 working to, “reverse the environmental degradation of the past and promote new strategies and policies.”

So take the plunge, make a splash, and test your best pitch on several real media “sharks” at the 2014 Media SharkTank on October 22nd! Register Here