Tag Archives: Silicon Valley

ENDLESS POSSIBILITIES: B2B Tech Shows Us the Future, Now

Sometimes Jumping In At The Deep End Makes You Love Swimming

My first day at 10Fold was a whirlwind of acronyms, complicated jargon, and general confusion. I heard the term edge computing for the first time ever, I sat in on a meeting where at least fifty percent of the words made no sense, and I learned that the cloud is far less fluffy than I assumed. I vividly remember thinking, “what have I gotten myself into?”

I grew up with the technological revolution; if Google were a person, it would have been in my grade in school. I scarcely remember a world before CDs were the norm, and can hardly believe that people used to go everywhere without a cell phone (because they hadn’t been invented yet) and were not only functional but content with being unreachable. Technological paradigm shifts were as much a part of my childhood as Harry Potter or making mud pies, and for that reason, the next one has always been an exciting prospect for me. Dramatic change was not only a possibility but a probability.

We are advancing more rapidly than at any other point in human history. When you consider this reality, the possibilities are endless. Click To Tweet

Having grown up in this world of tech, I went into this summer feeling as though I knew all there was to know about it. I knew what the cloud was, I knew that robots existed and that they were useful sometimes, and I knew that computers can communicate with each other. Turns out, despite technology having been there every step of the way for me, there was A LOT I had to learn.

Instead of choosing to be discouraged by everything I needed to learn, I began immersing myself in the less-publicized side of technology. Now, two months into my internship, I am more fascinated by deep, complex tech concepts than ever. I find it incredibly exciting that the future innovations that we will someday come to rely on have their foundations within the kinds of clients that 10Fold works with.

Imagine a future in which every drop of water used in agriculture is accounted for, and leaks are a thing of the past; where a smart hospital not only knows that you’re sick before you do, but how to cure you; where cars can talk to each other to not only prevent collisions but also minimize or even eliminate traffic. All of these things sound futuristic, and they are, but the coolest part about living today is that by using concepts such as machine learning, artificial intelligence, and the Internet of Things, they will all likely be possible in our lifetimes.

We are advancing more rapidly than at any other point in human history. When you consider this reality, the possibilities are endless. If someone had told my parents on the day I was born that, by the time I was in college, you could buy a pocket-sized device that can access the entirety of human knowledge, or store billions of gigabytes in the cloud, they probably would have looked at you funny. Today, not only are these technologies real, but we use them every day, and anyone can upload to the cloud; because virtually everyone has some form of internet-accessible cell phone.

Who’s to say that Back to the Future was wrong about what’s to come?

10Fold, in the multi-office format we exist in today, would have been impossible to operate only a short time ago. It’s very likely that your job would have been too. The ritualized, technology-reliant tasks we do every day would be unbelievable and fascinating to someone even only fifty years ago.

The initial pain of wading through a dictionary of terms I was totally unfamiliar with has ultimately been extremely worth it. Now, I don’t only feel more educated on the future of tech, but genuinely excited for what’s to come.

Yes, change can be scary. However, that doesn’t mean that it isn’t simultaneously incredibly exciting. Based on how far we have come in my lifetime alone, I am certain that in another twenty years, even more now-inconceivable technology will have become everyday and life-changing. There’s no reason for the exponential growth of advancement to slow, let alone stop. If you can dream it, you can do it.

By Chelsey Crowne  

Move Aside, Silicon Valley? Tech Stories are Everywhere

For decades, the Silicon Valley has had a de-facto monopoly on technology innovation, causing a highly concentrated startup and investor community to spring up in the region to chase the dollars (real or imaginary) generated by that innovation. But over the past few years, there has been a growing sentiment across the rest of the United States that the Silicon Valley has gradually become an exclusive – yet unappealing – club that’s closed its doors to outsiders. And rather than trying to strongarm their way into this increasingly insular clique, regions across the country have decided that there’s no reason they can’t themselves become innovation hotbeds to rival Silicon Valley.

One of the individuals fueling this innovation movement outside of Silicon Valley knows the machinations of the valley as well as anyone: former co-founder of America Online (AOL) and entrepreneur extraordinaire, Steve Case. With his AOL days long behind him, Case has launched Revolution, an organization whose goal is to invest “in people and ideas that can change the world.” Dig a bit deeper into Revolution, though, and you’ll find that it’s placing an emphasis on investing in “off-the-beaten-path regions where the rest is rising.”

Case has taken this regional focus one step further by launching an ongoing tour called the Rise Of The Rest Road Trip, as well as a Rise Of The Rest Seed Fund. The goal of both is to find the most promising startups outside of Silicon Valley, as well as outside New York City and Boston (two other markets that have become quite saturated with startup activity). The Road Trip visits cities across the American heartland – including Louisville, Memphis, Indianapolis, Green Bay, and Lancaster, Pennsylvania – and our client, Aspire Ventures, served as the host of the tour’s Lancaster stop last year. And Case is putting his money where his mouth is by awarding $100K to the most promising startup in each region his tour visits.

Beyond Case’s efforts, all you need to do is run a quick Google search to find countless articles citing the appeal of Silicon Valley’s regional rivals:

NO FOLD ICON 15x15 Fortune recently detailed why the Rust Belt – a region spanning the Eastern and Midwestern U.S. – is building on its industrial manufacturing past to collaborate with local universities, government bodies and businesses to become a series of “brainbelt” innovation hubs.
NO FOLD ICON 15x15 Fortune is clearly all over this trend: last week it ran an article previewing topics to be discussed at its Brainstorm Reinvent conference this September, with one of those topics being which kinds of companies are best positioned to succeed in the heartland, and another being how non-Silicon Valley companies can compete with their Bay Area-based rivals.
NO FOLD ICON 15x15 The U.S. Chamber of Commerce published a piece on why Durham, North Carolina – a city historically known for its tobacco and textiles output – is “in the midst of an entrepreneurial renaissance” that led to CNBC recently dubbing it the “Startup capital of the South”; notable Durham residents include IBM, Sony Ericsson and Cisco.
NO FOLD ICON 15x15 Head further west and you’ll find that Salt Lake City is staking its claim as a hotbed for STEM (Science, Technology, Education, Math) innovation and jobs – eclipsing metropolises like Chicago, New York City and San Jose.

Another dynamic at play here is the fact that today’s digital age has enabled companies to transcend physical borders to directly reach anyone, anywhere, at any time. Since anyone with an internet connection can now become their own publisher, a Minneapolis-based company, for example, no longer needs to rely on local Twin Cities publications to get its message to its audience. Following that same line of logic, a startup doesn’t need to be embedded in the Bay Area to reach those vital potential investors and customers. A de facto borderless society helps even the playing field.

Finally, with this even playing field, startups based in regions that aren’t Silicon Valley have a massive opportunity to tell a unique entrepreneurial and innovation story. Just as startups in the Rust Belt are re-positioning themselves as members of the “brainbelt” innovation hub, startups based outside of the Bay Area can draw on their region’s strengths and/or areas of focus to tell a new story. Aspire Ventures, for example, is at the nexus of healthcare technology innovation taking place in and between Pennsylvania’s biggest cities of Philadelphia and Pittsburgh, and this innovation is happening in Amish country in Lancaster – one of the unlikeliest places you could imagine for tech advancements.

As a tech PR agency always on the hunt for exciting companies upending the status quo, we couldn’t be more encouraged by the wave of innovation that’s sweeping these lesser-known regions of the country. And our client roster reflects this trend: PrecisionHawk in Raleigh, NC; OVH in Reston, VA; Aspire Ventures in Lancaster, PA; and iQor in St. Petersburg, FL, to name a few. So, while we’ll always love Silicon Valley for being the first bastion of tech innovation in the U.S. and a region that’s helped our company grow tremendously, we say bring on the competition from across every corner of America!

By Drew Smith

Big Data Horizons- MoviePass, Top 4 Data Skills

MoviePass Is Trying to Disrupt Hollywood — Will It Succeed?

“Will revolutionize the way we go to movies”

With a fleeting business model and a growing loss of revenue, MoviePass is looking to revamp consumer interest in theater viewing. The idea is predicated on the Netflix model, which allows users to stream unlimited media on a subscription basis as opposed to per title. MoviePass similarly operates by allowing users to buy a subscription program, hoping to provide a more frequent and consistent movie viewing audience. The firm is expected to make an IPO in early 2018, and showcases another application of big data in entertainment.

Top 4 Big Data Skills for Engineers

“The Big 4 demanded by consumers and employers”


The physical infrastructure forms the backbone of a Big Data implementation. This infrastructure needs careful planning and configuration to withstand data storage and processing demands. DevOps for Big Data is a key admin skill and often requires knowledge of cloud architectures as Big Data processing is extremely well-suited for the elastic and highly available nature of the cloud.


These are the skills that have proven essential for building data pipelines and frameworks that ultimately provide data for the data scientists to analyze. Data pipelines are responsible for ingesting data from a variety of sources, including real-time and batch. Hadoop and Spark are the most popular Big Data frameworks used across organizations. While Hadoop is the popular choice to store Big Data, Spark has stepped in to provide a lightning fast framework to process data.


This encompasses a mix of expertise in statistics, machine learning, data mining, operations research, mathematics, and computer programming. Data scientists, data analysts, machine learning engineers, and artificial intelligence engineers are required to dive into petabytes of messy data, build algorithms, and then write robust code to automate the algorithms and prove their performance on large-scale live data. In addition to familiarity with the Hadoop ecosystem, this role also demands experience with programming languages like R, Java, Scala, and Python.


Visualization developers tell a story using the data collected and design dashboard visualizations tailored to customer needs. These people serve as a technical resource for accessing disparate sources of data and integrating these sources into a common and interactive platform that effectively displays how the company’s data meets their Key Performance Indicators (KPI).

Lenovo drives big data take up in car making industry

“Partnership to promote AI in auto industry”

Announced last Wednesday, Lenovo is set to examine Haima’s sales data to bring solutions in targeting potential customers.  The collaboration will eventually encompass more areas of development, in areas such as car design, development, and smart manufacturing. This deal is one of many since Lenovo has started to provide solutions to clients in 2016. Various industries including metallurgy and medicine have benefited from Lenovo’s big data arm.

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