Tag Archives: technology

ENDLESS POSSIBILITIES: B2B Tech Shows Us the Future, Now

Sometimes Jumping In At The Deep End Makes You Love Swimming

My first day at 10Fold was a whirlwind of acronyms, complicated jargon, and general confusion. I heard the term edge computing for the first time ever, I sat in on a meeting where at least fifty percent of the words made no sense, and I learned that the cloud is far less fluffy than I assumed. I vividly remember thinking, “what have I gotten myself into?”

I grew up with the technological revolution; if Google were a person, it would have been in my grade in school. I scarcely remember a world before CDs were the norm, and can hardly believe that people used to go everywhere without a cell phone (because they hadn’t been invented yet) and were not only functional but content with being unreachable. Technological paradigm shifts were as much a part of my childhood as Harry Potter or making mud pies, and for that reason, the next one has always been an exciting prospect for me. Dramatic change was not only a possibility but a probability.

We are advancing more rapidly than at any other point in human history. When you consider this reality, the possibilities are endless. Click To Tweet

Having grown up in this world of tech, I went into this summer feeling as though I knew all there was to know about it. I knew what the cloud was, I knew that robots existed and that they were useful sometimes, and I knew that computers can communicate with each other. Turns out, despite technology having been there every step of the way for me, there was A LOT I had to learn.

Instead of choosing to be discouraged by everything I needed to learn, I began immersing myself in the less-publicized side of technology. Now, two months into my internship, I am more fascinated by deep, complex tech concepts than ever. I find it incredibly exciting that the future innovations that we will someday come to rely on have their foundations within the kinds of clients that 10Fold works with.

Imagine a future in which every drop of water used in agriculture is accounted for, and leaks are a thing of the past; where a smart hospital not only knows that you’re sick before you do, but how to cure you; where cars can talk to each other to not only prevent collisions but also minimize or even eliminate traffic. All of these things sound futuristic, and they are, but the coolest part about living today is that by using concepts such as machine learning, artificial intelligence, and the Internet of Things, they will all likely be possible in our lifetimes.

We are advancing more rapidly than at any other point in human history. When you consider this reality, the possibilities are endless. If someone had told my parents on the day I was born that, by the time I was in college, you could buy a pocket-sized device that can access the entirety of human knowledge, or store billions of gigabytes in the cloud, they probably would have looked at you funny. Today, not only are these technologies real, but we use them every day, and anyone can upload to the cloud; because virtually everyone has some form of internet-accessible cell phone.

Who’s to say that Back to the Future was wrong about what’s to come?

10Fold, in the multi-office format we exist in today, would have been impossible to operate only a short time ago. It’s very likely that your job would have been too. The ritualized, technology-reliant tasks we do every day would be unbelievable and fascinating to someone even only fifty years ago.

The initial pain of wading through a dictionary of terms I was totally unfamiliar with has ultimately been extremely worth it. Now, I don’t only feel more educated on the future of tech, but genuinely excited for what’s to come.

Yes, change can be scary. However, that doesn’t mean that it isn’t simultaneously incredibly exciting. Based on how far we have come in my lifetime alone, I am certain that in another twenty years, even more now-inconceivable technology will have become everyday and life-changing. There’s no reason for the exponential growth of advancement to slow, let alone stop. If you can dream it, you can do it.

By Chelsey Crowne  

Securing a Speaking Slot: Five Things You Should Know

All clients want their 15 minutes in the spotlight. Often it comes in the form of an article or a press interview, but it can also come in the form of speaking engagements. However, it’s is often up to us PR practitioners to make that on-stage opportunity happen. While it’s not always easy, it is possible to see regular success in a speaking program. Here are five points to keep top of mind for your event speaking strategy.

Know the audience
There are countless events, covering even more topics. Meaning there is a lot of noise in the events market. As you’re digging into specific events, do your due diligence in understanding who the event targets. One of the worst things you can do for a client is put a CEO on stage at an event where the audience is nowhere near their core customer base. You then have a client that invested a lot of time, and often money, into a presentation that has no benefit for their business.

Understanding how your client best shares their story is key to knowing how to position them in the nomination process. Click To Tweet

Ask yourself these questions when deciding on which conferences to present at:
NO FOLD ICON 15x15 Are potential customers attending?
NO FOLD ICON 15x15 Does the audience include appropriate decision makers?
NO FOLD ICON 15x15 Is there an opportunity to meet with relevant media and analysts at the show?

Also, make sure the topic you’re nominating will resonate with the event audience. Clients can even use their customers as a focus group for this, by asking what pain points they’d like to see covered for specific topics.

Know your presenter’s strengths
Understanding how your client best shares their story is key to knowing how to position them in the nomination process. This will help you to categorize their presentation appropriately. If the presenter does not easily speak to a large room, a round table or breakout session would be a better option for them. Keeping personality traits in mind will make sure your presenter is comfortable in the environment they’re presenting in.

And, although it should go without saying (but we’ll say it anyway), make sure the presenter’s title and the opportunity and topic are appropriately aligned. For instance, you wouldn’t want to put a CMO on a panel discussing engineering best practices, nor would you want to put an engineer in a keynote session discussing business impact, or in general pitch a CEO on a round-table with a number of mid-level executives.

Know what topics the event is looking to include
As you’re in the planning stages of the nomination, try calling the organizers to get a copy of the preliminary agenda. Additionally, while you’re on the phone with them, find out what topics and industry trends the event is focusing on and if nothing seems like a perfect fit, test to see how open they are to additional ideas. This will help you craft a targeted nomination, as well as potentially gain your client access to an event they really hope to address. You might even pique their interest during the call and secure a speaking slot right then and there. (Trust me. It’s possible.)

Also, use this opportunity to learn their recommendations to make your nomination stand out. They might suggest including a video of a previous presentation or a ranking of the proposed speaker’s social and industry influence. In recent years, we’ve seen videos become a bigger part of speaking submissions and have assisted a number of clients with developing videos and producing submissions through our award-winning Pro-Motion Studios.

As well, keep in mind that event organizers are looking for impactful, educational content. So, leave the sales pitch at home, and speak to industry-wide topics that are vendor neutral.

Know the deadlines
It seems pretty obvious, but deadlines are the one thing that determines whether or not your nomination will even be considered. Conferences have extremely long lead times on speaker nominations, and the larger the event, the longer the lead time. Just as an example, SXSW in Austin, TX, closes nomination in July for the Interactive conference that takes place the following March. That’s a full nine months in advance. Strata New York closes their call for speakers six months in advance, as does RSA.

However, if your nomination does not get chosen, stay in touch with the event content organizers. A speaker might drop out at the last minute, leaving a hole in the agenda that will need to be filled quickly, and they’ll look to speakers and nominators that have been engaged with them throughout the nomination process.

Additionally, keep your client’s internal calendar in mind and work with them to prioritize nomination deadlines with their own user and customer conferences and internal board meetings.

Know that sponsorship is still an option
While we’d all like to position our clients for free, that’s not the only way for clients to get their message out. Sponsored panels and sessions at key events are still an excellent way to position clients and enable them to communicate directly with their target audience as well as network with fellow peers and presenters.

For a sponsored presentation, make sure to take full advantage of the included benefits. Some of these benefits could include:
NO FOLD ICON 15x15 A featured blog post on the event site
NO FOLD ICON 15x15 Synopsis inclusion in the conference newsletter
NO FOLD ICON 15x15 Executive feature at the event.

With the right person presenting on the topic that resonates with the event audience, 15-minutes in the spotlight can turn into countless sales leads and industry influence. We’ve used these five points to secure presentations for our clients time and time again and now you can, too.

By Kathleen See

The Beginning and Ending of Time: Stephen Hawking

The Contributions the Late, Great Stephen Hawking, the renowned physicist, cosmologist, and author, made to the tech industry

This Wednesday, Hawking, who had ALS, died at the age of 76. During his lifetime, he became what many considered the world’s greatest living scientist, and was widely known for his ideas about the universe (including theories about the big bang and black holes).

Hawking and his extraordinary ideas inspired many, some of whom, including big names in technology like Google CEO Sundar Pichai and Apple CEO Tim Cook, turned to social media to pay tribute this week. But why was he so respected within the tech community? Even though most of his contributions were related to science, his clever insights regarding the future state of technology made a significant impact.

How Technology Helped Him
Hawking’s used a wheelchair to move around after his disease left him paralyzed, and he was dependent on others and technology for most everyday tasks. Hawking lost his ability to speak when he caught pneumonia on a trip to Geneva. He started using Equalizer, an innovative program by California-based company Words Plus, that allowed the user to select words and commands on a computer using a hand clicker, linked to a speech synthesizer. As his disease worsened and his ability to communicate declined, Hawking met with Intel, who applied state-of-the-art computing technology to improve his communicating speed with the use of a keyboard on the screen and a word-prediction algorithm. This system later improved with modern artificial intelligence (AI) and machine learning technology.

His Commentary on Artificial Intelligence
According to Quartz:

“Despite the help machine learning gave Hawking in communicating, the physicist was somewhat pessimistic about the technology’s potential impact on society. He was known for his skepticism of developing “strong AI,” or general artificial intelligence, that would have similar reasoning capabilities as a human.”

Thanks to his innovative, assistive technology, Hawking could share this views on the future of computing and how technology improves the way we live. He believed that everyone played a role in engaging current and future generations with the study of science to create “a better world for the whole human race.” He predicted that technology could reverse harm caused to the planet by industrialization and help end disease and poverty, but AI needed to be controlled. He said: “computers can, in theory, emulate human intelligence, and exceed it.” Hawking’s comments were part of the escalating debate about the pro and cons of artificial intelligence, also commented on by technology innovators like Elon Musk and Bill Gates.

Stephen Hawking took the world on a remarkable scientific journey through the universe. He was a brilliant scientist, a great communicator, and his revolutionary ideas and arguments were inspiring to the scientific community and beyond. Although he will be missed, his legacy will live on forever.

 “Remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder about what makes the universe exist. Be curious. And however difficult life may seem, there is always something you can do and succeed at. It matters that you don’t just give up.” – Stephen Hawking


10Fold salutes you, Stephen Hawking, you will be missed!

By Kyra Tillmans

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How Home Technology Will Change the Future

By Kaitlin Krull

Twenty-first-century life is dictated by technology in practically every way. From industry to education, from science to the arts, it’s ever present. One of the most fascinating things about technology is that it is always developing—and home technology is no different. By the time we wrap our minds around the latest gadgets and products for our homes, scientific advancements change the game.

One of the most fascinating things about technology is that it is always developing—and home technology is no different.

Although we can’t predict the future, over at Modernize we have a few ideas as to how exactly home technology is going to alter the course of our lives and change the future.

100% connectivity

Generations to come will never know a world without the Internet and constant connectivity. Current home technology products such as WiFi and Bluetooth are commonplace in virtually all developed countries, and these technologies are only going to expand and improve. By the time we have retired, connectivity will not be an issue for anyone. All of our home electronics (and appliances, and machinery) will be linked all the time, anywhere, automatically.

Automated homes

Connectivity on mobile devicesHome automation is something that most of us thought was only possible in cartoons like the Jetsons, but it’s now a reality for many homes already. A thing of the present rather than the future, smart home automation technologies allow virtually your entire home to be controlled remotely via panels, smartphones, and other devices. As connectivity increases, these devices will be standard in new homes and markedly improved in time.

Increased convenience

Most people would argue that the point of technology is to make life simpler. While millennials are criticized for wanting everything to be available to them instantly, technology is really to blame here. Smartphone apps in particular, give us the opportunity to learn, communicate, purchase, and do anything else we might possibly need to do, instantly.Not too far in the future, everything will become available to all of us at home with the touch of a button.

Smartphone apps in particular, give us the opportunity to learn, communicate, purchase, and do anything else we might possibly need to do, instantly.

Coffee? Clothes? Shower? Phone? Ride to work? Done. Now.

Decreased energy use

Smart energy products such as thermostats are taking off in energy conscious (and technologically advanced) countries throughout the world because they can monitor, track, and adjust your home’s energy use with minimal effort from you. But these kinds of products are just the beginning. We imagine that technologies that tell us exactly when to turn off appliances in order to make our homes as efficient as possible are not far around the corner. Furthermore, developing technologies behind renewable energy sources will decrease our carbon footprint even further than they are now, saving us tons of energy (and money).

Current futuristic technologies

While we can’t possibly know for sure whether our technological predictions will come to fruition, there are quite a few current home products already out there that give us a glimpse into our future. Hydroflooring, smart glass, 3D televisions, and giant touch screen coffee tables are just a few of the current gadgets that make us think that our future home lives might not actually be that far removed from the Jetsons (or even Iron Man, for that matter). In all seriousness, these products point to a technological future of self-sufficiency for homes everywhere.


Surprisingly, Deep Tech Changes Everyday Life, Not Just Big Business

The term deep tech may be intimidating, especially to those of us that just finished our education and are tip toeing into the technology industry. Many of you may be thinking applications of deep technology are far removed from our daily lives. You may be surprised to know that we all benefit from deep tech more often than most will ever notice.  Following will help you understand how deep tech changes the way we live and work. That’s why 10Fold focuses on companies in deep tech industries

Take Interana for example, a behavioral analytics solution that enables companies to easily obtain insights from the actions people, products, or machines make over time. By using Interana, businesses can more effectively design products and services that are more relevant and useful to you. Even the popular social connection app Tinder uses Interana to help you “swipe right” more effectively.

Forgerock is an identity and access management company. Identity management used to mean verifying usernames and passwords. Today, it’s more complex. In 2015, one out of every three digital security breaches used stolen credentials and passwords. As more people and their devices are connected online, authenticating their identities beyond the password has never been more important.

ForgeRock develops software that helps to make sure users are who they say they are so we don’t have to just rely on a password. ForgeRock helps customers verify digital identities by examining behavior because behavior can’t be stolen.

And, they don’t just verify an identity when the user first logs in; they do this continuously throughout the session. Because even after a user’s identity is verified, it can be compromised and hacked.

ForgeRock verifies the digital identities of people, devices, services and things because everything connected to the network needs a trusted digital identity. And once you trust the authenticity of an identity, you can safely share information and build trusted digital relationships.

AppDynamics - CEO - Jyoti-BansalAppDynamics uses application intelligence to monitor the software you use for work and for pleasure, and ensures that problems are detected before customers are effected. For example, you don’t want the driver to lose track of you while waiting for an Uber, and with AppDynamics monitoring each line of code within the app to identify performance issues, you can be sure there will be no hiccups in your service.

 Reflektion is revolutionizing digital commerce by tracking shopper intent in real time, understanding what is important to you, as you shop. Reflektion continuously adapts to help you find what you need and want, increasing your shopping satisfaction on websites such as Converse, The Walt Disney Company, and O’Neill Clothing.

Here at 10Fold, we value the ingenuity of these businesses and appreciate the conveniences they have created for the way we all work and live.  We celebrate each of them on our weekly “Make a Difference Monday”  huddle, when our account managers explain the innovations changing the face of the technology industry.

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