As Vice President at 10Fold Communications, Ross Perich has provided more than a decade of service to 10Fold, resulting in more than a dozen national awards for video projects, publicity campaigns, and marketing programs for clients representing industries including enterprise software, wireless, networking, and consumer technologies.
Prior to joining 10Fold in 2000, Ross worked as an Associated Press broadcast award-winning anchor/reporter for CBS and NBC affiliates, as a producer for KTVU-FOX, and as a project manager and marketing/communications director for Bay Area companies. Ross’ broadcast experience has proven invaluable in his PR work, as he always “thinks like a reporter,” offering creative angles that inevitably result in national coverage — his clients have enjoyed two pages in The New York Times and two minutes on ABC’s World News Tonight! To satisfy his insatiable passion for video, Ross also produces corporate videos and animations for 10Fold clients.
A strategic global thinker, creative writer, and deadline-driven leader, Ross’ esoteric sense of humor and love of his family helps him keep his work in perspective. When not managing clients, you might find Ross on his bike coaching Team in Training (to raise money for blood cancer research) or on a beach in Maui with his wife and two children. Ross holds a bachelor’s degree in communications from the University of California, Berkeley and hopes to attend a Rose Bowl before 2050, but isn’t holding his breath — GO BEARS!