It’s been nearly two years since AI first began making waves, and a lot has changed since then. Some are already tired of the hype, while others remain enthusiastic about its innovation. While reactions vary greatly, one thing is certain: AI is here to stay. From a B2B public relations and cybersecurity marketing standpoint, AI and its evolving applications have kept us on our toes. We’ve seen everything from feedback like “If your AI doesn’t grow legs and walk around, I’m not covering it” to “Give me all your updates!”
The diversity of reactions highlights just how rapidly the landscape is shifting and how crucial it is for PR professionals to stay ahead of the curve to effectively guide clients. The purpose of this blog is to help you optimize your PR efforts by knowing a little more about the journalists covering the intersection of cyber and AI. The reporters listed below are just a few of the experts covering the intersection of cybersecurity and AI. If you are interested in looking into how AI is covered more broadly check out our latest AI mediascape which looks at how the media covered AI during the last 12 months.
From threat research to product innovation, these journalists offer a comprehensive look at AI trends, covering everything from chatbots to the current advancements in agentic AI.
Carrie Pallardy (InformationWeek)
Carrie Pallardy is a contributing reporter with InformationWeek, where she covers an array of topics centered around emerging technologies. Her primary focus lies in the fast-evolving world of cybersecurity, including breaking developments, the growing role of AI in security practices, and the shifting landscape of cybersecurity regulations.
Carrie is deeply embedded in the cybersecurity community, regularly connecting with industry experts, analysts, and practitioners to ensure her reporting is both timely and insightful. Whether it’s a major data breach, a new regulatory initiative, or innovative uses of AI in threat detection, Carrie is on the story, bringing readers thoughtful analysis and expert perspectives.
Recent Coverage:
Evan Schuman (CSO, CIO and more)
Evan Schuman is a contributing columnist whose work appears in prominent publications such as CIO, Computerworld, and CSO. With experience in covering enterprise IT and cybersecurity, Evan focuses on the latest developments in artificial intelligence, diving into the actual products and innovations driving change. He examines how AI is transforming productivity across industries and shaping strategic decision-making within organizations, especially in terms of how these technologies can enhance efficiency and streamline operations.
Evan’s work with CSO places a particular emphasis on AI’s impact on the cybersecurity landscape. He explores how AI is being integrated into security strategies to improve threat detection, automate response actions, and bolster overall defense mechanisms. His insightful commentary offers readers a clear, pragmatic view of how AI is reshaping cybersecurity.
Recent Coverage:
Rob Lemos (Dark Reading)
Rob Lemos is a veteran cybersecurity journalist whose work with Dark Reading centers on how threat actors are exploiting artificial intelligence. Rather than focusing on AI-powered products or enterprise solutions, Rob’s reporting digs into the darker side of emerging technologies.
A key part of Rob’s work is his strong focus on breaking news and timely threat research. He regularly covers newly discovered malware strains, malicious campaigns, and vulnerabilities, delivering in-depth analysis of what they mean for enterprises, security teams, and the broader threat landscape. Rob’s ability to synthesize technical details into compelling narratives makes him a trusted source for readers looking to stay ahead of evolving threats leveraging AI.
Recent Coverage:
Louis Columbus (VentureBeat)
Louis Columbus is a freelance journalist specializing in cybersecurity and enterprise technology. His work with VentureBeat brings readers to the front lines, spotlighting how security analysts are leveraging AI in real-world scenarios. His recent coverage of AI copilots highlights how they’re transforming cybersecurity workflows, enhancing efficiency, accelerating threat detection, and improving response times.
Louis focuses on the practical application of AI in both defensive and offensive strategies, sharing firsthand insights into how analysts use these tools to stay ahead of threats. He’s also a collaborative reporter, active on LinkedIn, sharing takeaways from recent conversations, and frequently engaging with PR pros to find expert sources.
Recent Coverage:
Sean Michael Kerner (VentureBeat, TechTarget and more)
Sean is a freelance technology journalist contributing to leading outlets such as VentureBeat, ITPro Today, and TechTarget. His reporting focuses on how AI is transforming enterprise operations, driving innovation, and at times, introducing new challenges. Sean explores both sides of AI’s impact: the ways it’s being leveraged to solve complex cybersecurity issues, and the new risks it’s creating for organizations as they scale their digital infrastructure.
With a talent for translating technical concepts into accessible insights, Sean specializes in breaking down the specific problems enterprises face at the intersection of AI and cybersecurity. His work not only highlights emerging threats but also examines how businesses can navigate these shifts to improve efficiency and resilience.
Recent coverage:
As a bonus – given that social media influencers are gaining tremendous influence with important customer, partner and investor audiences, we wanted to include a few that have made waves over the last few months.
With deep expertise across AI and cybersecurity, Sally works with governments, academia, and enterprises to drive real-world impact. A former CEO and CTO, Sally blends strategic leadership with a hands-on understanding of advanced technologies.
Named a “torchbearer for ethical tech,” Sally has earned global recognition including the UN Frontier Technology and Social Impact award. She also serves as a senior advisor for cyber policy and digital decentralization at leading institutions like the Global Foundation for Cyber Studies and CNAS.
Shelly Kramer is the founder and Principal Analyst of Kramer & co., an independent research and advisory firm. A serial entrepreneur, Shelly co-founded Futurum Research in 206 and played a key role in leading operations. Since founding Kramer & Co., she has become a trusted advisor and partner to organizations navigating the noisy landscape of AI/ML and cybersecurity as a top 100 technology analyst.
Want more insider tips?
Join 10Fold, the leading tech PR agency, for Security Never Sleeps during RSA Conference week! Enjoy high-energy networking, great conversations, and unmatched access to security thought leaders. Request an invite now.