Crash the Keynote!
By Meghan Brown
In today’s hyper-connected world, your customers are easier to reach, but harder to engage. Every company – regardless of industry or size – faces the realization that in order to cut through the competitive noise, they must create content that profoundly resonates with their desired audiences.
Developing content that can attract and engage prospects, prospective partners, investors and industry influencers can be an extremely frustrating process. Even though company staff have a command of their industries and products, sometimes they can’t separate themselves from the company “religion” to create content that is engaging to your desired audiences. The result: your content takes an unimaginative, insular approach and does not deliver for SEO, website conversion, or outbound programs.
Although text-based content can provide valuable information, we know many audiences prefer visual content, including video, animations, and infographics. We’ve done research in 2017 with 172 U.S. marketing execs that are planning their budget and strategy. As a result of the research, we created some of our own content in the form of infographics to talk about the trends in content. Below you will see our essence of communicating the research in infographic format.
We understand that engaging content is a thoughtful mix of highly relevant information and strikingly creative delivery. We make it our mission to intimately understand our clients’ technologies, business models and markets, and that knowledge becomes a springboard for the creation of highly engaging and memorable content – across the highest-impact mediums.
We know those mediums inside and out: in addition to creating assets including surveys, infographics and written content, we were one of the first Bay Area PR firms to invest in an all-encompassing internal video studio , complete with a former award-winning broadcast producer running the practice. We’ve also invested in providing top-quality animation services – in fact, our lead animation illustrator was formerly employed by the Late Show.