10Fold’s PR programs maintain a meaningful company presence, even when news slows down.
Why do PR Programs matter?
Believe it or not, owning editorial share of voice in your industry – and more importantly, among your competitors – doesn’t necessarily require you to push out dozens of press releases a year. In fact, we’d suggest you avoid inundating the media with constant stream of “fluffy” announcements and focus efforts on garnering coverage that ladders-up to a strategic messaging and thought leadership platform.
In short, it’s all about storytelling. With former reporters on staff, we know how to tell our clients’ stories in ways that intrigue even the biggest media skeptics. Whether it’s a visibility opportunity with a tech trade, vertical or business publication, we have the skills and connections to get you in the headlines. We’ve built meaningful relationships with key press contacts at Fortune, Forbes, The Wall Street Journal, Bloomberg, CBS, NBC, Axios, Quartz and dozens of others. In fact, journalists at have volunteered for the past four years to help our clients practice their pitch at our annual “Media SharkTank.”
Customer Reference Program
Converting a prospect to a customer isn’t easy, but it almost seems more difficult to convert a customer to a marketing ally. There is a customer “fan club” at the heart of most successful marketing and public relations programs. They offer the most third-party credibility that will drive visibility, sales, and investments. Companies are frequently challenged with over-using one or two willing customers in all of their marketing programs. If your company struggles with identifying and leveraging referenceable customers in public forums, you’re not alone.
Due to competing priorities and other reasons, most companies struggle with using their sales team to convince customers to participate in marketing activities – taking the sales staff away from important revenue generation to support a program they are not as invested in. 10Fold understands that and has created a program that can change that with consistent customer communication that yields meaningful results over time.
Referrals that Matter
Collaboratively, we decide on the best targets and develop a process with a SaaS portal that keeps the sales team informed. 10Fold ushers your customers through the process of articulating their experience with your company and solution and helps them navigate through the murky process of gaining corporate approval. Once approved to participate, 10Fold creates a synopsis of the customer’s implementation, captures the activities the customer is approved to participate in, and records all the interactions in a shared portal designed to communicate with you and your sales team.
A multi-faceted approach to PR program management includes a well-balanced blend of tactics, including:
* A Strategic News Program
* Maintaining a Compelling Company Presence at Key Industry Conferences
* Award Recognition & Product Review Program for Sales Enablement
* A Customer Reference Program that Guarantees Results
We know how hard you work to earn the customers, momentum metrics and partnerships that make for compelling news announcements, and with our metrics-driven news program, we’re committing to amplifying those highlights to the audiences that matter most to your brand. While you should absolutely steer clear of the “fluffy” press release we mentioned above, it’s equally important to keep a steady stream of news flowing – and sometimes a fresh pair of eyes on a content calendar or a unique, trends-based angle to help foster a steady news stream.
Gaps in news signal gaps in company momentum and progress to external audiences. 10Fold takes a top-down, inside-out look at your company and its business objectives to optimize your news “assets.” We identify news announcements that highlight your company momentum, unique perspective, intellectual property, business model, differentiated solutions, partner ecosystem, customer successes and community programs. With a focus on attracting journalists, we craft attention-getting headlines, SEO-laced content, and embedded multimedia content to ensure all eyes are on you!
Award Recognition and Product Reviews
The time and expense associated with securing awards and product reviews and benchmarks is not trivial. With an increasing number of awards and review opportunities to navigate, companies are often perplexed with the range of choices and concerned that they will invest money in opportunities that are not credible with their prospects. 10Fold will advise on which awards and product reviews can deliver the unbiased third-party credibility without breaking the bank.
Similarly, Review Programs need to engender trust with prospects and credibility with recruits, partners and financing sources. 10Fold can help you evaluate the options and submit and win the awards and reviews that are most highly regarded. From developing targeted webinar content to creating VIP events for prospects and customers, 10Fold creates a strategy and executes the details for customer, partner and prospect events that bolster credibility and visibility for your company and establish long-term brand value.
Conference Programs – Because of the travel and participation costs associated with industry conferences, 10Fold understands we must deliver multiple opportunities for ROI at key conferences. Our ability to deliver value starts with the understanding that conferences have morphed over the years, and an impactful event strategy will include presence at a range of shows. From traditional events such as Mobile World Congress and CES, to more technology-specific shows such as Structure and Strata, to shows sponsored by industry leaders such as Dreamforce and Oracle Open World, and even smaller, industry vertical shows that cater to key industry segments.
10Fold knows how to navigate the best earned and owned speaking and marketing opportunities at these shows. Whether it is participating on a panel, snagging a high-profile opportunity, or creating an engaging companion event (like a customer awards VIP dinner), 10Fold can help you match conferences to your business objectives for maximum impact.
Thought Leadership Program
Although it seems to be popping up more now than ever “thought leadership” is more than just a buzz word to us. Developing a market leadership position is not an easy task and certainly not an overnight project. Not only must your company have a unique perspective, but you must understand how to deliver that perspective in engaging ways that will attract industry attention. 10Fold believes that thought leadership is a combination of killer content combined with a high-impact delivery platform. We use eBooks, infographics, surveys that deliver new statistics and metrics, video and animation, speeches, and marketing campaigns to generate high-impact thought leadership campaigns.