Coronavirus: A Lesson In B2B Crisis Communications
By Susan Thomas
10Fold’s clients rest assured that they have expert crisis communicators ready to step in at a moment’s notice to help you navigate stormy seas.
Crisis Communications is a branch of public relations in which agencies assist companies who must communicate effectively amid challenging news. Perhaps you’re experiencing very high employee turnover, or there has been news that your industry or vertical is undergoing upheaval.
By employing effective Crisis Communications, it’s possible to not only slow the bleeding, but also to turn the conversation in your favor. You can become the phoenix rising from the ashes, taking control of your destiny and increasing your standing in the community and within your own organization.
10Fold takes a multifaceted approach to Crisis Communications, putting an emphasis on proactive rather than reactive communications to get your company ahead of your challenges. Ideally, you should contact us with your concerns as soon as they arise, so that we can generate positive responses to difficult news.
We bring our knowledgeable analysts to bear immediately to create a crisis plan that includes the following steps:
Don’t wait for a potentially negative scenario to arise before acting. 10Fold recommends having a strong Crisis Communications plan in place, allowing you to move quickly and effectively when times get tough.