MetricsMatter™ 5.0
Connect Communications Performance to Business Impact
Experience Full Marketing Stack Reporting
Measure communications performance, connect programs to other marketing programs, correlate to business impact, and understand how your brand appears across traditional and AI-driven discovery.
MetricsMatter™ 5.0 is 10Fold’s AI-powered software platform for B2B technology companies, delivering continuously updated insights from a wide range of data sources. It connects media, social, digital, competitive, AI visibility, and business performance signals to help marketing and communications teams understand what is working, what is changing, and where to act next. Companies can also connect critical reports from other marketing programs such as demand generation, etc. to understand how the entire marketing organization is working together and which programs correlate with business impact.
Why B2B Communications Measurement Needs a Connected View
Communications teams have access to more performance data than ever. Making that data useful requires context, integration, and a clear connection to the outcomes and impact the business cares about. Bringing those signals together gives marketing leaders a stronger foundation for explaining performance, guiding investment, and building confidence with the C-suite.
10Fold’s 2026 Integrated Communications Survey of 400 B2B technology marketing and communications decision-makers found that measurement influences strategy and budget decisions for more than 80% of respondents.
AI is also becoming part of the B2B buying journey. LinkedIn reports that 94% of B2B buyers now use AI tools during the buying process, making AI discovery another important signal for communications teams to understand alongside media, social, digital, demand generation, content, SEO and other marketing programs that may drive business performance.
Yet gaps remain in how organizations connect and trust their communications data:
- Only 49% are very confident in the accuracy and completeness of their communications reporting.
- Only 35% have fully integrated reporting across earned media, paid social, content, and digital channels.
MetricsMatter™ 5.0 helps teams bring those signals together so they can evaluate communications performance with greater context and build a connected story executives can trust to create a clearer view of business impact. Depending on available data and program objectives, that story can incorporate attribution, correlation, and directional analysis to support strategy, investment, and executive decision-making.
Measure PR, Social, Digital With Other Marketing Program Performance in One Platform
MetricsMatter™ 5.0 brings communications performance signals together so teams can see how marketing programs are working collectively, identify where strategy should adjust, and understand how each of the activities and outcomes connect to broader business priorities.
Media and Market Visibility
Measure areas including:
- Media coverage volume and competitive share of voice
- Coverage by media tier
- Topic and industry visibility
- Coverage quality
- Coverage source diversity
- Coverage recency
- Message pull-through
- Executive and subject matter expert visibility
Social and Digital Performance
Evaluate areas including:
- Brand and executive social performance
- Audience growth and engagement
- Website traffic and referral sources
- LinkedIn thought leadership performance
- Influencer activity
- Digital campaign performance
Communications Program Performance
Track program activity and the digital signals that help show how audiences are finding and engaging with your brand, including:
- Speaking and awards programs
- Campaign and product launch activity
- Program goals, forecasts, and progress
- Actual and pending activity
- Performance across different time periods
- Direct, referral and total website traffic
- Traffic and referrals from prominent AI discovery platforms
- SEO and organic search performance
- Executive reporting
MetricsMatter™ 5.0 expands program measurement to connect speaking, awards, and program activity with broader business-impact signals.
Business Impact: Evaluate communications activity alongside website behavior, competitive performance, program milestones, and other relevant business signals.
Measure Brand Visibility Across AI Search and Answer Engines
MetricsMatter™ 5.0 helps teams understand how their brands appear in AI-generated answers, how they compare with competitors, and which sources are contributing to visibility.
AI Presence and Competitive Visibility
Monitor brand and narrative visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, including mentions, citations, and competitive presence.
Buyer Prompt Analysis
Measure performance for priority buyer questions and compare results with competitors. Prompt-level analysis can identify where additional communications, content, or thought leadership may strengthen visibility.
AI Citation Intelligence
Analyze citations and referring sources to understand which media, content, and third-party signals are informing AI-generated answers.
AI Referral Traffic
Measure traffic from AI platforms alongside other website sources to understand how AI discovery contributes to audience activity.
Turn Reporting Into a Management Tool
MetricsMatter™ helps teams evaluate performance while communications programs are underway.
Compare results across time periods, campaigns, launches, topics, executives, regions, and competitors to understand where momentum is building and where performance is changing. See which messages are gaining traction, how competitive visibility is shifting, and how communications activity corresponds with changes in website behavior and AI visibility.
Downloadable charts and data make insights easier to incorporate into executive presentations, business reviews, and ongoing program planning without manually rebuilding reports.
Communications Intelligence Built Around Your Priorities
MetricsMatter™ 5.0 can support different communications objectives, from core measurement and reporting to AI visibility intelligence and fully customized reporting environments.
10Fold combines communications expertise with connected performance intelligence to help teams determine which signals matter, what the data means in the context of their market, and where communications strategy should adjust.
The Communications ROI Reset
Research That Informs Our Approach
What Do B2B Marketing and Communications Leaders Measure, Trust, and Act On?
10Fold surveyed 400 B2B technology marketing and communications decision-makers to understand how organizations measure communications, which metrics executives trust, and how measurement influences strategy and investment.
The research examines communications ROI, business-impact measurement, AI visibility, integrated reporting, and executive confidence across B2B technology industries, company sizes, and geographic markets.
Build a Clearer View of Communications Performance
Understand the signals shaping your market visibility, competitive position, audience engagement, AI discovery, and business impact. See how MetricsMatter™ 5.0 can support your organization’s communications measurement strategy.
Frequently Askes Questions About MetricsMatter™
What is MetricsMatter™ 5.0?
MetricsMatter™ 5.0 is 10Fold’s AI-powered software platform for B2B technology companies, delivering continuously updated insights from a wide range of data sources. It brings media, social, digital, competitive, and other marketing program-performance outcomes together with AI visibility, website traffic and correlates the information to business signals together that help marketing and communications teams understand performance, make better-informed decisions and create a plan for what to do next.
What communications metrics can MetricsMatter™ 5.0 measure?
MetricsMatter™ 5.0 helps teams evaluate communications activity alongside audience and business signals to better understand relationships between visibility, engagement, action, and business outcomes.
Depending on the program and available data, measurement may use direct attribution, multi-touch attribution, correlation, or directional analysis.
How does MetricsMatter™ 5.0 measure AI visibility?
MetricsMatter™ 5.0 evaluates how companies and priority narratives appear in AI-generated answers. AI measurement can include overall presence, competitive visibility, priority buyer prompts, citations, referring sources, and referral traffic from AI platforms.
Which AI platforms does MetricsMatter™ 5.0 track?
MetricsMatter™ 5.0 currently supports AI visibility measurement across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity.
Can MetricsMatter™ 5.0 compare our performance with competitors?
Yes. MetricsMatter™ 5.0 can provide competitive intelligence across media, social, topics, and AI visibility. These comparisons help organizations understand relative market presence and monitor changes over time.
Can MetricsMatter™ 5.0 measure message pull-through?
Yes. MetricsMatter™ 5.0 can evaluate how frequently priority messages appear in media coverage, helping teams understand how consistently their intended positioning is reaching the market.
Can MetricsMatter™ 5.0 connect communications activity with website performance?
MetricsMatter™ 5.0 can examine communications programs alongside direct, referral, social, cross-network, and AI referral traffic to help teams identify relationships between communications activity and website behavior. The deck specifically positions website-channel comparisons and AI referral traffic as part of the platform’s connected measurement model.
How frequently is MetricsMatter™ 5.0 communications reporting updated?
MetricsMatter™ 5.0 delivers continuously updated insights from a wide range of data sources, giving teams timely access to communications intelligence so they can evaluate performance while programs are underway and use those insights to inform strategy and decision-making.
What is a marketing performance dashboard?
A marketing performance dashboard consolidates data from multiple marketing channels into a single view, helping teams monitor KPIs, measure campaign performance, and make faster, data-driven decisions. Ideally, this dashboard shows not only your company’s performance, but the performance of your competitors and this can be tracked over time.
How do you measure the ROI of PR and marketing campaigns?
Measuring PR and marketing ROI requires connecting activities such as media coverage, content, social media, and campaigns to business outcomes like website traffic, engagement, lead generation, share of voice, and conversions.
Why is marketing attribution important for B2B technology companies?
Marketing attribution helps organizations understand which campaigns, content, media placements, and channels influence buyer engagement, allowing teams to invest in the strategies that generate the greatest business impact.
How can reporting improve AI optimization and marketing strategy?
Comprehensive reporting helps identify the content, topics, and channels that build brand authority and drive engagement, enabling organizations to continuously optimize their visibility across traditional search and AI discoverability.