Three Tips to Reel-in Broadcast Media Sharks
By Ross Perich
More than 450 Technology Companies Have Relied on 10Fold to Grow Share of Voice and Corporate Value. We Drive Deep Technology Adoption and Infinite Opportunities.
"10Fold gave us strategic guidance and insight on how to direct a highly successful survey program which resulted in some great national media wins, widespread recognition and a data-driven asset we were able to leverage across all aspects of our business. They helped us see the big picture and recognize the value of participating at the forefront of conversations in the media on the emerging IoT, connected home and smart device market. By highlighting pain points and offering actionable solutions, we were able to capitalize on the booming connected device ecosystem to demonstrate true thought leadership and provide a temperature check on the marketplace. This differs drastically from the tendency many companies have in wanting to position survey programs along marketing talk tracks for short-term sales gains. With 10Fold’s guidance, we uncovered valuable insights for our clients, partners and company, as well as for all professionals and reporters in the markets we serve."
“10Fold’s cybersecurity domain expertise and metrics-driven approach helped them win our business initially, but consistently surpassing both their metrics and our expectations has made remaining a client for over four years (and counting) a no-brainer. More than a valued partner, they are an extension of my team and their performance has earned them a level of trust that is rare amongst PR agencies.”
“10Fold delivered and even exceeded our expectations by making our technology and value proposition consumable by a wide range of audiences, and by both technical and less technical media alike. Just one example says it all; even in our efforts to convey the richness of our story and the promise of our technology, we could not have expected a headline such as WIRED’s “Barefoot Networks’ Chips Will Transform the Tech Industry.’“
“We have worked with 10Fold for more than four years and have built an incredibly strong partnership,” said Dean Nicolls, VP of Marketing at Jumio. “Through strategic communications and thought leadership, 10Fold has helped change Jumio’s narrative in the media to reflect our company’s upward trajectory and leading position in the emerging identity-as-a-service space.”
“In 90 days, 10Fold was able to position our CEO and board members for prominent feature coverage in Forbes, The Wall Street Journal, and Bloomberg TV.”
"10Fold has a unique story-telling capability which resulted in dozens of major business press articles from the Wall Street Journal to Bloomberg, as well as production of an award-winning video that provided a dramatic opening before my keynote address at the Lincoln Center – not to mention generating tens of thousands of views on YouTube.”
The 10Fold team has made more than a few geeks famous. We guarantee it. Worried your tech isn’t gaining traction in the market? 10Fold drives deep technology adoption and delivers infinite opportunities.
No matter how complex your technology, 10Fold:
Metrics are the heart of everything we do, so you’ll never wonder how we’re doing – you’ll know. MetricsMatter – learn it, embrace it and become one with it. You’ll be hearing a lot about it.
At the intersection of modern communication skills and technology mastery, find the metrics that matter to your business through our MetricsMatter strategic services.
We could certainly brag about our extensive network of connections, stellar reputation, senior experienced staff, and business impact, but we prefer to let others do the talking for us.
“Working with the 10Fold team, we quickly developed and began to execute on a thought leadership strategy that would elevate the Silver Spring Networks Brand by leveraging an integrated communications strategy. As a result, we catapulted our social authority, snagged the coveted Fortune Tech Brainstorm Keynote, and doubled our business press and broadcast coverage. With this brand validation, the company was acquired by Itron – a multi-billion dollar giant focused on Smart Cities.”
Former VP of Marketing, Silver Spring Networks
Current VP of Global Marketing and Public Affairs, Itron Inc.