We Help Innovators Change the World

More than 450 Technology Companies Have Relied on 10Fold to Grow Share of Voice and Corporate Value. We Drive Deep Technology Adoption and Infinite Opportunities.

 

 

Practical Budget Strategies for B2B Tech Companies in 2024

2023 was a tumultuous year, marked by a staggering 190% increase in inflation since 2020. Companies struggled to weather the economic storm and maintain profitability.

Key Findings:

  1. 79% reported moderate to sever impact from the economic downturn
  2. 75% reported recieving funding in 2023
  3. 55% increased marketing budgets, prioritizing investment in marketing and website tools
  4. Even more expect to increase marketing budgets in 2024

Download the full report

	array(8) {
  ["type"]=>
  string(11) "testimonial"
  ["testimonials"]=>
  array(10) {
    [0]=>
    array(4) {
      ["image"]=>
      string(0) ""
      ["quote"]=>
      string(369) "

Our initial work with 10Fold has been game changing. They seamlessly bonded with our internal team, and their deep understanding of our technology meant they hit the ground running. Within the first 30 days, they delivered measurable results that exceeded our expectations. It's rare to find a partner who can integrate so quickly and add real value right away.

" ["cite"]=> string(32) "Ken Rutsky, CMO, Aryaka Networks" ["description"]=> string(0) "" } [1]=> array(4) { ["image"]=> string(557) "a woman with long hair" ["quote"]=> string(446) "

10Fold is an integral part of my PR and social media dream team. The agency’s cybersecurity domain knowledge, a quick ramp up, and focus on metrics that align with our business goals enabled me to quickly build and drive a modern communications function that is seen across the company as extremely strategic. Fantastic talent, precise execution, strong media relationships, talented writers, extremely dependable, and fun to work with.

" ["cite"]=> string(13) "Ashley Nakano" ["description"]=> string(72) "Senior Director, Corporate Marketing & Communications, SecurityScorecard" } [2]=> array(4) { ["image"]=> string(553) "a man smiling for the camera" ["quote"]=> string(496) "

Positive customer engagement relies on effective communication, and effective communication relies on speed, creativity, and persistence. My 10Fold team embodies all three characteristics and has quickly become a trusted partner to our growing and fast-moving team. 10Fold's media relationships, particularly in cybersecurity, their awareness of the key issues driving conversations, and their creativity in driving those conversations to SecurityScorecard, demonstrate that they get it.

" ["cite"]=> string(12) "Derek Delano" ["description"]=> string(63) "Sr. Director, PR / Media Relations & Industry Analyst Relations" } [3]=> array(4) { ["image"]=> string(572) "Rich Campagna smiling for the picture" ["quote"]=> string(419) "

“10Fold’s cybersecurity domain expertise and metrics-driven approach helped them win our business initially, but consistently surpassing both their metrics and our expectations has made remaining a client for over four years (and counting) a no-brainer. More than a valued partner, they are an extension of my team and their performance has earned them a level of trust that is rare amongst PR agencies.”

" ["cite"]=> string(13) "Rich Campagna" ["description"]=> string(33) "Chief Marketing Officer, BitGlass" } [4]=> array(4) { ["image"]=> string(460) "a man in a suit" ["quote"]=> string(488) "

I have hired 10Fold for different companies I’ve worked with because of their metrics-driven approach and deep understanding of the cybersecurity landscape. Their team’s level of transparency and focus on results has created a high level of trust with my team and transcends to the rest of the company leadership. They really take the time to understand what’s important to my company in terms of quality media coverage and creating campaigns that drive top of funnel leads.

" ["cite"]=> string(10) "Peter Lunk" ["description"]=> string(16) "CMO, CloudSphere" } [5]=> array(4) { ["image"]=> string(526) "man smiling for the camera" ["quote"]=> string(308) "

No fluff, no B.S., just results. 10Fold has been instrumental in helping drive presence in the market for us. Their Metrics Matter approach, focus on earned media, and deep understanding of our PR helps drive impact quickly. If you are looking for a PR agency, stop looking and give 10Fold a call.

" ["cite"]=> string(12) "Tushar Patel" ["description"]=> string(9) "CMO, Cleo" } [6]=> array(4) { ["image"]=> string(575) "a man in a suit" ["quote"]=> string(219) "

I’m so impressed with the 10Fold team. They are an invaluable extension of our internal team and have exceeded our expectations. They are strategic, smart and creative and have very strong press relationships.

" ["cite"]=> string(14) "Mahesh Veerina" ["description"]=> string(30) "President and CEO of Cloudleaf" } [7]=> array(4) { ["image"]=> string(0) "" ["quote"]=> string(380) "

Over the years, 10Fold has become a trusted partner who understands our technology and the demands of our industry. Their ability to consistently deliver ideas has strengthened our media presence and engagement. With strong, well-established processes, they drive impactful media results and content that speaks to our target audiences and aligns with our messaging goals.

" ["cite"]=> string(63) "Larissa Gaston, Chief Brand and Communications Officer, Exabeam" ["description"]=> string(0) "" } [8]=> array(4) { ["image"]=> string(552) "a man wearing glasses and a suit" ["quote"]=> string(372) "

I’ve partnered with 10Fold multiple times over the years because I trust their approach to delivering high-value PR strategies that support business growth. Since launching FogHorn’s Series A funding and product, Lightning ML, in 2016, they’ve helped us stand out from the IoT pack with recognition from The Wall Street Journal, Reuters, CIO and many others.

" ["cite"]=> string(19) "David King, FogHorn" ["description"]=> string(0) "" } [9]=> array(4) { ["image"]=> string(402) "a man with a serious expression" ["quote"]=> string(164) "

“In 90 days, 10Fold was able to position our CEO and board members for prominent feature coverage in Forbes, The Wall Street Journal, and Bloomberg TV.”

" ["cite"]=> string(13) "Steven Wastie" ["description"]=> string(16) "CMO, AppDynamics" } } ["title"]=> string(0) "" ["text_color"]=> string(4) "dark" ["background_image"]=> NULL ["background_color"]=> string(7) "bg-none" ["background_video"]=> string(0) "" ["classes"]=> string(0) "" }
quote image

Our initial work with 10Fold has been game changing. They seamlessly bonded with our internal team, and their deep understanding of our technology meant they hit the ground running. Within the first 30 days, they delivered measurable results that exceeded our expectations. It's rare to find a partner who can integrate so quickly and add real value right away.

Ken Rutsky, CMO, Aryaka Networks

10Fold is an integral part of my PR and social media dream team. The agency’s cybersecurity domain knowledge, a quick ramp up, and focus on metrics that align with our business goals enabled me to quickly build and drive a modern communications function that is seen across the company as extremely strategic. Fantastic talent, precise execution, strong media relationships, talented writers, extremely dependable, and fun to work with.

a woman with long hair
Ashley Nakano
Senior Director, Corporate Marketing & Communications, SecurityScorecard

Positive customer engagement relies on effective communication, and effective communication relies on speed, creativity, and persistence. My 10Fold team embodies all three characteristics and has quickly become a trusted partner to our growing and fast-moving team. 10Fold's media relationships, particularly in cybersecurity, their awareness of the key issues driving conversations, and their creativity in driving those conversations to SecurityScorecard, demonstrate that they get it.

a man smiling for the camera
Derek Delano
Sr. Director, PR / Media Relations & Industry Analyst Relations

“10Fold’s cybersecurity domain expertise and metrics-driven approach helped them win our business initially, but consistently surpassing both their metrics and our expectations has made remaining a client for over four years (and counting) a no-brainer. More than a valued partner, they are an extension of my team and their performance has earned them a level of trust that is rare amongst PR agencies.”

Rich Campagna smiling for the picture
Rich Campagna
Chief Marketing Officer, BitGlass

I have hired 10Fold for different companies I’ve worked with because of their metrics-driven approach and deep understanding of the cybersecurity landscape. Their team’s level of transparency and focus on results has created a high level of trust with my team and transcends to the rest of the company leadership. They really take the time to understand what’s important to my company in terms of quality media coverage and creating campaigns that drive top of funnel leads.

a man in a suit
Peter Lunk
CMO, CloudSphere

No fluff, no B.S., just results. 10Fold has been instrumental in helping drive presence in the market for us. Their Metrics Matter approach, focus on earned media, and deep understanding of our PR helps drive impact quickly. If you are looking for a PR agency, stop looking and give 10Fold a call.

man smiling for the camera
Tushar Patel
CMO, Cleo

I’m so impressed with the 10Fold team. They are an invaluable extension of our internal team and have exceeded our expectations. They are strategic, smart and creative and have very strong press relationships.

a man in a suit
Mahesh Veerina
President and CEO of Cloudleaf

Over the years, 10Fold has become a trusted partner who understands our technology and the demands of our industry. Their ability to consistently deliver ideas has strengthened our media presence and engagement. With strong, well-established processes, they drive impactful media results and content that speaks to our target audiences and aligns with our messaging goals.

Larissa Gaston, Chief Brand and Communications Officer, Exabeam

I’ve partnered with 10Fold multiple times over the years because I trust their approach to delivering high-value PR strategies that support business growth. Since launching FogHorn’s Series A funding and product, Lightning ML, in 2016, they’ve helped us stand out from the IoT pack with recognition from The Wall Street Journal, Reuters, CIO and many others.

a man wearing glasses and a suit
David King, FogHorn

“In 90 days, 10Fold was able to position our CEO and board members for prominent feature coverage in Forbes, The Wall Street Journal, and Bloomberg TV.”

a man with a serious expression
Steven Wastie
CMO, AppDynamics

We Help Innovators Change the World

The 10Fold team has made more than a few geeks famous. We guarantee it. Worried your tech isn’t gaining traction in the market? 10Fold drives deep technology adoption and delivers infinite opportunities.

No matter how complex your technology, 10Fold:

  • Develops content to maximize exposure
  • Facilitates industry analyst outcomes
  • Builds social authority
  • Elevates thought leadership with industry, business and broadcast coverage

Metrics are the heart of everything we do, so you’ll never wonder how we’re doing – you’ll know. MetricsMatter – learn it, embrace it and become one with it. You’ll be hearing a lot about it.

$8.1 Billion

Exits and Valuation Increases in the Last Five Years

Here’s How We Do It

 

Our Method

At the intersection of modern communication skills and technology mastery, find the metrics that matter to your business through our MetricsMatter strategic services.

Learn More About Our Services

 

  • Analyst Relations
  • Content Services
  • Messaging
  • Media Relations

 

  • PR Programs
  • Social
  • Video

 

Award.

Winning.

Agency.

We could certainly brag about our extensive network of connections, stellar reputation, senior experienced staff, and business impact, but we prefer to let others do the talking for us.

 

Featured Case Study

Thought Leadership Strategy Seals the Deal for Silver Spring Networks Acquisition

 

 

Read More

“Working with the 10Fold team, we quickly developed and began to execute on a thought leadership strategy that would elevate the Silver Spring Networks Brand by leveraging an integrated communications strategy. As a result, we catapulted our social authority, snagged the coveted Fortune Tech Brainstorm Keynote, and doubled our business press and broadcast coverage. With this brand validation, the company was acquired by Itron – a multi-billion dollar giant focused on Smart Cities.”

Marina Donovan
Former VP of Marketing, Silver Spring Networks
Current VP of Global Marketing and Public Affairs, Itron Inc.

 


Go to the next level. We’ve got your back.

 

MSIRobot