Silver Spring Networks challenged 10Fold to transform the company’s legacy image as a smart grid company to a forward-looking IoT visionary poised to fuel the development of smart cities around the world. 10Fold began by identifying Silver Spring’s key differentiator: a standards-based IoT network designed for simple integration with existing and future technologies. Through an integrated PR, AR and social media program, 10Fold transformed Silver Spring’s brand delivering eight business press stories, a CEO speaking slot at Fortune BrainstormTECH, and more than 12,000 new social media followers – in less than a year. And shortly thereafter, Itron (NASDAQ: ITRON) acquired Silver Spring and asked 10Fold to take over as Itron’s new global agency of record
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