A Phoenix Rising from the Ashes of Bankruptcy
In March 2016, Jumio, a leading identify verification company, filed for Chapter 11 bankruptcy after top executives were accused of embezzling funds. The following months were plagued with negative media attention and credibility concerns. Jumio onboarded a new CEO that was tasked with mending the company’s reputation while expanding market share and driving innovation for its identity verification offering. 10Fold Communications was retained shortly after the new team was put in place to announce new funding and maintain a steady cadence of ongoing PR activity to raise Jumio’s profile in the media, build credibility and help Jumio capitalize on the growing identity-as-a-service market.
10Fold implemented a three-pronged PR strategy to help Jumio increase media share of voice in a burgeoning industry: highlight Jumio’s innovation and momentum in core vertical press, tell the story of Jumio’s comeback in business press and implement an aggressive awards strategy to help earn back credibility.
10Fold worked with Jumio to identify and develop compelling storylines to resonate in key vertical press, forging relationships with reporters who were unfamiliar with digital identity verification services and the impact it has on their respective industries. Through strategic contributed content opportunities, as well as earned editorial opportunities, 10Fold helped Jumio drive important conversations in the media. 10Fold developed a unique media approach to highlight Jumio’s “Phoenix Rising” story in business press and secured an exclusive opportunity with Forbes to talk about how Jumio has risen from the ashes less than two years after filing for bankruptcy. 10Fold implemented a strategic awards program, identifying the most impactful awards for Jumio and submitting data-driven submissions, and developed speaking submissions to advance the thought leadership platforms for Jumio subject matter experts.
Below is a brief summary of the 10Fold’s PR program for Jumio from Oct. 2017 to Sept. 2018:
- 108+ editorial articles secured
- 12 awards won, including prestigious recognition like 2018 SC Magazine Awards, 14th Annual Info Security Product Guide’s 2018 Global Excellence Awards®, 2018 Tech Trailblazers Awards, 2018 CyberSecurity Excellence Awards, Cyber Defense Magazine’s 2018 Infosec Awards, and the 13th Annual 2018 IT World Awards.
- Secured high-profile speaking opportunity for CEO Steve Stuut at Money20/20 USA
Secured exclusive article in Forbes “Eduardo Saverin-Backed Jumio Rises From the Ashes to Attack Rivals in $10B Market”
10Fold continues to work with Jumio today.