Through a complete communications strategy – including media relations, content development, and a social media program – 10Fold helped early-stage Ikigai Labs as a quickly growing leader in AI with its proprietary Large Graphical Model (LGMs).
Success Metrics
- Secured 75+ placements in coverage in key business and trade publications in just over a year, resulting in 3,573,144,547 media impressions.
- Secured 3 pieces of business press coverage from news and thought leadership, building relationships with reporters at publications including Reuters, Inc., VentureBeat, Forbes, the Boston Globe, and the Boston Business Journal.
- Increased social media followers by 74% from the 2023 – 2025 timeframe, average social media engagements per month by 39%, and average monthly engagement rate by 42%.
- Executives supported by 10Fold’s social media content generation saw an average increase of 56.6% increase in their post engagements.
Ikigai unlocks the power of generative AI for tabular and time series data
Founded in 2019, Ikigai Labs’ generative AI transforms tabular and time series data, empowering businesses with predictive and actionable insights. Its Large Graphical Model (LGM) platform is grounded in years of award-winning MIT research, powering its aiMatch, aiCast and aiPlan models and AI solutions for data reconciliation, forecasting and scenario planning. It blends human intuition with easy, fast and powerful AI, resulting in effective data-driven, human-centered decisions.
Ikigai supports over 200 data sources for ease of integration. With proven results like a 30% improvement in forecasting accuracy and 70% reduction in data analysis time, Ikigai is transforming industries with unparalleled efficiency and precision.
The Challenge:
Despite its patented generative AI technology rooted in MIT research, Ikigai Labs faced a significant market awareness challenge. As an early-stage startup, the company needed to reach enterprise buyers and decision-makers while differentiating its LGMs from the broader wave of Large Language Model (LLM) solutions dominating industry conversations. The company needed to educate the market on this distinction while reaching business decision-makers evaluating AI investments.
At the same time, Ikigai had limited visibility among the media, analysts, and industry influencers that shape buyer perceptions. Without an established thought leadership platform or significant market recognition, the company needed a strategy to build awareness, create demand for a new category of AI technology, and position itself as a credible alternative among a sea of late-stage household names.
The Solution:
On the heels of its $25 million Series A funding round, Ikigai partnered with 10Fold to develop a PR strategy to not only introduce Ikigai and its LGMs to the media, but also to increase awareness around the concept of LGMs and the need for generative AI for tabular and time series data. Additionally, 10Fold supported with content creation around contributed articles, press releases, executive social, ebooks, and whitepapers.
10Fold’s PR efforts were rooted in creative proactive pitching efforts, regularly keeping Ikigai in the press between news announcements. 10Fold developed credible proactive pitches that dug into AI trends to drive consistent quality coverage around LGMs, including AI regulations, ethical and explainable AI, building the skilled workforce, annual predictions, and more. Leveraging Ikigai’s deep technical roots and expert executives, including a founder with academic background as an MIT professor, established credibility with reporters. Regular sourcing calls helped the team tap into new industry perspectives and master each spokesperson’s voice.
The agency also built thought leadership angles and swimlanes for Ikigai’s top expert executives, establishing the CEO and founder as the authority on LGMs and their business impact, and the president as the AI technology and trends expert. Despite not having available customer case studies, the agency established relationships with media in key industry verticals, delivering a healthy blend of coverage stemming from traditional media interviews, commentary opps, contributed articles, and podcast interviews.
In addition to proactive pitching, 10Fold helped drive Ikigai’s news pipeline. 10Fold generated a strategic mix of product and partner news coverage over the course of the nearly 1.5-year engagement. News moments helped to foster media conversations that drove relationships that led to proactive opportunities with key reporters and publications.
To extend awareness beyond traditional technology media, 10Fold developed a digital and executive social media program that amplified both proactive thought leadership and company news. The team leveraged clipped video content and executive social media presence around report insights and blog research for regular social media engagement. PDF carousels helped increase clicks and presented information in a digestible format in mobile orientation, capitalizing on mobile user prevalence on LinkedIn.
Campaigns tied to industry events helped showcase Ikigai’s market presence and engagement with attendees, while executive social content highlighted emerging AI trends, industry challenges, and perspectives featured in the news cycle. Combining timely commentary with the credibility of a leadership team rooted in decades of industry experience and MIT research, 10Fold helped strengthen awareness and trust in Ikigai’s approach to enterprise AI.
The Results:
- Earned 75+ placements in business and trade publications, driving media awareness and thought leadership and resulted in 3,573,144,547 media impressions.
- Drove highest web traffic referral session increase following coverage of a Q&A with Ikigai’s founder and the Center for Data Innovation.
- Increased social media followers by 74% , average social media engagements per month by 39%, and average monthly engagement rate by 42%.
- Secured an average 56.6% increase in executive social post engagement.
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