10Fold's Leadership Team
MEET OUR LEADERSHIP
Our mission is to build teams that deliver unique strategies and flawless executions.
Our leadership team isn’t just a bunch of titles. They are involved with every member of our team, developing trainings, planning offsites, networking with clients and more.
Meet Susan Thomas, CEO
What is the bravest thing you have ever done?
When I speak in front of hundreds of people or on video. Although I do this a few times a year, it scares me every time!
What is your longest lasting marketing campaign?
My campaign to subtly promote my family’s Texas roots – I named my four children after cities in Texas: Austin (although I spell it with an “e”), Tyler, Katy and Addison.
What is your proudest moment?
Every time I get a letter or call from someone that worked for 10Fold saying that their experience changed their life and set them on their career path. This has happened several times and it always makes my month!
What is your hidden talent?
I can saber a champagne bottle – which is an awesome party trick.
Have you ever had a cool moment with a celebrity?
I met Billie Jean King, who I idolized as a young child and aspiring tennis player. I also sat next to Julia Child during a small dinner party in Santa Barbara – she was AMAZING!
What is your favorite book?
Atlas Shrugged by Ayn Rand.
Meet Caitlin Haskins, Vice President
What is the bravest thing you have ever done?
Embark on a summer-long fellowship in Shanghai with very little grasp on the language. It was completely eye-opening and mind-expanding…and to this day makes everything seem like a “safe bet” in comparison.
What is your proudest moment?
Much more than my own achievements, I feel pride when those I manage make it to the next level. One of my favorite things about working in PR is finding myself among some of the most motivated, committed people in the industry. Seeing them get that business press mention for a client or handle a tough situation without need for support is hugely rewarding.
Do you have a most prized possession?
Probably my engagement ring – it’s vintage and one-of-a-kind. I love that it’s different from everything else out there and a reminder of what is most important.
What was the best advice you have ever received, and from whom?
Recently, I read “Daring Greatly” by Brene Brown, and a phrase really stuck with me – “Clear is kind. Unclear is unkind.” It rings true with relationships, clients and life in general. The more clear we can be with others about where we’re at, our expectations and where we’re headed, the more we can predict the results, sort through problems and move on!
What musical tastes do you have that people might not expect?
I like to think of myself as a Coachella “graduate.” I went four years in a row and will happily jam out to classical, indie, electronic, classic rock, metal and more.
Do you have a favorite hobby?
Figuring out “whodunit” in BBC crime series before the detectives do.
Meet Kimberly Diesel, Vice President
What is the bravest thing you have ever done?
The bravest thing I have ever done was quit my full-time job to do contract PR work and travel for a year. I got a real taste of what it’s like to be on the other side of the table of the client-agency relationship and gained a new understanding of the day-to-day challenges faced by a lot of our client contacts. Now that I’m back at an agency full-time, I do my best to take what I learned during that year to make my clients look good in front of their bosses, company leadership and executive boards.
What was the best advice you have ever received, and from whom?
At my very first PR agency job, I had a great boss and mentor who told me if I’m ever bored, I’m not being challenged. It seems like such an obvious message, but for me, it was a meaningful reminder that there is always something new to be learned. As I grow and move into new roles, I make sure I’m surrounded by people who challenge me in the interest of making me a better PR pro.
What musical tastes do you have that people might not expect?
90s alternative rock is what I grew up on. The Offspring, 311, Sublime. I’m determined to see Rage Against the Machine when they go back on tour this summer.
Our Team is Award Winning.
See all the great things we’ve accomplished!
See Our Awards