10Fold's Leadership Team

Susan Thomas is a distinguished leader in B2B technology marketing, recognized for crafting award-winning communications programs and driving transformational outcomes for industry leaders and high-growth technology firms. As the founder and CEO of 10Fold, Susan has built one of the top-tier B2B communications agencies in the United States, consistently ranking in the top 8% of its peers nationwide. Under her leadership, 10Fold has been honored with over 60 awards for service excellence, while Susan herself has received numerous accolades for her visionary leadership and commitment to fostering a positive, results-oriented corporate culture. 

With offices across the Bay Area, San Diego, Austin, and Boston, 10Fold has been instrumental in supporting over 400 IPO-bound companies and industry giants like AppDynamics, BlackLine, Brocade, Comcast, Itron, Nimble Storage, Rockwell Automation, Sonar Source and Vodafone. Over the past eight years, her agency has contributed to the creation of billions in corporate valuations by helping B2B technology companies strategically position themselves and out-market the competition. Susan also led the effort to build 10Fold’s MetricsMatter reporting solution, the first online portal to offer real-time insights and demonstrate how marketing results are impacting prospect and partner engagement. 

Susan’s expertise is sought after by venture capitalists and private equity firms throughout the U.S. and EMEA, who consistently refer clients to 10Fold for its reputation in guiding companies to market leadership, handling crisis and developing creative campaigns that build thought leadership. Susan actively invests as a limited partner in Silicon Valley venture and European investment funds, including ParTech Ventures, further solidifying her role in the tech innovation ecosystem. 

Earlier in her career, Susan held management roles at Sybase (now SAP), where she spearheaded high-impact visibility campaigns, and MemorexTelex, where she oversaw investor relations, crisis situations, media and industry analyst communications and managed a $2 million budget for a $2 billion enterprise. 

Susan’s governance expertise is reflected in her current advisory roles with ThinkWhy Labor IQ, Heritage Commerce Bank, and Stanford Health Care. She has also served as Vice Chairman of the YMCA (East Bay) and a mentor and judge for the Stanford Graduate School of Business entrepreneurial program. Her contributions to business and community leadership have been widely recognized, including being one of only 14 executives among 45,000 Vistage members to receive the prestigious Lifetime Achievement Award in 2023. She is an active member of the International Women’s Forum and a former decade-long member of the Women’s Presidents’ Organization. Susan is a regular contributor to Forbes Magazine and has been featured in dozens of business and marketing publications for her perspective on technology marketing trends and events. 

A passionate advocate for leadership development, Susan has completed continuing education programs with the Institute for Women’s Leadership and the Strozzi Institute and frequently serves as a keynote speaker, most recently for Saint Mary’s University, Wichita State University and Emporia State University.  

Favorite Recent Reads and Listens: Islands of Profit in a Sea of Red Ink by Johnathon Byrnes, Grit by Angela Duckworth, The Obstacle is the Way by Ryan Holiday, Traction and Get a Grip! by Geno Wickman, Revenge of the Tipping Point by Malcolm Gladwell, Supercommunicators by Chales Duhigg, Evidence-Based Recruiting by Atta Tarki, Hidden Potential by Adam Grant and the Art of Business Wars by Daid Brown, and podcasts including All-In, This Week in Startups, The Sales Management Simplified, and the Joe Rogan podcast. 

Favorite past times: learning Spanish at a conversational level, taking long trail rides through the scenic hills of Northern California on my quarter horse and spending time with my husband, four children and amazing daughter-in-law.