Our mission is to build teams that deliver unique strategies and flawless executions.

Our leadership team isn’t just a bunch of titles. They are involved with every member of our team, developing trainings, planning offsites, networking with clients and more.

 

Meet Susan Thomas, CEO

What is the bravest thing you have ever done?
When I speak in front of hundreds of people or on video.  Although I do this a few times a year, it scares me every time!

What is your longest lasting marketing campaign?
My campaign to subtly promote my family’s Texas roots – I named my four children after cities in Texas:  Austin (although I spell it with an “e”), Tyler, Katy and Addison.

What is your proudest moment?
Every time I get a letter or call from someone that worked for 10Fold saying that their experience changed their life and set them on their career path.  This has happened several times and it always makes my month!

What is your hidden talent?
I can saber a champagne bottle – which is an awesome party trick.

Have you ever had a cool moment with a celebrity?
I met Billie Jean King, who I idolized as a young child and aspiring tennis player.  I also sat next to Julia Child during a small dinner party in Santa Barbara – she was AMAZING!

What is your favorite book?
Atlas Shrugged by Ayn Rand.

Meet Angela Griffo, VP

What musical tastes do you have that people might not expect?
My ring tone is Eminem’s ‘Last Chance’.

What is the bravest thing you have ever done?
Bungee jumped in New Zealand over a bridge hanging from my feet.

What is your proudest moment?
The birth of my three kids.

What’s one thing people don’t know about you?
I was born and raised in Las Vegas.

What was the best advice you have ever received, and from whom?
My stepdad who raised me since age 9; his career advice was knowing what you don’t want to do is as important as knowing what you want to do.

What was the worst haircut you have ever had?
When I was 5 year’s old I had a short pixie cut with bangs that looked terrible. I cried and remember telling my parents I looked like a boy!  From that day forward I always had long hair until recently.  I was haunted for life!

Meet Gary Good, Chief Media Strategist and Head Writer

What musical tastes do you have that people might not expect?
I love Brazilian music, whether Samba, Bossa Nova, or Brazilian jazz.

Do you have a favorite hobby?
Running, and my favorite race is the 10K.

What’s one thing people don’t know about you?
I’m ambidextrous, but not in the conventional way.  For nearly all sports, I’m left-handed.  For most other things, I’m right-handed.

What is your life’s slogan?
Learn from others:  both what to do and what not to do.

Do you have a most prized possession?
My house.

Have you ever had a cool moment with a celebrity?
When I was editor of my high school newspaper, I joined selected peers from around the nation at a luncheon with a panel of sports figures, including my all-time hero, Mickey Mantle.

What is your favorite book, and why?
Centennial, by James Michener. It’s the most wonderful saga of life on earth.

What was the worst haircut you have ever had?
A haircut I gave myself when I had no time to visit the barber.

Meet Caitlin Haskins, Senior Director

What is the bravest thing you have ever done?
Embark on a summer-long fellowship in Shanghai with very little grasp on the language. It was completely eye-opening and mind-expanding…and to this day makes everything seem like a “safe bet” in comparison.

What is your proudest moment?
Much more than my own achievements, I feel pride when those I manage make it to the next level. One of my favorite things about working in PR is finding myself among some of the most motivated, committed people in the industry. Seeing them get that business press mention for a client or handle a tough situation without need for support is hugely rewarding.

Do you have a most prized possession?
Probably my engagement ring – it’s vintage and one-of-a-kind. I love that it’s different from everything else out there and a reminder of what is most important.

What was the best advice you have ever received, and from whom?
Recently, I read “Daring Greatly” by Brene Brown, and a phrase really stuck with me – “Clear is kind. Unclear is unkind.” It rings true with relationships, clients and life in general. The more clear we can be with others about where we’re at, our expectations and where we’re headed, the more we can predict the results, sort through problems and move on!

What musical tastes do you have that people might not expect?
I like to think of myself as a Coachella “graduate.” I went four years in a row and will happily jam out to classical, indie, electronic, classic rock, metal and more.

Do you have a favorite hobby?
Figuring out “whodunit” in BBC crime series before the detectives do.

Meet Kimberly Diesel, Director

What is the bravest thing you have ever done?

The bravest thing I have ever done was quit my full-time job to do contract PR work and travel for a year. I got a real taste of what it’s like to be on the other side of the table of the client-agency relationship and gained a new understanding of the day-to-day challenges faced by a lot of our client contacts. Now that I’m back at an agency full-time, I do my best to take what I learned during that year to make my clients look good in front of their bosses, company leadership and executive boards.

What was the best advice you have ever received, and from whom?

At my very first PR agency job, I had a great boss and mentor who told me if I’m ever bored, I’m not being challenged. It seems like such an obvious message, but for me, it was a meaningful reminder that there is always something new to be learned. As I grow and move into new roles, I make sure I’m surrounded by people who challenge me in the interest of making me a better PR pro.

What musical tastes do you have that people might not expect?

90s alternative rock is what I grew up on. The Offspring, 311, Sublime. I’m determined to see Rage Against the Machine when they go back on tour this summer.

What’s one thing people don’t know about you?

I used to fix jets in the U.S. Navy. I joined right after high school and trained to be an Aviation Electronics Technician. It was fascinating to learn about navigation and communications systems, and I was just fascinated learning about radar. This is probably where I got my fascination for deep technology.

Do you have a most prized possession?

Besides my family, I’d be my grandpa’s old baseball glove or my great-grandfather’s pocket watch. The baseball mitt is the old school version and is just cool looking. My father just gave me the pocket watch he received from his father and that I look forward to passing on to my son someday.

Do you have a favorite hobby?

Right now, it’s probably just doing new and fascinating things with my family. We have two small children and its rewarding to see the world through their eyes, whether its at a playground, a hike through the woods or at an attraction.

What is your favorite book, and why?

“On the Road” by Jack Kerouac. I love a lot of different literature, but it’s the one book that sticks in my mind. I love Kerouac’s storytelling and appreciate the road trip through the subcultures and countercultures of the 1940s and 1950s we typically didn’t hear about.

What kind of music do you like?

I’m truly a person that likes most music, but I tend to turn towards rock music in some shape or form. From hair metal to hardcore punk, grunge, classic rock or even rockabilly – I have an eclectic playlist.

If you could travel anywhere on your next vacation, where would it be?

There is so much of the world I’d love to see, but it’s a tossup between a trip to a quiet tropical island or a trip to Paris with just my wife.

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