In FY25, Cequence Security partnered with 10Fold to scale its social media presence and sharpen its positioning as a cybersecurity leader in API protection. The goal was to build consistent momentum on LinkedIn through strategic, campaign-driven content that boosted engagement and increase visibility in alignment with business priorities.
The Challenge
Cequence had valuable insights and a compelling product suite but lacked a scalable social content structure to effectively compete for attention in a crowded cybersecurity landscape. Competitors such as Salt and Human posted more frequently, hired social influencers as part of their strategy, and had the benefit of being much larger and more established. Cequence needed to create sustained visibility, build authority, and grow a more engaged audience, all while staying true to its differentiated messaging.
The Strategy
10Fold shifted Cequence from ad hoc posting to a weekly campaign cadence. This program introduced and emphasized consistent content “pillars” like technical explainer videos, thought leadership, team culture, and earned media. Each campaign was built with engagement, education, and visibility in mind, which ensured that the content resonated with new prospects even if they came from a cold audience.
Tactics included:
- Recurring series like #APIBites and Tech Tuesday that broke down complex topics into engaging formats (ex: PDF carousels, infographics, and short-form video) in snackable formats
- Highlights of media coverage and analyst recognition, amplifying Cequence strengths and wins
- Platform-native videos and event content (ex: LinkedIn Live) for higher algorithmic reach and for 3rd party tagging
- Highlights of employee voices and customer perspectives to create trust and transparency
This mix of proactive campaigns and flexible real-time content allowed Cequence to maintain consistency while reacting to industry developments and company milestones.
Results
In FY25, Cequence achieved:
- 10.17% average LinkedIn engagement rate, well above the 6% industry benchmark
- 17.89% increase in engagement from 1H to 2H, with total engagements up 13.33%
- 4,042 new followers, averaging 337 new followers per month
- 2.1% average follower growth rate, nearly double that of the two closest competitors, who achieved 1.1% and 1.2%, respectively.
- 22,354 total engagements, outperforming the most direct competitors engagement volume despite that competitor publishing 217 more posts in the same time period.
Notably, the top-performing content came from LinkedIn Live sessions and highly engaged earned coverage, highlighting the impact of platform-native, value-driven content.
Key Takeaways
This success highlights the value of a structured, campaign-led approach to social media. Regular, repeatable themes foster audience familiarity and brand consistency. Strategic use of visuals, earned media, and executive insights helped Cequence not only increase engagement but also position itself as a trusted source in API security.
As 10Fold continues its partnership with Cequence, the goal remains clear: scale brand authority, deepen audience connection, and keep outperforming industry benchmarks.