Despite raising $100 million in Series D funding in 2025, Semgrep’s earned media presence remained limited relative to its technical expertise and research capabilities.
Isaac Evans, Drew Dennison and the broader leadership bench carried real authority on code security, and the company’s research team had gone a step further, running its own security benchmarking on how frontier AI models perform against real vulnerability classes. That research lived almost entirely on the company blog.
10Fold built on that foundation to bring Semgrep’s research and leadership perspectives into the wider industry conversation. In under four months, the program secured 15 placements in key business and trade publications, generating more than 3.5 billion potential media impressions. Coverage in publications including The Wall Street Journal, Business Insider, Axios, POLITICO and Inc. extended Semgrep’s reach across business, technology and cybersecurity audiences.
How Can Cybersecurity Companies Stand Out in the Media?
Reporters covering application security had plenty of established names to call, while those covering frontier model safety had no shortage of labs to quote. Semgrep had an opportunity to become a more consistent source for both.
AI-generated code had become a defining story in software development, and security vendors across the market were competing to shape that conversation. Semgrep needed to distinguish its approach, which pairs deterministic static analysis with AI reasoning, from generic “AI security” messaging. It also needed to connect its firsthand model benchmarking to the broader conversation about what those models get wrong.
How Can Research Build CEO Thought Leadership?
Semgrep partnered with 10Fold to elevate its leadership and research expertise through proactive media relations and a consistent cadence of company announcements. The engagement centered on proactive pitching built around Semgrep’s deep, firsthand work with frontier AI models, alongside press release support.
10Fold built Isaac Evans’ platform around Semgrep’s early access to Anthropic’s Mythos model, going beyond the company’s own published research to surface fresh, credible perspectives on how frontier models behave in practice. That angle gave Evans a genuine data-backed point of view on AI-generated code security, connecting that research to Semgrep’s mission of making software expensive to exploit, even as frontier AI models reshape vulnerability discovery and exploitation.
That credibility only grew when Semgrep was selected for OpenAI’s Trusted Access for Cyber Program, gaining early access to frontier models with stronger cyber reasoning and grant funding to advance application security research. 10Fold used the selection, alongside the Mythos research, to position Evans as a credible source with firsthand insight into how frontier models perform when paired with production-grade security tooling, differentiating his perspective from broader industry commentary.
How Did 10Fold Expand Semgrep’s Media Presence?
Proactive pitching secured interviews and commentary placements in The Information, Reuters, Forbes, The Wall Street Journal, POLITICO and Business Insider, along with written commentary in Forbes and Axios.
This coverage brought Semgrep into both the frontier AI conversation and reporting on application security, expanding its relevance across business, technology and cybersecurity beats. Support for company announcements reinforced that presence with milestones demonstrating Semgrep’s ongoing work in the field.
What Results Did Semgrep’s PR Program Deliver?
Semgrep’s competitive media visibility strengthened. Its share of voice among six tracked application security companies increased from 10.1% in the first half of 2026 to 22.8% from July through October, reaching 30.6% in October. This broader visibility complemented 10Fold’s proactive media relations and rapid-response efforts, helping establish Semgrep as a more consistent presence in industry conversations.
Beyond expanding Semgrep’s media presence, the program positioned Isaac Evans as a credible source on frontier AI and application security. Executive interviews and commentary connected his firsthand research experience to broader industry conversations, strengthening his visibility as a knowledgeable source for future reporting beyond company announcements.