In early 2023, AnswerRocket, a self-funded analytics startup based in Atlanta, was preparing for the most significant launch in its history. The company would unveil Max AI, a generative AI-powered analytics platform that helps enterprises extract insights from their data. The product was timely, innovative, and transformative. But the AI market was already crowded with heavily-funded competitors, most with years of PR momentum behind them.
Adding to the challenge, AnswerRocket had never engaged in formal public relations before. Reporters were unfamiliar with the company, customers largely viewed it as a traditional analytics vendor, and the brand lacked visibility in Silicon Valley and other key media markets. Despite having an innovative solution and blue-chip customers like Anheuser-Busch InBev and Beam Suntory, AnswerRocket faced an uphill battle to break through the media.
That’s when they turned to 10Fold.
10Fold brings AnswerRocket’s story to life
Initially brought on to support the Max AI product launch, 10Fold quickly became AnswerRocket’s long-term PR partner. The launch was a success, securing 12 articles in major tech publications and establishing the company’s first media footprint. But that was just the beginning.
Over the next two years, 10Fold designed and executed a comprehensive PR strategy that helped position AnswerRocket as a breakout player in the AI industry. The agency secured 138 total media placements, including articles in Forbes, CIO, InformationWeek, The Register, and The New Stack. Coverage consistently elevated the brand across both horizontal tech outlets and vertical targets in retail and consumer goods technology.
10Fold’s success came from more than just smart media relations. The agency held regular sourcing calls with AnswerRocket executives to identify compelling thought leadership angles and fresh takes on breaking AI trends. These conversations informed proactive pitching campaigns focused on timely topics such as agentic AI, AI regulation, open-source alternatives, and the emerging Model Context Protocol.
To establish credibility, 10Fold also helped build a tailored executive platform. The agency positioned the CEO as a thought leader on AI’s business value, the CTO as an expert in AI infrastructure and architecture, and the COO as a voice on practical AI consulting. These roles helped reporters quickly identify the right expert source for each story, leading to repeat coverage and deeper relationships with key publications.
As the AI conversation evolved beyond generative models to include copilots and autonomous agents, AnswerRocket evolved too – broadening from a product company into a full AI solutions provider. 10Fold stayed ahead of the curve by aligning messaging with this shift and maintaining strong visibility even when media attention fluctuated.
From off the radar to leading the pack
The results speak for themselves. In just two years, AnswerRocket went from minimal media recognition to leading its competitors in share of voice. The company saw a 27.2% increase in social followers and more than doubled its engagement rate on LinkedIn, hitting 8.8%in mid-2025. Between March 2023 and March 2025, the program generated 5,766 leads.
“As the market for generative AI grew hot, we knew we had an opportunity if we moved quickly,” said Vivian Kim, Director of Marketing at AnswerRocket. “10Fold helped us differentiate, earn media recognition, and grow.”
Want to learn more about how 10Fold helped AnswerRocket? Check out the full case study here.