Leaving a Lasting Impression
Messaging may be the most important component of your outbound communications program – especially if you’re launching a product or a company. 10Fold believes the best messages help prospects easily identify with your solutions and differentiate from competitors. We take a 360-degree approach that includes audits with your executive team, prospects, customers and analysts. With this input, 10Fold creates a messaging blueprint that identifies your ideal customer, their pain points, how your competitors fall short, and the value you deliver to the market.
When – Your company or organization may have the right product, technology, or business model, but you can’t be the market leader if you don’t have the right message. Companies often make huge investments in technology and product design only to find out that the market doesn’t connect with or understand their message or that their message sounds far too much like the competition.
Why 10Fold – We know that effective messaging requires third-party validation and a close competitive comparison to ensure message differentiation. 10Fold created a simple message map that is designed with input from the executive team. This map identifies the vision and mission of the company, the personas of the buyers, their pain points, important product messages and the competitive differentiation.
Once we create your future message map, we validate it by auditing customers, industry analysts, and surveying prospects and staff. This 360-degree perspective allows us to compare the strengths and gaps in our messaging and ensures we deliver messaging that will engage our audiences.
“10Fold helped us to rise above the noise of a very crowded space by helping us to deposition the competition.”
Artie Chang – Managing Director – PanTerra Networks
About PanTerra Networks – PanTerra Networks is the leading provider of cloud-based fully managed and self-managed unified IT service solutions for mid-market enterprises (MME). Our vision is to completely change how enterprises conduct business by delivering the most comprehensive suite of cloud-based fully managed IT services that increase productivity, enhance globalization efficiencies, create an elastic and flexible future proof IT infrastructure and reduce operating costs so that enterprises can focus on their core competencies and effectively compete today and in the future.” www.panterranetworks.com