Cybersecurity
10Fold, your Cybersecurity PR Agency
10Fold is uniquely suited to represent companies in the security industry based on its 28-year history working with both product and service companies in cybersecurity.
We bring deep domain knowledge of a wide range of security technologies, including VPNs, Firewalls, Encryption, Mobile Security, Cloud Security, Email Security, Identity and Access Management, Network Access Control, Threat Intelligence, User Behavior Analytics, Fraud Detection, and more. We’ve represented more than 80 companies in the security space.
Cybersecurity is a High-Stakes Industry
Every day, cybersecurity companies face sophisticated threats that exploit zero-day vulnerabilities. There are also supply chain weaknesses and attack vectors increasingly fueled by AI. The average cost of a data breach has reached $4.88 million in 2024*, with incidents becoming increasingly complex and frequent.
From enterprise SOCs (Security Operations Centers) juggling thousands of daily alerts to MSSPs (Managed Security Service Providers) extending their services to diverse customers, the technical and operational demands are relentless.
Providers must innovate in areas such as Extended Detection and Response (XDR), Secure Access Service Edge (SASE), and Zero Trust architectures. All while ensuring compliance with ever-changing regulations such as GDPR, CCPA, HIPAA, and now NIS2 in Europe. It can be a lot!
And to top it all, the cybersecurity market is expected to grow very rapidly. This growth means fierce competition: customers demand not only proof of the effectiveness of technologies but also the reliability of suppliers. Cybersecurity companies that fail to translate their innovations into trusted narratives risk being forgotten.
Why Cybersecurity Companies Need Strategic PR
You’re solving critical, but mostly invisible problems. Explaining those threats, let alone earning recognition for solving them, is an uphill battle in a saturated, jargon-heavy market.
PR isn’t just about media coverage: it’s also about educating the market and building trust. It’s about building relationships with your users, it’s about building relationships with analysts, it’s about showing the world the extent of your expertise, with the right words and the right means.
A smart cybersecurity PR firm helps:
- Translate technical breakthroughs into narratives that stakeholders actually understand
- Position your executives as thought leaders on threat trends and emerging risk
- Get seen by the right people (CISOs, VCs, analysts) and the media
- Protect your reputation when a crisis hits
And… It’s perfect because we’re a smart cybersecurity PR firm!
10Fold's 28 Years of Cybersecurity PR Experience is Your Unfair Advantage
Our tech PR agency has supported security companies through IPOs, acquisitions, and funding rounds. Don’t settle for generic PR: choose a team that speaks your language and drives real results. Let’s secure your spot as a market leader together!
How our PR services help cybersecurity companies thrive
Our integrated approach builds long-term visibility, credibility, and trust, positioning you as a true category leader.
Here’s how we do it:
Strategic discovery
We start with an in-depth analysis of your technology stack, threat model, market landscape, and buyer profiles. This enables us to develop clear, differentiated key messages that appeal to both technical and professional audiences.
Positioning and narrative development
We build a clear message architecture that defines your value in market-relevant terms, then translate it into compelling story angles across different channels, including social media.
Editorial planning and PR execution
We manage an agile PR calendar that combines thought leadership, product news, media commentary, and data-driven hooks. Our team proactively delivers the right stories to the right people, from cybersecurity professionals to leading technology and business media.
Analyst and influencer engagement
We help you develop visibility and credibility with industry analysts and trusted influencers. We make sure your brand presents itself with clarity and confidence.
Crisis communications preparation
Cyber incidents evolve rapidly, and so do we! We help you prepare in advance, react in real time, and recover seamlessly. Our crisis communication experts provide manuals and live support to help you protect what matters most.
Want a closer look at the professional services our PR agency offers?
Our Cybersecurity PR Experts Helped these Great Brands
10Fold Elevates SecurityScorecard’s Media Impact
SecurityScorecard was growing rapidly as a company and wanted additional focus on building its brand and solidifying its position as a unicorn in cybersecurity. 10Fold was brought in to increase the quality of SecurityScorecard’s media coverage while maintaining the overall quantity.
10Fold Positions AttackIQ as a BAS Category Leader
AttackIQ competes in the highly competitive security industry segment of breach and attack simulation (BAS) solutions. The company developed the industry’s first Security Optimization Platform, enabling continuous security control validation to enhance the effectiveness and efficiency of its security programs. 10Fold began working with AttackIQ in 2017 to further amplify the company’s expertise, ongoing initiatives, and secure tier-1 coverage.
ForgeRock: Developing Assets for Lead Gen
10Fold developed the ForgeRock Consumer Breach Report to gain traction against noisy competitors, including public and pre-IPO companies such as Okta and Ping Identity, without relying on significant news announcements. The ForgeRock Consumer Breach Report was a study that revealed security threats and trends affecting consumers and enterprises, without relying on internal data or content. At the time, it was the most downloaded asset on ForgeRock’s website ever.
We get security. We’ve got you.
Cybersecurity is complex. But telling your story shouldn’t be. Whether you’re building trust with enterprise CISOs or explaining your latest threat detection breakthrough to the media, we’ve got the experience to get you heard and remembered. Reach out to find out!
Your questions regarding cybersecurity and press relations
What is a Cybersecurity PR agency?
A cybersecurity PR agency is a strategic communications partner that understands both the complexity of cyber threats and the business imperatives behind defending against them. Unlike generalist firms, a specialized cybersecurity PR agency knows how to navigate technical language, regulatory nuance, industry urgency, and turn all of that into compelling stories. They know how to build trust and influence buying decisions.
What does a public relations and communications agency cyber security do?
A PR and communications agency specialized in cybersecurity bridges the gap between deep technical expertise and public understanding. We help cybersecurity companies articulate their value in ways that resonate with non-technical audiences (investors, customers, journalists, policymakers…).
This includes:
- Crafting clear, differentiated messaging that aligns with your brand.
- Securing interviews and mentions in top-tier business, tech, and security media to build authority and visibility.
- Managing sensitive communications to minimize reputational damage.
- Coordinating briefings and visibility with analysts (e.g., Gartner, Forrester) and trusted cybersecurity influencers.
- Ghostwritten op-eds, executive Q&As, press releases, speaker abstracts, and data-driven campaign support.
How can a PR firm help my cybersecurity company?
A PR firm turns your technical edge into market relevance. Fast. With the right stories, you earn trust, attract attention, and stay top of mind with the people who matter. And when the stakes are high, your message lands exactly where (and when) it needs to.
*Source: IBM Data Breach 2024 Report