A new study by 10Fold Communications reveals a significant increase in content marketing budgets and production in 2024. The report, titled “The Engagement Equation: How B2B Tech Marketers Are Creating and Delivering Content That Captivates in 2024,” surveyed 450 marketing decision-makers from B2B and B2B2C tech companies across five countries in EMEA and North America. Here are the key takeaways:
- Budget Boost: A whopping 92% of marketing leaders reported an increase in their content marketing budgets for 2024. Nearly half (46%) have budgets between $500,000 and $5 million for content creation and distribution.
- Content Explosion: Marketers are putting their money to work. 40% expect to produce 3-5 times more content this year compared to last year, with 48% publishing content daily.
- AI Adoption on the Rise: Efficiency is key. 81% of marketers are leveraging AI to streamline content creation.
- Third-Party Power: Collaboration is critical. 93% of executives rely on external resources like agencies and contractors to create and distribute content.
- Social Media and Video Take Center Stage: When it comes to content formats, social media posts and videos are the top priorities for marketers in 2024 (46% and 41% respectively).
- Data-Driven Decisions: Marketers are turning to data analytics (like website analytics and CRM software) to measure content performance and guide future content creation strategies.
The study highlights the growing importance of content marketing in today’s B2B landscape as marketers recognize the increasing power of content to generate leads and influence buying decisions. They are investing more resources, adopting new technologies (AI), trying new formats and using data to create high-quality content that resonates with their target audiences.
For the full details of the report, visit https://info.10fold.com/content-digital-survey