10Fold, your technology PR agency
As a leader among technology PR agencies, 10Fold helps public enterprises and high-growth tech start-ups to earn visibility that drives business outcomes that go well beyond vanity metrics. Our expertise in B2B technology domains as well as advanced and sophisticated communications strategies ensure your story reaches the analysts, media, and decision-makers who matter most.
Enterprise
We get you, so let’s geek out together.
From managing global supply chains to cloud-based financial services applications to AI-powered fleet management for autonomous vehicles, B2B technology is the glue that holds businesses together and empowers them to work at peak efficiency to improve top-line revenue and bottom-line profits. Squeezing every last bit of efficiency from your business is especially critical in the new, lightning-paced global marketplace, where digital transformation can make you the competitor to beat.
10Fold provides an all-star cast to get your company front and center so it is seen by your target audiences. Our domain experts know your tech, so you can concentrate on reaping the rewards, not explaining what you do.
PR for tech startups and enterprise innovators: aligned strategies, distinct needs
Startups and industry leaders may share a passion for innovation, but their communications challenges are very different. At 10Fold, we tailor PR strategies to reflect your company’s stage, your market maturity, and the audiences that influence growth and corporate value.
For tech startups, PR often provides the first wave of credibility. We help founders secure the right coverage early, frame their vision in ways that resonate with investors and customers, and amplify stories that spark momentum. By aligning messaging with milestones, we position startups for lasting visibility in competitive markets.
The challenge lies in scale. Established brands must continually shape and control their narrative across broad ecosystems. Our team translates complex technical depth into strategic value that resonates with analysts, media, policy makers, and technical and C-level buyers, ensuring your brand maintains authority and market leadership.
With deep experience, 10Fold ensures your PR strategy is a growth engine built on relevance, clarity, and measurable impact.
10Fold is an expert in B2B Technology PR
From press coverage to crisis management – our full-service Integrated Marketing approach
Effective integrated marketing requires more than media mentions — it demands a holistic strategy that connects business goals with every communications effort. At 10Fold, we deliver a full-service approach that spans message architecture, media relations, analyst engagement, executive visibility, and crisis management.
Whether you’re a startup earning credibility or an enterprise innovator scaling influence, our programs are designed to amplify your voice in cloud, AI, application development, observability, cybersecurity, fintech, health tech and every other domain shaping today’s tech landscape. Each program is built on deep expertise and a commitment to measurable business impact, so you get more than coverage — you gain long-term market authority.
Strategic foundation: brand messaging & market fit
We start by uncovering how your technology solves real customer challenges, how it is differentiated and where it fits in the market based on use cases. From there, we identify the trends, recent events, terms and key words that will help you accelerate with custom communications strategies that maximize visibility for No matter what your size may be.
Media relations with precision and purpose
Our integrated approach connects compelling storylines to the right media outlets, podcasters and influencers— whether in enterprise software, cloud, AI, or cybersecurity. Instead of mass pitching, we focus on high-impact coverage that builds authority, drives impact, and supports broader share of voice.
Executive visibility and market leadership
From authored thought leadership content to keynote placements, we amplify executive voices where they matter most. Our programs help leadership teams influence CIOs, CISOs, technical architects, employees, investors, analysts, and policymakers by connecting technical expertise to strategic business value.
Analyst & ecosystem influence
Analyst relations are critical for shaping long-term perception. We engage influential voices to position your brand for competitive advantage — through evaluations, market briefings, strategy sessions and ecosystem partnerships that validate your place among the most respected innovators.
Campaigns with measurable business outcomes
Every campaign is built on KPIs that tie directly to business growth — from brand share-of-voice and website traffic to funnel acceleration and analyst influence. Our integrated approach ensures your PR and marketing efforts drive outcomes, not vanity metrics.
Reputation management and crisis readiness
When reputational challenges emerge, we help you respond with speed and confidence. Our team provides proactive planning, real-time crisis communications, and long-term recovery strategies — ensuring your brand remains aligned with values, protected from risk, and positioned for growth.
We get enterprise, but don't take our word for it.
Case studies in Technology PR
AppDynamics vision video
AppDynamics selected 10Fold as the unicorn-bound Silicon Valley darling entered its hyper-growth phase. AppDynamics challenged our team to help the company achieve escape velocity by transitioning from a developer-centric narrative to a C-level business transformation story that would attract several Fortune 500 customers and million-dollar enterprise deals.
During an epic three-year partnership, 10Fold made AppDynamics a national success story with regular coverage in the Wall Street Journal, Forbes, and Bloomberg TV. And talk about a happy ending – a $3.7 billion acquisition by Cisco. Read more to learn how 10Fold helped AppDynamics hit the jackpot.
DroneDeploy
While drones are considered mainstream consumer tech devices, the huge market opportunity for these “flying sensors” is in leveraging drone data to transform business – from agriculture to construction to insurance.
A cloud-based software platform provider, DroneDeploy turned to 10Fold to increase its thought leadership in this increasingly crowded space. In less than six months, 10Fold secured more than 80 stories in The Wall Street Journal, Fortune, TechCrunch, Politico, Business Insider, CNBC and more – all of which included key messages around the benefits of drones in different commercial industries, and how DroneDeploy is fostering a drone industry ecosystem positioned for long-term success.
Let’s build a PR strategy that takes your tech brand further
Your story deserves more than fleeting attention – it deserves lasting impact. Whether you’re a high-growth startup or an established enterprise, 10Fold’s integrated approach ensures your technology stands out, earns credibility, and drives measurable business results.
Your questions about Integrated Marketing
What are common problems for tech startups?
Integrated marketing is often the first step in building market credibility, but many startups face similar challenges:
- Lack of awareness: Customers and investors may not yet understand the category or the problem your product solves.
- Credibility gaps: Without validation from media, analysts, or content marketing, startups struggle to stand out.
- Unclear messaging: Early-stage companies often lead with features instead of business outcomes, making it harder to connect with buyers.
- Limited resources: Startups rarely have large marketing budgets, making it critical that every asset and campaign delivers maximum impact.
- Lack of creativity: Sometimes a crowded market will drown out communication. That’s when creative campaigns that punctuate through noise play a critical role. From stunts, to data-driven campaigns, surprising audiences is our specialty.