What is something you have learned this past year at 10Fold that has aided your success?
Making liberal use of GenAI tools for QA and uploaded information sourcing. While we have doubts about current writing abilities and internet data collection generally, it’s great for sourcing information given to us by our clients when asked to cite the documents it’s pulling from.
What do you hope to learn in the next year?
I’m always excited to see what new advertising features LinkedIn is putting out and how we can leverage them for our customers.
What was your favorite team activity in the last year?
Electric shuffleboard with the ATX team!
What was your favorite accomplishment you had with a client over the last year?
Shifting more of our customers over to a recurring campaign-based social media strategy. We’ve seen average engagement and follower growth increase quite significantly with some really creative recurring posts that are moving the needle.