Press Release: 10Fold Hosts Sixth Annual Security Never Sleeps Event at RSA Conference 2016

More Than 75 Attendees Engaged in Cybersecurity Discussion; Key Trends From Cybersecurity Experts Revealed During Live Panel

SAN FRANCISCO, CA–(Marketwired – Mar 8, 2016) – 10Fold, a leading North American public relations firm for B2B technology companies, hosted its sixth annual Security Never Sleeps event during last week’s 2016 North American RSA tradeshow. More than 75 CISOs, security architects, venture capitalists, and security vendors participated in the cybersecurity discussion. The event featured a panel of experts including Renee Guttman, CISO for Royal Carribean, and Michael Kearn, Information Security Officer for U.S. Bank, Rhonda MacLean, board member and advisor for several security companies and Fahmida Rashid, senior writer at InfoWorld, among others. The panel led by moderator Deborah Radcliff, Executive Editor, of SANS Institute — discussed trending topics such as ransomware, security backdoors, and the future of cyber attacks.

Radcliff: What would you do if your business was held hostage by ransomware?
Rashid: Ransomware is something that all companies should have a defense plan for ahead of time. If a business is struck by ransomware, this isn’t a question of what to do next, but more of a question of — what did you do two weeks ago to try to protect your company from this occurrence? Planning ahead is vital.
Maclean: I know of a small healthcare provider that was recently hit by ransomware and could no longer access any of its patients’ files, essentially disabling them from doing business. The company was asked to pay 500 Bitcoins in order to regain access to the files. It is happening more and more often these days, regardless of the company size.
Kearn: Small to medium sized businesses are particularly at risk because they typically can’t defend themselves against such an attack. It’s a numbers game — the more attacks, the most return on attack efforts for the criminals. Ransomware is the new trend in lazy crime ware.

Radcliff: What new threats or threat techniques are keeping you up at night?
My biggest worry these days is how fragile and vulnerable the infrastructure of our power grids, utilities, etc., is. If these are to be compromised we will no doubt see ramifications within the stock market, causing a ripple effect across the nation. We must switch from seeing this as a cybersecurity discussion to more of a business risk discussion.
Guttmann: Any destructive event that disrupts our general sense of well-being is something that keeps me up at night.
Kearn: My job is to see what others don’t see and I question myself when I do find a vulnerability or threat. I ask myself, “Am I the only one who has discovered this?” I am not likely to be the only one that has pinpointed a vulnerability. So, my concern stems from the question — have I done enough to protect against threats?

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About 10Fold
10Fold is a leading North American public relations firm with regional offices in San Francisco, Pleasanton and Capistrano Beach, California. As a privately owned company founded in 1995, 10Fold provides strategic communications and content expertise to B2B organizations that specialize in networking, IT security, cloud, storage, Big Data, enterprise software, AppDev solutions, wireless, and telecom. The award-winning, highly-specialized account teams consist of multi-year public relations veterans, broadcasters and former journalists. 10Fold is a full-service firm that is widely known for its media and analyst relations, original content development, corporate messaging, social media and video production capabilities (through its division ProMotion Studios). For more information, please visit or follow us on Twitter (@10FoldComms) and Facebook (

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