March 13, 2018
Three Reasons Video Is Increasingly Important in Demand Gen
By 10Fold Team
Content Services
Marketing Success Starts with Content; We Ensure Your Content Has Impact
As a leading B2B tech content marketing agency, 10Fold transforms complex technology into clear, compelling stories that engage analysts, media, buyers, and investors. Our content writing services combine technical understanding with creative strategy to ensure every asset builds credibility and drives measurable results.
Whether you need technical writing services, thought leadership content, social content or your next whitepaper, we start with a strategic plan that outlines content goals, format types, audiences, messaging pillars and timelines. We’ll go the extra mile and ensure your messages are relevant to prospects, partners and the media before starting the process. Our best practice includes sourcing calls, outlines, and a QA sheet for all of your spokespeople to ensure that every drafts hits the mark. What’s more, we know you are likely optimizing for GEO and SEO – and we have strategies to ensure your content gets discovered.
Our B2B tech content marketing agency powers your brand voice
As a trusted B2B tech content marketing agency, 10Fold helps technology companies break through the noise with assets that are clear, credible, and designed to perform. Our team combines complex technology understanding with editorial precision, delivering technical writing services that resonate with analysts, media, buyers, and investors alike. By translating complex innovations into compelling stories, we ensure your brand voice is powerful, consistent, and impossible to ignore.
Your audience is overwhelmed. How will you capture their attention?
Developing content that can attract and engage prospects, prospective partners, investors and recruits can be an extremely frustrating process. Even though company staff have a command of their industries and products, sometimes they can’t separate themselves from the company “religion” to create content that is engaging to your desired audiences.
The result: your content takes an unimaginative, insular approach and does not deliver for SEO, GEO, website conversion goals, or outbound programs.
Although text-based content can provide valuable information, we know many audiences prefer visual content, including video, animations, and infographics.
We create content that captivates and converts
In today’s hyper-connected world, your customers are easier to reach, but harder to engage. Every company – regardless of industry or size – faces the realization that in order to cut through the competitive noise, they must create content that profoundly resonates with their desired audiences.
We maximize your visibility with sponsored content
Paid or sponsored content provides an opportunity for vendors to promote thought leadership on issues close to a brand expeditiously.
Podcasts, profiles and Q&As are a few of the formats available for paid placement today. You can leverage backlinks (removed from non-sponsored content by publishers) for optimizing a website’s organic visibility and search engine optimization (SEO) and build paid strategies that target discoverability for generative search optimization (GEO).
The 10Fold Sponsored Content and Media Program ensures that your paid investment makes a difference in your share-of-voice and reaches your target audiences while also streamlining coordination and development of content.
10Fold supports identification of target publications and formats, negotiation, content development and program management.
What our B2B content marketing services include at 10Fold
We understand that engaging content is a thoughtful mix of highly relevant information and strikingly creative delivery. We make it our mission to intimately understand our clients’ technologies, business models and markets, and that knowledge becomes a springboard for the creation of highly engaging and memorable content – across the highest-impact mediums.
B2B brand positioning strategy
We help define and sharpen your brand voice so it communicates value across every piece of content. This involves understanding what is trending in conversations among your buyers, investors, partners and the media.
Content strategy
We map content to your sales cycle and audience needs, creating plans that reduce friction and drive action. Whether it’s a technical deep dive or a narrative hook, our strategies and varied formats align content with audience preferences.
SEO-driven content development
Our approach blends technical writing services with SEO and GEO best practices. We produce content that reflects how your prospects think and search, boosting visibility, credibility, and long-term digital impact.
Content production
Our writers and editors are immersed in your market – so they can create assets that resonate with technical and business audiences. As a technical writing agency, we produce everything from thought leadership blogs to white papers, case studies, social media content and data-driven reports.
Visual & multimedia content
Content isn’t just written. Our in-house team creates infographics, animations, videos, and other visual assets that simplify complex concepts and engage audiences across digital and social platforms.
Social media strategy & integration
We adapt content for distribution across social media and outbound channels, ensuring every asset contributes to broader marketing and PR goals. Our social media strategies amplify reach, engagement, and brand authority.
Performance & optimization
With our MetricsMatter® methodology, we measure how every asset performs. By analyzing engagement, rankings, and conversions, we refine content programs for continuous improvement and stronger ROI.
Our tech content marketing will align with your overall PR strategy
Your content strategy shouldn’t live in isolation. At 10Fold, we ensure every blog post, video, white paper or infographic supports your broader marketing objectives. By aligning messaging across earned and owned media, social media and sales engagement content, we help you build brand authority and maintain consistency across all touchpoints.
10Fold’s clients are always satisfied
Vodafone xone gets what it needs.
“I rely on my creative 10Fold team for top-tier media exposure, creative events and content.”
Michael Callas
Head of Incubation, Vodafone xone
Check out our blog posts related to content marketing
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Frequently Asked Questions about Content Marketing
How do you develop effective marketing assets?
Asset development starts with strategy. Our team researches your audience, industry trends, and competitors to identify the narratives that matter most. We then create content tailored to each stage of the buyer’s journey — from awareness-driving blogs to in-depth technical papers and social media programs that nurture trust and conversion.
Why are content assets important for B2B companies?
In crowded markets, your assets are often the first (and lasting) impression of your brand. High-quality, consistent content communicates credibility, educates prospects, and differentiates your company from competitors. Assets also fuel campaigns across PR, social media, and demand generation — multiplying their impact.
What types of content assets does 10Fold create?
We create a full spectrum of assets to drive engagement and conversions, including:
- Technical blogs and bylined articles
- Whitepapers, ebooks, and research reports
- Customer case studies
- Social media campaigns and executive posts
- Analyst briefs and thought leadership content
Each asset is customized to reflect your unique messaging and market positioning.
How does asset development connect to content strategy?
Content strategy provides the blueprint, while asset development executes it. Strategy defines audience, messaging, and goals; assets bring those to life in formats that resonate. Without strategy, assets risk being one-off pieces. With the right strategy, every asset works together to build authority and drive measurable outcomes.
Is content marketing just about creating more assets?
Not at all. Effective content marketing isn’t about volume — it’s about alignment and purpose. At 10Fold, we ensure each asset fits into a broader narrative that reinforces your positioning, fuels campaigns, and supports measurable business outcomes.