Silver Spring Networks Case Study

Silver Spring Networks challenged 10Fold to transform the company’s legacy image as a smart grid company to a forward-looking IoT visionary poised to fuel the development of smart cities around the world. 10Fold began by identifying Silver Spring’s key differentiator: a standards-based IoT network designed for simple integration with existing and future technologies. Through an integrated PR, AR and social media program, 10Fold transformed Silver Spring’s brand delivering eight business press stories, a CEO speaking slot at Fortune BrainstormTECH, and more than 12,000 new social media followers – in less than a year. And shortly thereafter, Itron (NASDAQ: ITRON) acquired Silver Spring and asked 10Fold to take over as Itron’s new global agency of record

“Silver Spring Networks had everything – a fantastic product, an exciting industry, and highly-credible leadership.  We were just missing one thing: industry thought leadership. Working with the 10Fold team, we quickly developed and began to execute on a thought leadership strategy that would elevate the Silver Spring Networks Brand by leveraging an integrated communications strategy.  As a result, we catapulted our social authority by XX%, snagged the coveted Fortune Tech Brainstorm Keynote, and doubled our business press and broadcast coverage.  With this brand validation, the company was acquired by Itron – a multi-billion dollar giant focused on Smart Cities.”

Marina Donovan

Former VP of Marketing, Silver Spring Networks
Current VP of Global Marketing and Public Affairs, Itron Inc.