Research Reveals U.S. Tech Marketing Execs Content Creation Insights
To better understand content creation for marketing plans, 10Fold commissioned research that reveals changes in content budgets, frequency, type and development and measurement of content.
The survey finds that marketing executives focus a substantial portion of their budget on creating and delivering new content at an ever-increasing frequency.
Key research findings include:
32 percent deliver content daily or hourly
75 percent plan to generate 3x more content in the next 12 months than they did in the previous year
42 percent will spend $250,000 or more in the next 12 months on content
Social media, video and webinars are cited as the best content “types” among all respondents
Top executives prefer video as a content medium
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After you’ve completed and submitted the form you will be redirected to a page where you can down load your copy of the full report: 2017 Content Insights from Tech Marketing Execs by Dimensional Research and 10Fold Communications
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