By Sophorn Chhay
In the infinitely interesting words of industry experts, mobile marketing movement is inevitable, so says industry experts. We’re all moving onward together towards digital excellence, but as the march continues, there are those who are sprinting forward and others who are falling behind. Why? It all comes down to confidence in and understanding of the world of mobile marketing. Are you on board? Here’s why you should be:
Customers Demand It
The old adage “the customer is always right” is just about annoying as it is, well, correct, but it’s not so much about cowering at the feet of demanding clients as it is simply giving the people what they want. And what do the people want? In short, they want convenience. They want access to products and services that solve their problems, they want that access to be easy and intuitive, and they don’t want to have to break their stride – or their budgets – in order to get it. Check this out:
An impressive 90 percent of mobile users enrolled in SMS rewards programs said their participation was beneficial.
SMS coupons are redeemed 10 times more often than print coupons – probably because no one can remember where they put that little slip of paper they cut out from the Sunday inserts and almost everyone can remember exactly where they put their phone. Well, eventually, anyways.
Of all the text messages people receive, only 10 percent are considered (by the consumers themselves) to be spam.
Numbers don’t lie. There is real value in mobile marketing, and you don’t want to be the only company still protesting that you can’t see it.
SMS is Everything, More or Less
First, text revolutionized how we talk to our friends and loved ones. Now, it’s doing the same thing for how we communicate with businesses, both from a B2C and B2B point of view. Who wants to sit on hold for an hour just to get the answer to a simple question like “When is my order going to be delivered?” or “Are we still on for that meeting on Friday? And where is it again?” SMS is simple, efficient, immediate, and it doesn’t even have to be completely text based anymore. You can send coupons via text, links to your weekly blogs, automated information regarding scheduling updates or order confirmations – the possibilities are practically (if not literally) endless.
In fact, a text sent right after a phone conversation increases your chance for a conversion by 40%.
Text is revolutionizing customer service, too. Did you know that 52 percent of those surveyed preferred communicating with customer support via text than by email or phone? If that isn’t enough, consider that it’s a heck of a lot cheaper to set up a mobile marketing automation system than it is to staff an office full of customer service agents.
It’s the Very Best Way to Connect
Everywhere you go, there’s your cell phone. A (not-so) shocking 75 percent of people confess to bringing their phone in the bathroom with them – what other advertising method gets you so up close and personal with current and prospective customers alike? Don’t waste a golden opportunity; approach consumers from a variety of channels, be active on social media, develop killer content, and constantly encourage client feedback. It’s the only way, and it truly works.
We believe that you have something totally worthwhile to sell, and if you could sit down and have a face-to-face with every potential customer in the world, you’d probably have a decent conversion rate, but that’s simply not possible.
Don’t waste a golden opportunity; approach consumers from a variety of channels, be active on social media, develop killer content, and constantly encourage client feedback.
What you can do is reach an incredibly diverse and far-flung array of consumers wherever they happen to be, and the only way you can do that is by figuring out your winning mobile marketing strategy and joining the march forward.
How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.
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