- Secured 138 media placements over two years, including articles in top-tier publications Forbes, CIO, InformationWeek, The Register and New Stack
- From no media coverage to #1 in share of voice against AI analytics providers
- Boosted social followers 27.2% while increasing social media engagement by over 100%
Situation: AnswerRocket pioneers generative AI to mine major insights from business data
AnswerRocket combines AI and advanced analytics to help clients unlock new insights from their data and make better business decisions. In addition to the company’s flagship agentic AI platform, Max AI, AnswerRocket provides AI consulting and strategy services to help organizations real ROI and achieve meaningful results through AI transformation.
Founded in 2013, AnswerRocket is based in Atlanta, Georgia. The company has a heavy presence in the retail and consumer packaged goods spaces, with major customers Anheuser-Busch InBev, Cereal Partners Worldwide, and Beam Suntory all leveraging the platform.
Challenges: Making waves during an AI tsunami
AnswerRocket was gearing up to launch their Max AI product in the Spring of 2023 – right at the height of the generative AI boom. The company faced several major hurdles that would make it difficult to stand out in a crowded market, both during and well after the launch:
- AnswerRocket had never engaged in PR before, leaving most in the media unfamiliar with the company
- Customers and prospects primarily looked at AnswerRocket as a data analytics company, not an AI innovator
- AnswerRocket is fully self-funded, with no flashy VC backers to help amplify their message
- The company is headquartered in Atlanta, thousands of miles from tech and AI reporters largely based in Silicon Valley and the northeast
The challenges didn’t stop with the launch as news cycles around AI have ebbed and flowed. AnswerRocket would continue to evolve in the following years as reporters shifted their focus from genAI to copilots, agents and more. Initially, they positioned themselves only as an AI and analytics technology vendor. In 2024, they began to transform into a broader AI solutions company that offers both consulting services and an agentic AI platform as they saw how much support large enterprises required in achieving true ROI with AI initiatives. Educating media, influencers, and prospects would take a concerted PR effort in this evolving space.
Solution: 10Fold places AnswerRocket centerstage in the AI industry – and keeps lights shining bright
AnswerRocket first engaged with 10Fold to support their Max AI announcement. The launch was a resounding success, putting AnswerRocket on the tech media map for the first time in its 10-year history. The company then immediately partnered with the agency on an ongoing basis to build awareness among prospective customers.
10Fold’s PR efforts were underpinned by creative proactive pitching efforts, regularly keeping AnswerRocket in the press between news announcements.
- The agency developed credible, creative proactive pitches to drive consistent quality coverage, addressing timely trends like agentic AI, AI regulations, open source AI, and the Model Context Protocol.
- 10Fold held regular sourcing calls with AnswerRocket execs to uncover fresh industry perspectives and master each spokesperson’s voice.
- 10Fold carefully carved out swimlanes for AnswerRocket’s top subject matter experts, establishing the CEO as an authority on AI’s business impact, the CTO as AI technology expert, and the COO as a leader in AI consulting.
- The agency brought AnswerRocket’s story to life when they successfully placed several customer use cases in the media, including wins in The Register and CIO
- 10Fold hit AnswerRocket’s coveted retail and consumer goods technology verticals hard, creating continued visibility in the space.
- The agency delivered a healthy blend of coverage stemming from traditional media interviews, commentary opps, contributed articles, and podcast interviews.
In addition to proactive pitching, 10Fold pushed AnswerRocket’s news pipeline forward after the Max launch.
- 10Fold generated a strategic mix of product, partner, and momentum news coverage over the course of two years.
- These announcements helped AnswerRocket establish more credibility with the media at large as the company achieved key milestones validating their technology and business.
- 10Fold parlayed news coverage into ongoing proactive opportunities with key reporters and publications.
10Fold amplified its proactive and news efforts with its digital and social program, reaching an audience beyond traditional tech media.
- Target ICP direct targeting via:
- Platform-native targeting
- Company List targeting
- Email-based user account targeting
- Organic LinkedIn targeting
- Executive social media content program to engage relevant networks
Testimonial: 10Fold put us in position to grow and transform our business
“As the market for generative AI solutions grew hot, we knew we had an opportunity to grow brand awareness and cut through the noise – if we moved quickly. 10Fold partnered with us to improve recognition in the media and on digital platforms, using our unique assets to differentiate from competitors and earn attention in publications like Forbes, InfoWorld, Consumer Goods Technology, and more.” — Vivian Kim, Director of Marketing, AnswerRocket
Results: Comprehensive PR program delivers big returns for AnswerRocket
10Fold steadily raised AnswerRocket’s profile within the AI space, establishing the company as a technical innovator, thought leader, and expert services provider. The agency began by promoting AnswerRocket’s unique approach to combining generative AI and advanced analytics into a single platform, then continued to expand its story as the company grew into an AI solutions and consulting firm.
- 10Fold secured 12 articles for the initial Max AI launch with key industry publications.
- The agency increased AnswerRocket’s coverage significantly each year. 10Fold delivered 31 articles in 2023 (over a 9-month period), 64 articles in 2024, and 43 articles so far in 1H 2025.
- With 10Fold’s PR support, AnswerRocket generated 5,766 leads from March 2023 though March
- The agency grew AnswerRocket’s total social media followers by 27.2%.
- 10Fold more than doubled AnswerRocket’s social media engagement rate over two years. The agency achieved a 3.5% engagement rate during the Max launch in March 2023 and reached 8.8% from April to June 2025.
Call to Action: Stand tall in crowded AI market
The AI sector is rich with opportunity, but it’s also crowded with competition. Breaking through the noise and realizing your company’s full potential is a big ask in 2025 and beyond. Creating an innovative product simply isn’t enough in a market where groundbreaking technologies debut every day. You need a strategic PR and social program to make a lasting impact and reach the right audiences.
Want to raise your profile and drive sustained growth like AnswerRocket? Explore 10Fold’s PR services here